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Comparative Analysis of Fresh Food E-Commerce Business Models under " New Retail " —— Taking Pupu Supermarket and Hema Fresh as Examples

Junya Liu 


With the continuous development of network marketing, the combination of online and offline mode emerges as the times require. On this basis, compare and analyze the business models of Pupu Supermarket and Hema Xiansheng, using the theoretical framework of 3W2H , analyze and compare around five basic elements, describe the status quo of business models under different e-commerce models, and analyze their core essence. Extract and summarize its successful model, and make suggestions for fresh food e-commerce, and continuously improve the business model of fresh food e-commerce.


Fresh Food E-Commerce; Pupu Supermarket; Hema Xiansheng; Business Model

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DOI: http://dx.doi.org/10.18686/fm.v7i5.6552