Analysis of the Characteristics and Forms of Elevator Advertising in Shenzhen Commercial Building under the Background of Big Data

Abstract

The elevator advertising of Shenzhen commercial building occupies two-thirds of the elevator advertising industry, and the audience mobility of the elevator advertising of the commercial building is very strong. Due to the liquidity characteristics of the audience, the type and form of products are different from the home residential advertising. There are relatively few advertisements about household goods, and the commercial users of this building and the surrounding commercial activities are relatively more promoted, the main reason is determined by the sales strategy and delivery demand.