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Analysis of the Characteristics and Forms of Elevator Advertising in Shenzhen Commercial Building under the Background of Big Data

Suzhen Lin, Kejie Yang, Guiping Qin, Xiaoge Zhang


The elevator advertising of Shenzhen commercial building occupies two-thirds of the elevator advertising industry, and the audience mobility of the elevator advertising of the commercial building is very strong. Due to the liquidity characteristics of the audience, the type and form of products are different from the home residential advertising. There are relatively few advertisements about household goods, and the commercial users of this building and the surrounding commercial activities are relatively more promoted, the main reason is determined by the sales strategy and delivery demand.


Commercial Elevator; Advertising Liquidity; Sales Strategy; Delivery Demand

Included Database


Qin YJ. (2019) Quantitative analysis of advertising data: How to become a powerful advertising optimizer.China & Machinery Industry Press.

Sun GX.(2014)Advertising Semiotics tutorial. Chongqing University Press.74-78.

Jin YH. (2020)Advertising Public Opinion and Its Social Function.Social Sciences Academic Press:81-84.

Liu P. (2019) Computing advertising: the market and technology of Internet business realization. People's Post and Telecommunications Press Co., Ltd. 1-10.

DOI: http://dx.doi.org/10.18686/fm.v8i2.6555