• Login
  • Register
  • Search

The Study on the Influencing Factors of the Purchase Intention of Health Products Among Middle-Aged and Elderly Consumers in the Yangtze River Delta Region After Epidemic

Hengyu Zhang


With the development of economy and society and the improvement of residents' social level, the consumer market has been developing continuously. In recent years, the consumption level of middle-aged and elderly people has gradually increased, and the consumption market of health care products is becoming larger and bigger, and then there are many problems. China's health food industry started later than the foreign markets, but its development momentum is very rapid, after decades of development, it has become one of the most promising and dynamic industries in China. China's health food market has a huge potential. With the rapid expansion of the health food market, various problems and crises are also becoming increasingly prominent, and the transformation of the health food industry is imminent.


Middle-Aged and Elderly Consumers Purchase Intention; Perceived Value; Perceived Risk Perception Usefulness

Full Text:


Included Database


Tu HB, Xu CS & Zhao XF.(2021). O2O fresh e-commerce platform consumers're-purchase willingness to influence the mechanism. Circulation economy in China (04), 38-47.

Lv HL.(2006). Analysis of customer trust causes and results of health care products (master's thesis, Zhejiang University).

Yang Y.(2010). Empirical research on the factors influencing the customer value of health care products (master's dissertation, Shandong University).

Fan JL.(2016). Empirical research on the influence of the brand image of health care products on customer's perceived value (master's dissertation, Dongbei University of Finance and Economics).

Xing Z.(2006). Research on the status quo and development countermeasures of health care products industry in China (master's thesis, Shenyang Pharmaceutical University).

Liu W.(2017). Research on the intention, behavior and influencing factors of urban residents to buy health food (master's dissertation, Jiangnan University).

Du P.(2019). Empirical research on health care products consumption for the elderly in cities (master's thesis, Lanzhou University).

DOI: http://dx.doi.org/10.18686/fm.v8i2.6593