The Study on the Influencing Factors of the Purchase Intention of Health Products Among Middle-Aged and Elderly Consumers in the Yangtze River Delta Region After Epidemic

Abstract

With the development of economy and society and the improvement of residents' social level, the consumer market has been developing continuously. In recent years, the consumption level of middle-aged and elderly people has gradually increased, and the consumption market of health care products is becoming larger and bigger, and then there are many problems. China's health food industry started later than the foreign markets, but its development momentum is very rapid, after decades of development, it has become one of the most promising and dynamic industries in China. China's health food market has a huge potential. With the rapid expansion of the health food market, various problems and crises are also becoming increasingly prominent, and the transformation of the health food industry is imminent.