Empirical Study on the Purchase Intention of Silver Hair Groups of Internet Financial Products —— Taking Guiyang Area as an Example

Abstract

Since the 1990s, the financial development of western developed countries and regions has been extremely rapid, producing comprehensive and diversified Internet financial services covering banking, securities and insurance. Since the beginning of the 21st century, the rapid development of Internet technology has also injected fresh blood to China's financial industry, which has been in the process of reform. With the involvement of Internet enterprises in the financial industry, China's Internet finance has gradually formed a concept, which is closer to people's life, producing a unique development pattern. In an aging Chinese society, aging is no longer a new word. According to the seventh national census, the population aged 60 and above has exceeded 264 million, accounting for 18.70 percent. According to the latest WHO standards, middle-aged aged 45 to 59 are aged over 60 years old. Generally speaking, "silver hair" refers to mobile Internet users over the age of 45 years old.