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Study on the Consumption Willingness of Pregnant Women to the Maternity Club Under the Background of Multiple Birth Policy——Taking Yangzhou Area as an Example

Xiaojie Zhang


In recent years, with the improvement of people's economic living standards and national three child policy, postpartum care service industry increasingly popular, today's female social family division of labor and consumption concept with the rapid development of science and technology, qualitative changes have taken place, they are no longer the economic vulnerable groups, but become the leading consumer market and consumers in the future. The higher the cultural knowledge of higher education, their own quality, the stronger the awareness of self-improvement, which makes their desire for knowledge of baby care and health care more strong.


Multiple Birth Policy; Postpartum Repair; Maternity Club; Consumption Willingness

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DOI: http://dx.doi.org/10.18686/fm.v8i2.6666