Study on the Influencing Factors of the Purchasing Intention of Consumer Digital Music APP Members in Shaanxi Province

Abstract

With the rapid development and wide application of Internet technology, the digital music industry continues to grow. Under the background of copyright protection, the dissemination of digital music has entered the standardized track. Contemporary Internet users thought is active, easy to impulse consumption. Their special social environment and the psychological characteristics of their age constitute their music consumption characteristics. Therefore, based on the theory of consumer behavior, this paper has sorted out the relevant theory of purchase intention, the current situation of China's digital music market, pirated music and other domestic and foreign literature. This paper summarizes the situation of mainstream music platforms in China, and compares the membership model of digital music APP.