Study on the Influencing Factors of Repeated Purchase Intention of Hot Pot Base Products in Sichuan in the Post-Epidemic Period

Abstract

In recent years, the use of packaged hot pot seasoning restaurants to improve the standardization of service quality is increasing, benefiting from the development of hot pot catering, hot pot bottom material industry has also shown a rapid development trend. Hot pot base material application scenarios are rich. In addition to being used in hot pot, it can also be used in string, fragrant pot, cooking food and other hot pot catering fields, and in daily cooking, hot pot base is becoming more and more popular. The rise of hot pot bottom products allows consumers to enjoy hot pot at home without leaving home, in the usual cooking will also be used to increase flavor, but the brand of consumers buy hot pot bottom products is rarely fixed, repeated purchase of a certain brand of hot pot bottom products is even less. Based on this, after sorting through the relevant literature of consumers' repeated purchase intention, this paper analyzes and expounds the repeated purchase intention of customer satisfaction, perceived value and brand image from the three aspects of hot pot base material products, and gives relevant opinions.