• Login
  • Register
  • Search

Study on the Influencing Factors of Purchasing Intention of Consumer Smart TV Members —— Taking Consumer Groups in Guizhou as an Example

Zifeng Li


In China, the operation of smart TV has fallen into a certain growth bottleneck, but the value-added service of smart TV occupies the increasing percentage of communication operators with an explosive growth rate, and the value-added service of smart TV has gradually become a new breakthrough point of smart TV and communication operators. Large communication operators around the world are actively facing this trend through transformation, and smart TV value-added services begin to show a good situation of steady and rapid development. Intelligent digital TV is still in the monopoly stage, and intelligent digital TV industry market opening is only a matter of time, in order to occupy position in the future possible competition, improve customer satisfaction and purchase intention, so as to improve the industry barriers, keep enterprise dominance in the future possible competition into smart TV system enterprise important task at present.


Smart TV; Member Value-Added Service; Purchase Intention

Full Text:


Included Database


Wang Y. Empirical study on the impact of consumers' perceived risk on the purchase intention of prepaid virtual currency —— Based on the perspective of trust [D]. Huazhong Agricultural University, 2018.

Xiao K, Hong LB. The characteristics of opinion leaders, promotion stimulus and the purchase intention of social e-commerce consumers —— a survey based on WeChat group shoppers [J]. Management Journal, 2021.

Zhu CB. The influence of agricultural products wechat marketing on users 'purchase intention from the dual-path perspective studies the intermediary role of —— users' attitude and herd psychology [D]. Huazhong Agricultural University, 2020.

Zeng JQ. Analysis of the influencing factors of the conversion from free users to paid members on Internet video websites [D]. University of International Business and Economics, 2017.

Chen M. Online video "paid membership" era [J]. Shanghai informatization.2015(10). 28-30.

Xie JC. The development of paid video business of foreign operators is reference [J]. China Telecom industry.2015, (12).79-81.

Wang XW, Cao RY, Yang MQ, et al. Model of wechat user information sharing behavior and empirical research- -analysis based on the perspective of information ecology [J]. Library and information work.2016, (15).

DOI: http://dx.doi.org/10.18686/fm.v8i2.6981