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Study on the Influence of Liquor Quality on Consumers' Repeated Purchase Intention in the Social Era—Taking Users in Guiyang Area as an Example

Dongyu Li


Liquor has been favored by consumers because of its unique technology, style, rich aroma and unique taste. At present, the quality of liquor manufacturers and liquor in the market is uneven, which has caused great trouble for consumers when purchasing liquor. Therefore, it is of great significance to comprehensively consider the factors affecting consumers 'choice of liquor and comprehensively evaluate the quality of liquor to guide consumers' rational consumption and reasonable choice, to promote the effective feedback of liquor production and to promote the further good development of liquor industry.


Liquor Quality; Repeated Purchase Intention; Guiyang Area

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DOI: http://dx.doi.org/10.18686/fm.v8i2.7137