Survey on the Current Selection Strategy of Cross-Border e-Commerce Platforms-- Take AliExpress as an Example

Abstract

Cross-border e-commerce export enterprises generally face increasingly fierce competition, among which, product selection is a crucial link to carry out cross-border e-commerce business. For cross-border e-commerce businesses, the key to expand and professionalize their stores lies in product selection. How to make full use of the big data platform for multi-directional analysis and selection will be the cornerstone of product development in the cross-border e-commerce industry. This topic is to help these businesses as far as possible to avoid the selection of products will occur in the error, so that the selection becomes more scientific and fine. This paper will use the methods of literature research and platform strategy analysis, take AliExpress as an example, analyze the development status of domestic cross-border e-commerce and the product selection strategies of e-commerce market merchants, and put forward suggestions on product selection for practitioners investing in cross-border e-commerce, aiming at optimizing the cross-border e-commerce trading platform.