Marks & Spencer Business Model
Abstract
A retail company's business model plays a crucial role in its consistent development. In the new era, retail companies have to deal with challenges from values, marketing, consumer relationship, supply chain, and many other aspects. This project selects Marks & Spencer as the case to analyse an effective business model. The company adapts to the changing environment and overcome difficulties. The project aims to explore how Marks & Spencer succeeds in integrating marketing, supply chain management, and sustainable development into its business model to adapt to the new era.
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DOI: http://dx.doi.org/10.18686/fm.v8i3.7648
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