Study on the Influence Mechanism of Young Consumer Groups in Urban Romantic Comedy Movies—— Taking the Audience in Chengdu as an Example

Abstract

The development of China's social economy makes the concept of economic value become a strong cultural image or internal drive in today's society, and the consumer culture has spread to every field of national life. Fan culture, as a mass culture, the consumer culture has gradually become popular in recent years. As far as film, a consumer cultural product, is concerned, in its consumer cultural structure, the right of film production and consumption to a certain extent is controlled by the audience. Film is the product of the cultural industry, its essence is a commodity, so it cannot escape the fate of being consumed, so it is inevitable to commercifilms. As a film genre with profit as the main or the only creative purpose, commercial film has been presented as the state of novel entertainment brought by the audience since its birth, and more must be regarded as a profit-making tool by film merchants. As one of the most popular economic forms, the fan economy is the product of the commercial society, which can replace the pursuit and attention of the public into real gold.