The Impact and Strategic Study of Digital Economy Development and New Media Marketing in Financial Markets
Abstract
The rapid growth of the digital economy has reshaped various industries, including the financial market. New media marketing, as an essential component of the digital economy, has transformed the traditional marketing landscape. This paper aims to analyze the impact of digital economy development and new media marketing on financial markets, providing insights into effective strategic approaches to harness this transformation. The paper discusses the role of new media marketing in financial services, analyzes the potential risks, and recommends strategies for organizations to adapt to the changing environment.
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DOI: http://dx.doi.org/10.18686/fm.v8i3.7904
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