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Research and Analysis on the Marketing Power of Enterprises Assisted by Artificial Intelligence Technology

Chunbo Guo, Zijie Pan, Shaoguan Song, Song Wang


With the explosive growth of massive data, computer intelligence has been greatly improved and has developed well in many aspects, including marketing. Now every step of the marketing process, including computer vision, speech recognition, natural language processing, has the "shadow" of AI; With the popularization of technologies such as machine learning, the field of marketing has also ushered in a new round of transformation.


Computer Intelligence; AI; Marketing; Machine Learning

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Included Database


Gao GX, Liu JH. The Impact and Response of Artificial Intelligence on Enterprise Management Theory For [J]. Research in Science, 2018 (11).

Chang YP, Wang LY, Huang JS, et al. 3D (big data, digitalization, and Introduction to Marketing Strategy and Transformation in the Context of Development [J]. Management Science, 2018 (5): 1-2.

Wang T, Xie ZP. A Review of Anthropomorphic Marketing Research. Foreign Economics and Management, 2014 (1): 38-45.

DOI: http://dx.doi.org/10.18686/fm.v8i4.8454