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Exploring the Different Functions of Marketing in the Growth Stage of Enterprises

Chunbo Guo, Zijie Pan, Shaoguan Song, Xiaoqian Wen


Marketing can provide value choices for enterprises, provide value, transmit and disseminate value, and is the key for enterprises to establish themselves in market competition. What role does marketing management play in the development of a company. Finally, the author analyzed the roles played by enterprises at different stages.


Marketing; Marketing Management; Enterprises; Operations

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Included Database


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DOI: http://dx.doi.org/10.18686/fm.v8i4.8455