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Exploring the Different Functions of Marketing in the Growth Stage of Enterprises

Chunbo Guo, Zijie Pan, Shaoguan Song, Xiaoqian Wen

Abstract


Marketing can provide value choices for enterprises, provide value, transmit and disseminate value, and is the key for enterprises to establish themselves in market competition. What role does marketing management play in the development of a company. Finally, the author analyzed the roles played by enterprises at different stages.


Keywords


Marketing; Marketing Management; Enterprises; Operations

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References


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Ci YP, Niu SQ. Mining the Demand for Cross border E-commerce Talents: Taking Changzhou City as an Example [J]. Modern Enterprise, 2021 (12): 86+115.

Long L. Research on innovation and optimization of cross-border e-commerce marketing strategies from the perspective of "the Belt and Road" Research [J]. Marketing, 2021 (39): 23-25.

Zhou Y. Preliminary exploration on the construction of cross-border e-commerce ecosystem from the perspective of "Internet plus" [J] Industrial Innovation Research, 2021 (15): 71-73.




DOI: http://dx.doi.org/10.18686/fm.v8i4.8455

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