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Research on New Media Marketing Strategy in Jingyuetan Scenic Spot

Junqian Hao


With the continuous improvement of science and technology level, the era of new media represented by the Internet has arrived. New media can provide diversified marketing methods and information acquisition methods for tourist attractions, so new media marketing arises at The Times require, bringing new vitality and vitality to the development of tourist attractions. This paper takes Jingyuetan scenic spot as the research object, and puts forward improvement strategies for the problems existing in the new media marketing in Jingyuetan scenic spot, so as to provide reference ideas for other scenic spots to carry out new media marketing.


Tourist Attractions; New Media Marketing; Jingyuetan

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Included Database


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DOI: http://dx.doi.org/10.18686/fm.v8i2.8544