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Brand Marketing Strategy in Cross-Border E-Commerce Group Live Business Model

Chen Song


Along with the development of science and technology, the development of various industries in China has been introduced as well as used for information technology. The emergence of the aforementioned trends has brought a greater impact on the future development of various industries. The platform of cross-border e-commerce is an important commercial activity channel in the current world consumer market, while with the development of live web media, it has been prompted to become the main position of brand marketing communication. In the analysis of this paper, the brand marketing strategy under the business model of cross-border e-commerce group live broadcast is mainly analyzed.


Online Marketing; Cross-Border E-Commerce; Information Technology

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DOI: http://dx.doi.org/10.18686/fm.v8i2.8555