Research on Marketing Strategy of Meituan Take-Out Service

Abstract

With the rapid development of mobile Internet in China, it has greatly improved the convenience of people's lives. People's consumption habits have also changed dramatically, from the original offline consumption have been transferred to online consumption, the take-out industry is also booming.With the continuous development of the take-out industry, consumers' requirements for take-out food services have also been increasing. The study analyzes the important factors affecting consumer satisfaction in terms of both tangible food and intangible services, and puts forward targeted optimization strategies for service marketing by combining the actual problems of Meituan take-out platform.