Research on the Influence Mechanism of Consumers' Perceived Value on National Brand Assets from the Perspective of Patriotism——Taking Instant Noodle Products in Ningxia as an Example

Abstract

With the industrial upgrading and the improvement of economic strength, people are no longer trapped in the stereotype of "foreign monks will chant sutras", and "discharm" of foreign brands, and become more and more domestic brands. In recent years, the rise of the China-fashion concept is also confirming this trend. White elephant is the only pure local instant noodle enterprise that refuses Japan to buy a shareholder, it is "oneself person", not to mention this "oneself person" is very excellent, especially under the foil of a lot of peers.315 After the "Tukeng pickled cabbage" incident, the domestic instant noodle brand "White Elephant", its fans soared 300,000 and its sales exceeded 100 million in seven days, causing "wild" consumption by countless netizens. More than 20 years ago, Master Kong, Uni-President, Huafeng and White Elephant were known as the four giants of instant noodles in China. After that, other instant noodle enterprises have accepted foreign investment, but Bai Xiang refused, adhere to do a good national brand.