Analysis of the Impact of “Internet + Agriculture” on Promoting Rural Economic Development

Abstract

This paper analyzes the influence of the “Internet + agriculture” model on promoting rural economic development. By sorting out the basic concepts and development status of Internet+ agriculture, this paper summarizes the impact of Internet+ agriculture on agricultural production and agricultural product market, as well as its contribution to rural economic development. Specifically, Internet + agriculture can enhance agricultural production efficiency, improve the quality of agricultural products, optimize the employment and income level of rural people, and innovate and optimize agricultural product distribution channels, marketing models and brand images. However, the development of Internet + agriculture still faces problems and challenges such as digital divide, lagging infrastructure and quality and safety. Hence, this paper puts forward corresponding policy suggestions and countermeasures, including promoting rural digital transformation and informatization, strengthening talent training and technological innovation, and improving the marketing and regulatory environment. Finally, this paper looks forward to the future development of Internet + agriculture.