Fitness Studio Consumer Behavior Research Summary

Abstract

With the improvement of economic level and the enhancement of people's health awareness, fitness, as a way to promote physical and mental health, has been deeply embedded in the daily life of modern people. In recent years, the fitness studio, with its flexible, professional, personalized and other characteristics, has become a new fitness method welcomed and supported by the majority of consumers. This paper aims to study the consumer behavior of Chinese fitness studios, analyze the decision factors affecting consumers to choose fitness studios, as well as the needs and expectations of consumers for fitness studios. At the same time, the Chinese government has also introduced a series of policy measures to support and promote the development of fitness studios.