Research on the Profit Model of Online Tourism Enterprises in the Post-Epidemic Era

Abstract

The outbreak of the New Crown Pneumonia epidemic has dealt a huge blow to the high quality of China's tourism industry, bringing all sectors related to tourism to a near standstill. Online travel companies are under immense pressure as they seek to find hope for corporate profitability in a travel industry that has suffered a major trauma. As the epidemic gradually improves, new situations and characteristics emerge in the development of the online travel industry, which offer potential business opportunities and strategic directions for online travel companies. In this paper, through a brief analysis and discussion of the original profit model, combined with the new situation of online tourism development in the post-epidemic era, we study new profit models for the sustainable development of online tourism, providing ideas and references for enhancing the market competitiveness of enterprises and maintaining their sustainable operation.