Analysis of Agile Marketing Model in Enterprise Marketing Management in the Context of the New Era

Abstract

In the era of information digitization, technology has become the mainstream of industry development, and the key link to the direct realization of enterprise value is the marketing of the enterprise, and the timely improvement of the marketing model according to the needs of the times. Agile marketing model, is to make the enterprise marketing endowed with agility, so that the enterprise marketing to the market sensitivity is higher, so that the enterprise development target, more clear, so that the enterprise marketing model can be in the fierce market competition, occupy more market share. According to the characteristics of the rapid development of social innovation, enterprises take the mode of agility marketing, so that enterprises in the rapid development of the market economy environment, can have a stronger marketing ability, so as to promote the comprehensive competitiveness of enterprises.