After-Sales Service Can Influence A Furniture Consumer's Purchasing Decision

Abstract

After-sales services are a crucial combination of services, component replacement, and delivery. Businesses need to prioritize after-sales services for their consumers to enhance customer retention, loyalty, and satisfaction. By enhancing goods after-sale services, businesses tend to maintain and build positive customer relationships, increase their profitability, and improve their brand image. Nevertheless, after-sales services allow businesses to collect customer insights and feedback regarding their products, brand, and business and learn about areas that need improvement. Businesses that take their time to invest in after-sale services tend to gain competitive advantages over other businesses as it reveals a gap between them and the competitors. Therefore, an overall strategy to enhance customer retention and loyalty in a business should include after-sales service as part and parcel of its plans.