A Study on the Dilemma of Commercial Banks' Personal Wealth Management Business Development in the Background of Internet Finance

Abstract

The growing scale of household wealth in China has laid a solid foundation for the expansion of demand for wealth management. Under the sweeping wave of today's network information, Internet finance is flourishing and steadily gaining a foothold. As an important source of income for commercial banks, the personal finance business, facing the increasing impact of Internet finance, has constantly exposed its own shortcomings and shortcomings in its development, and the services and products of commercial banks to customers are still lagging behind, and the problems of financial disintermediation are increasingly prominent. In the face of pressure commercial banks how to follow the trend of the times, open up new ways of development has become the focus of the current issue.