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Research on Cold Chain Logistics of Fresh Agricultural Products E-Commerce

Wenjie Fan, Xiaoli Zhu, Zongli Zhang


With the development of economy, people 's consumption demand has been upgraded, pursuing high quality and high safety of fresh food. At present, the development of cold chain logistics in China is lagging behind, and a unified standard logistics system has not yet been formed, which brings difficulties to the development of fresh e-commerce industry. This paper takes Daily Fresh as an example to analyze the problems existing in its cold chain operation, and explores the innovative mode of efficient and healthy development of cold chain logistics of fresh agricultural products, so that the fresh industry can better create customer value.


Fresh Agricultural Products; Cold Chain Logistics; Daily Freshness

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DOI: http://dx.doi.org/10.18686/fm.v8i5.9202