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Strategies for Sino-Western Business Negotiations and Analysis of Cross-Cultural Integration

Xinyi Deng


With the globalization of the economy and the development of the world economy, international business negotiations have become crucial for the development of trade relations between China and the West. This work often involves stages such as initiation, quotation, consultation, and conclusion, each requiring different communication and interaction strategies. Moreover, the involved parties belong to different countries or regions, with distinct social systems, political systems, legal systems, social customs, economic systems, and trade practices. There are even difficulties in language and communication. This article combines theoretical analysis and case studies to explore the strategies that should be adopted in international business negotiations, taking into account the cultural differences between China and the West.


Business Negotiations; Strategies; Cross-Cultural

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Li LH. Strategies for the Consultation Stage in International Business Negotiations. China Business Review, 2020(29): 77-79.

Zheng ZW, Wu RL. Analysis of Cultural Differences and Countermeasures in International Business Negotiations. Industry Perspective, 2021.

DOI: http://dx.doi.org/10.18686/fm.v8i4.9467