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Exploration of the Significance and Path of Marketing Model Innovation to Enterprises

Bing Liu


Under the trend of global integration, when countries trade more and more closely, if companies want to occupy a place in the global economic system, they need to pay more attention to marketing. As the market environment continues to change, so does the marketing model. For domestic enterprises, the traditional marketing model can no longer meet the actual needs of their long-term development, which requires enterprises to analyze and study the current problems of enterprises according to the current development direction of marketing, and on this basis, formulate corresponding innovative strategies, so that enterprises can better adapt to the development trend of the times.


Marketing; Model Innovation; Strategies

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Included Database


Li ZX. Analysis of Innovation in Enterprise Marketing Models in the New Era [J]. Today's Wealth (China Intellectual Property), 2021, (07): 71-72.

Lin JH. Innovative Analysis and Research on the “Internet +” Marketing Model [J]. Liaoning Economy, 2019, (11): 66-67.

Zhang WQ. Analysis of Innovative Strategies for Marketing Models of Entrepreneurship Enterprises in the Context of New Media [J]. Enterprise Technology and Development, 2019, (05): 84-85.

DOI: http://dx.doi.org/10.18686/fm.v8i5.9484