The Application of Visual Marketing in Brand Marketing in the New Media Environment

Abstract

In today's society, with the acceleration of computer development and the large-scale popularization of network technology, in the new media era, the development of visual marketing presents many new trends, the application of dynamic vision is attracting more and more attention, the form of expression is becoming richer, the scope of transmission is further expanded, and accurate communication has been realized. Therefore, in the process of brand marketing, visual merchandising began to be valued, especially favored by enterprises. Based on this, this paper first analyzes the role of visual merchandising in the process of brand marketing, and then analyzes how visual merchandising is applied in the new media environment for reference.