A Study on the Level of e-Commerce Development in China based on factor analysis and cluster analysis

Abstract

The rapid development of e-commerce is of great significance in promoting the development of the real economy, accelerating the transformation of the industrial development mode and enhancing the strength of the regional economy. This paper first summarizes the relevant previous studies, measures the level of regional e-commerce development through three dimensions: the level of economic development, the level of regional informatization and the level of logistics and commerce, and establishes an index evaluation system; then, through factor analysis, the measurement indexes of e-commerce development level are downscaled, public factors are selected, and the public factors are named to calculate the score of each region's e-commerce development level; finally, according to the The cluster analysis was conducted based on the e-commerce development of 31 provinces and cities in China, and policy suggestions were put forward to promote the development of e-commerce in China.