On the Application of New Media in Visual Communication Design and Production

Abstract

Under the background of the current era, the development momentum of new media is extremely rapid, and the application scope is becoming more and more extensive, and its advantages and functions are gradually showing themselves. In the field of visual communication, new media technology should be actively introduced, effective innovation work should be carried out on the design and production of visual communication, and the value and positive role of new media should be fully exerted, so as to promote the development trend of visual communication showing a new and more vigorous development.