Research on Marketing Strategy in the New Economic Era

Abstract

With the advent of the new economic era, the number of Internet users is increasing, e-commerce has been rapidly developed, and a new consumption mode represented by online shopping and online payment is increasingly favored by people. In the new economic era, under the background of changing markets, corporate marketing is facing great opportunities and challenges. In this regard, enterprise marketing management must keep pace with the times, constantly innovate, enhance enterprise vitality, and ensure enterprise economic benefits. Based on work practice, this paper first analyzes the characteristics of marketing in the new economic era, then discusses the problems existing in marketing strategies, and finally explores marketing strategies in the new economic era in order to provide reference for relevant personnel.