With the rapid development of global economic information, our country is heading for a brand-new era. In the process of gradual perfection, the market economy system shows certain characteristics, that is, all circles of the society put forward higher requirements for the information quality of statistical work data, and put forward strict norms for statistical work. In the process of implementation, the statistical work should deal with the innovation of the internal environment and the great challenge of the external environment. In this context, the development of statistical work is facing certain difficulties. At the same time, we also see very clearly the significance of statistical work carried out by the Bureau of Statistics, statistical work in the new era has more opportunities. Statistics Bureau must increase the strength of data quality management, in good statistical work to create a new vision for statistical work to play its due value. This article combines the current statistical management work existence question detailed exploration, finds the corresponding suggestion, truly will carry on the statistical work the significance to present.

With the industrial upgrading and the improvement of economic strength, people are no longer trapped in the stereotype of "foreign monks will chant sutras", and "discharm" of foreign brands, and become more and more domestic brands. In recent years, the rise of the China-fashion concept is also confirming this trend. White elephant is the only pure local instant noodle enterprise that refuses Japan to buy a shareholder, it is "oneself person", not to mention this "oneself person" is very excellent, especially under the foil of a lot of peers.315 After the "Tukeng pickled cabbage" incident, the domestic instant noodle brand "White Elephant", its fans soared 300,000 and its sales exceeded 100 million in seven days, causing "wild" consumption by countless netizens. More than 20 years ago, Master Kong, Uni-President, Huafeng and White Elephant were known as the four giants of instant noodles in China. After that, other instant noodle enterprises have accepted foreign investment, but Bai Xiang refused, adhere to do a good national brand.

With the rapid development of information technology, the digital economy has shown a trend of vigorous development. Anhui Province has always paid attention to the development of the digital economy. The penetration effect and integration effect of the digital economy on the industry have brought new development opportunities for the economic development of Anhui Province, and become an important driving force for economic development of Anhui Province. This paper analyzes the application of the digital economy in the development of Anhui Province and puts forward some suggestions on the application of the digital economy in the development of Anhui Province. Utilizing consulting materials and collecting data, this paper analyzes the current situation of the development of the digital economy in Anhui Province, analyzes the challenges in the development process of the digital economy, such as imperfect policy support system, unbalanced development of prefecture-level cities, and the need to build digital industry ecology. Then it puts forward measures such as increasing the role of the government in the digital economy and regional development, taking advantage of the "Belt and Road" initiative, and promoting "enterprises on the cloud" to promote the high-quality and high-speed development of digital economy in Anhui Province and provide a new path for the economic and social development of Anhui Province.

The strong rise of emerging markets and developing countries, and the increasing potential of "reverse globalization" are accelerating the formation of a new type of economic globalization. However, the internal driving mechanism of the new economic globalization has not changed, and market factors and institutional rules are still important driving forces for the development process of globalization. However, the form has changed, and more attention will be paid to the institutional rules to keep pace with the times and the diversification of participating subjects. And China needs to speed up the new development of building a double-cycle pattern, promote the change of the current unreasonable institutional mechanism, lead the construction of an open world economy, and contribute to the world with Chinese solutions.

China's economic development has shifted from the stage of high-speed development to the stage of high-quality development. In the context of green development, the research on the relationship between green finance and industrial structure is also in depth. This paper selects panel data of 30 Chinese provinces from 2005 to 2020, constructs a green finance indicator system, and empirically tests the impact of green finance on the optimization and upgradation of industrial institutions in China using a random effects model. The study shows that the development of green finance can significantly promote the optimization and upgradation of regional industrial structure, and this finding still holds in the robustness tests of the full sample and sub-samples. This paper enriches the research related to green finance and industrial structure, and provides theoretical basis and implementation strategies for it: it is necessary to fully mobilize the enthusiasm of all subjects, improve the green financial service system, innovative rate of financial products and services, improve green financial supervision, and grasp the golden period of green financial development, so as to better meet the requirements of industrial institution optimization and upgrading and achieve sustainable and healthy economic development.

A retail company's business model plays a crucial role in its consistent development. In the new era, retail companies have to deal with challenges from values, marketing, consumer relationship, supply chain, and many other aspects. This project selects Marks & Spencer as the case to analyse an effective business model. The company adapts to the changing environment and overcome difficulties. The project aims to explore how Marks & Spencer succeeds in integrating marketing, supply chain management, and sustainable development into its business model to adapt to the new era.

As an essential advantage and livelihood industry in China, the textile and garment industry has made outstanding contributions to China's social and economic development.However, due to the unstable international trade environment, slowing down market demand, increasing production costs, and other adverse factors, China's textile and garment enterprises' economic operation speed has slowed. This paper selects B garment company as the research object, after studying and analyzing the relevant theories of enterprise marketing, uses the SWOT analysis method to get the internal strengths, weaknesses, external opportunities, and threats faced by B company. Based on this, four marketing strategies are put forward for B. According to the company's vision and strategic objectives, this paper uses Quantitative Strategic Planning Matrix (QSPM) to prioritize the four strategies and finally determines the sequence of the implementation strategy of enterprise B as follows: (i) Establish original online brands; (ii) Attract young workers and talents; (iii)Strengthen technological innovation; (iv) Expand foreign markets.

As an effective measure to encourage people to consciously protect the environment, ecological compensation policy plays an important role in the realization of green development strategy. Based on the field survey data of Maoershan Nature Reserve in Lijiang River Source, the study on the overall situation of satisfaction, the heterogeneity of different types of village satisfaction and the mechanism of livelihood capital's influence on the satisfaction of ecological compensation policy shows that the overall level of livelihood capital of farmers in Lijiang River Source Nature Reserve is low, and the distribution of five kinds of capital is unbalanced, with human capital being the highest and social capital being the lowest. Most of the farmers in the protection area are satisfied with the ecological compensation policy, and the factors that have a significant impact on it include the provision of natural capital, financial capital, material capital, social capital, nationality, technical training, and whether there are compensation measures for not issuing compensation in time. Based on the empirical results, the following suggestions are put forward: first, the quality of cultivated land and forest land should be improved; second, the credit threshold of farmers participating in the policy should be lowered; third, the construction of grassroots governments should be promoted and the policy publicity should be strengthened; fourth, the compensation amount should be guaranteed and the compensation methods should be diversified.

At present, with the rapid development of high-tech technology, under the circumstance of increasing global economic pressure and economic downturn, digital transformation is no longer an option for many enterprises, but a necessary option. Under the influence of the epidemics epidemic, trade is blocked, commodity trade is lagging behind, personnel flow is limited, and economic development is hindered, but the development of digital economy shows a rapid momentum. The economic stagnation caused by the epidemics pandemic has also made digital transformation a new engine and driving force for the development of enterprise economy.

For a long time, "three rural questions" are important issues that puzzle our country's economic and social development. Rural finance is not only one of the important drivers to solve the problems of agriculture, rural areas and farmers, but also an integral part of the overall development of financial institutions. With the development of society, especially the later rural credit cooperatives turned into rural commercial banks, the development of rural finance has made great progress. But at the same time, there are some problems that can’t be ignored, which easily lead to rural financial risks. The real economy is the foundation of a country's economy and an important cornerstone of economic and social development. It directly creates material wealth. As the lifeblood of the real economy, finance serves the development of the real economy. The development of modern economy cannot be separated from finance.

In this era of personality publicity, the speed of information dissemination is accelerating day by day, and people's values and social structure have been constantly impacted by new ideas. People are gradually no longer satisfied with the same products brought by large-scale production, and do not want to passively accept the unchangeable shape, colors and functions of the product, but also hope that the final form of the product can be flexible, and can be determined by their own redesign. Under this demand, personalized product design is more and more favored by the consumer because it emphasizes the characteristics of personality differences and the realization of self-value.

It is the theme of today to develop green economy and improve green economic efficiency. This paper first uses the Super-SBM model with undesired output to measure the green economic efficiency of the Pearl River-Xijiang Economic Belt from 2011 to 2020, and analyses it from the two dimensions of time and space, and then analyses the redundancy and deficiency of input and output. The results show that : (1) There are significant temporal and spatial differences in green economic efficiency in the Pearl River-Xijiang Economic Belt. Overall, from a temporal perspective ,the green economic efficiency of the Pearl River-Xijiang Economic Belt shows a upward trend , compared with 2011, the green economy efficiency of the four cities in Guangdong decreased in 2020, while the seven cities in Guangxi are the opposite, from a spatial perspective, it has obvious regional differences, showing a spatial pattern of high in the east and low in the west .(2) From the perspective of input redundancy, capital > energy > labor. As a measure of undesired output, GDP has a redundancy of 0. The redundancy of industrial wastewater discharge, industrial SO₂ discharge and industrial soot discharge is high.

With the rapid development of Internet economy, e-commerce platforms, search engines, live streaming platforms and other digital platforms have entered the field of trademark infringement, which has triggered the discussion on the duty of care of e-commerce platforms in the era of digital justice. In the context of digital economy, network platforms are no longer limited to the role of "gatekeeper", but become network service providers. It makes trademark infringement public through websites, e-commerce and other Internet services, and adopts different duty of care requirements for different subjects. There are also some disputes in the judicial practice in our current laws and regulations concerning the duty of care of e-commerce platforms. By analyzing the specific content of duty of care on e-commerce platforms, this paper aims to provide some reference suggestions for improving the system of duty of care on e-commerce platforms.

The rapid growth of the digital economy has reshaped various industries, including the financial market. New media marketing, as an essential component of the digital economy, has transformed the traditional marketing landscape. This paper aims to analyze the impact of digital economy development and new media marketing on financial markets, providing insights into effective strategic approaches to harness this transformation. The paper discusses the role of new media marketing in financial services, analyzes the potential risks, and recommends strategies for organizations to adapt to the changing environment.

Absorbing foreign direct investment (FDI) is an important part of China's opening-up and accelerating the construction of market economy and it is also a positive measure for China to conform to the trend of economic globalization and actively participate in the international division of labor. Therefore, in order to explore the change of China's position in global FDI network, this paper adopts the social network analysis method and constructs a trade network model. By using the FDI flow data between 60 countries (regions) from 2002 to 2021, this study empirically analyzes the evolution characteristics of the global FDI network structure, with a view to providing enlightenment and reference for department concerned to introduce investment and formulate relevant policies.

In recent years, with the expansion and development of the scale of planting, processing and breeding of agricultural products, the pollution of agricultural waste in some areas is far beyond the load carrying capacity of the environment. Among them, the circular economy and bio-economy embodied in agricultural waste are also worth focusing on, so as to make enterprises profitable while effectively improving environmental problems. In this paper, the current situation of agricultural waste pollution and its economic model are briefly summarized, and the sustainable loop body is effectively analyzed from the aspects of the agricultural waste sources, waste treatment methods, and economic benefits brought by waste utilization.

By analyzing the themes and purposes of data governance, this paper argues that the diversity of themes and purposes of data governance has led to a dilemma in regulating data. In addition, the "digital divide" and "data hegemony" are also the main problems that China-ASEAN digital economy cooperation has to face. This topic proposes that China and ASEAN should seek a new "new" "balance" in "win-win" and "coexistence" based on the existing conceptual consensus, institutional foundation and strategic complementarity, so as to achieve a "new pattern" of "common" and "win-win".

The development of China's social economy makes the concept of economic value become a strong cultural image or internal drive in today's society, and the consumer culture has spread to every field of national life. Fan culture, as a mass culture, the consumer culture has gradually become popular in recent years. As far as film, a consumer cultural product, is concerned, in its consumer cultural structure, the right of film production and consumption to a certain extent is controlled by the audience. Film is the product of the cultural industry, its essence is a commodity, so it cannot escape the fate of being consumed, so it is inevitable to commercifilms. As a film genre with profit as the main or the only creative purpose, commercial film has been presented as the state of novel entertainment brought by the audience since its birth, and more must be regarded as a profit-making tool by film merchants. As one of the most popular economic forms, the fan economy is the product of the commercial society, which can replace the pursuit and attention of the public into real gold.

In recent years, along with the continuous and deep integration of mobile Internet high technology and information finance, the field of mobile Internet information and financial services in China has achieved rapid and healthy development. While bringing convenience to people's daily lives, the Internet commercial financial platform has also had a greater impact on the development of many traditional commercial financial institutions, especially China's traditional commercial banks. This paper provides an in-depth analysis of the direct impact of the rapid development of China's Internet commercial finance on the current large commercial investment banks and puts forward more effective suggestions on how commercial banks can develop better.

As a necessity of people's daily consumption, the safety of fruits and vegetables has attracted much attention. In recent years, with the continuous development of China's economy and society, the traditional fruit and vegetable sales channels have become more and more difficult to meet the changes in the characteristics of consumer demand, and the residents in urban communities began to get used to delivering fruits and vegetables to their homes without leaving their homes. The development of pollution-free fruit and vegetable industry can not only protect the environment, but also is conducive to people's health, to meet the needs of contemporary people. Therefore, direct selling of fruits and vegetables came into being at the historic moment. It is the terminal logistics form of directly transporting fruits and vegetables directly from planting and breeding base to urban community outlets or residents' homes, which can significantly shorten the distance between fruits and vegetables from farms to consumers, and has a broad market space. Therefore, it is of great significance for the development of farm direct selling to understand the development of farm direct selling model, study the influencing factors of farm direct selling model on consumers' purchase intention of fruit and vegetable products, and put forward targeted suggestions according to the research results.

In recent years, the rise in geopolitical risks has led to significant changes, and the volatility of energy prices has also increased, resulting in numerous challenges for people's daily lives. This paper selects three indicators, GPR, GPA, and GPT, to measure geopolitical risk and uses the GARCH-MIDAS model based on mixed-frequency data to explore the impact of geopolitical uncertainty on the Chinese new energy market. The study shows that geopolitical risk has a positive and significant impact on solar and nuclear energy, while for wind energy, the influence of GPR and GPA on its long-term volatility is not significant, but GPT has a significant impact on the volatility of wind energy. Moreover, the impact of GPT and GPA on the price volatility of new energy is asymmetric, indicating that geopolitical uncertainty is complex and requires further exploration.

The objective of equalization of basic public services makes impact on the scale and dynamic adjustment of local government fiscal expenditure to a certain degree, and affects the local fiscal sustainability. Based on the theory of intertemporal budget balance, this paper analyzes the local fiscal sustainability and dynamic adjustment in China, and analyzes the changes of local fiscal expenditure and local fiscal sustainability when simulates the condition of equalization of basic services. The results show that most regions in China can achieve fiscal sustainability and there exists dynamic adjustment of fiscal expenditure, which means that the positive fiscal policy can continue. However, if the equalization of basic public services is taken as the requirement, the dynamic adjustment of fiscal expenditure will be limited, and the fiscal sustainability of some regions will change to some extent. It is suggested to adjust the transfer payment system by taking account of the factors as the permanent population and the supply cost of basic public services.

With the help of the "quasi-natural experiment" of setting up a green financial reform and innovation pilot zone, this paper uses the double difference method to test the impact of the green financial reform and innovation pilot zone policy on agricultural green development and regional differences, and further explores its mechanism. The research shows that the establishment of the green financial reform and innovation experimental zone has effectively promoted the green development of agriculture in the region, mainly through adjusting the agricultural structure and increasing mechanization investment. This paper provides important policy inspiration for improving the green financial policy system, deepening green financial innovation, and promoting the green and high-quality development of agriculture.

Treasury bonds are a source of funds obtained by a government on a borrow-and- repay basis and are a form of reimbursable, non-recurring fiscal revenue whose main functions are to cover fiscal deficits, raise construction funds, regulate money supply and interest rates and control the macro economy. When the Treasury Bond Index rises it indicates a better developed bond market in China, while a rising bond index also indicates falling interest rates and easing liquidity. For individual investors, a rise in the treasury bond index causes bond market interest rates to fall, treasury bond rates to fall and investors' expected returns from investing in treasury bonds to fall. Conversely, when the Treasury Bond Index falls, it means that the bond market is less developed. At the same time, a falling bond index also indicates rising interest rates and tight liquidity, and if the Treasury Bond Index falls for a long period of time, it will mean that inflationary expectations gradually decrease. For individual investors, a falling Treasury Bond Index causes bond market interest rates to rise, Treasury bond interest rates to rise, and investors' expected returns from investing in Treasury bonds to increase accordingly. Data from Baidu Stock Market Access.

Financial activities are an essential and key part of business operations, and the decisions made by enterprises in financial activities have a very significant impact on their operations and development. Financial risk is the most important risk that enterprises need to prevent and avoid in their financial activities. In financial accounting the content is mainly around the process of the financial activities of the enterprise's financial situation, is the way the enterprise's financial activities run. In financial accounting in China, most enterprises are unable to apply scientific standards to their operations and thus various problems arise, in terms of financial data, accounting methods and settlement methods, there are no prescribed steps, which creates hidden risks that may affect the operation of the enterprise. Accounting and finance are able to operate against the risks encountered by these enterprises, and require risk control through relevant measures, in order to ensure that enterprises reduce losses and develop steadily.

Live e-commerce is popular among college Students  because of its interactive and interesting nature, but there are also consumption problems such as overspending or loan rewarding by college students. This study takes college students as the research population, and constructs a research model that influences college students' online shopping intention in the context of live e-commerce becoming a development trend according to the technology acceptance model and the theory of planned behavior. The relationship between perceived risk, perceived usefulness and online shopping intention is empirically analyzed, and suggestions are proposed for college students' e-commerce live-streaming consumption problems based on the research findings.

Building and improving rural infrastructure can not only provide good production conditions for agricultural development and promote agricultural modernisation, but also improve farmers' living environment and promote rural revitalisation. To this end, there is a need to effectively improve the level of governance, build up institutional safeguards, guide farmers' participation and cultivate professional talents in order to promote rural revitalisation and safeguard and achieve sustainable development in agriculture and rural areas.

This paper analyzes the influence of the “Internet + agriculture” model on promoting rural economic development. By sorting out the basic concepts and development status of Internet+ agriculture, this paper summarizes the impact of Internet+ agriculture on agricultural production and agricultural product market, as well as its contribution to rural economic development. Specifically, Internet + agriculture can enhance agricultural production efficiency, improve the quality of agricultural products, optimize the employment and income level of rural people, and innovate and optimize agricultural product distribution channels, marketing models and brand images. However, the development of Internet + agriculture still faces problems and challenges such as digital divide, lagging infrastructure and quality and safety. Hence, this paper puts forward corresponding policy suggestions and countermeasures, including promoting rural digital transformation and informatization, strengthening talent training and technological innovation, and improving the marketing and regulatory environment. Finally, this paper looks forward to the future development of Internet + agriculture.

With the improvement of economic level and the enhancement of people's health awareness, fitness, as a way to promote physical and mental health, has been deeply embedded in the daily life of modern people. In recent years, the fitness studio, with its flexible, professional, personalized and other characteristics, has become a new fitness method welcomed and supported by the majority of consumers. This paper aims to study the consumer behavior of Chinese fitness studios, analyze the decision factors affecting consumers to choose fitness studios, as well as the needs and expectations of consumers for fitness studios. At the same time, the Chinese government has also introduced a series of policy measures to support and promote the development of fitness studios.

Property tax is not only a necessary supplement to income and commodity taxes, but also can play a unique role in equitable social wealth and raising local revenue.This paper argues that at present, China's property tax system is not sound enough, the supporting system is not complete, the scale of revenue is small, and only property tax and urban land use tax are levied on the real estate tenure link thus making the tax burden on the real estate tenure link low and the regulation effect is poor.

In the“Carbon peak” and“Carbon neutrality” of the strategic objectives of the formulation, our country is also in full swing into the“Carbon” era. In the international carbon trading is a double-carbon target to follow the further link, in order to save energy and trade. The financial operations carried out by various institutions already include transactions related to carbon assets, and the financial activities of carbon assets and carbon financial operations are still in the process of being regulated in the form of financial accounting. Therefore, it is very meaningful to study the accounting treatment of carbon assets and carbon finance.

At the beginning of 2019, the outbreak of the new crown epidemic had a huge impact on China's civil aviation industry. As a result, the national civil aviation industry was affected and suffered losses. This has also accelerated the adjustment of the domestic civil aviation industry, especially the adjustment of China Southern Airlines' internal structure and strategic goals. This paper analyzes the macroeconomic situation and industry status of China Southern Airlines, uses the net present value method and capital asset pricing model to evaluate the investment value of China Southern Airlines stock, and gives investment suggestions. The research found that the stocks of China Southern Airlines affected by the epidemic in the past two years have not performed well and need to be cautiously invested. This is not a good time to buy. If you hold related stocks, it is recommended to sell.

As one of the Global 500 companies, Nestlé plays an active role in the food consumer product industry. The founder, Henri Nestlé invented a milk supplement “Farine Lactée Nestlé” in 1867, this company started its legend on healthy and user-focused products, it also developed innovative brands through time such as Nescafé and Maggi. Nestlé operated in 83 countries in 2022, when it entered oversea markets, this firm also kept a careful attitude toward Corporate Social Responsibility (CSR). This research highlights Australia as Nestlé’s ideal host country, their relationship began in 1908. In Australia, Nestlé has opportunities from the market competition, this firm kept diversity in product categories and this characteristic helps Nestlé to win more market shares. On the opposite side, nationalism threatens this firm since the pandemic because it built barriers between Nestlé and domestic consumers. As its classic strategy, Nestlé absorbs domestic culture to create specific goods and services. The company also use the entry mode of franchising for the Australian market, which brings fewer monitoring costs and revenues to Nestlé. As suggestions, this firm can combine its brands with technologies, this decision will help Nestlé to get higher market shares in Australia.

International convergence of accounting standards means that with the accelerating process of economic globalization and internationalization of capital market, it plays an important role in achieving effective coordination among countries in order to reduce transaction costs, improve the efficiency of resource allocation and provide investors with more optional information. Since China has joined the WTO, it has become more and more closely connected with other countries in the world. In this situation, China's accounting standards should also be in line with international accounting standards, so as to provide more comprehensive financial information for Chinese enterprises. This paper introduces the guiding and binding role of accounting standard system and norms in the process of formulating and implementing accounting standards in China. Secondly it analyzes the current situation of international convergence of accounting standards as Chinese enterprises are carrying out the international development process faster and faster, and puts forward corresponding countermeasures for the existing problems in China's accounting industry, hoping to provide reference for Chinese enterprises to achieve sustainable development.

In the new normal economic development situation, enterprises have more development opportunities, but also encounter higher development difficulties. At this time, enterprises adopt the way of innovation in business administration, which can play a role in promoting the efficiency and quality development of enterprises. The orderly development of enterprises also requires the effective implementation of higher requirements. In the development of innovation is the mainstream of the current social industry operations, technological innovation, model innovation, conceptual innovation, management innovation and other aspects of innovation. Innovation has become the primary condition for development, and in the new economic norm of social industrial structure and market competition, all appear to come to new situations. Therefore, in corporate business administration, a series of innovative path reforms are carried out, which have a great role in enhancing the competitiveness of enterprises.

The outbreak of the New Crown Pneumonia epidemic has dealt a huge blow to the high quality of China's tourism industry, bringing all sectors related to tourism to a near standstill. Online travel companies are under immense pressure as they seek to find hope for corporate profitability in a travel industry that has suffered a major trauma. As the epidemic gradually improves, new situations and characteristics emerge in the development of the online travel industry, which offer potential business opportunities and strategic directions for online travel companies. In this paper, through a brief analysis and discussion of the original profit model, combined with the new situation of online tourism development in the post-epidemic era, we study new profit models for the sustainable development of online tourism, providing ideas and references for enhancing the market competitiveness of enterprises and maintaining their sustainable operation.

For a long time, the development of small and medium-sized enterprises (SMEs) in China has been encountering bottlenecks, mainly due to narrow financing channels, mainly through loans from friends and relatives and bank loans, while equity financing and debt financing are obviously insufficient. Private equity investment can not only bring SMEs the necessary funds for development and broaden financing channels, but also provide positive governance factors in the management of enterprises and help owners to supervise the management of enterprises. At the same time, private equity investment can drive the rapid progress of China's high-tech industry and promote the good development of China's economy. The article concludes by pointing out that SMEs should take corresponding measures from themselves to proactively attract private equity investment and broaden the path of enterprise development, and also makes suggestions on how China should further promote the development of private equity investment.

Agricultural construction is an important part of China’s development ambitions in the new era, and there is a very close relationship between it and the national economy. Under the promotion of relevant policies, the agricultural industry is developing in the direction of modernization and showing a rising trend, which has not only laid a solid foundation, but also played a very important role in the long-term development of our society. Compared with traditional technical means, grassroots agricultural statistics work has high social and economic benefits, and the work content and focus contained in itself can effectively adapt to the construction needs of different regions and make the uniqueness and innovation of the working methods, so as to achieve the purpose of improving the quality and efficiency of the relevant work, and have a positive effect on the economic development of rural areas.

Digital inclusive finance is an important driving force to promote the process of rural revitalization strategy. Taking Anhui Province as an example, this paper constructs a rural revitalization index based on the general requirements of rural revitalization strategy: "prosperous industry, pleasant ecology, civilized countryside, effective governance, and rich life", and empirically studies the impact of digital inclusive finance on the development of rural revitalization in Anhui Province. The results show that the development level of rural revitalization in Anhui Province from 2015 to 2022 has been improving, and digital inclusive finance has a significant positive influence on the development of rural revitalization in Anhui Province. Finally, relevant policy recommendations are given based on the empirical results.

The rapid development of the digital economy has caused a certain impact on accounting work. In order to meet the needs of the development of the times, the digital transformation of accounting came into being. Taking digital transformation as a starting point, this paper analyzes the value implications of digital transformation of accounting work and explores the new development model of digital transformation of accounting work.

Live-streaming e-commerce, as a new business model, reshapes traditional retail from the three dimensions of people, goods, and venues, and plays a positive role in promoting agriculture and increasing employment. Chinese live-streaming e-commerce has gone through a rapid growth period, commercialization period, and has now entered a period of commercial explosion. From the perspective of the metaverse, the main characteristics of Chinese live-streaming e-commerce are strong support from national policies and active promotion by local governments; rapid development, driving the growth of surrounding industries; live-streaming e-commerce promotes the "revitalization of domestic products", with first- and second-tier cities leading the consumption of domestic products; the business model is gradually taking shape and evolving towards diversification. Regarding the problems of live-streaming e-commerce in China, the article attempts to provide solutions.

The ability of international business operation and national management is of great significance for enterprises to expand the market and improve their market competitiveness. To take effective measures to improve the ability of international business operation and transnational management of Chinese enterprises is necessary to help the sustainable and stable development of enterprises. By analyzing the current situation of international management and transnational management of Chinese enterprises, this paper puts forward suggestions on international management and transnational management of Chinese enterprises, promotes Chinese enterprises to give full play to their advantages in international business management better, and guarantees the sustainable development of enterprises.

In recent years, China's money market has been increasingly opened to the outside world and accelerated speed, which makes it more vulnerable to external financial shocks and external risk contagion. This paper chooses a micro perspective to study the information spillover effect of monetary policy on China's monetary market from the perspective of theoretical modeling, which is of great significance for the central bank to prevent and defuse financial risks, maintain the independence of domestic monetary policy, and for investors to effectively allocate resources and improve the return rate.

This paper establishes a dynamic panel model based on the Balassa-Samuelson hypothesis, and uses the Sys-GMM method to conduct empirical analysis. It is found that: (1) Economic openness has a significant positive impact on the real estate price. The real estate price rises by 0.146% for every 1% increase in economic openness. (2) In the eastern cities, economic openness can promote the rise of house prices more.In central and western cities, the role of economic openness is not significant. (3) By adjusting the sample period to test the model, we can get a conclusion similar to the national sample regression.

In the era of information digitization, technology has become the mainstream of industry development, and the key link to the direct realization of enterprise value is the marketing of the enterprise, and the timely improvement of the marketing model according to the needs of the times. Agile marketing model, is to make the enterprise marketing endowed with agility, so that the enterprise marketing to the market sensitivity is higher, so that the enterprise development target, more clear, so that the enterprise marketing model can be in the fierce market competition, occupy more market share. According to the characteristics of the rapid development of social innovation, enterprises take the mode of agility marketing, so that enterprises in the rapid development of the market economy environment, can have a stronger marketing ability, so as to promote the comprehensive competitiveness of enterprises.

In the context of Internet development, third-party comment platforms have flourished. With their strong user interaction and the ability to spread viral word-of-mouth information, they subverted the traditional ways and models of word-of-mouth communication. In the era of rapid development of intelligent technology, consumers would rely on the online word-of-mouth information of third-party review platforms when choosing catering brands. With the help of the powerful information dissemination ability of the Internet platform, IWOM delivered a large amount of valuable reference information to consumers. Therefore, it would be great to study the influence of online word-of-mouth information dissemination in third-party comment platforms on consumers' brand selection and for merchants to carry out accurate online marketing activities. The study objectives were to explore the influencing factors of homogeneity, relationship strength, specialty, website credibility, quality, quantity, and direction in third-party review platforms of consumer brand selection in Sichuan and; suggest the improvement of online word-of-mouth influencing mechanisms in third-review platforms affecting Sichuan consumers' choice of brand selection.

Along with the steady growth of social and economic levels, Internet charity fundraising has smoothly become the main form of charity fundraising in China. This paper discusses and analyzes the cooperation of charitable organizations in Internet charitable fundraising, combining its basic situation and main characteristics, and conducts research on the cooperation models of public fundraising sharing, support empowerment, issue association and brand cooperation, respectively, to promote the effective achievement of cooperation of charitable organizations in Internet charitable fundraising projects.

The impact of major events such as the Asian financial crisis in 1997, the world financial crisis in 2009 and the new coronavirus epidemic in 2020 has led to increasing poverty and inequality in Korea. Against such a background, the basic income system is to some extent a system that must exist for the sake of the nation. As an important means of securing workers' income, the basic income aims to maintain the basic livelihood of low-income workers. The basic income system serves the purpose of ensuring that workers on low incomes are able to make a living in their respective cities and countries. Especially in today's fast-growing economy, where prices are uncertain, the National Assembly of Korea makes annual corrections to the basic income for the following year in order to ensure that the basic livelihood of the people is guaranteed while the economy grows.

With the rapid development of the global economy, consumers' demand and purchasing power for cosmetics are increasing. The rise of logistics and e-commerce industry gives consumers a broader choice space, market competition intensifies, the cosmetics market is gradually occupied by cosmetics companies in Europe, America, Japan and South Korea, the consumer recognition of domestic cosmetics products is not high, and the development trend of enterprises is not optimistic. As a time-honored cosmetics brand in China, Pechoin has undergone many adjustments to products, corporate structure and marketing strategies, eliminating brand stereotypes and rejuvenating its vitality. Taking Pechoin as the research object, this paper analyzes the marketing management strategy based on the enterprise marketing concept through literature analysis method and case analysis method, and puts forward the improvement method of marketing strategy.

ESG represents three major factors: environment, social responsibility, and corporate governance. This paper hopes to investigate the effectiveness of ESG ratings as investment guidelines in the A-share market, and the role of investor sentiment in the middle. It is shown that ESG rating information has a negative relationship with stock price volatility, and investor sentiment plays a negative moderating role on ESG rating. Based on the findings, this paper proposes policy recommendations from the perspectives of individual investors, rating systems, and firms, respectively.

As the basis of national economic development, the power industry group has a pivotal role to play. The supply chain finance based on the Internet communication technology adopts the enterprise information technology operation method, and makes accurate investment and financing analysis for the enterprise. The application of supply chain finance in the power industry group allows for a high level of operation and service in the power industry. The power industry group's plans and visions are being realised through a service approach that allows suppliers to operate financial products together through network information technology, which can give a boost to the development of the power industry, which is also a need for social development.

As the core of the financial industry, the green credit business carried out by commercial banks is the key project for the sustainable development of green finance, and provides a new way for commercial banks to increase profits. The expansion of the scale of green credit has promoted the change of the capital structure of commercial banks, made a large amount of funds flow into the ecological industry, and effectively promoted its healthy development through the economic leverage effect. The healthy development of ecological enterprises is the top priority to achieve the goal of double carbon, which is the welfare of the whole society. Therefore, it is an important means for commercial banks to vigorously develop green credit business to achieve the target of carbon peak and carbon reduction. Based on this, this paper focuses on the development path of green credit business of commercial banks, and puts forward relevant suggestions according to the problems existing in green credit business.

Cost management is the core content of enterprise development. The traditional cost management can not adapt to the sustainable development of enterprises. Managers began to pay attention to the concept of strategic cost management. In this highly competitive social environment, enterprises need to optimize the cost management model from the strategic level. Therefore, enterprises should actively improve cost management and link strategy with cost management from the perspective of value chain, so as to promote the vigorous development of enterprises and enhance their competitive advantage.

Under the background of customers exceeding universal and standardized service requirements, high-tech change and increasingly fierce market competition, the service quality of the service industry has already become an important factor in the comprehensive evaluation of customers, and the number of enterprises attaching importance to the training of staff service level and other qualities has surged. Starting from the active behavior paradox that actually exists in the industry but has not attracted theoretical attention, this paper clarifies the concepts and boundaries of active service behavior, excessive active service behavior and weak active service behavior, answers the differences in the implementation of three active service behaviors in different situations, and draws conclusions by exploring and reasoning.

As a major agricultural product feature in Shaanxi Province, strengthening the regional branding of kiwifruit is an important way to implement rural revitalization and help farmers escape poverty and get rich. By building regional brand of kiwifruit, related enterprises can pull the local economy and inject vitality into the sustainable socio-economic development. However, the brand building of kiwifruit still needs to be continuously strengthened due to insufficient brand-building awareness, lack of regional brand management subjects, and fragmented production and operation methods. Based on this, this paper analyzes the significance of regional brand building of kiwifruit, the current situation, and proposes an effective path for regional brand building of kiwifruit.

After-sales services are a crucial combination of services, component replacement, and delivery. Businesses need to prioritize after-sales services for their consumers to enhance customer retention, loyalty, and satisfaction. By enhancing goods after-sale services, businesses tend to maintain and build positive customer relationships, increase their profitability, and improve their brand image. Nevertheless, after-sales services allow businesses to collect customer insights and feedback regarding their products, brand, and business and learn about areas that need improvement. Businesses that take their time to invest in after-sale services tend to gain competitive advantages over other businesses as it reveals a gap between them and the competitors. Therefore, an overall strategy to enhance customer retention and loyalty in a business should include after-sales service as part and parcel of its plans.  

At present, the increase in people's idle funds, the rapid development of the capital market, the continuous improvement of the market environment and the continuous improvement of supervision have made the investment activities in the capital market more and more frequent, and the participation of the public in the capital market is also getting higher and higher.The aims to discuss the theory of China Pacific Insurance stock value investment and the feasibility of applying value investment strategy in China Pacific Insurance stock investment. First, this article analyzes the background, price changes and valuation indicators of China Pacific Insurance in detail to identify its value investment opportunities. Secondly, this paper briefly introduces the value investment theory, and explains the main principles and methods of the value investment strategy, and uses three value estimation methods to calculate the stock investment value of China Pacific Insurance . Finally, this article puts forward some suggestions to help investors make better use of value investing methods to obtain investment returns. To sum up, this paper confirms the feasibility of the value investment strategy in China Pacific Insurance stock investment.

The growing scale of household wealth in China has laid a solid foundation for the expansion of demand for wealth management. Under the sweeping wave of today's network information, Internet finance is flourishing and steadily gaining a foothold. As an important source of income for commercial banks, the personal finance business, facing the increasing impact of Internet finance, has constantly exposed its own shortcomings and shortcomings in its development, and the services and products of commercial banks to customers are still lagging behind, and the problems of financial disintermediation are increasingly prominent. In the face of pressure commercial banks how to follow the trend of the times, open up new ways of development has become the focus of the current issue.

As a pillar industry of the national economy, the development of real estate industry has an important impact on economic development. However, in recent years, the soaring housing prices and the widening gap between the rich and the poor have seriously restricted the healthy development of the economy. To this end, the state has carried out real estate regulation all the year round, requiring all kinds of real estate enterprises to implement the "three red lines", and the local government's real estate policies are constantly increasing. This paper analyzes and forecasts the pilot scheme of real estate tax from five aspects: the object of real estate tax collection, the pilot city, the basis of tax collection, the tax rate and the tax period, and then discusses the impact of the implementation of real estate tax and the measures to be taken after the implementation of real estate tax, hoping to provide some help for the next step of real estate tax collection in China, reduce the difficulty of tax collection, and provide enlightenment for the future audit work.

Based on the panel data of 11 prefecture-level cities in Hebei Province of China from 2015 to 2020, the high-quality development level of green finance and the real economy are calculated by entropy method. The two-step system GMM model is used to analyze the effect of green finance on the high-quality development of real economy. The research results show that green finance can significantly promote the high-quality development of the real economy. The robustness of this conclusion is proved by the test of increasing or decreasing the control variable and replacing the measurement standard of the explained variable. Finally, some suggestions are put forward.

Since China officially implemented the local government special bond policy in 2015, the amount of bonds has been increasing, and now it has become one of the important channels for local governments to obtain financing. Audit has the functions of economic supervision and economic evaluation, so it is possible to standardize and make it scientific by auditing special bonds. What kind of problems may exist in the special debt audit? Based on expounding the concept and nature of the special debt audit, this paper analyzes its existing problems and puts forward corresponding improvement measures.

With the deepening of economic globalization, the development of China's financial industry has ushered in unprecedented opportunities and challenges. While participating in international competition, financial institutions are also facing more complex and severe risk management challenges. This paper discusses and analyzes the current situation of the financial industry from two aspects of financial development and financial management, hoping to provide some useful thoughts and suggestions for the sustainable development and sound management of China's financial industry.

High-quality development of service trade is one of the important elements in the 14th Five-Year Plan to promote high-quality economic development, and the emergence of digital economy will create new possibilities for high-quality development of service trade in China. This paper analyzes the scale and structure of China's service trade imports and exports, and finds that China's service trade is characterized by large scale, unreasonable export structure, but fast growth rate, and points out that the digital economy can improve the efficiency and competitiveness of service trade, help traditional and emerging industries to transform and upgrade, and reduce trade barriers. Therefore, China needs to strengthen its focus on middle and high-end service trade, strengthen the construction of digital economy infrastructure, promote the digital development of service trade, etc., in order to promote the high-quality development of China's service trade.

At this stage, the continuous development of the social and economic level has made China’s market economy regulation and control state always in a stable situation, macroeconomics is the use of people’s consumption level, financing investment and national income, etc., under the guidance of social market economy a kind of economic theory knowledge. Macroeconomics plays a positive role in promoting the development of China’s market economy. This paper first explains the overview of macroeconomics, then describes the practical significance of macroeconomics in the development of market economy, and finally elaborates on the specific impact of macroeconomics on market economy.

Since the reform and opening up, the level of China's opening to the outside world has been continuously improved, and remarkable achievements have been made in foreign trade and economic cooperation. With the improvement of China's comprehensive national strength, China, as the world's largest economy, is also increasingly improving its position in the world and has a far-reaching influence on the world economy. By analyzing the trade effect of CAFTA, this paper analyzes the development prospect of Free Trade Area, and puts forward relevant countermeasures. China should balance international trade through internal economic development, implement the economic development strategy of "increasing both inside and outside, giving priority to the inside and supplementing the outside", and make common progress with world trade.