With the development of social economy in China, it provides a good market environment for the long-term and stable development of Chinese enterprises. At the same time, companies want to improve their own in the market share, it must be played in a good marketing role. The project management plays an important role in the marketing of the enterprise. Therefore, this paper studies the importance of the project management and the corresponding strategy on the basis of the analysis of the characteristics of the project management.

Big Data has become the most popular term in recent years. As the accumulated amount of data increase, digit turns into an "asset" with digitization, broadband network in the global, and application of Internet in all walks of life. The Big Data overturns traditional management mode and business thinking of the enterprises to a certain extent, accurately grasping behavior pattern of client side through analysis and statistics. It is not a completely fresh new concept. When enterprises and countries understand how to employ digital technology to effectively expand market, promote efficiency and serve clients, big data is gradually built up in CCIs category. How does creative management make a transition in the era of big data? The highlight of this paper comes to marketing model study of online gallery in artwork industry. Art network is entirely different from traditional gallery, therefore this paper tries to analyze possibilities opened up by rising of online gallery and Bottoms Up concept of artwork values in the art market, as well as reference and inspiration brought about by transparent pricing mechanism to Chinese artwork market with relevant theory and industrial chain dissection of digital art, along with related cases.

Crisis in the human body as the same as air, it always around us, any country, organization, individuals are facing the challenges brought about by the crisis. Nowadays human society is relatively developed, society in the development and progress at the same time, because of complex social relations and the environment, to people's lives to increase the risk of generating the coefficient, brought some crisis. Based on the concept of public safety crisis, this paper introduces the management of public safety crisis in multi - unit coordination, and briefly proposes to strengthen the construction of the relevant protection mechanism of multi - cooperative crisis management, so as to improve the efficiency of multi - cooperative crisis management.

With the wide application of computer technology in the field of accounting in China, the traditional working way of accounting has fundamentally changed. And the change of the mode of accounting has higher requirements for the accounting personnel. Firstly, this paper analyzed the influence of computerized accounting to accounting work and summarized the quality of accounting personnel under the circumstance of the computerization in China. Secondly, the paper, through using AHP (Analytic Hierarchy Process) and Delphi method, established the personnel selection system, and gave some points about the selection of accounting personnel in the computerized accounting environment. Finally, this paper gave some suggestions about the selection of accounting personnel with a combination of the practice.

Today, economic globalization is intensifying and global human resources are developing at a rapid pace. The current demand for talent in the world is showing an upward trend, thus creating a more stressful demand for talent, so many companies will be combined with the company's strategic development to select talent to further build a human resources management system, so that the company get more advantages in the talent structure, organizational structure and management processes. Many foreign companies rely on human resources audit to achieve the advantages of talent, organizational structure and management processes, and China's human resources on the practice is still relatively small. This paper describes the concept of human resources audit of foreign-funded enterprises, and analyzes their human resources audit cases, and makes a new perspective to evaluate the performance of human resource management, so that the management of human resources team has been transformed and developed. Enhance the professional quality of the team, but also to build a human resources service sharing center and so on, and ultimately make our human resources management team performance in effective countermeasures to show better development and improvement.

In this paper, CVM method (conditional value evaluation method, also known as willingness investigation method) is used to investigate the willingness to pay about the ecological environment protection cost of Shaanxi Huashan scenic spot in July and August, 2013. By establishing the Logistic regression model, the per capita willingness to pay (WTP) of the tourists is calculated to be 79.2 yuan / person. The results show that the tourists' awareness of environmental protection is increasing day by day, and the visitors are fully aware of the importance of protecting the ecological environment. 57.85% of the tourists will be willing to pay, including civil servants, self-employed persons, college degree or above, family monthly income in the 8000-10000 yuan visitors will pay higher. This provides a reference for the sustainable development and development of ecotourism in Huashan Scenic Spot.

The 21st century belongs to the maritime century. Marine power forms the core of maritime power strategy. Marine power is part and parcel of an excellent maritime culture. Being the biggest player in the global logistics arena, COSCO Shipping Group is an important force in the development of maritime economy and the construction of maritime power. In the critical period of group reorganization and integration, COSCO Shipping Group embraces the characteristics of modern time qualities and the characteristics of the industry as a whole. Together with the enterprising spirit of its corporate culture, core competitiveness is enhanced and maritime power is promoted to a higher level of greater significance.

For the past few years, environmental pollution and deterioration, resource consumption and global climate change have aroused increasing attention of the world, and there has been growing awareness in sustainability among organizations, which contributes greatly to the recent study of sustainable or green supply chain management.

Sports tourism industry is a rising industry which the effective combine sports and tourism in a healthy way of leisure. The development of sports tourism has a vital role in China's economic growth and improvement of living standards. At present, China's sports tourism industry is still in the primary stage of development. On the one hand, it is not mature enough, and on the other hand, it has great market development potential. Based on the current problems in the development of sports tourism, this paper analyzes the problems and puts forward their corresponding solutions.

Aiming at the current situation of lean management is difficult to implement, combined with the Inner Mongolia North heavy auto Limited by Share Ltd lean management experience, elaborated the lean learning theory, lean implementation, the importance and methods of teamwork, and summed up as "123" lean work method. Practice shows that the "123" method, can effectively improve the promotion of enterprise business, promote the sustainable development of lean management, and constantly improve the management level of the enterprise.

Internet financial management industry is an emerging industry. It helps solve the problems of financing difficulties of small and medium enterprises. On the other hand, it satisfies people's desire in investment and financing. It greatly promotes the development of our country's economy. However, more and more Internet financial management events, especially the boss running, investors losing everything, need to be supervised from multiple levels in order to maintain the healthy development of the Internet financial management industry. At the same time it also needs a number of measures to help the investors avoid the risk.

On March 9, 2014, General Secretary Xi Jin Ping first put forward the requirement of "three strict three realities" when attending the second session of the 12th session of the National People's Congress of An Hui Province, that is, strict with self-cultivation, strict right to use, And seek trouble to be real, business to be real, life is real. More than a year, the General Secretary of five talk about the "three strict three realities", from the "eight provisions" to oppose the "four winds", trickle down, favorable to curb the spread of law and discipline violations, The higher authorities to "anti-four wind" style of construction on the road, and earnestly carry out the party's class and other key actions, and constantly strengthen the party members and cadres self-restraint, cultivation and so on. I think that when the "strict and real" as the main line in the work of in-depth experience.

With the development of economy, people have higher requirements for living standards and quality of life. Therefore, the number and scale of retail enterprises are increasing. In order to adapt to the development of the times, the retail industry has been technologically transformed, each era has a new economic and population environment, the emergence of new technologies, spawned the continuous development of the retail industry. Therefore, in order to prevent the retail industry does not lag behind the community, Jack Ma put forward the "new retail" word, the new retail era, the business unit launched the data technology for wireless era business more efficiently operation, improve in traffic speed, efficient conversion of traffic, businesses can directly operate their own crowds, to achieve “focus on experience, prosperity and ecology, enabling businesses and consumer upgrades.” This article discusses the theme of “new retail background, small and medium retail enterprises marketing mix strategy analysis”, it is very important for retail enterprises, “new retail” is not only an opportunity, it is a challenge.

This paper explores a theoretical framework about mechanism of divisions of the gains in the global supply chain by incorporating the O-Ring theory model developed by Kremer (1993) into the sequential production framework. By introducing the vertical constraint so called quantity forcing, the double marginalization problem would be eliminated under a joint-profit maximizing contract among firms in the supply chain. Motivating by the recently widely discussed concept called “smiling curve” in the management and international business literature, this paper found that the variation of average profitability along firms producing at different production stages in the supply chain illustrates the U-shaped curve depends on the nature of supply chains. (buyer driven or producer intensive). For the U-shaped curve to hold in the producer-driven supply chains, it must be the case that the firms specializing at higher value-added stages have higher market power than firms at low value-added stages. For the U-shaped curve to hold in the buyer driven supply chains, the market power of firms spanning the chain does not necessarily matter. The only thing matters is to ensure firms specializing at higher value-added stages have higher labour productivity.