Introduction 

Red Financial Credit is an innovative credit product under the inclusive finance concept of "Party Construction+Financial Credit" model, which is a meaningful practice of the idea of "quality development driven by quality Party construction." Through an empirical study of the operation of Red Financial Credit in Huzhou City, Zhejiang Province, the team analyzes the advantages of Red Financial Credit and the problems that occur in the process of development. By combining the local situation and relevant theories, the team proposes targeted solutions that are conducive to the sustainable development of Red Financial Credit products and the leading role of Party construction in the financial field.

The national policy conference proposed to unswervingly build a digital China, the digital economy has become the general trend. The transformation from the real economy to the digital economy has broken through the "barriers" of traditional tax collection and administration, and caused a great distortion of international tax rules. At present, all countries are actively exploring an optimal taxation path to maintain tax fairness, and unilateral digital tax schemes are being promoted across the world. At present, our country does not have the conditions to set up such a tax, but we must actively deal with the impact of unilateral tax on our national economy. We should combine the existing tax system to improve the tax system of digital economy, and actively participate in the establishment of international tax rules of digital economy to expand the power of discourse to maximize the tax benefit of our country.

In the past year, China's scientific and technological innovation level and social and economic development level have been continuously improved. New technology has been applied to more and more fields. The agricultural economy, as an important support of China's hit economy, has always been valued by all social classes. Under the background of the current rapid development of science and technology, China is constantly introducing high-tech in the process of agricultural production so that China's agricultural development is constantly optimized and moving towards the direction of modern agricultural development. The Internet of Things (IoT) is an important technology that is widely used in various fields at present, and it has become indispensable for the development of many industries. The integration of Internet of Things into the production and planting process of modern agriculture is undoubtedly a brand-new agricultural production mode. By organically combining Internet of Things with modern agriculture, a brand-new agricultural planting mode-smart agriculture was born. The application of Internet of Things in agricultural planting can effectively improve China's agricultural production efficiency. For this reason, this paper will briefly describe the scheme that needs to be implemented for the development of smart agriculture under the combination of Internet of Things and agricultural planting and put forward some problems faced by the current development of smart agriculture, and give corresponding solutions, aiming at providing some experience for further promoting the development of modern agriculture in China.

It discusses how to upgrade the traditional STP+4P marketing strategy, including the development of product strategy to co-create. Pricing strategies are dynamic, contextual, and free. Digitalization makes the boundary between offline channel and virtual channel disappear and multi-channel integration becomes the key. Brand value Brand, RTB, DMP, DSP delivery strategy, etc. This paper tries to explore the three key points of the core paradigm of marketing strategy and find a new direction.

In recent years, our country under the rapid economic development, economic reform and transformation process continues to accelerate, the new development journey of Chinese regional economics development needs to better adapt to the modern development environment, find the right innovation direction and way, this needs to fully integrate with the new development concept, the new development concept as a theoretical basis, play a leading function, to provide more effective power for China's regional economic development. Based on this, this paper first outlines the new development concept, and then focuses on the integrated development of innovative development, coordinated development, green development, open development, and shared development theory and China's regional economics.

Under the background of economic transformation, urban industrial layout has produced subversive changes, innovative enterprises, innovative talents and industry integration development of industrial layout planning put forward new demands. Based on the trend of modern economic transformation, this paper discusses the demand and current situation of industrial layout and planning, and puts forward the corresponding optimization strategy of industrial layout planning.

With the development of social economy, people enrich material and spiritual life, make pets gradually appear in people's field of vision, become a partner and emotional, whether empty nest elderly, solitary youth, dink family, or accompany the growth of children, pets occupy a place in human life, not only dogs and cats as a pet, more and more different pet also by everyone. With the change of China's economic structure, the number of people living alone in urban areas increases, and the population structure such as aging and fewer children is gradually formed. In the future, the demand for pet company will be more vigorous, and the penetration rate of domestic pet pets in China will have room for further improvement. The continuous improvement of the number of pets and the pet penetration rate will lay a solid foundation for the sustainable development of the pet medical market. When it comes to customer service, there are several topics around: what are the sales skills that make customers irresistible, how to stick to customers, how to improve customer loyalty and satisfaction, and how to recover customer loss. The essence of service is to find needs and meet the needs.

This report analyses the strategy adopted by P&G’s sanitary towel brand Always in the global market. It highlights Always in its respective marketplaces whilst also including sub-brand Whisper in the marketplace of India and the challenges which existed before and during entry. In order to adapt to the different markets, Always demonstrated its positive intentions through a sustained marketing campaign, bold packaging design and name. A wide range of product categories and constant product innovation made alway sufficient to gain a position in different markets.  Always has enjoyed financial success alongside positive growth as well. This report provides a multi-dimensional analysis of the strategy that Always has adopted and how it has achieved its position as market leader in the industry. The report also concludes with recommendations for Always in terms of corporate social responsibility.

In recent years, with the rapid development of the Internet, the rapid rise of cloud data computing, 5G, big data and other emerging technologies have brought great changes to our study and life. This paper takes the users of Douyin local life group purchase board as the research object. From the perspective of the audience, this paper uses the technical model and the method of analysis and coupon survey to understand the usage situation of Douyin users, and discusses the relationship between the factors affecting users' usage intention and their actual usage behavior.  The data were collected statistically and then analyzed by SPSS 20.0 software. The empirical results show that the popularity rate of Douyin app is high and the user stickiness is certain. Gender, age and educational background were significantly correlated with the use behavior in different degrees.

According to a survey by the Ministry of Housing and Urban-Rural Development, by the end of 2000 old residential areas were about 220,000, involving nearly 39 million households and covering an area of about 4 billion square meters. How to transform the old residential area has become one of the concerns of the residents. In the guidance, the reconstruction of old urban residential areas can be divided into three categories: basic, improvement and promotion. The basic category is to meet the contents of the residents 'safety needs and basic living needs of life; the improvement category is to meet the residents' living convenience needs and improvement life needs; and the improvement category is to enrich the community service supply, improving the living quality of the residents, and actively promoting the actual conditions of the community and the surrounding areas.

As the most typical industry in the tertiary industry and the service industry, the catering industry is an important branch of China's domestic consumer market. Its primary role is reflected in stimulating domestic demand and promoting employment. China's catering industry has experienced the rapid development after the reform and opening up, and has gradually evolved from the strategic thought of small profits and quick turnover to a higher strategic level of emphasizing brand competitiveness, service quality and large-scale operation. Due to the different growth environment and educational background of college students, their recognition of the brand value will affect their purchase intention. Based on this reason, this paper takes college students in Guiyang as the investigation object. On the basis of continuously exploring the influence relationship between customers 'perceived value and college students' catering brand preference and purchase intention, this study puts forward meaningful marketing suggestions and brand building strategies for the catering industry.

Under the premise of rapid development of science and technology and continuous progress of society, the general public cares not only about whether they can eat well or not, but the main problem we are facing now is the growing spiritual and cultural needs of the people. The spiritual culture construction is divided into many kinds, and this study is the spiritual culture needs with entertainment properties, in which people need to buy skin inside the game to make themselves more satisfied. We know that the scarcity effect is a prerequisite for high willingness to buy, whether the product is given a dominant motivation is a necessary step for high willingness to buy, and the perceived value is the last fire for high willingness to buy. In this paper, we will take the L game champion skin selection rules as an example to explore the relationship between purchase intention and scarcity effect, commodity-driven motivation and perceived value from the audience's perspective. A questionnaire survey is used to understand the audience's purchase of L-game championship skins and the reasons for purchase, and a scientifically supported approach is used to interpret and explain how users' purchase behavior and purchase intentions emerge to generate purchase behavior.

The Third Way is a general term for a political and economic philosophy that walks the line between laissez-faire capitalism and traditional socialism. It is advocated by the centrists and is a school of social democracy. It is interlinked with traditional theory and is an extended-expression of traditional values. Social housing policy is an affirmation of the basic needs of the people, and the guarantee of their welfare plays a crucial role in the stability of society.

The existing stock valuation methods, including absolute valuation method and relative valuation method, are widely used in investment research and practice. But there is a huge gap between its simple theoretical assumptions and the practice.Referring to Buffett's value investment theory，this paper reflects on the assumptions of the stock valuation methods, trying to build a logical framework of stock valuation methods that is more suitable for practical application.

In the public cultural service industry, museums are endowed with irreplaceable importance and diverse functions. The government, the main infrastructure director, has invested heavily in public services at museums to increase people’s satisfaction with public service and improve the construction of public cultural facilities. Nevertheless, the economic and social benefits created are found difficult to quantify. The results from past research have shown that the project selection as well as design of museums has a certain impact on tourist experience and degree of satisfaction, thus somewhat reflecting the project performance and mirroring the investment efficiency of a museum. This paper takes Hubei Provincial Museum as research object, analyzes its project expenditure structure and project performance from the perspective of socioeconomics, measures the effectiveness of museum expenditure on each category of projects by assessing public satisfaction, and finally puts forward several advice to raise expenditure efficiency for today’s general museums.

The paper studies the most effective way to raise capital for social ventures in bank services nowadays in China. The purpose of this paper is mainly because China faces not only the pandemic influencing their social enterprises, but due to the world conflict, many banking firms are hard to maintain a run that eventually may damage the economic balance in China causing tons of social problems and country security. By using macroeconomic models and knowledge to analyze finding a suitable choice for banking ventures to implementation. The strengthening of injecting capital from foreign investors can be a better choice in recent years, while for social enterprises achieving long-run profits that government support may significant.

This paper uses China's film box office and word of mouth data in the past 20 years, and uses Python for data analysis, To explore the influence of word of mouth on film box office, to analyze the relationship between film shooting budget, film score and box office,film production, film box office and film style with the change trend of time, find out the most popular film style, assist the film business company to make the film online plan, improve the revenue.

The pension finance industry is a composite concept system that includes pension finance, pension service finance, and aging product finance. Carrying out healthy financial management is related to the health and safety of the country and the interests of the people. It is a major breakthrough to alleviate the difficulties of the country's aging and cope with the risks of aging. It is also an inevitable need to promote the supply side reform, step through the "middle-income trap", and build a well-off society in an all-round way.

The Internet is information transfer, and blockchain realizes the combination and synchronization of value transfer and data information transfer. The advent of the digital economy era is already a trend that is fully reflected in reality. The financial system in the industrial era needs to be transformed, and the emergence of blockchain technology system has created conditions and provided opportunities for the transformation of the financial system. Digital finance, as a derivative of the digital economy, continues the essence of inclusive finance to achieve equal rights for all people to enjoy financial and credit services, and technically achieves a disruptive innovation, that is, to better enable financial products and services to cover more areas utilizing intelligent information terminals. In this regard, from the government to the private sector, from enterprises to individuals, all should be aware and prepared to keep up with the times from the concept to the behavior.

Based on the panel data of ZiJin Mining from 2000 to 2020, this paper constructs a potential market that Zijin Mining will enter.

In recent years, under the background of the consumption concept upgrade, short video advertising communication is the enterprise will product information to consumers in the form of short video, and use the social network media platform for a network sales communication, through video language expression to consumers or potential consumers' cognition, attitude and behavior has a series of influence, gradually become an important part of modern product and service communication marketing, formed the peer-to-peer two-way interaction between product service and user communication mode. In the context of the widespread use of short video marketing communication, in order to further meet users' expectations for products and enhance the emotional stickiness of the brand and fans, most enterprises and online platform APP implant advertisements in online videos, so as to attract consumers to promote consumption.

In recent years, it can be seen that the development of the film industry is thriving, both from the number of screens across the country, and the average annual number of people across the country, are rising in a straight line. The outbreak of COVID-19 in 2020 has made the film industry a bumpy one. The government has introduced policies to encourage, such as tax exemption, film fund subsidies. The emergence and development of online movies is a new phenomenon in China's film market. "Internet movies", as the name implies, plays movies on major online platforms, such as Youku, iQiyi, Tencent, etc., referred to as "Aiyouteng". According to statistics, the total active volume of these three platforms reached 1.11 billion. With its general film attributes and special characters and drama mode, the network big film has emerged in a few years, and has become a relatively popular film genre and phenomenon in recent years. Therefore, this topic takes Guizhou region as a demonstration to explore the influence mechanism of the consumption willingness of young consumer groups in online movies.

In recent years, the rapid economic development has gradually led the society to transition from shortage economy to surplus economy. Meanwhile, with the rapid development of mobile Internet, intelligent terminals, big data and cloud computing, the sharing economy is booming, and it is transforming the traditional industries of all walks of life. At present, the business model of sharing economy has widely penetrated into all kinds of industries from consumption to production, effectively promoting the innovation and transformation and upgrading of traditional industries. In the travel market, the rapid development of shared bikes has made it synonymous with the sharing economy. The rapid growth of urban population has accelerated the urbanization process in China, but also brought big city diseases such as traffic congestion and environmental pollution. In the travel market, although the emergence of online ride-hailing provides users with richer travel solutions, to some extent, the "last kilometer" is still a travel pain point that consumers urgently need to solve. In this case, bike-sharing platform enterprises enter the market with the pile less bicycle model. The innovative business model of bike-sharing and the concept of "green travel" advocated by them have been favored by the general public and encouraged and supported by the government.

Consumption has always been the focus of the state and society. With the deepening development of China's reform and opening up, the social and economic forms, material products and other interests are undergoing earth-shaking changes, and the consumption view of college students is changing accordingly. Blind box, as the name suggests, means that the buyer knows nothing about the style of their goods before buying, which usually contains various animation, film and television works around, as well as dolls designed by designers alone. It is this seemingly strange and bizarre commodity marketing that is only loved by college students. Some of the businesses peep to see the business opportunities, began to "fry the blind box", followed by once hot, forming a "blind box hot" consumption trend. In recent years, the blind box has become the carrier of the new generation of young people to entertain, communicate, exchange, and purchase, occupying the surprise economy, loneliness economy, social economy of the young people. In addition, the blind box also has the attributes of spiritual comfort and collection. And because of the many attributes of the blind box, has made it beyond the category of leisure toys, the audience covers a wider age range. Because of the blind box users "more gold", young characteristics, also prompted them into a huge consumption power.

With the progress of technology and the popularization of service standardization and standardization, the gap between aircraft hardware and service quality in the aviation industry is gradually narrowed, the homogenization of aviation products is becoming more and more obvious, and the competition among airlines is becoming more and more fierce. In addition, in order to solve the structural problems of the aviation industry, the various airlines not only strive to control the costs, but also try their best to improve the service quality and compete in the market by enabling customer satisfaction. This is because customer satisfaction is not only directly related to customers' repeated purchase behavior and loyalty, which is conducive to the development of the enterprise, but also affects the profit and market share of the enterprise.

Live streaming is still an emerging industry in China, Most universities in China also do not offer relevant courses to train relevant talents, The industry has a large talent gap, As a result, some people who do not have the ability to broadcast live also went to the studio as the anchor, In addition to some local officials and villagers who personally broadcast live with goods, There are also some low quality, eloquence ability, language logic ability lack of people also live with goods, Because of their own lack of expression ability, In the short-time introduction of live streaming, Many anchors can't fully present the advantages and value of agricultural products, To a large extent, they reduce consumers' desire to buy and the intention to repurchase, Even some vulgar introduction and recommendations will affect the reputation of some brands, Bring a bad brand impression to consumers, It is not conducive to the long-term development of agricultural products sales.

The capital markets of western developed countries developed earlier, and stock buyback is a common behavior. However, China's capital market started late, subject to the slow development of the market and the imperfection of relevant laws and regulations. In the early stage, China's stock market had obvious characteristics of China ^[1]. Now, with the continuous development of our market economy and the promultion and improvement of relevant policies, more and more listed companies have begun to conduct stock repurchase.

The sudden outbreak of COVID-19 has affected the global greatly, and the medical industry has played a very important role in fighting against the epidemic. This paper aims to test the applicability of the medical industry to the CAPM model and the overall risk tolerance of the industry, which is of vital significance for promoting the Chinese medical industry. To explore the reason for changes in medical companies under extreme stress, stocks of listed medical companies from January 2018 to December 2021, covering the period before and after the outbreak, are selected. By using the time series method to analyse, empirical results show a positive linear correlation between risks and benefits. With the development and reform of China's stock market, the CAPM model now has a better explanatory ability for the overall expected return of stocks of medical listed companies. However, due to the strong assumptions of the CAPM model, it fits poorly when occurring emergency.

This paper selects the monthly data from June 2021 to June 2022 according to the Analysis of Influencing Factors of China's RMB Exchange Rate Based on VAR Model, and selects four factors of foreign exchange reserves, interest rate difference, inflation rate difference and foreign direct investment as the influencing factors of China's RMB exchange rate.^[1] The multiple linear regression model and VAR model were constructed to compare the degree and effect of each influencing factor on China's RMB exchange rate.

In recent years, with the rapid development of digital finance, the technological advantage and the characteristics of digital finance can promote the family wealth to a certain extent. This paper summarizes the cutting-edge research results of the development of digital finance, and sorts out the development status and impact of digital finance. And the impact of digital finance on household wealth from two new ways of financial literacy and risk taking. On this basis, further focus and analysis of digital finance in the development of potential risks: the Matthew effect. In future studies, it is necessary to carry out in-depth research from the perspective of the relative poverty of "marginal groups" to the value, the specific ways to improve family financial literacy and the impact of digital finance on the regional differentiation of family wealth.