The purpose of this paper is empirically to examine two theoretical models in the context of social electronic commerce (s-commerce). The study tries to extend TAM and UTAUT model with trust to explain consumer behavior in the acceptance of s-commerce on WeChat platform which is the Chinese largest social platform. Through an online survey, 501 valid respondents were collected. A Partial Least Squares (PLS) analysis was used to conduct the proposed model and hypothesis testing with TAM and UTAUT models. The results revealed that trust is the most significant factor affecting behavioral intention and the second significant factor is effort expectancy, then social influence and performance expectancy. The integration of trust factor into the UTAUT model best interprets the adoption of s-commerce among the pure TAM and UTAUT models and extended models with trust. It will provide guidance for marketers and professionals, especially in China.

With the gradual progress and update of information technology in our society, big data technology has become the main power source for the development of our society. The use of big data technology has greatly impacted many traditional industries. The traditional audit mode has also been innovative development. In this case, big data technology brings a good opportunity to the traditional audit work. With the increase of the requirement of full coverage of audit work, auditors have made clear their own unique innovative ideas, broad perspectives and analytical ideas. This article studies and explores the audit mode of big data under the condition of full coverage, and finally comes to the corresponding conclusion.

Based on the analysis of the basic connotation of leisure agriculture, this paper takes the Suzhou city leisure agriculture as the research object to summarize the current situation of leisure agriculture development in Suzhou, the selection of the Suzhou city rural tourism planning (2016-2020) in the key construction project for the leisure agriculture point sample data, analyzes its spatial structure by means of geographic concentration index and Gini coefficient. Through the geographic concentration index is calculated . G is a little less than G_optimal at 44.721. Gini=0.371, C=0.629. According to the research results, leisure agriculture points in Suzhou show a moderate distribution trend, and the leisure agriculture is distributed in various administrative regions of Suzhou city with a high degree of equilibrium, which is conducive to the development of leisure in agriculture. Pertinent suggestions are appropriate to the optimal development path of leisure agriculture in Suzhou.

Demand-driven economic structural transformation is mainly realized through the Engel Effect, and different consumption has different income elasticity. This article attempts to explain the effects of taxation, technological progress and factor price distortions on economic structure by introducing government policies and capital labor price distortions into the multi-sectorial model. The results showed that the share of agricultural labor decrease when the tax rate decreased or technological progress occurred and the share of service labor increased when the non-homothetic of utility function was stronger. Similarly, the distortion of capital and labor factor prices will also affect the structural transformation, and the relationship between the two is opposite. When the distortion of manufacturing sector factor prices increases, the structural transformation will be accelerated. However, the structural transformation slows down as the distortion of factor prices in service industry increases.

As an important foundation for national development, economy is always being the focus of social construction. In order to promote better economic development, business administration needs to play a greater role to ensure the smooth operation of the economic market. Moreover, with the improvement of the development speed of economic globalization, it is both an opportunity and a challenge to China’s economic development. Therefore, it is necessary to strengthen business administration to seize opportunities and embrace challenges. Therefore, all enterprises are carrying out administration innovation to improve the efficiency of business administration. Thus, this article analyzes the role of business administration in promoting economic development, hoping to give some guidance to enterprises to promote the long-term and stable development of China’s economy.

The cold chain logistics of agricultural products is closely related to people’s lives and production. With the development and progress of society and the improvement of people’s income level, the cold chain logistics industry came into being and provided a guarantee for the development of agricultural product transactions. Based on the current development status of China’s agricultural product cold chain logistics industry, this paper discusses the problems and proposes countermeasures and suggestions based on the causes and effects of the problems.

With the continuous development of China’s economy and technology, people’s living standard and average income have improved, and more and more people participate in venture capital and financial activities. Compared with general financial activities, venture capital has the characteristics of high investment, high risk and high return. It is aimed at people who have strong capital strength and interests in investment. They often take the pursuit of high return as the internal driving force of investment and determine their investment through the analysis of enterprises. Through the way of investment in the enterprise, we can get part of the profits of the enterprise operation. This article will discuss the general situation of venture capital, the problems of venture capital management under the condition of capital market and the specific strategies of venture capital management under the condition of capital market for reference.

The sudden outbreak of COVID-19 has brought great impact on China’s economic development. How to scientifically and effectively help the economy has become the most important economic issue at present. During the COVID-19 pandemic, the service industry has been directly affected, while small and medium-sized enterprises (SMEs) have also been seriously hit, and the negative impacts on export-oriented enterprises cannot be underestimated as well. It is critical and urgent for these enterprises to quickly recover from the crisis and find ways to secure a viable competitive position in their respective industries in post-pandemic era. The Coronavirus (COVID-19) pandemic has not only brought unprecedented impact on China’s economic and social development, but also provided new opportunities for traditional industries to achieve digital transformation. Taking service industry, foreign trade enterprises and small and medium-sized enterprises for example, this study focuses on how China’s industries and enterprises in the post-pandemic era can recover from the impact of the pandemic by taking advantage of digital transformation opportunities: (1) Transferring services online and promoting upgradation of online business; (2) Cooperating with e-commerce platforms to transfer exports to domestic sales and catering to the need of domestic consumers; (3) Applying flexible production and shared manufacturing to better cope with external changes and reduce operation costs of small and mediumsized enterprises. Fintech also helps to reduce financing costs.

We studied the population increment and enterprise increment under the policy of “building socialism with Chinese characteristics pilot demonstration zone” in Shenzhen and calculated the number of permanent residents and enterprises in Shenzhen in terms of short term (next year) and long term (next five to ten years). Combined with the new population and enterprises brought by the new economic policy and the model in question 1, the data of Shenzhen GDP in the short-term and long-term situations are calculated. So we concluded that the long-term impact on Shenzhen will be greater than the short-term impact in the future.

With the rapid development of China’s social economy, the development of related industries has driven the rapid growth of aluminum consumption. As the second largest metal, aluminum products have been integrated into real life and widely used in aerospace, construction, transportation, electricity, packaging and other fields. This paper takes Shanghai Aluminum Continuous Futures (AL7777) as an example to study its influencing factors and arbitrage possibilities.

Financial shared service is a new management mode established on the basis of financial system reform. Under this mode, independent financial organizations are stripped off and financial information of company’s branches is merged into financial shared service center. The center is responsible for simple and repetitive, common and standardized operations for each branch in order to realize the centralized management and accounting. It greatly improves the efficiency of enterprise management, reduces management costs, and improves customer satisfaction and the service quality. As a new emerging thing in financial management, financial shared service center has turned into reality rather than a concept, and there are more and more enterprises benefit from it. This new financial management model is emerging and being adopted by many multinational companies and large domestic enterprises.

The “Tipping Point” is a term that is widely used today to describe that a time or threshold once being surpassed would result in exponential growth in technology adoption or product sales in a specific industry. China’s BEV industry has grown tremendously in the past 10 years and recently, and China has been leading both BEV sales and manufacturing in the world. Thus, this paper aims to investigate the “Tipping Point” timeframe for Battery Electric Vehicles (BEVs) penetration in China. The major work is conducted in 3 steps. 1. This paper firstly defined the exactitude of “Tipping Point” as a 16% market penetration rate from Roger’s technology adoption model. 2. Then this paper used a simple exponential curve formula using the Levenberg–Marquardt Algorithm (LMA) calculation method to conduct nonlinear curve fitting modeling for various nations and testify the validity of our formula used. 3. Finally, after getting a positive result from these sample countries, this paper continues using this method to predict the 16% “Tipping Point” from several current predictions reports. It concludes with a calculated assumption that this 16% BEV market penetration rate would most likely occur by the end of 2024.

Since the implementation of the reform and opening-up policy, the domestic economy has been rapid developing and the focus of social construction has gradually shifted to economic construction. In the process of social and economic development, more attention is paid to the use and development of resources. Among them, the important material basis for the survival and development of residents is land and resources. The relevant managers are required to be fully aware of the relevance between regional economic development and land and resources development, so as to make full use of land and resources. This article is mainly about the research of land and resources development and regional economic development, for the reference of relevant professionals.

In recent years, with the development of society and the progress of science and technology, energy and environmental problems have become increasingly prominent, and the new energy automobile industry is gradually emerging in line with the trend of the times. In order to save energy and control pollution, China has launched the promotion measures of new energy vehicles, but with the significant increase in the production and sales of new energy vehicles, the financing needs of related enterprises are also increasing. This paper analyzes the financing situation and existing problems of new energy automobile enterprises in China and puts forward corresponding suggestions.

The marketing activity is a very important link in the enterprise management. To a certain extent, it also determines the survival and development of an enterprise. Some legal problems in marketing activities often cause inevitable losses to enterprises. Clarifying and avoiding possible legal problems in each link of marketing activities can reduce many unnecessary losses of enterprises and enhance their competitiveness in the market. This paper analyzes the legal conflicts that may exist in the marketing activities of enterprises and puts forward countermeasures to make enterprises improve their market competitiveness and status with better legal awareness and different marketing strategies.

With the globalization of the world economy, consumers’ awareness of rational purchases has increased, and the traditional marketing model has been unable to meet the needs of enterprise development. Word-of-mouth marketing has a great influence on consumers’ pre-purchase decisions and purchase evaluations. Enterprises should pay attention to this marketing method. Based on this, this article discusses the connotation and characteristics of word-of-mouth marketing. Compared with traditional marketing models, word-of-mouth marketing has advantages and accordingly proposes specific ways to build a communication model.

With the rapid development of China’s economy, the market environment and economic environment are becoming increasingly complex, along with the increasing financial risks faced by Chinese enterprises. As financial risks are the key factors affecting the development of enterprises, enterprises should pay close attention to them in their daily management, and analyze and control the financial risks in real time, so as to lay foundation for the sustainable development of enterprises. This article mainly introduces the role of computer software in management of financial risks of enterprises. Through analyzing the problems existed, this article puts forward some corresponding solutions.

 On the basis of the rapid development of the new rural financial institutions as HP’s “three rural” financial system, Chang’an Bank also participated in the promotion of support based on industry support. Taking HP finance as the grasp, the city commercial bank is implemented to support rural revitalization when the effectiveness and accuracy of precision poverty alleviation is improved. Combined with the strategy of rural revitalization, this paper analyzes the advantages and constraints of the financial innovation case of “rural revitalization loan” put forward by Chang’an Bank, and it puts forward some suggestions.

Financial Case Analysis of Chang’an Bank Rural Revitalization Loan

Poverty has always been an important issue in China’s economic development. Finance is an important force to promote economic development, and targeted poverty alleviation through finance is a good way to reduce poverty. Although the poverty alleviation and reduction work has made achievements in recent years, it is undeniable that there are still many constraints. This article proposes corresponding solutions to these factors starting from the subjective and objective constraints of the financial precision poverty alleviation benefits.

On the basis of big data regarding the sold house price in Beijing from 2011 to 2017, this research aims to exhibit a comprehensive and rational deducing progress in character with the justified and formulated variables and visible results to be instrumental in the prediction of housing price in Beijing, and it attributes the dominated factors amongst all dependent variables. In this paper, the hedonic price model is the primary analyzing tool to cope with the intrinsic factors in real-estate estimation and prediction.

With a great number of post-90s generations enter the society, the consumer groups gradually become younger. By analyzing the influencing factors of young females’ consumption psychology, and aiming at the four consumption psychology which are psychology of seeking differences, comparison psychology, the psychology of pursuing material benefits and conformity psychology, some suitable advertising strategies are put forward in this article to help stimulating the consumption desire of young females.

With the continuous development of China’s current information and network technology, electronic payment, as a new payment method, has gradually penetrated people’s daily life, and it has become the most important payment method. The application of electronic payment has a certain (a particular) impact on current international trade. It makes the form of international trade new and improves the development level of international trade to a certain extent. It can be seen that the impact of electronic payment on current international trade is very significant, and relevant staff should pay more attention to this issue.

The rapid development of modern science and information technology has let China change a lot, exerting a great impact on people’s daily life. The combination of the modern science and information technology has led to a new way of payment: mobile payment. Mobile payment has consciously or unconsciously influenced our daily life and the development of China. In this paper, the advantages and disadvantages of mobile payment will be analyzed briefly so as to predict the developing trend of China’s mobile payment industry.

To deal with the negative problems emerged in the rapidly developing real estate market in the recent years, the government of China has put forward some corresponding financial policies, which aimes to regulate the real estate market macroscopically. Based on this, this article analyzes the regulatory effect of financial policies on the real estate market. Starting with the necessity of macro-control policies and combining with the actual conditions, it expounds the financial policies adopted in China in recent years and the achieved results. Meanwhile, this article puts forward some specific strategies to strengthen the regulatory effect in order to promote the stable development of the real estate market.

This paper uses the ARIMA model to analyze the yield to maturity of China’s 10-year Treasury Bonds, and uses this yield rate to establish an investment strategy for 10-year Treasury Bond Futures (continuous in the current quarter). And then the strategy was back-tested in periods. In this paper, firstly, based on the ARIMA model, the full-sample fitting of the 10-year Treasury Bond yield to maturity series is carried out, and the fitting effect is confirmed. Then, the signal indicators and position sequence are established by comparing the iterative predicted value and the observed value. According to this method, the investment process of Treasury Bond Futures is simulated, and the return change of the strategy is quantified. Back-testing shows that this strategy tends to perform better in the volatile and bear market periods of the bond market but to underperform in the bull market period.

Due to the growing awareness of corporate malfeasance, the relationship between social obligation and business ethics have been paid more and more attention in recent years in many areas, because the connection of the two brings significant benefits to enterprises. Except for creating profits for shareholders, commercial enterprises also have some social responsibilities. This paper expounds the concept of corporate ethics and social obligation according to the necessity of combining them and shows that the purpose of rising business profits is accordant to the philanthropy, business ethics and profits are mutual promotion. From an entrepreneur’s perspective, social responsibility and business ethics are crucial to enlarge an enterprise. Concretely, they consider that business ethics could bring about good relationships among employees, customers and communities. Not only that, they also think that better public profile or renown, higher customer faith, steady and healthy community relationships benefit socially responsible companies with less operating costs and make recommendations, which ultimately makes sense of these findings.

China’s economy has entered a new normalcy, and its economic growth has been slowing down. It urgently needs some effective measures to deal with it. With the central government’s constant mention of “supply-side structural reforms”, the supply-side economics, a economics of economics that flashed past in American history, gets more and more attention again. At the same time, “New Supply-side Economics” and its propositions stepped onto the stage of China’s economic reform. So where does the supply-side economics come from? Is the new supply economics different and connected with it? What impact will it have on China’s economic reforms? This article will make a simple and systematic review of these questions.

In recent years, rents of apartments in Beijing have been rising rapidly. A survey shows that Beijing, as a central city, has a large number of population changes due to the concentration of various high-quality resources. Besides, the immigrate population is an important reason for the increase of urban housing demands and the further increase of housing prices. At the same time, the problem of household registration system makes a large number of immigrate population still choose to buy houses in the original place, which further aggravates the spatial mismatch of housing demands in China. To find out the changes law of rent with the immigrate population, further help the government to perfect the policy for rental market, and help the people to get suggestions for rent, this article uses Saiz model for reference to build a theoretical model of the impact of immigrate population on housing prices to studies the relationship between immigrate population and rent changes in Beijing during the past eight years, and makes reasonable suggestions for residents and the government.