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Table of Contents

Original Research Article

by Guifang He, Yongyong Tao
77 Views, 0 PDF Downloads
In order to promote industrial structure optimization of the Pearl River-Xijiang River Economic Belt (PR-XREB), the stage, direction and rate of the industrial transformation and upgrading of the PR-XREB from 2010 to 2019 were analyzed. The results showed that the PR-XREB was in the mid-prophase stage of industrialization, the transformation and upgrading of industrial structure was in a slow state. Both of the primary and secondary industry lags behind and the later even more serious. There was unbalance development among the PR-XREB. However, the upgrading rate of industrial structure in Guangdong 4 cities is obviously faster than that of 7 cities in Guangxi, and this economic development imbalance have a worse trend.
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Original Research Article

by Kechen Liang
152 Views, 0 PDF Downloads
Brand positioning can provide consumers with specific product information according to brand image and help consumers choose brand products that meet their purchase needs. Through the comprehensive analysis of consumers and customers and the accurate positioning of the company’s brand, each brand company selects the target consumer market suitable for the brand, so that the brand positioning can fit the target market. This paper focuses on brand positioning in marketing strategy and puts forward practical strategies to help enterprises improve brand influence. In the research process based on the concept of brand positioning, brand positioning analysis can determine marketing strategy, consumer groups, corporate interests and brand strategy so as to provide reference for relevant staffs to improve enterprise market share.
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Original Research Article

by Lingyan Meng
77 Views, 0 PDF Downloads
Since the 1970s, with the rapid development of economic integration and the rapid flow of financial resources, Chinese economic development of has accelerated, financial institutions have become closer, and financial agglomeration has become increasingly obvious, showing regional attributes. In the process of economic development, the leading position of finance is becoming more and more unshakable, and financial agglomeration has become an important form of modern financial industry organization and development. The free trade zone has served as a key role in breaking through traditions, reforms and innovations in China. Based on the free trade zone, Chinese economy can develop more prosperously. 18 free trade zones established in China headed by Shanghai have made excellent achievements in Chinese economic reform. The establishment of the free trade zone has attracted a large number of financial institutions to settle in with its reform and innovation advantages. The embryonic form of financial industry agglomeration has emerged. With the continuous development of the free trade zone, Chinese financial industry agglomeration effect has also appeared. Based on this, this article studies the agglomeration effect of the financial industry in Chinese free trade zone.
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Original Research Article

by Nianjiao Peng, Cao Mi, Yuhong Luo
64 Views, 0 PDF Downloads
With the emergence of the Internet, Medical Crowdfunding platforms have been vigorously developed and have become a powerful supplement to China's medical security system. However, due to the development of the Medical Crowdfunding industry not finished enough, there are still some problems. Hence this article first explains the status quo of the Medical Crowdfunding platform, then the problems existing in the platform and finally elaborates the strategy of the Medical Crowdfunding platform to solve the crisis.
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Original Research Article

by Qibing Liu
271 Views, 0 PDF Downloads
With the rapid development of information technology, people put forward new requirements for the transformation of financial accounting and management accounting functions. In order to better reflect the work flow of financial accounting and management accounting, it is necessary to carry out the function transformation of the two to guide the realization of accounting management. From the perspective of big data, this paper investigates the transformation ideas and practices of financial accounting to management accounting, in order to provide guidance for financial accounting transformation and financial accounting transformation under the background of big data.
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Original Research Article

by Hang Yao, Ge Jin, Qianqian Zhu, Hang Yao, Yonggang Zhang
41 Views, 0 PDF Downloads
Grain security is important to national development and people's survival, and has always been a key research field of economy, politics, and culture throughout history. It can ensure the stable operation and development of society by reinforcing grain security, and at the same time, enable people to eat with ease. Focusing on grain support policies, this article puts forward countermeasures and suggestions to further perfect grain production support policies in China.
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Original Research Article

by Yi Guo
58 Views, 0 PDF Downloads
Supply chain is a composite structure which integrates logistics, capital flow and information flow. It connects manufacturers, retailers, until the end consumers. Traditional supply chain companies only focus on logistics and capital flow, but often neglect information flow. The information flow is the flow of information throughout the supply chain. It is a virtual form, including the supply and demand information and supply chain management information. Company ignores information flow resulting in serious information asymmetry, leading to the lack of coordination of supply chain operations, supply chain information distortion, and mutual trust between the enterprises. The information has a high value in supply chain, and it is important to supply chain. This paper will discuss the value of information in supply chain and try to find the best way to improve the value of information in supply chain.
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Original Research Article

by Yuqiu Du
64 Views, 0 PDF Downloads
The global impact of COVID-19 has caused a huge impact on the Philippine tourism industry. Due to flight restrictions, entry restrictions and other epidemic prevention measures, the number of foreign tourists to the Philippines has plummeted, resulting in a precipitous drop in the overall revenue of the Philippine tourism industry. The Philippine government has introduced emergency economic measures and policies for tourism, catering and entertainment industries, which have been hit hard by COVID-19, but they have had little effect. In view of China's experience in this regard, the Philippines should take measures to promote high-quality development of its tourism industry through transformation and upgrading.
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Original Research Article

by Zengyao Li, Jun Zhang, Cheng Yuan Yuan, Yi Lv, Zheng Xie
65 Views, 0 PDF Downloads
In recent years, my country's traditional foreign trade has grown at a much slower rate. As a new type of transaction method, independent cross-border e-commerce sites have gradually become one of the important channels for the development of my country's foreign trade. This article studies and analyzes the operation mechanism of independent cross-border e-commerce sites refers to the problems existing in the operation of independent cross-border e-commerce sites and promotion outside the site and proposes solutions.
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Original Research Article

by Yang Zhou, Ziming Zhou, Guojun Yu
66 Views, 0 PDF Downloads
With the rapid development of Internet information technology, the derivative Internet financial industry has gradually occupied a broad share in the financial market. This provides new investment channels and means for public investment and financial management, which not only promotes the realization of investment speed and convenience but also improves the effective circulation of public precipitation funds. The emergence of Internet finance has caused a certain impact on the traditional investment and financial management concepts of the public. This paper focuses on the public under the influence of Internet finance financial concept change, through the analysis of the potential reasons, and combined with the characteristics of Internet finance, put forward some suggestions.
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Original Research Article

by Yun'an Yang
48 Views, 0 PDF Downloads
The new liberal arts education is a hot topic in the current education reform. Around the new liberal arts curriculum construction and reform, universities and government departments are actively involved in it. There are obvious differences between liberal arts and science and engineering majors in talent training objectives, enrollment quantity, employment market, etc., as well as in training mode, teaching method and value building. In the face of more and more global crises, education should play a role in promoting the integration of liberal arts and other disciplines, and integrate humanistic spirit and value into knowledge system, interdisciplinary thinking and curriculum, which will help to solve a series of problems caused by the opposition between arts and science.
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Original Research Article

by Wenxi Yi
51 Views, 0 PDF Downloads
Under the background of the new era of global economic integration, social information globalization and social service informatization in the 21st century, different countries and regions will put the coordinated development of regions into the key consideration when planning and development, and the requirements for regional governance capacity are also increasing. Taking Guangdong-Hong Kong-Macao Great Bay Area as an example, it is worth discussing how to face the rapid development of society, how to innovate the regional management system, and how to make the rapid and good development of public management function in regional cooperation.
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Original Research Article

by Yechen Shi
93 Views, 0 PDF Downloads
This study compares the economic growth paths of the United Kingdom and South Africa by exploring the determinants of economic growth and examining how those determinants affected the macroeconomic performances in the two countries in 1945 and 1961, which are two defining years for both countries, and thereafter. In order to ensure its validity, the majority of the data is taken from the database of the World Bank, one of the world’s most authoritative statistical bureaus. The study also inquired into the political and social backgrounds of the two countries, which helps to reveal how and how rapidly they grew. Apart from that, the paper also utilized the Solow Growth Model—a neoclassical model for predicting future economic growth— to analyze the respective economic profiles of the two countries systematically, which can serve as a reference for decision makers to generate proper solutions for the slow growth in certain countries.
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Original Research Article

by Pengyu Yang, Yulin Yin, Yao Wang
46 Views, 0 PDF Downloads
With the popularity of intelligent application, the intellectualization has important strategic value to transform our country to a manufacturer of quality. As high-end, intelligent, green service-oriented manufacturing industry has become the main development direction of manufacturing, the intelligence upgrading of traditional industry is of great urgency. However, the growth of manufacturing in different regions of our countries has not been uniform, so the level of intelligence development of manufacturing industry in different regions also varies greatly. In this context, how to give full play to the influence of manufacturing intelligence on the optimization of manufacturing structure has become the key content to realize the high-quality development of manufacturing industry. In view that there are fewer path research results of manufacturing intelligence on the optimization of manufacturing structure currently, this paper taking the eastern, central, western and northeastern regions as the research horizon, this paper concludes the realistic situation of the influence of the manufacturing intelligence on the optimization of manufacturing structure in different regional backgrounds, hoping to provide beneficial help for the balanced and high-quality development of China's manufacturing industry.
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