In today's society, with the acceleration of computer development and the large-scale popularization of network technology, in the new media era, the development of visual marketing presents many new trends, the application of dynamic vision is attracting more and more attention, the form of expression is becoming richer, the scope of transmission is further expanded, and accurate communication has been realized. Therefore, in the process of brand marketing, visual merchandising began to be valued, especially favored by enterprises. Based on this, this paper first analyzes the role of visual merchandising in the process of brand marketing, and then analyzes how visual merchandising is applied in the new media environment for reference.

Pleurotus giganteus is a kind of rare edible fungus with rich nutrition, delicious taste and good quality, and is also a medicinal fungus with great development potential in anti-tumor. At present, the biological characteristics and cultivation conditions of Pleurotus giganteus have been comprehensively studied. Although the value of Pleurotus giganteus is very high, in the actual production and sales, Pleurotus giganteus has not developed well as expected. This is restricted by many factors. With the continuous and strong development of the Internet, we found that the combination of Pleurotus giganteus and the Internet has led to a certain era of marketing model, which has brought huge business opportunities and convenience for the sale of Pleurotus giganteus. In this context, this paper first analyzes the current domestic and international development status of Pleurotus giganteus, then analyzes the existing problems of Pleurotus giganteus marketing, and finally puts forward several new marketing models combining Pleurotus giganteus with the Internet, which will make certain guiding significance for the popularization of Pleurotus giganteus.

With the continuous advancement of technology and the intensification of global competition, every city wants to achieve technological innovation and economic development, so planning another Silicon Valley has become a popular urban development strategy for almost all cities. To arrange another Silicon Valley, it needs to establish a complete technological innovation ecosystem, attract talent, build infrastructure, create a cultural atmosphere, and provide government support. Taking Singapore as an example, this paper analyzes the practice of Singapore's smart city construction and the role of smart cities in planning another Silicon Valley and finds that Singapore's smart city construction provides firm support and guarantee for another Silicon Valley. Planning another Silicon Valley is a task full of challenges and opportunities. Other cities can learn from Singapore's practice and adjust according to their characteristics and resources to realize the dream of a technological innovation center.

In the digital economy, data as the main production factor, accompanied by continuous improvement of digital infrastructure, has gradually become the main driving force for promoting the development of China's manufacturing industry and promoting high-quality economic development. Firstly, starting from the meaning of "high quality", the relationship between "high quality" and "high quality" was analyzed,; Establish Digital transformation, new technology and new mode; Under the theoretical framework of the new business model, a deep analysis was conducted on the mechanism of digital economy promoting the high-quality development of manufacturing industry clusters, thus proposing corresponding strategies to break through the barriers of digital economy development and achieve overall digital economy development.

The arrival of unknown risks such as the epidemic has brought great trouble to regional economic development. In the post-pandemic context, many risks remain inaccurately predictable. People pay more attention to the protection of existing wealth and health status, choose recognized insurance companies and types of insurance, and improve risk prevention capabilities. Based on the survey data and interview results, this paper analyzes the recognition of the insurance industry by some people in Guangxi after the outbreak of the epidemic, and summarizes the shortcomings of the insurance industry, to provide ideas for reform, promote the reform and development of the insurance industry, so as to protect people's lives.

In the context of economic globalisation, companies are provided with more opportunities as well as faced more challenges. The CRM tool helps organizations “by identifying a company’s best customers and maximizing the value from them by satisfying and retaining them” . In an era where customer resources have become an intangible asset, customer relationship management is a powerful and effective way for B2C companies to build and maintain customer relationships. There is currently a wealth of academic research on customer relationship management, this paper sorts out the literature on customer relationship management in B2C companies in recent years, analyses and summarizes the research content, and finds better ways for B2C companies to improve their customer relationship management.

With the globalization of the economy and the development of the world economy, international business negotiations have become crucial for the development of trade relations between China and the West. This work often involves stages such as initiation, quotation, consultation, and conclusion, each requiring different communication and interaction strategies. Moreover, the involved parties belong to different countries or regions, with distinct social systems, political systems, legal systems, social customs, economic systems, and trade practices. There are even difficulties in language and communication. This article combines theoretical analysis and case studies to explore the strategies that should be adopted in international business negotiations, taking into account the cultural differences between China and the West.

The independent director system plays a vital role in corporate governance. Under the background of independent directors' exodus caused by "Kangmei Pharmaceutical Case", Shanghai and Shenzhen A-share listed companies from December 31, 2021 to March 31, 2023 are chosen as the samples in this paper, in order to explore the possible influences of independent director's resignation behavior on the values of listed companies. It has been found that listed companies with independent directors having resigned are less capable of creating values, compared with those whose independent directors are in office, which proves that the independent directors' resignation behavior in listed companies negatively affects corporate values. It further proves that if listed companies manage to improve internal control quality and guarantee independent directors fully exercise power to lower the possibility of independent directors' resignation, these companies will create higher values.

Many institutional investors and hedge funds have utilized pairs trading as an important branch of market neutral approach. Traditional pairs trading, in general, is limited to two similar stocks and relies heavily on stock price information; however, there is a danger of non-convergence. The major goal of this study is to use standard pair trading to expand the trading technique from a limited two-stock portfolio to a multiple-stock portfolio and profit from differential pricing. As a result, we suggest a multi-stock pair trading strategy based on co-integration, in which long and short trades are executed when trading signals are triggered in order to generate excess returns.

With the explosive growth of massive data, computer intelligence has been greatly improved and has developed well in many aspects, including marketing. Now every step of the marketing process, including computer vision, speech recognition, natural language processing, has the "shadow" of AI; With the popularization of technologies such as machine learning, the field of marketing has also ushered in a new round of transformation.

The development of financial technology (Fintech) in China and the United States has become an important topic in the global financial sector. The purpose of this thesis is to compare the development of Fintech in China and the United States and to discuss its future development trend. The comparative analysis of Fintech in China and the United States can provide valuable information for relevant stakeholders and policymakers to promote the further development of Fintech.

With the continuous development and change of social economy, the influence of the financial field on China's technological innovation is also increasing. In the financial system, especially the capital market system, has become an important institutional arrangement to promote the technological innovation ability of enterprises. This paper focuses on the advantages and disadvantages of China's capital market on technological innovation and the mechanism of the relationship between capital market and technological innovation.This paper analyzes the current situation of the development of China's multi-level capital market. Secondly, based on the existing research results, it makes a theoretical research and Discussion on the relationship between capital market and technological innovation, and further points out the advantages and disadvantages of China's capital market on technological innovation. Some studies have pointed out that the effect of China's capital market in promoting technological innovation is not obvious,  and the effectiveness of the capital market is insufficient; However, the technological innovation activities of enterprises have brought positive performance in the capital market to a certain extent. Capital market is a platform for investment and financing. Its development has an important impact on the economic growth of enterprises and even the whole society. At the same time, China's capital market has gradually developed with the continuous promotion of the reform and opening-up policy. It not only promotes the development of China's economy and enterprises, but also leads the reform of the financial system, and has an increasing impact on China's economy and society.

At present, our country has made preliminary progress in the field of individual credit repair system, but compared to the developed countries, our individual credit repair system is still in an embryonic state, there are many problems, such as the provisions for personal credit repair are scattered and lack of legal provisions in the narrow sense. According to the present legal mechanism, the implementation and development of the personal credit repair mechanism are still in the slow start stage. Today, the global credit repair system can be roughly divided into market-driven and government-driven systems, among which the United States and South Korea are especially worthy of reference in terms of personal credit legislation and the establishment of professional credit repair institutions.

In this paper, we use the datum from the third quarter of 2010 to the first quarter of 2013 to study the interactive relationship between the investment in fixed assets of different industries in China and the gross domestic product(GDP), using methods including time-difference correlation analysis, principal component analysis, and multiple liner regression. Firstly, we use time-difference correlation analysis to obtain the results that on the premise of economic growth, the scale of investment in fixed assets should keep the pace with the scale of economic development and the current investment in fixed assets has a promoting effect on the development of future economy. Secondly, using the multifactor pricing model which has grown up in the financial markets can we obtain the multifactor model of investment in fixed assets and GDP. Finally, adding on some issues to make effective conclusions.

This article reviews findings of the power of electronic word-of-mouth in social media marketing and aims to provide guidelines in this area for the pop toy brand POP MART. It mainly reviews literature on eWOM from the perspective of message receivers and senders. From the receiver side, Uses and Gratification Theory is applied to analyze what are receivers of eWOM seeking from media usage. From the sender side, it is found that homophily and credibility are two important attributes of persuasive online reviews. These findings help us to understand why POP MART grew rapidly in social media platforms in recent years and how it can improve in the future.

The storage, use and circulation of data cross national borders, making digital trade possible, and the centrality of data continues to be highlighted, with countries around the world engaging in fierce games in the field of cross-border data flows. Based on the security risks of cross-border data flows and facing the dual dilemmas of domestic and international governance of cross-border data flows, the limitations of China's current domestic legal system for cross-border data flows and its compatibility with The study analyzes the limitations of China's current domestic legal regime for cross-border data flows and the compatibility with international rules. In this regard, there is an urgent need to build a dynamic two-way regulatory system for cross-border data flows through blockchain empowerment, refine the Data Exit Assessment Methodology, connect with international "security exception" provisions, advocate for a cyber community of destiny, strengthen extraterritorial cooperation, and promote the exploration of global governance solutions for cross-border data flows.

The change of social environment causes the management of Chinese public institutions to face new challenges. Public institutions belong to the main part of the national economy, ensuring the stable development of public institutions plays an important role in the development of Chinese market economy. Considering the special role of public institutions, it is necessary to pay attention to the management of state-owned assets of public institutions not only related to their own development, but also to maintain the healthy operation of our economic system. Only by doing a good job in the management of state-owned assets of public institutions can the market competitiveness of public institutions be better improved. Better ability to cope with complex and changing external environment. This paper analyzes the problems existing in the state-owned assets management of public institutions and explores effective optimization measures combined with the problems.

In recent years, the rapid development of the Internet in China, the rapid development of the Internet makes it easier for people to obtain information. With the rapid development of China's economy and the continuous improvement of residents' income level, the new consumption with the traditional consumption and the vigorous rise of new consumption as the main content. Consumers are paying more attention to personalized, diversified and high-quality consumption experience, especially these "post-90 s" young people who have quietly become the main force of consumption. While the "hidden poor" young people buy products to fill a kind of emptiness and confusion, vent a kind of depression and depression, relieve a certain anxiety and sadness, and release a certain emotions and helplessness, while they are also looking for their own position in the specific order and social structure. For the "hidden poor" youth, the occasional explicit luxury is actually a way to integrate into the city, the circle of friends and the subgroup. They begin to obtain the label of "delicate" image by presenting "delicate" people.

In order to investigate the relationship between AI and labor income gap and deepen its intrinsic influence mechanism, the impact of AI application on labor income gap is empirically examined by constructing a task model of AI and labor income gap, taking Chinese manufacturing industry as the research object. It is found that AI has a significant widening effect on the labor income gap in China's manufacturing industry; the labor income gap in industries with different technology levels, factor intensity and monopoly degree also shows significant heterogeneity. The research in this paper reveals the income distribution effects of AI development and provides empirical evidence to support the promotion of common wealth in China.

New institutional economics incorporates institutions into the scope of economic research, believing that institutional factors that have been overlooked in the study of economic growth factors may also play a decisive role. With the continuous acceleration of economic globalization, economic and trade exchanges between countries are becoming increasingly frequent. The vigorous development of information technology and transportation industry has gradually weakened the position of traditional geographical distance and other influencing factors in bilateral investment. The importance of non-traditional factors such as the institutional environment of the host country in bilateral investment is becoming increasingly prominent. The EU is an important destination for China's outward direct investment. This article takes the institutional environment of EU countries as the starting point and conducts empirical analysis based on the World Bank Worldwide Governance Indicators to analyze the impact of host country institutional factors on the efficiency of China's direct investment.

The first document released by the Central Committee of the Communist Party of China and the State Council in 2022 pointed out the cultivation and growth of new agricultural business entities, and the improvement of development quality.Running farmers' professional cooperatives well is one of the ways to promote farmers' continuous income increase and achieve Common prosperity, and is the only way to achieve agricultural modernization,It is of great significance to promote the rapid development of farmers' professional cooperatives and assist in rural revitalization.First of all, the general situation of the development of Zhongjiang County farmers' professional cooperatives is introduced,Secondly, analyze the problems existing in the development of Zhongjiang County farmers' professional cooperatives,Analysis reveals issues such as insufficient talent and imbalanced development of farmers' professional cooperatives.Finally, suggestions are proposed to improve the standardization level of farmers' professional cooperatives, strengthen government support for cooperatives, and enhance talent introduction in agriculture.

This paper selects Beijing, Shanghai, Shenzhen and Guangdong carbon emission rights from January 2018 to August 2021 as the research objects. The impact of each factor on the price of their carbon credits is studied. Through multiple regression analysis, it is found that only Beijing and Shanghai can pass the model overall significance assumption. Examining the correlation coefficients, it is found that the price of natural gas and oil are negatively correlated with carbon credits, and coal is positively correlated with the price of carbon credits in both places. In this paper, the lenvenberg-marquardt algorithm is selected as the training function and its prediction is made by neural network.

Under the construction of the new era development, with the rapid development of the financial industry, the Internet and big data added to the background, the quantitative financial products in the capital market is also becoming more and more abundant, quantitative investment has also entered the vision of more investors, and rapid development in the capital market, so the platform related to quantitative finance has also been rapidly popularized and applied change investment mainly through big data, cloud computing and artificial intelligence, etc., can be through Already available data for strategy mining, response simulation, so as to achieve the process of market realities, so that you can build a quantitative investment platform in the mainstream financial information vendors and corresponding enterprises through their own data and have the resources, so as to obtain more traffic entrance and market opportunities. Therefore, in view of the current situation of the development of quantitative finance in China's capital market, problems can be raised from it and further strategic research can be given.

On this basis, a new management mode is proposed for the complex business environment and the fierce market competition. This paper preliminarily discusses how to enhance the value creation ability of Chinese enterprises from the eight aspects of "Four innovations, two strengthening". Enterprise value creation ability refers to a series of activities such as raising, allocating, applying and distributing the core financial resources of the enterprise, whose ultimate goal is to maximize the value of the company. The value creativity of enterprise is mainly reflected in the ability of enterprise in financial management, and the value creativity of enterprise is mainly reflected in several aspects.

This paper analyzes the impact of annual report inquiry letters on the financial risk of enterprises, using A-share listed companies from 2017-2021 as the research object. It is found that annual report inquiry letters have a significant reduction effect on the financial risk of firms. In addition, the concentration of equity has a moderating effect on the effect of annual report inquiry letters on reducing financial risk, and the lower the concentration of equity, the more significant the effect of annual report inquiry letters on reducing financial risk.

This article uses literature method, questionnaire survey method, to analyze the employment of graduates in Hunan province, put forward to expand employment channels, deepen the integration of industry and education, construction of employment guidance of new media matrix and other methods to expand the employment path of graduates in Hunan province.

With the rapid development of Internet economy, e-commerce is gradually popularized in people's daily life, but at the same time, there are many problems in the protection of consumers' rights and interests in e-commerce. Although China's "Electronic Commerce Law" provides for the protection of consumers' rights and interests, there are still some dilemmas, such as lack of good faith, difficulties for consumers to provide evidence and failure to formulate corresponding litigation procedures. This paper analyzes these problems and puts forward a series of suggestions to strengthen the protection of consumers' rights and interests in the field of electronic commerce, with a view to establishing a scientific and effective protection system for consumers' rights and interests in the field of electronic commerce and better protecting consumers' rights and interests.

The shareholdings of listed companies in China are relatively concentrated, and the shareholding ratio of the first largest shareholder is generally high. A reasonable shareholding ratio is a prerequisite for listed companies to achieve their own performance improvement, capital stability and efficient corporate governance. And good corporate performance and corporate governance level are the intrinsic motivation to promote the continuous optimisation of shareholding ratio. A lot of literature has analysed the impact of the shareholding ratio of the largest shareholder on corporate performance and reached different conclusions. Based on the research process of empirical analysis, this paper mainly takes the pharmaceutical manufacturing industry under manufacturing industry as the research object, and selects its relevant data in the period of 2010-2021. On the basis of reviewing the relevant literatures, using Excel software and stata database, we start from the impact of the first major shareholder on the corporate governance structure, and study whether it has a significant impact on the company's performance. Firstly, descriptive statistics are performed on the samples according to the explanatory variables, interpreted variables and other control variables to explore the characteristics of the selected variables in the industry; secondly, correlation analyses are performed on the variables other than the interpreted variables to verify the accuracy of the hypotheses preliminarily, and multiple covariance tests are performed to ensure the relative accuracy of the regression to a certain extent. Finally, the results of the sample regression are analysed accordingly to determine the relationship between the explanatory variables and the explained variables, and the conclusion that the explanatory variables and the explained margins do have a statistically significant relationship is proved. Through the empirical research of the article, it is concluded that the proportion of shares held by the first largest shareholder has a significant contribution to the company's performance, and the increase in the proportion of shares held by the first largest shareholder is conducive to the improvement of the company's performance.

The concept of anti-globalization is no stranger to the public. More and more Chinese enterprises are involved in all stages of the general trend from globalization to anti-globalization. This paper gives the author's observation results from the recent practice, experience, and future development of the globalization process of Chinese enterprises in the trend of anti-globalization.

The most obvious feature of a flexible supply chain is the ability to respond quickly to customer needs. As an FMCG online retailer, Shein's success can be attributed to supply chain innovation. Shein uses mobile apps and websites to sell products, relies on big data and algorithms to quickly respond to global markets and accurately serves users around the world. Shein's market front-end system supported by big data and back-end production system with cloud factory platform as the core are closely integrated, and jointly build the competitive advantages of choice variety, price affordability, and high customer retention. Based on Shein's development, this paper first analyzes the positive innovation of relying on big data in attracting consumers and discovering consumers' true hobbies at the front end of the supply chain, then studies the active exploration of digital factory participation and strategic alliance expansion at the back end of the supply chain, then discusses the supply chain integration and learning mode, and finally analyzes the potential risks and uncertainties of brand development.

New media has progressively grown to play a crucial role in contemporary society as the Internet and mobile Internet have developed. The way that people obtain information has drastically changed in the age of the digital explosion. Because people's desire for knowledge cannot be satisfied by conventional advertising and public relations, new media has emerged as a crucial tool for business publicity. For hotels, using conventional media to draw customers is less important than using web marketing to do it. This essay provides a succinct study of the marketing approach used by traditional brick-and-mortar retailers in the age of digital media. The goal is to boost physical retailers' marketing efforts even more.

Performance management is an important means for enterprises to achieve development strategic goals in the new era, but also one of the important measures of effective internal economic control of enterprises, enterprises in the process of development to achieve the stability of their own economic benefits, need to strengthen the internal performance management, and this has a very important role for the future development of enterprises. However, at present, there are still many problems in the process of performance management in some enterprises: the performance management mode is relatively simple, the talent training mechanism needs to be improved, the lack of scientific performance system, and the content of performance plan is unreasonable, which is not conducive to the stable improvement of enterprise economic benefits. In view of this, the article discusses the existing problems of enterprise performance management, and puts forward targeted suggestions and suggestions, Realizing Sustainable Development of Enterprises in the New Era, for our country enterprise performance management work effect improvement to provide reference.

In recent years, 70% of China's population is rural population, and the development of agricultural production is directly related to the improvement of farmers' living standards and the realization of national economic construction goals. There are many factors affecting grain production, and this paper will analyze some of the factors affecting grain production in China, and use SPSS statistical software and stepwise regression analysis method to establish a regression model of grain production in China, from which the main influencing factors are separated.

This article will focus on the background of the global economic slowdown caused by the epidemic, and use stimulus policies as the research entry point to analyze the synergy between the green economy and the digital economy. Summarized the characteristics of green stimulus policies, manifested as long-term, avoiding the "brown" rebound in the economic recovery process, and also bringing environmental and economic benefits. Therefore, it is proposed that in the future, we should follow the laws and characteristics of digital economy activities, adhere to the path of collaborative integration of green economy and digital economy, and form a strong global resource allocation capacity for green digital economy, in order to maximize the synergistic effect of green economy and digital economy.

The major function-oriented zone planning (MFOZP) is a major measure to implement the construction of national ecological civilization. ecological efficiency is one of the important indicators to measure sustainable economic and social development and ecological civilization construction. Based on the input-output relationship of unit ecological footprint, a stochastic frontier production function is constructed to estimate the ecological efficiency of each county and urban area in Hunan Province from 2009 to 2019. In this paper, the MFOZP is used as a quasi-natural experiment, and the Difference-in-Difference model is used to study the impact of the MFOZP on ecological efficiency.

Under the background of the information age, big data technology is playing an increasingly important role in various production fields. In the process of agricultural production, through the full application of agricultural big data technology, it can better promote the efficient development of agricultural economy. Through the application of big data technology, the effective collection, analysis and processing of various valuable data information can be realized, the scientificity of agricultural economic decision-making can be improved, and the cost of production and sales can be greatly saved. This article briefly introduces the application of big data in modern agricultural economic management, and gives the corresponding application strategies, hoping to be helpful to relevant people.

The "Rural Revitalization Strategy" proposed in the report of the 19th National Congress of the Communist Party of China clearly defines the goal and path of economic revitalization and development, and brings new development opportunities for the intangible cultural heritage of northern Anhui and Han Dynasty. By studying the origin of history, this paper discusses the cultural attributes and artistic aesthetic feeling of Han stone in northern Anhui, as well as the historical significance, cultural value and spiritual connotation of Han stone in northern Anhui, and innovatively solves the development and innovation of rural economy under the background of rural revitalization. Anhui han stone heritage innovation and development must rely on the rural economic revitalization strategy into a well-off society, combined with cultural tourism, industry, education, finance, the rich han heritage heritage into cultural advantages and economic advantages, cultural industry to form the country as the focus of our country, industry integration innovation development of practice theory and practice guidance, realize scientific sustainable development to promote rural economy, poverty alleviation crucial farmers income and promote the development of rural industry quality, inject new vitality to the rural revitalization of major projects.

Starbucks can be said to be the first leader to enter China's coffee industry, early in transmitting the coffee culture. What is Starbucks' strategy? This paper will analyze its macro environment through PEST analysis, use SWOT analysis to evaluate its internal environment, study the corporate strategy of Starbucks enterprise itself and its advantages, disadvantages, external opportunities and threats, in order to provide certain suggestions for the growth of China's domestic coffee industry.

The rapid development of e-commerce is of great significance in promoting the development of the real economy, accelerating the transformation of the industrial development mode and enhancing the strength of the regional economy. This paper first summarizes the relevant previous studies, measures the level of regional e-commerce development through three dimensions: the level of economic development, the level of regional informatization and the level of logistics and commerce, and establishes an index evaluation system; then, through factor analysis, the measurement indexes of e-commerce development level are downscaled, public factors are selected, and the public factors are named to calculate the score of each region's e-commerce development level; finally, according to the The cluster analysis was conducted based on the e-commerce development of 31 provinces and cities in China, and policy suggestions were put forward to promote the development of e-commerce in China.

With the advent of the media era, the behavior pattern of college students has changed a lot, and the channels of knowledge acquisition have become diversified and fragmented. But the research education by its experience feeling and the practicality let the traveling become more meaningful, also let the study pattern have the evolution. First of all, this paper analyzes the changes of college students' behavior mode and learning mode in the era of financial media, taking the applied university as an example.

With the development and construction of the Internet, China's economic development has also shown a diversified development trend. Micro and small enterprises play a pivotal role in promoting economic growth and construction. In order to further help small and micro enterprises to have strong core competitiveness in the society and market, the government has also been introducing corresponding policies to benefit enterprises, including dredging monetary policy and deepening financial supply-side reform. Therefore, in view of the development of Internet finance, the innovative management of financing between it and micro and small enterprises can be launched to enhance the development and capital turnover of micro and small enterprises in terms of financing modes and financing channels.

This Article finds that U.S. public debt ratio has a positive impact on GDP growth at a decreasing rate. Moreover, Moreover, debt ratio is influenced by other variables: military spending, bank nonperforming loans, and government expenditure on education.

This paper collects the population and economic development related index data of various provinces and cities, and makes a comparative analysis by using panel data regression and multiple linear regression of various provinces and cities. It is found that in recent years, the population of China has been increasing and the growth rate has slowed down, which has driven the economic development such as per capita GDP under certain conditions, but the development level of various provinces and cities is quite different, Different industrial structure adjustment policies should be adopted according to the industrial development of various provinces and cities in China.

This article discusses the impact of psychological factors on financial markets from the perspective of behavioral finance. Traditional financial theory assumes that market participants are rational and able to make optimal decisions, but in reality, market participants' decisions are often influenced by various psychological factors, leading to irrational behavior and price fluctuations in the market. The article explores the theoretical foundations of behavioral finance, including psychological account theory, prospect theory, social evidence theory, information asymmetry theory, and choice difficulty theory. It also examines the influence of psychological factors on financial markets, including emotional and cognitive influences, social and information dissemination, and the analytical methods used in behavioral finance research. The article concludes that the use of behavioral finance can provide investors and regulators with deeper understanding and insight to help them make more informed investment decisions and develop more effective regulatory policies. However, the future development of behavioral finance requires more empirical studies, multi-perspective studies, and multi-disciplinary cross-sectional studies to further expand the understanding of the impact of psychological factors on financial markets.

This paper compares how Beijing and Sydney used the Olympics to promote their city's image and values to targeted audiences. It addresses three research questions and introduces a six-step methodology for conducting comparative case analysis. The study finds that both cities successfully used the Olympics to communicate their intended image and values to target audiences. The paper also highlights that hosting major sporting events like the Olympics may help cities establish their identities, promote their images to the globe, and encourage long-term sustainability. The study offers valuable lessons for other cities on how to effectively use the Olympics as a city branding tool and emphasizes the importance of paying attention to tourists' perceptions.

In the global value chain, financial management, as an important part of enterprise management, plays a vital role. The financial management of an enterprise not only involves the financial decision-making and risk control, but also involves the strategic choice and value creation of the enterprise. In the context of globalization, corporate finance is facing new challenges and opportunities, and it is necessary to enhance the global competitiveness of enterprises through innovative financial strategies. From the perspective of global value chain, this paper will discuss the necessity and feasibility of enterprise financial strategy innovation, combined with the actual cases of domestic enterprises, and focus on the specific practice of enterprise financial strategy innovation.

With the development of the times,the improvement of living standards and the extended average expected life, the pension insurance systems of countries have suffered from varying degrees of crisis,and reform actively.In this era background and trend,in 1997,China's basic pension system was accumulated by the current payment to social coordination and individual accounts.The revolutionary cost left in the old system has formed a huge implicit debt.To achieve the realization of the system transition, the key is to properly measure the size of the implicit debt and find the appropriate repayment pathway. Whether the pension system transformation is successfully correlated with the accurate calculated IPD amount and reasonable solutions.China is no exception to face IPD issues.This paper uses personal cost statement,combined with China's pension system and its operation,and establishs a implicit pension debt calculation model,and then uses statistics to measure China's IPD quantity.Finally,this paper proposes that the government increases the legal retirement age,reducing the replacement rate of pension, expanding the coverage of pension insurance,and improving the investment yield of pension funds to compensate for China's IPD.

As the income of Chinese residents increases, the demand for high-quality food is also growing. However, there is a serious information asymmetry in China's food market and the resulting "lemon problem". This paper analyzes the causes of the "lemon problem" from the perspective of demand, supply and economic structure, and proposes countermeasures for "removing lemons" on this basis: first, the government should strengthen supervision, second, production operators should take the initiative to transmit information, and third, consumers should carefully screen information.

This study provides an in-depth examination of the competitiveness of multinational companies from RCEP member countries in the context of global value chains. Through a comprehensive analysis of the current situation of MNCs from RCEP member countries, the critical position of these firms in the globalisation process is pointed out. Further, the paper examines in detail the internal and external factors affecting the competitiveness of these companies, highlighting internal factors such as corporate governance, technological R&D and innovation, human resource management, financial management, branding and market strategy, as well as external factors such as the economic environment, policies and regulations, social culture, technological development and supply chain management. Finally, the paper proposes internal strategies and external environmental response strategies to enhance the competitiveness of MNCs from RCEP member countries. These strategies are important guidelines for the sound development of multinational companies from RCEP member countries in global value chains.

Human resources have always been the most precious possessions and irreplaceable. The level of psychological security of employees in an organization has a non-negligible impact on the output of employees in the organization. Increasing employees' organizational identification is a compulsory lesson for leaders. Employees who identify with the organization's culture, vision and mission will make them feel more strongly bonded together and will accordingly stimulate organizational citizenship behavior (OCB). A positive psychological safety framework is not only linked to output, but also to employee performance, so that employees can use their own initiative to create more new motivation, and secondly, employees will not be afraid to make mistakes, fearing that they will be afraid to challenge new things and try new ideas because of making mistakes.

Hainan Island is a shining pearl in the South China Sea, blessed with unique natural resources and cultural heritage. In recent years, the Chinese government has proposed a strategy to create a free trade port, and Hainan has become one of the pilot areas for free trade ports. This measure will bring new opportunities and challenges to Hainan's development. Create a free trade port, discover the beauty of Jiangdong, the beauty of Hainan, and the beauty of history.

Marketing can provide value choices for enterprises, provide value, transmit and disseminate value, and is the key for enterprises to establish themselves in market competition. What role does marketing management play in the development of a company. Finally, the author analyzed the roles played by enterprises at different stages.

Small and medium-sized enterprises are an important part of the national economy and play an important role in promoting economic growth and job creation. However, small and medium-sized enterprises face many challenges and challenges in business administration. This paper aims to explore the difficulties in the implementation of small and medium-sized business administration and propose some optimization measures to improve the management efficiency and competitiveness of small and medium-sized enterprises.

Shandong province is the most populous province in China and at the same time a major economic province. Many aspects of the economic development of Shandong province are very similar to the economic development of China and are highly representative, so it is necessary to study the level of economic development in Shandong province. Nowadays, many fields of research are very comprehensive, i.e. we can observe a lot of variables, but in the actual analysis of research it is difficult to analyse so many variables, so it is usually necessary to use fewer variables to reveal the problem through transformation, which is the problem of dimensionality reduction, the method of dimensionality reduction in multivariate statistics has the method of principal component and factor analysis, principal component is mainly to reduce the dimensionality while factor analysis not only This paper focuses on the use of factor analysis to analyse the variables in Shandong Province. In this paper, we use factor analysis to evaluate the level of economic development in Shandong Province, with data from the Shandong Provincial Bureau of Statistics website in 2021.

With the development of China's economy and the improvement of people's living standards, tourism has gradually become an important part of the national economy. As an emerging form of tourism, rural tourism attracts more and more people to visit and relax with its unique natural environment, cultural landscapes, and simple way of life. In the process of rural tourism development, homestays are one of the core resources of rural tourism. This article investigates and analyzes the current situation and management of rural tourism and homestays, explores the problems and causes of rural homestay management, and proposes some effective solutions through literature research at home and abroad.

With the deepening of economic globalization and China's comprehensive and deep integration into the international division of labor, enterprises occupy more international market share and win greater development opportunities. China's import and export trade has entered a stage of rapid growth, and export trade has developed into a decisive factor in promoting China's economic growth. Under the restriction of carbon peak, however, the problem of carbon emissions brought about by carbon-intensive manufactured goods in the export trade has brought great challenges to China. On this basis, it is suggested that China should seize the opportunity of foreign trade development, promote the transformation and upgrading of domestic and import and export trade industrial systems, integrate domestic technological innovation with international cutting-edge technology, reasonably guide the industrial flow of foreign investment by foreign-funded enterprises, make good use of the advantages of foreign trade, and strive to achieve carbon emission reduction.

The financial crisis was the earliest cause of the "home economy", with a large number of people unemployed at home, giving rise to the rise of online business activities and part-time jobs. Home business, work, and shopping have become common phenomena in the "home economy". In recent years, with the gradual restoration of normalcy in national life, the "homestead economy" has blossomed throughout the country, and multiple provinces have opened up "homestead economy" export trade, achieving initial good results. As a major province in the export trade of the "residential economy", Anhui Province has established a relatively complete export trade plan. However, due to various unstable factors, there are still potential problems in the export trade of the residential economy in Anhui Province. In view of this, this article investigates the export data of residential economy products in Anhui Province in recent years, and proposes targeted improvement strategies based on the problems.

This study examines the cognitive process behind user entrepreneurial behavior, drawing on entrepreneurial cognitive theory and focusing on Bilibili as a typical user entrepreneurial company. It identifies two pathways to idea generation during the opportunity creation stage: entrepreneurial vigilance and entrepreneurial bricolage, both driven by counterfactual thinking. The opportunity evaluation stage involves risk-reward perception and cognition leading to the formation of first-person opportunity beliefs and third-person opportunity evaluations by user entrepreneurs. The opportunity development stage involves two key mechanisms: exploration-oriented entrepreneurial model innovation and new enterprise growth for external mechanisms, and cognitive factors such as perspective-taking and effectual reasoning for internal mechanisms, promoting innovation and resource acquisition in new enterprises.

With the advent of the new economic era, the number of Internet users is increasing, e-commerce has been rapidly developed, and a new consumption mode represented by online shopping and online payment is increasingly favored by people. In the new economic era, under the background of changing markets, corporate marketing is facing great opportunities and challenges. In this regard, enterprise marketing management must keep pace with the times, constantly innovate, enhance enterprise vitality, and ensure enterprise economic benefits. Based on work practice, this paper first analyzes the characteristics of marketing in the new economic era, then discusses the problems existing in marketing strategies, and finally explores marketing strategies in the new economic era in order to provide reference for relevant personnel.

With the depletion of energy sources and the gradual shortage of various natural resources, individuals and societies are becoming increasingly aware of the significance of energy conservation and environmental protection. It is now widely accepted that economic development should be based on the principle of environmental sustainability. With this in mind, the concept of green finance has emerged as a potential solution for aligning the financial system with ecological goals. This paper aims to provide a concise introduction to the concept of green finance, focusing on its relevance in the Chinese context. In addition, it explores the innovative strategies and practices adopted by China in developing its green financial system, highlighting its role in facilitating the transition to green and sustainable economic development. Finally, the paper offers recommendations for strengthening and improving China's green financial system. In doing so, the paper contributes to the broader discussion on environmental finance and sustainable development.

With the increasing influence of digital currencies in global financial markets, it is especially important to understand their risk and return characteristics. This paper first describes the development status and characteristics of digital currency, and then, through the use of behavioral finance theory, reveals the problems existing in the current understanding of digital currency risks. Furthermore, this paper proposes a series of coping strategies for digital currency risks and evaluates the effectiveness of these strategies. Finally, the future research trends are prospected. This research aims to promote a deep understanding of digital currency risks and returns and provide effective management strategies.

Under the background of the current era, the development momentum of new media is extremely rapid, and the application scope is becoming more and more extensive, and its advantages and functions are gradually showing themselves. In the field of visual communication, new media technology should be actively introduced, effective innovation work should be carried out on the design and production of visual communication, and the value and positive role of new media should be fully exerted, so as to promote the development trend of visual communication showing a new and more vigorous development.