This paper discusses the importance, problems and optimisation countermeasures of green building projects in the context of digital transformation. Firstly, it analyses the impact of digital transformation on the construction industry and explains the value of the green building concept in terms of environmental friendliness, economic benefits and social recognition and policy support. Secondly, it points out the problems faced during the integration of digital transformation and green building. Finally, it proposes optimisation countermeasures such as strengthening technology integration and standardisation, implementing refined cost control strategies, and constructing a comprehensive risk management system, aiming to provide theoretical references and practical guidance for the digital transformation of green building projects.

The 20th National Congress of the CPC clearly promoted the great rejuvenation of the Chinese nation in an all-round way with Chinese path to modernization, and pointed out the direction for development. As an important part of national governance, China’s national audit has important responsibilities and missions in strengthening the country and rejuvenation. This article summarizes existing literature, analyzes the characteristics of China’s national audit, elaborates on the relationship between national governance and audit, and analyzes the role of audit in the new era from three perspectives: path mechanism, scope of action, and functional manifestation. Finally, the direction and requirements for the future development of auditing were proposed, including strengthening the unified leadership of the Central Audit Committee of the CPC, ensuring party building through auditing, and building an intelligent national auditing platform. I hope future research can be inspired.

This paper explores the multifaceted impact of climate change on agricultural productivity and rural socioeconomic structures, emphasizing innovative strategies that align with 2024’s demands. Drawing from global case studies and interdisciplinary approaches, it focuses on regenerative agriculture, decentralized policy frameworks, and community-driven economic adaptations. These strategies present a unique path forward for protecting food security, enhancing rural livelihoods, and fostering resilience in agricultural systems against the backdrop of climate change. This paper highlights the potential for local innovations to scale globally, driving both ecological and social transformation in rural areas.

This study explores the impact of digital transformation on audit objects and efficiency. The digital shift brings changes to enterprises, requiring more from audit work. In the digital environment, audit objects change with increased data liquidity, electronic evidence, and complex information systems. Digital tools optimize the audit process, reduce workload and speed, and enhance efficiency with real-time data, but faces bottlenecks like data overload and system complexity. Auditors must tackle these to improve efficiency

In the rapid development of economic globalization, international trade has become the most basic carrier of economic exchanges between countries in the world. As a traditional trading country, the Chinese nation has generated valuable cultural thoughts in trade since ancient times, which is not only a good medicine to cure the paradox of modernity, but also the cultural soft power in international economic exchanges. The trade wisdom contained in the excellent traditional Chinese economic culture is the concentrated embodiment of the essence of the excellent traditional Chinese culture in the secular life. In ancient trade, China has always carried out the “distinction between justice and interests” and “harmony and symbiosis” throughout the whole process of economic behavior, endowed economic behavior with moral regulations, realized the unity of secular life and ethical values in the field of human care, and established an excellent ancient economic civilization.

In the context of China’s economic transformation and industrial upgrading, the development status of county economies has an important impact on the country’s overall economy. Real estate investment, as an important factor in promoting county economic growth, has attracted much attention in recent years. However, over-reliance on real estate investment may bring risks such as resource mismatch and economic bubbles. This paper explores the causal relationship between real estate investment and county economic growth by using the economic data of Jiujiang counties and districts from 2018 to 2022, using the Granger causality test model. It is found that real estate investment has a significant positive causality on GDP at lag 1, indicating that it has an important role in promoting economic growth in the short term.

There is a large number of research proving that women make better traders than men. This result may attribute to three factors: overconfidence, risk preference and contrarian strategy. This paper examines the difference in trading between men and women by using behavioral finance knowledge and to prove that women make better traders than men. In addition, it will give some reasons why the low proportion of women working as traders.

Based on the marketing 3.0 perspective, this paper takes Chinese sports brand Li Ning as an example to study the application and optimization of social communication in sports brands. Through the analysis of social communication, the communication status quo and existing problems of Li Ning brand are analyzed, and corresponding optimization measures are proposed. The study points out that Li-Ning has certain performance in social currency and inducement, but there are still problems such as imprecise target audience identification and lack of effective planning of communication content. In response to these problems, this paper proposes strategies to enhance the communication efficiency and market competitiveness of the Li-Ning brand by increasing user participation, setting up sharing rewards, and strengthening public welfare marketing.

This study applies deep learning models to predict stock prices of CSI 300 constituents. Using NeuralForecast library, including LSTM and NHITS, we predict the prices of 182 CSI 300 stocks over the next 48 trading days, based on data from 2019 to 2023. Data processing involves logarithms, first-order differencing, and moving averages. NHITS outperforms LSTM, especially with moving averages and logarithmic price features. The results suggest NHITS provides more accurate and robust predictions, highlighting the potential of deep learning in stock forecasting.

This article explores the optimization of economic response strategies for enterprises during periods of market capital turbulence. Against the backdrop of market turbulence, enterprises face multiple challenges such as information asymmetry, tight liquidity, imperfect risk management systems, and lagging strategic adjustments. To effectively address these challenges, optimization measures such as strengthening information acquisition and processing capabilities, optimizing liquidity management, improving risk management systems, and flexibly adjusting corporate strategies are proposed. By implementing these measures, enterprises can enhance their market adaptability and competitiveness, providing strong guarantees for their stable development.

Preventing and resolving debt default risks is of great significance to the sustainable development of enterprises. This paper selects non-financial A-share listed companies in China from 2007 to 2022 as the research object and empirically investigates the impact of local chairs on corporate debt default risks. The study finds that compared with companies without local chairs, companies with local chairs face lower debt default risks. From the perspective of identity research, this paper supplements and expands the relevant literature on identity economics and provides certain insights for the supervision of corporate debt defaults.

As China’s free trade port, Hainan holds vast prospects for digital economy development. However, certain characteristics and challenges exist in its industrial structure, policy support, and infrastructure development. This paper first analyzes the features of Hainan’s digital economy, including its unique industrial structure, policy advantages, and the current state of digital infrastructure. Then, it points out the problems such as the imbalance in industrial structure, talent shortages, insufficient innovation capacity, and uneven development of digital infrastructure. The article proposes optimization strategies through promoting industrial digital transformation and upgrading, increasing efforts in talent recruitment and training, and improving the digital infrastructure and service systems. Through this analysis and the proposed countermeasures, this paper aims to provide theoretical support and practical suggestions for the sustainable development of Hainan’s digital economy.

This study examines the impact mechanisms of celebrity endorsement advertisements on consumers’ purchase intentions. It explores the definition and forms of celebrity endorsements, the main factors influencing consumers’ purchase intentions, and the potential psychological effects of celebrity endorsement ads on consumers. Based on this, the study analyzes the connection between the celebrity’s image and the brand’s image, the persuasive power of celebrity endorsement ads, and the role of consumer trust. It also discusses the interaction effects of celebrity endorsement ads through social media. Additionally, the study highlights the differentiated impacts of celebrity endorsements on various consumer groups, focusing on the differences in consumers’ age and cultural backgrounds, the alignment between personal values and the celebrity endorser, and the matching of different product types with celebrity endorsements. The findings indicate that celebrity endorsement ads significantly influence consumers’ purchasing decisions, but the effects vary based on consumer characteristics and product types.

In the process of globalization, financial intelligence has progressively emerged as a critical supporting force for international monetary and financial law. Financial intelligence plays a pivotal role not only in areas such as financial risk early warning, monitoring of international capital flows, and prevention of financial crimes, but it also serves as an indispensable component in the formulation and implementation of international financial regulations. However, the acquisition, sharing, and legal application of global financial intelligence encounter numerous obstacles, including restricted information transmission, inadequate regulatory coordination, and lagging legal frameworks. This study analyzes the influence of financial intelligence on international monetary and financial law within the backdrop of globalization, explores the existing challenges in the application of financial intelligence, and proposes optimization strategies. The aim is to provide valuable references for the enhancement and refinement of the international monetary and financial legal system.

The article discusses the contemporary challenges and strategies involved in international business operations, emphasizing the importance of balancing global perspectives with local execution, often encapsulated by the principle of “thinking globally, acting locally”Cultural intelligence and the ability to manage diverse teams become pivotal for multinational corporations (MNCs) to build and maintain successful customer relationships in a globalized economy. The study contrasts traditional “glocal” businesses, those with a strong national identity operating internationally, with newer e-commerce players that often transcend national boundaries by using Unilever as example.

The report of the 20th CPC National Congress pointed out that “high-quality development is the primary task of building a modern socialist country in all aspects” and “accelerate the development of the digital economy, and promote the deep integration of the digital economy and the real economy”. The “integration of digital and real economy” provides new momentum, new space and new certainty for China’s economy. Promoting the digital transformation of enterprises and empowering the high-quality development of enterprises with digitalization is an important initiative to implement the spirit of the 20th CPC National Congress. In this paper, through researching the Yingkou PuNai Magnesium Material Ltd., analysis of digital transformation for the high-quality development of enterprises to play what role, and what impact, for small and medium-sized manufacturing enterprises efficient development of digital transformation.

This article explores in depth the application and expansion of the Xiong Bit innovation theory in the contemporary economic environment. The article first outlines the core viewpoints, innovative subjects and mechanisms, and limitations of the Xiong Bit innovation theory. Subsequently, the changes in the contemporary economic environment were analyzed, including the innovation environment in the context of globalization, the impact of the information technology revolution, changes in market demand and consumer behavior, and challenges posed by institutional and policy environments. Subsequently, the application and expansion of Xiong Bit’s innovation theory in contemporary diversification and integration, diversification and networking of innovation subjects, dynamism and complexity of innovation processes, and the interactive relationship between innovation and economic development were elaborated in detail. The article also analyzes the impact of economic environment or market changes on innovation, including market demand, competitive landscape, policy environment, and the role of technological changes in innovation. Finally, the important role of innovation in economic development was summarized, including promoting economic growth, optimizing industrial structure, and enhancing social welfare.