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Table of Contents

Original Research Article

by Zhe Li, Wenze Xiong
23 Views, 0 PDF Downloads
Through the research on the cultural issues of horizontal merger cases in the automobile industry, this paper reveals how to do a good job of cultural integration after horizontal merger, and provides the impact of cultural integration on the performance of horizontal merger. Finally, it puts forward relevant suggestions based on the literature and practice. The research found that: corporate culture integration is above all kinds of merger and acquisition activities, ignoring the integration of culture, which will lead to the problems that the integrated resources are difficult to operate effectively for a long time and a large number of core talents are lost.
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Original Research Article

by Haili Zhou
10 Views, 0 PDF Downloads
The primary objective of modern enterprises is to achieve high-quality development and enhance profitability amid intense market competition and numerous uncertainties. This paper examines the impact of solvency on high-quality enterprise development using Vanke Group, a real estate corporation, as a case study. The author first analyzes various financial metrics of Vanke, revealing that real estate enterprises generally maintain lower solvency ratios compared to traditional industries. Subsequently, the study explores the correlation between solvency capability and high-quality development. Finally, improvement measures are proposed to facilitate harmonious and high-quality enterprise development.
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Original Research Article

by Xiaolong Hu*
33 Views, 0 PDF Downloads
As China’s urbanization accelerates, migrant workers have become an indispensable and vital force in urban development. However, due to relatively lower levels of education, an imperfect social security system, and issues of identity, migrant workers often face difficulties integrating into urban society. This paper explores the inherent connection and synergistic effect between improving migrant workers’ education and their integration into urban society, adopting a two-way interactive perspective. By analyzing how enhancing migrant worker education promotes urban social integration, and how urban social integration provides a feedback mechanism for improving migrant worker education, this paper proposes corresponding policy recommendations.
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Original Research Article

by Jie Jin
13 Views, 0 PDF Downloads
In the context of globalization, the collaborative innovation between global supply chains and local industrial clusters has become crucial for driving regional economic development and industrial upgrading. Global supply chains optimize resource allocation and improve production efficiency, contributing to the prosperity of international trade and industrial upgrading. Meanwhile, local industrial clusters create competitive advantages and drive industrial agglomeration effects. The combination of these two forms a collaborative innovation relationship, and the establishment of a collaborative innovation mechanism and information exchange platform is of great significance for promoting efficient resource allocation, accelerating technology innovation and diffusion, enhancing supply chain resilience and sustainability, as well as regional economic development and industrial upgrading. This paper aims to explore the collaborative innovation relationship between the two, and through promoting their deep integration and collaborative development, achieve resource sharing and complementary advantages, thereby enhancing the competitiveness and innovation capacity of regional industries.
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Original Research Article

by Tingting Zhang*, Chang Chang
13 Views, 0 PDF Downloads
This article considers the problem of a mean change point in heavy-tailed dependent panel data. In the case of infinite variance, the CUSUM method is used to propose a truncated estimation of the change point, so that the estimated result will not be affected by the “singular” points in the initial sequence. We obtain a generalized Hájek-Rényi type inequality. The consistency and the rate of convergence for the estimated change point are established.
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Original Research Article

by Jiayi Yang
10 Views, 0 PDF Downloads
In recent years, the accelerating globalization has made the exchanges and cooperation between countries increasingly close, and the issue of brand communication for multinational enterprises (MNEs) in international cooperation crucially important. This paper primarily explores the brand communication strategies and pathways for MNEs in international cooperation, which involve different aspects such as cultural adaptation strategies, integrated marketing communication strategies, and digital communication strategies. It is hoped that this research can lay a solid foundation for MNEs to achieve smooth dissemination of their brands throughout the international market and for the continuous enhancement of their competitiveness.
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Original Research Article

by Shuang Chen, Xiaowen Gu
12 Views, 0 PDF Downloads
The objective of this essay is to investigate Oriflame’s performance in four areas: value creation, sales and marketing, the external environment, and organizational management. The current methods used in this paper are SWOT analysis, PESTEL Analysis and market research data obtained from another article. The results showed that Oriflame used a sales model based on social media business and Wechat and performed well in the market.
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Original Research Article

by Wang Ziyi*
12 Views, 0 PDF Downloads
This study uses data from Chinese A-share listed companies (2012–2021) and a multi-period difference-in-differences (DID) model to examine the relationship between corporate ESG (Environmental, Social, and Governance) performance and green innovation. Results show that higher ESG ratings significantly promote the growth of green patents, indicating a positive effect on corporate green transformation. The study also highlights the significant impact of control variables, such as firm size and listing duration, on green innovation. Regression analysis and parallel trend tests confirm the robustness of the model. These findings provide policy implications for governments, firms, and investors to foster green innovation and sustainable development.
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Original Research Article

by Lv Chen
13 Views, 0 PDF Downloads
Based on the introduction of REITs product structure, the article compares the differences of domestic and foreign REITs demand, and analyzes the influencing factors of REITs project returns from the three levels of the micro underlying market, the meso secondary market and the macroeconomic environment and conducts empirical tests, and the results found that the returns of REITs projects in China are affected by the factors of the three levels, specifically, the market index, the discount-premium rate, turnover rate and long-term loan interest rate have a positive impact on REITs’ returns, and the interest rate has a negative impact on REITs’ returns, and for every 1% increase in the yield of the market index, REITs’ returns will increase by 0.09%. The heterogeneity test indicates that REITs products under the franchise are more affected by the return of the market index. Investors can focus on this type of REITs products when investing in REITs projects, which may bring higher returns.
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Original Research Article

by Yuqin Deng
10 Views, 0 PDF Downloads
Partisanship is becoming increasingly intense in the United States and has crept into aspects of life. However, current scholarly research focuses mainly on political polarization itself, and few studies have examined how political polarization affects the decision-making of executive teams. By examining the impact of political polarization on decision-making within U.S. firms, this paper finds that appropriate political disagreements can lead to the absorption of information diversity by firms, which is beneficial in the long run. In addition, regarding political polarization promotes management’s disclosure of non-GAAP information, but it is highly likely to be based on self-interest rather than positive aspects.
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Original Research Article

by ZhanHong Hu
13 Views, 0 PDF Downloads
After the end of World War II, the United Nations inherited the concept of establishing a global collective security mechanism and attempted to once again establish a global mechanism for maintaining international peace and security. Since the establishment of the United Nations, it has played an active role in maintaining international security and stability. However, the United Nations still faces challenges such as increasingly prominent issues of selective sanctions and slow response, as well as a lack of timely and effective control measures. The NATO collective security mechanism is seeking to become a global collective security mechanism and attempting to establish an efficient military intervention mechanism. In fact, there are considerable difficulties in the compatibility between the two collective security mechanisms of the United Nations and NATO, unless the two conditions of NATO’s military intervention obtaining prior authorization from the Security Council and the Security Council being able to implement timely and effective control over NATO’s military actions can be met.
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Original Research Article

by Zhihao Wang
10 Views, 0 PDF Downloads
Manufacturing as the leading industry in our country, has promoted the growth and development of the national economy, but also for the people of our country It provides many job opportunities. As a labor-intensive industry, the low balance rate of the production line is an important factor causing the low production efficiency. In order to solve the problems such as unreasonable process allocation and long bottleneck process time in garment production line, ECRS method was improved and Flexsim software was used to optimize and simulate the process of assembly line to improve the balance rate of production line. Taking the production line of A-type casual pants of Y Company as the research object, improved ECRS method was used to optimize and balance the process of the production line, and Flexsim software was used to simulate the optimized production line. The results show that the optimized production line preparation efficiency η is increased from 65.59% to 90.22%, and the production efficiency is increased by 36.55%.
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Original Research Article

by Qifeng Wang
11 Views, 0 PDF Downloads
The importance of world economics is becoming more and more prominent in today’s surging wave of globalisation. As an interconnected and interdependent complex system, the world economy, its operating laws and theoretical knowledge constitute the core content of world economics. Economic activities among countries cannot be separated from the guidance of world economics. From the macro level, world economics provides a theoretical basis for countries to formulate foreign economic policies and participate in international economic competition, and helps countries to find their own position in the global economic pattern, so as to achieve stable economic development. Based on this, the following discussion on the use of world economics in practice is for reference.
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Original Research Article

by Yimei Zhang
10 Views, 0 PDF Downloads
Under the background of global economic integration and increasingly fierce market competition, the financial management and internal control of enterprise accounting have become an indispensable core link in the enterprise management system. As an important part of enterprise management, financial management and internal control are not only directly related to the capital security, financial transparency and operational efficiency of enterprises, but also affect the strategic decision-making, risk prevention and sustainable development ability of enterprises at a deep level. This paper aims to analyze the shortcomings of current enterprises in financial management and internal control, put forward targeted solutions, to help enterprises to build a more sound and efficient financial management and internal control system, in order to cope with the increasingly complex market environment and competitive challenges.
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Original Research Article

by Jiawei Zhang
7 Views, 0 PDF Downloads
The global energy transformation is accelerating the rapid development of cross-border in the new energy industry. Based on the cross-border cases in the new energy field, this paper deeply explores the impact mechanism of technology premium, market access and synergy effect on pricing. The study shows that technology factors occupy a core position in the valuation of new energy enterprises, and the step-by-step strategy can significantly improve the success rate of transactions. Based on empirical research, the article puts forward suggestions for improving the policy support system for cross-border , and provides theoretical and practical guidance for Chinese new energy enterprises to carry out cross-border .
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Original Research Article

by Gang Min
75 Views, 0 PDF Downloads
This paper studies the application of blockchain technology in cross-border payment systems, focusing on how to use blockchain to improve the payment efficiency and optimize the cost. Traditional cross-border payment systems face high fees, long processing time and low transparency, which limits the convenience of global financial transactions. Blockchain, as a distributed ledger technology, has the characteristics of decentralization, high transparency and imtamability, providing a new solution for cross-border payment. This paper analyzes the advantages of blockchain in the cross-border payment process. Through real-time settlement, disintermediation and efficient data processing, the operation efficiency of the system is greatly improved and the transaction cost is reduced. At the same time, this paper also discusses the practical application cases and challenges of blockchain technology in the payment system, in order to provide theoretical support and practical guidance for the future development of cross-border payment system.
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Original Research Article

by Zi Qing SU, Zu Yao WANG
9 Views, 0 PDF Downloads
With the continuous advancement of social economy and information technology, the concept of inclusive finance has progressively emerged as a critical determinant in the the economic domain, assuming an ever more significant function in fostering inclusive economic expansion. Inclusive finance policy, as a pivotal strategic choice in Chinese economic progress, not only align with the nation’s trend towards mutually beneficial development but also offer rural and urban households diversified asset allocation options and robust protection. Looking back over the past few years, a gradual reduction in the income disparity between Chinese rural and urban households has been witnessed, which has facilitated the participation of a greater number of citizens in diverse financial activities, thereby fostering the inclusive financial development of the entire society. This research utilized data obtained from the China Families Panel Survey (CFPS), which was conducted by the Social Science Survey Centre of Peking University. To thoroughly investigate the distinct effects of inclusive finance policy on the financial behavior of urban and rural households in China, this research employed the difference-in-difference and difference-in-difference-in-difference regression analysis technology. The research found that, particularly in regions with a low financial inclusion index, the growth rate of financial behavior among rural Chinese households would be considerably quicker than that of urban Chinese households during the later phases of inclusive financial policies. Based on the findings, this research proposed that China should persist in advocating for the adoption of inclusive finance and adapt its strategies accordingly to suit the unique circumstances of various regions, so as to advance the progress of inclusive finance policy.
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Original Research Article

by Ruonan Hu
13 Views, 0 PDF Downloads
Marx consider the economic crisis as “relative oversupply of products” and “monetary crisis”, but the theoretical mean and importance of the later have been ignored. In this article, through summing up the related elaboration of monetary crisis, explain the thought of monetary crisis, deepen the understanding of current financial crisis and the inherent contradiction of Capitalist economic relationships.
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Original Research Article

by Rui Guo
8 Views, 0 PDF Downloads
This study explores the impact of psychological capital on the innovative behavior of knowledge workers and analyzes the moderating role played by coaching leadership therein. Psychological capital consists of four dimensions, namely self-confidence, hope, optimism, and resilience. These factors promote the innovative behavior of employees by enhancing their internal motivation and ability to cope with challenges. The study finds that coaching leadership further strengthens the positive impact of psychological capital on innovative behavior by improving employees’ self-confidence, hope, optimism, and resilience. This study provides a new perspective for organizational management and emphasizes the importance of psychological capital and coaching leadership in stimulating employees’ innovation.
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Original Research Article

by Jue Wang
10 Views, 0 PDF Downloads
This article explores the problems and optimization strategies faced by business model innovation in emerging markets. Emerging markets face multiple challenges in promoting business model innovation, such as market access and compliance difficulties, talent and skill shortages, and consumer acceptance and trust issues. To address these challenges, optimization measures such as strengthening policy coordination and cooperation, infrastructure construction and upgrading, talent cultivation and introduction, and enhancing consumer trust and participation are proposed. By implementing these measures, emerging markets can optimize the innovation environment, stimulate corporate innovation vitality, and promote sustained and healthy economic and social development.
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Original Research Article

by Qingyu Lu, Pengyu Li, Zhenni Song*, Sitong Li
9 Views, 0 PDF Downloads
Tax cuts and fee reductions significantly impact corporate financial conditions, particularly the cost structure and profit margins. Simultaneously, the disclosure of intangible assets is increasingly crucial for enhancing corporate value. This paper takes Company A as a research subject to explore the interactive relationship between intangible asset information disclosure and standard operating cost accounting under the context of tax cuts and fee reductions. The study results indicate that combining standard costing, responsibility accounting, and activity-based costing can more accurately calculate product costs, improve cost management efficiency, and adapt to tax cuts and fee reductions, thereby enhancing the quality of intangible asset information disclosure.
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Original Research Article

by Sai Ma
9 Views, 0 PDF Downloads
The theory of multimodal discourse analysis is currently widely used in language teaching, and several studies have shown that language teaching based on the theory of multimodal discourse analysis is conducive to improving the quality of classroom teaching, promoting students’ in-depth learning, and helping students to profoundly master obscure and difficult linguistic knowledge. English is a language course commonly opened in China’s colleges and universities, and in the teaching of English majors, the cultivation of students’ cross-cultural communication ability is highly valued. The article discusses the teaching strategies of English majors in colleges and universities based on multimodal discourse analysis theory for reference.
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Original Research Article

by Yiqing Shi
10 Views, 0 PDF Downloads
UCloud is the first company in China to adopt a differential voting rights system for its initial public offering. This paper examines how the three founders of UCloud achieved absolute control and the implications of this structure. The study finds that the founders secured multiple votes per share to obtain controlling interest and board control. While this approach supports long-term development, it introduces governance risks by limiting other shareholders’ ability to constrain the controlling party’s actions. Therefore, it is crucial to ensure strict and transparent information disclosure, enhance oversight of voting rights, and improve the regulatory framework for shareholder protection to mitigate the risks associated with founder control.
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Original Research Article

by Ping Shang
10 Views, 0 PDF Downloads
With the widespread application of big data, artificial intelligence, and other technologies in the field of cross-border e-commerce, higher requirements have been put forward for e-commerce talents. Based on the background of the new liberal arts development, this article proposes the idea of constructing a talent cultivation system and building a multidimensional interdisciplinary knowledge network, aiming to cultivate cross-border e-commerce talents with solid professional skills, a broad knowledge horizon, sharp cross-disciplinary insight, and innovative practical abilities, in order to meet the needs of the cross-border e-commerce industry under the background of economic globalization.
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Original Research Article

by Ning Ma
11 Views, 0 PDF Downloads
With the advent of the digital economy era, commercial banks are entering an urgent trend towards digital transformation. The development of digital finance has brought new opportunities and challenges to the transformation of banks, and banks urgently need to adopt effective strategies to promote the process of digital transformation. This article analyzes the positive impact of digital finance on the digital strategic transformation of commercial banks, and proposes specific practical strategies such as formulating digital transformation strategies, strengthening financial technology investment, optimizing organizational structure and processes, and strengthening digital talent construction, in order to provide useful references and guidance for commercial banks to successfully achieve digital transformation.
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Original Research Article

by Zuopeng Wang
9 Views, 0 PDF Downloads
Small and medium-sized enterprises have made great contributions to our country’s social and economic development, is always an important component of our country’s economy. At the same time, small and medium-sized enterprises also have long-term problems such as narrow financing channels and financing difficulties, which has caused a certain degree of hindrance to the development of enterprises. Supply chain financing is an important way to solve the financing difficulties of small and medium-sized enterprises, and it has obtained good results in practice in recent years. However, supply chain financing also has risks, which may lead to conflicts of interest between upstream and downstream enterprises in the supply chain. Therefore, innovating supply chain financing model and improving supply chain financing risk management are of great practical significance to promote the stable development of small and medium-sized enterprises. This paper focuses on the innovation model of supply chain financing and risk management, so as to provide support for the development of small and medium-sized enterprises.
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Original Research Article

by Chenyu Kang
13 Views, 0 PDF Downloads
With the strong support of securities regulators and the introduction of national policies to support, in the past ten years, private equity investment funds are maturing, and their scale is growing rapidly. Flexible, good income distribution allows private equity funds to increase the diversity of investment methods, and has become a hot spot in today’s era. This paper will illustrate the risk factors of private equity funds, effectively identify the potential investment risks through the beta, Sharpe ratio and volatility of the numerical fluctuations and give the corresponding management measures, in order to promote the long-term development of private equity investment.
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Original Research Article

by Jiaying Liu
16 Views, 0 PDF Downloads
The development of green finance is to promote the inevitable choice of sustainable development of social economy and environment, this paper summarises the green financial product innovation model and analyse the current status quo of the development of green finance, from the existing legal and regulatory system, green certification rating standards and information disclosure of three aspects of China’s green financial field of the deficiencies in the planing, and further put forward targeted comments and suggestions.
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Original Research Article

by Lin Xue
8 Views, 0 PDF Downloads
Internal audit is an important part of internal supervision activities of enterprises, which plays an important role in risk control, benefit improvement and steady development. However, the quality of internal audit is affected by many factors, such as team building, internal environment, innovation ability and problem rectification. This paper analyzes the specific impact of these factors on the quality of internal audit of enterprises, and puts forward corresponding countermeasures, in order to improve the quality and efficiency of internal audit work and promote the high-quality development of enterprises.
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Original Research Article

by Siqing Yang
9 Views, 0 PDF Downloads
The management of scientific research funds in colleges and universities is an important part of the internal control of colleges and universities. With the increasing investment of the state in scientific research funds in colleges and universities, how to strengthen the internal control management of colleges and universities? This paper analyses the main problems existing in the management of scientific research funds in colleges and universities, and puts forward some countermeasures and suggestions to strengthen the management of scientific research funds in colleges and universities. This paper analyses the main problems existing in the management of scientific research funds in colleges and universities, and puts forward some countermeasures and suggestions to strengthen the internal control management of scientific research funds in colleges and universities from the aspects of perfecting the management system of scientific research funds, perfecting the budget management of scientific research funds,Through the establishment of a comprehensive risk management mechanism, clarifying rights and responsibilities, standardizing processes, strengthening supervision, promoting the deep integration of scientific research funds, and strengthening the management system of scientific research funds.
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Original Research Article

by XinyiChen , HandanHe , QianYao , XiaohuaDeng
8 Views, 0 PDF Downloads
In the context of Web 2.0 and the proliferation of social media, this study investigates the dynamics of brand communities and the mechanisms through which corporate and individual interests are balanced. Brand communities, defined as social networks centered around shared brand affiliations, have evolved into critical platforms for value co-creation, driven by digital collaboration and user-generated content (UGC). The analysis traces the transformation from traditional consumer-producer dichotomies to decentralized, community-driven economies, where consumers actively participate in product development, marketing, and innovation. Case studies such as Xiaomi and Gymshark illustrate how virtual communities foster brand loyalty through emotional engagement, offline-online integration, and user empowerment. Key findings reveal that individuals join brand communities to fulfill utilitarian needs (e.g., exclusive benefits), social identity, and social capital acquisition, while companies leverage these interactions to enhance customer loyalty, reduce retention costs, and innovate iteratively. The study highlights the emergence of a “community share” business model, where profitability hinges on trust-building, personalized user profiling, and collaborative ecosystems. Ultimately, the equilibrium between corporate objectives and member interests is achieved through reciprocal value exchange: consumers gain belonging and influence, while brands secure advocacy and sustainable growth. This research underscores the imperative for firms to adopt psychologically informed strategies to optimize co-creation in the mobile internet era.
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