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Original Research Article

by Xinbo Wang
48 Views, 0 PDF Downloads

The operating condition of listed companies is the most direct important factor to determine the stock price, and the operating condition is greatly affected by the operating mode. This paper expounds the relationship between Vanke group's operation strategy and its stock price, and analyzes the reasons for the stock price changes caused by its operation strategy in different periods.

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Original Research Article

by Pingping Zhang
32 Views, 0 PDF Downloads

It is commonly believed that since the beginning of the industrial age, human beings have experienced three technological and industrial revolutions. These are: mechanization marked by the invention and use of the steam locomotive; Signs of electrification; Information technology represented by electronic technology. Every change in science, technology and industry has had a profound impact on the development of the world economy over the past decades and even centuries. As we all know, our country failed to seize the opportunities presented by the first two technological revolutions and economic globalization. Since the reform and opening up, followed by the third science, technology and industrial revolution, China has realized the leap-forward in the new round of economic globalization. With the emergence of new technologies such as artificial intelligence, cloud computing, big data and blockchain, the digital economy around the world has seen rapid development. Digitalization and intelligentization are the representatives of the digital economy. The new round of scientific and technological revolution and industrial revolution have attracted extensive attention from all over the world. Developing digital economy is of great strategic significance in promoting the high-quality development of Chinese economy and building new advantages of open economy.

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Original Research Article

by Catherine Zhu
26 Views, 0 PDF Downloads

Sharing economy became more and more popular in recent years, sharing bikes, sharing power bank all have showed the definite expectable prospect. The COVID-19 has the direct influences to the whole sharing industry includes both dilemma and breakthrough. How sharing economy plays an significant role in our daily life? Has sharing economy been affected negatively due to COVID-19? This paper is going to analyze the challenges that sharing economy like Hello bikes met and the breakthrough for the further development of sharing economy.

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Original Research Article

by Jing Li, Hanqiong Wang, Jiajia Wang
41 Views, 0 PDF Downloads

Since the reform and opening up, the export of high-tech products in Jiangsu Province has increased year by year. Discussing the factors influencing the export of high-tech products in Jiangsu Province is helpful to provide suggestions for improving the export trade quality of high-tech products in Jiangsu Province. Based on the relevant data of Jiangsu Province from 2002 to 2020, the impact of R&D investment, human capital investment, technological innovation, and FDI on the export volume of high-tech products in Jiangsu Province is analyzed. The study found that the development of export trade of high-tech products in Jiangsu Province mainly benefits from R&D investment and human capital investment. There are problems such as insufficient independent product innovation ability and unreasonable use of the technical effects brought about by FDI. It is suggested that Jiangsu Province should pay attention to the technological innovation mechanism and make rational use of the technical effects brought by FDI.

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Original Research Article

by Jingqi Luo
21 Views, 0 PDF Downloads

In recent years, with the development of Internet technology and information society, e-commerce has taken an increasing proportion in the shopping and consumption of Chinese residents, and the real economy has been greatly impacted. This paper focuses on how offline physical stores confront the changes and challenges of the network information era, and proposes corresponding countermeasures based on the advantages and disadvantages of physical store compared with e-commerce platform.

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Original Research Article

by Kaiyan Li, Jiashi Xia, Siqi Zhu, Xinyu Tang
24 Views, 0 PDF Downloads

There are many reasons for the economic backwardness of the Miao nationality, such as bad natural conditions, blocked traffic, backward culture and education, lack of funds, and ethnic oppression in the old society. However, from a cultural perspective, it is rare to discuss the impact of Miao traditional culture on economic development. The traditional culture of Miao nationality in China is facing many challenges in the process of modernization: not only to break away from the shackles of cultural backwardness, but also to cope with the impact of modernization and globalization. Under the dual pressure, there are three choices for the future development of the traditional Miao culture in China: first, maintain the opposition and conflict with foreign cultures, reject globalization and stay on the edge of culture; second, abandon cultural traditions in the context of globalization; The third is to carry out active dialogue and seek for the point of agreement, so as to achieve a certain degree of integration and prosperity. In the process of globalization, real cultural islands cannot exist, and cultural pluralism is the dominant trend in the world today.The traditional culture of the Miao nationality is an important part of China's cultural system, which has a great impact on the economy. Similarly, the traditional culture of the Miao nationality plays an important role in promoting the development of China's social economy. In order to promote the stable development of the regional economy, relevant regions should deeply tap the essence behind the traditional culture of the Miao nationality, and connect with the local economic development. It can not only enhance the influence of the Miao traditional culture, but also help promote the continuous development of the local economy in a recyclable direction, build the culture and economy into a community, and constantly improve the development level of the local economy.

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Original Research Article

by Mingyang Cui
25 Views, 0 PDF Downloads

As the object of economic research and the phenomenon of economic development, the economy of China's ethnic minorities has its own special and universal nature. The culture of China's ethnic minorities affects the economic development of China's ethnic minorities and also affects the economic behavior of China's ethnic minorities. The economy of China's ethnic minorities in the cultural context needs to solve the problem of how Chinese ethnic minorities can use their own culture to participate in the market economy. Whether or not the link between the cultural development of China's ethnic minorities and the economic development of China's ethnic minorities can establish a market economy link determines whether the economic development of China's ethnic minorities can establish a cultural development path suitable for oneself between the production of cultural products and the consumption of cultural products. The economic development of China's ethnic minorities needs to take advantage of the social environment of cultural consumption and strive to integrate into the process of China's overall economic development, so as to improve the material living standards of China's ethnic minorities.

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Original Research Article

by Pingping Yue
25 Views, 0 PDF Downloads

MLF is a monetary policy tool used by central banks to provide medium-term base money. Medium-term lending facility rate plays the role of medium-term policy interest rate, which influences the balance sheet of financial institutions and market expectations by adjusting the cost of medium-term financing to financial institutions. Since the implementation of MLF monetary policy tool in 2014, it has attracted great attention from all aspects. In January 2022, the MLF rate dropped 10 basis points from 2.95 percent to 2.85 percent. This paper analyzes the impact of MLF decline on the stock market, real economy and commercial banks.

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Original Research Article

by Wensong Song, Jia Deng
23 Views, 0 PDF Downloads

In recent years, with the rapid growth of China's elderly population, with the emergence of digitalization and multimedia, a new network group - silver-haired Internet celebrities has grown up in the electronic information age. The emergence of silver-haired Internet celebrities has brought new changes to the public's general perception of the aging of today's society, and has also brought certain impacts to today's society. This paper takes ten silver-haired Internet celebrities in southern Sichuan as an example to explore the causes of today's silver Internet celebrity effect, focus on analyzing the negative and positive impacts of this phenomenon, and finally in view of the negative impact brought about, this paper proposes several improvement measures to make the silver Internet celebrity effect more reasonably integrated into today's society, and also provide certain reference significance for China's aging to a certain extent.

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Original Research Article

by Xiaoting Zhang
22 Views, 0 PDF Downloads

Under the influence of the political and economic environment of "carbon peaking and carbon neutrality", green finance has not only become an important driving force for China's economic development, but also become a positive force to drive rural revitalization and promote the rural economy towards high-quality development. The economic situations at home and abroad are changing rapidly. Zhaoqing City has promoted the green development of the rural economy by relying on green finance, which is of practical significance to promote the rural revitalization of Zhaoqing City. Currently, the development of green finance in Zhaoqing City has the problems of incomplete credit reporting system, difficulty in developing large agricultural green financial products, insufficient professionals, low financial literacy of resident, large capital gap, lack of green financial supporting policies, etc. Therefore, perfecting the rural factor market and credit system and deepening publicity and education to improve farmers' financial literacy, leverage the capital market, expand the scale of rural green finance, promote the development of green finance in Zhaoqing City and optimize the agricultural industrial structure.

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Original Research Article

by Xin Gao, Luoyu Zhang
23 Views, 0 PDF Downloads

The international pattern, world order and global economic and trade pattern in the post epidemic era will undergo significant changes. Under the new development pattern of "double circulation", Internet and financial services are developing rapidly, and consumer finance will play an active role in promoting consumption and expanding domestic demand. For college students, they have advanced consumption awareness and weakened currency concept, but there are also many problems: the corresponding risk prevention education of college students has not been followed up in time, and the credit risk control of college students by consumer finance platform institutions is not perfect. For this, this paper takes Chongqing college students as the survey object, through descriptive analysis, variance analysis, regression analysis, and joint analysis, Cluster to explore the characteristics of college students' consumer financial products; Then the UTAUT model is established to analyze the influencing factors on consumption. The model is effective and provides reasonable suggestions for relevant enterprises.

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Original Research Article

by Xintian Lin
27 Views, 0 PDF Downloads

Pork occupies a significant proportion in the consumption structure of our daily life and is the main consumer goods. The quality and safety of pork relates to people's health and basic consumption safety, as well as the stability of the food market and the competitive position in international trade. In recent years, consumers have expressed concerns about the quality and safety of livestock products in the face of the mad cow disease, swine bird flu and foot-and-mouth disease, and many economists say that changes in pork prices could influence the entire Chinese economy. Therefore, this paper collected 31 groups of data from China pork network and price trend network, and published and collected 91 online questionnaires. It conducted Contingency Analysis, Analysis of Variance, and Regression Analysis on pork prices and beef prices to verify the relationship between pork prices and beef prices, and to test the impact of pork prices on beef prices, so as to draw conclusions and put forward corresponding policy recommendations.

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Original Research Article

by Ye Yang
29 Views, 0 PDF Downloads

This paper firstly composes and defines the concepts of tourism corporate value, corporate social responsibility, brand image and strategic synergy, secondly elaborates the value creation effect of tourism corporate social responsibility, and finally constructs a theoretical model on value creation of tourism corporate social responsibility based on the systematic compendium and evaluation of existing literature to systematically interpret the relationship between tourism corporate social responsibility and corporate value.

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Original Research Article

by Qingqing An
27 Views, 0 PDF Downloads

Cross-border e-commerce export enterprises generally face increasingly fierce competition, among which, product selection is a crucial link to carry out cross-border e-commerce business. For cross-border e-commerce businesses, the key to expand and professionalize their stores lies in product selection. How to make full use of the big data platform for multi-directional analysis and selection will be the cornerstone of product development in the cross-border e-commerce industry. This topic is to help these businesses as far as possible to avoid the selection of products will occur in the error, so that the selection becomes more scientific and fine. This paper will use the methods of literature research and platform strategy analysis, take AliExpress as an example, analyze the development status of domestic cross-border e-commerce and the product selection strategies of e-commerce market merchants, and put forward suggestions on product selection for practitioners investing in cross-border e-commerce, aiming at optimizing the cross-border e-commerce trading platform.

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Original Research Article

by Xiaoyi Cai
27 Views, 0 PDF Downloads

E-commerce recommendation systems, which have the advantage of dynamic interaction over traditional recommendation algorithms, use reinforcement learning for virtual human-e-commerce interaction to model the interests of users. In this paper, we first embed users and items, and then pass them through an LSTM network. Unlike DRQNs, we do not require image recognition, so we do not use convolutional neural networks and instead only consider training these RL-based recommender systems via LSTM in a RecoGym environment [1]. In this paper, we use RecoGym to generate artificial data, rather than real data, in consideration of the requirement to protect user privacy and to be more easily compatible with a reinforcement learning environment. A combination of Long Short Term Memory (LSTM) and DQN is deployed. This compensates for the fact that DQNs handle longer sequences of actions or achieve "relaxed Markovian" learning across sequences. Similar modelling effects were demonstrated in [2][3][4], but this paper uses a combination of reinforcement learning algorithms and recurrent neural networks and achieves better error convergence rates and recommends items to users more efficiently and accurately.

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Original Research Article

by Yao Cai
23 Views, 0 PDF Downloads

Comrade Lei Feng is a model of the times, and his spirit of Lei Feng is also an eternal precious asset. With the deepening of socialist modernization, more and more enterprises are gradually decaying due to the lack of their spiritual elements, so embedding the spirit of Lei Feng in the process of enterprise modernization construction, and promoting the two to synchronize the same frequency and the same direction is a brand-new topic of the times, and it is also an innovative exploration of theory and practice put forward in a special historical period. Let enterprises learn the spirit of Lei Feng under the inspiration of the times, integrate lofty ideals and beliefs and product quality pursuit into the daily work and production of enterprises, promote contemporary enterprises to shape the production concept of meticulousness, excellence and pursuit of perfection, and promote the spirit of Lei Feng to shine forever in the modernization of contemporary enterprises.

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Original Research Article

by Yinlin Chang, Junbo Jiang
22 Views, 0 PDF Downloads

The trade dispute between China and the United State could be the most heat topic in 2018to 2020. The United States has always been a major agricultural exporter, and they export their produce all over the world.The U.S. agricultural industry has been suffered from the impact of the trade dispute. The paper firstly analyzes the reason for the trade negotiation. Secondly, the paper describes the status quo of the China-US trade on agriculture. Thirdly, the paper analyzes how the trade dispute would affect the agricultural industry in economic perspective. Finally, the paper provides a recommendation for the trade dispute based on the Game Theory.

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Original Research Article

by Jia Ding
32 Views, 0 PDF Downloads

The construction of the Chengdu-Chongqing Economic Circle is a major development strategy personally planned, deployed and promoted by General Secretary Xi Jinping, highlighting Comrade Xi Jinping  The Party Central Committee with the core has always cared for and loved the economic and social development of Chengdu-Chongqing region. The construction of the Chengdu-Chongqing Economic Circle is not only a realistic way to solve the people's growing need for a better life and the main contradiction of unbalanced and inadequate development, but also an economic work to ensure people's livelihood. Moreover, it is an extremely important political task to implement Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era in Chengdu-Chongqing and deepen its practice. Luzhou's integration into the development of the Chongqing metropolitan area and the construction of the Luzhou-Chongqing Development Community is a due move and a major mission that conforms to the development trend of the times and conforms to the objective development law. Based on the new stage of development, the author completely, accurately and comprehensively implements the new development concept, builds a new development pattern, and puts forward some practices from six aspects, including the joint construction of transportation facilities, the integration of production and supply chain, the consultation of policies and mechanisms, the sharing of Bashu culture, the sharing of human resources and the common protection of the ecological environment, based on the position, viewpoint and method of dialectical materialism and historical materialism Path.

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Original Research Article

by Zhanzhi Ding
20 Views, 0 PDF Downloads

Private enterprises are currently facing the dilemma of universal development, the private enterprises play an important role in the development of our country. The important aspects of the private enterprises are to increase tax revenue, stabilize employment and promote economic development. When our country private enterprises face the development need to break the situation. This article from the following aspects of the development of private enterprises makes positive suggestions. Including the tax means, financing means, platform construction to promote the development of private enterprises, and put forward some very pertinent suggestions on the ideological change of private enterprises. I hope it can be beneficial to the development of our country's private enterprises.

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Original Research Article

by Hui Gao
22 Views, 0 PDF Downloads

As an enterprise with special operation nature, the product of operates is monetary capital, which is also an industry with high risk. The prosperity and development of commercial banks affects the stable development of economic construction. Therefore, it is one of the key contents of the development of commercial banks to formulate a perfect management mechanism and supervision and management system, and to build a comprehensive risk management system. At present, with the development trend of market economy and financial globalization, the development of Chinese commercial banks is facing many opportunities and challenges. As the core pillar of the financial industry, the stability of commercial banks in the process of operation and development is crucial to China's economic development. We should pay attention to risk management, reduce the chance of risk occurrence, and reduce the loss caused by risk occurrence, so as to ensure the benign and healthy development of commercial banks. At present, commercial banks still have many problems in the risk management process of banks, which are not conducive to the sustainable development of commercial banks. This paper analyzes these problems, and puts forward countermeasures combined with examples, aiming to provide reference for relevant workers.

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Original Research Article

by Junli Hou
22 Views, 0 PDF Downloads

The core of enterprise value management includes internal control, whose effectiveness level is related to corporate social responsibility, and then has an impact on enterprise performance. In this paper, 11833 samples of domestic A-share companies from 2013 to 2019 are selected to establish the framework of "CSR performance-internal control-enterprise performance". The conclusions are as follows: 1, the performance of social responsibility positively affects the performance of enterprises; secondly, social responsibility promotes internal control; thirdly, internal control mediates the positive correlation between social responsibility and performance.

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Original Research Article

by Dian Huang, Haijing Fang, Yang Hou, Sicheng Lin
23 Views, 0 PDF Downloads

As a national strategy, the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), Zhanjiang, as a provincial sub-centre and a city in the coastal economic belt, has taken the initiative to be driven by the radiation of the Bay Area, which is conducive to optimising Zhanjiang's economic structure and accelerating the coordinated development of Guangdong's regions. Based on the perspective of the provincial sub-centre and the coastal economic zone, this paper examines how Zhanjiang can proactively integrate into the construction of the Greater Bay Area, based on the three core issues of the overall plan for Zhanjiang's integration into the Greater Bay Area, and ultimately formulates precise and feasible innovative policy recommendations: building a modern comprehensive transportation hub, undertaking the transfer of industries from the Greater Bay Area, accelerating the construction of a science and technology innovation centre, and creating an international business environment to promote Zhanjiang's real To achieve the strategic planning goal of integrating into the Greater Bay Area.

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Original Research Article

by Xia Li, Xiaomeng Ji
17 Views, 0 PDF Downloads

The shrinking reader scale, opaque evaluation, insufficient authority and lack of credibility of evaluation cause the content of scientific and technological journal to be questioned, which has intensified the loss of readers. In order to change the status quo and achieve the goal of resource aggregation and process optimization, this paper will explore the support of block chain technology for technology journal publishing reform and optimization path, expound the difficulties in science and technology journal publishing, the advantages of block chain technology and how to apply it in the publication of science and technology journals, in order to provide reference for the optimization and development of science and technology journal publishing guidance.

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Original Research Article

by Nan Li
17 Views, 0 PDF Downloads

The basis of economic development is efficiency and fairness, and the level of social productivity determines the production relations and market competition, so it is necessary to adhere to the people-oriented in the market economy system. China's economy has been growing rapidly since the reform and opening up, but the world is becoming increasingly prominent in terms of resource allocation methods and inter-regional flows. In order to achieve this goal and make it continue to move forward at a faster pace, we need to constantly improve the pace and direction of the socialist economic system reform system construction, improve the level of efficiency to further promote the enhancement of social productivity and the degree of social progress of the whole country, we need to adhere to the economic development as the center, so as to achieve the overall progress of society.

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Original Research Article

by Xiaoyu Li
31 Views, 0 PDF Downloads

Financial analysis plays an important role in the process of business management of enterprises. However, nowadays, enterprises habitually choose traditional financial analysis indexes in the process of financial analysis, but ignore non-traditional financial analysis indexes. This thesis adds non-traditional financial analysis indexes, aiming to establish a relatively perfect financial analysis system from traditional financial analysis indexes and non-traditional financial analysis indexes, and provide a new perspective for the financial analysis of Company T.

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Original Research Article

by Yangyang Li
25 Views, 0 PDF Downloads

This paper studies China's trade effect on OFDI of Ethiopia and its impact on local economic development, and explores whether China's direct investment in Ethiopia has a positive or negative impact on the country's economic development. The main conclusions of this study include the following three points. First, China's direct investment in Ethiopia started late and, in general, accounted for a small proportion of China's direct investment in Africa. Second, China's direct investment in Ethiopia shows a creative trend of export.  China's direct investment in Ethiopia has shown an obvious export creation effect than that of imports. Third, the results of GTAP simulation show that China's direct investment has a positive impact on Ethiopia's macro economy, promoting the growth of GDP. The impact of Chinese direct investment on specific industries, such as transportation construction and construction engineering, is more obvious. These results indicate that China's OFDI in Ethiopia has played a positive role in the local economic development.

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Original Research Article

by Danping Lu
23 Views, 0 PDF Downloads

With the continuous development of economy and technology, people's living standard is also improving, food safety has always been a topic of concern for consumers, and the market environment of food enterprises in the context of big data era has undergone great changes. This paper studies and analyzes the marketing strategies of food enterprises in the era of big data. Firstly, the importance of food enterprise marketing in the era of big data is explained. Secondly, by analyzing the impact and points of food enterprise marketing in the era of big data. Finally, the current development status of big data is combined with targeted rationalization suggestions, hoping to provide reference and practical guidance for domestic food enterprises in the future healthy development.

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Original Research Article

by Lian Luo
15 Views, 0 PDF Downloads

Since the global economic inflation level in the first half of 2022, China's economic situation has shown a recovery trend, and prices have basically remained stable. As we all know, due to the repeated emergence of epidemics, the government must ensure the vital safety and socio-economic development of the people under efficient epidemic prevention and control and prevention measures. With the further formulation of our policies and measures, our economy is expected to continue to return to stable growth, then we can look forward to the next economic prosperity. The economic environment has always been a hot topic of discussion. However, during the recent recession, the real industry seems to be experiencing a cold winter, which directly affects the development of the social economy, so this article mainly presents the psychological changes in economic activities, with a deep understanding of economic psychology, will better serve economic development.

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Original Research Article

by Xingzhi Ma
31 Views, 0 PDF Downloads

The cultural tourism + multi-industry model has gradually become an important way to realize the development of rural revitalization, stimulate consumption, and urban economic development in major cities in China at present. Starting from the current policies and directions of rural revitalization strategy and consumption stimulation and urban economic development during the epidemic period, through analyzing the advantages of agriculture, culture, and tourism resources in Maanshan City, Anhui Province at present, we propose to expand and innovate the integration model of culture, tourism and agriculture suitable for regional development and in line with the needs of the times and realistic trends, aiming to promote the high-quality development of China's rural revitalization strategy, prosper the urban and rural economies and carry forward the traditional Chinese culture It has certain socio-economic and cultural significance.

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Original Research Article

by Yifan Ma
37 Views, 0 PDF Downloads

Cash flow statement is a kind of accounting statement, which is used to express the cash inflow and outflow of a company in an accounting period. It is one of the main tools for financial managers to analyze the financial situation of a company. The cash flow statement can not only reflect the cash inflow and outflow of the company's projects in the current year and the amount of the company's net cash flow in subsequent years, but also reflect the company's ability to repay debts and pay the investment income of the enterprise's investors. Through the research and investigation of the financial data listed in the statement, we can roughly grasp the current financial situation of the company, and the top management of the company can also clearly understand the actual situation of the company, and reasonably plan the future development of the company.

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Original Research Article

by Jialin Nie
22 Views, 0 PDF Downloads

The development of county economy is the top priority of rural revitalization. This paper selects the data of 17 counties in northern Jiangsu from 2010 to 2020, and uses the Difference in Difference (DID) model to measure the impact of high-speed rail opening and operation on the county economy in northern Jiangsu from four aspects: economic density, population density, location entropy of the tertiary industry, and market potential. At the same time, the negative impact of the COVID-19 was eliminated, which further verified the robustness of the results of this paper. The research results showed that the opening of high-speed railway had no significant impact on the economic density and population density of Subei County, had a significant role in promoting the market potential, but had a significant inhibitory effect on the location entropy of the tertiary industry; This paper suggests strengthening the node effect by actively integrating into the regional network; Innovate the development path and strengthen the county characteristics; Improve basic support and enhance development potential; Improve the coordination and cooperation mechanism, promote regional common development and other ways to enhance the economic effect brought by the opening of high-speed railway.

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Original Research Article

by Yuanyuan Qian
28 Views, 0 PDF Downloads

With the development of Internet technology, many new industries have sprung up, followed by the continuous innovation of business models and the increasing of settlement methods, but certified public accountants will face more and more audit risks. Certified public accountants are playing an increasingly important role in solving information asymmetry and maintaining the operation of the economic market. In this paper, it is believed that auditing can be prevented from the following aspects: Accounting firms should strengthen quality control and internal governance, and improve the independence of auditors; Certified public accountants themselves should keep their professional doubts, improve their professional competence, and carefully assess audit risks; At the same time, it is necessary to improve relevant laws and regulations, and increase the punishment and supervision of CSRC.

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Original Research Article

by Yifan Shi
15 Views, 0 PDF Downloads

China is a large country with thousands of years of culture. Its ethnic culture has a certain richness and diversity but also is a major part of the tourism industry. There is an extremely high value in tourism development. In the current background of rapid development of the tourism economy, not only do we need to integrate and develop the national culture, but also need to put more effort to promote the inheritance of our national culture.

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Original Research Article

by Wenxuan Song
21 Views, 0 PDF Downloads

Enterprise accounting management is very important for enterprise operation, but its informatization construction is slow and ineffective. In order to promote the process of accounting information construction, this paper analyzes the current situation of enterprise accounting management information construction, and studies the solutions to the corresponding problems. After sampling the enterprises and obtaining the basic data related to the accounting information construction, analyze the existing problems of the enterprises. On the issue of information construction, the paper puts forward four strategies: improving the knowledge theory system, strengthening the construction emphasis and investment, strengthening the construction of professional talent team and improving the construction business process, in order to provide a theoretical reference for the subsequent actual implementation of information construction.

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Original Research Article

by Wenxuan Song
20 Views, 0 PDF Downloads

The accounting cost accounting of small and medium-sized enterprises is of great significance. In order to give full play to the value of accounting cost accounting of small and medium-sized enterprises and optimize their cost accounting, this paper studies the problems and solutions of accounting cost accounting of small and medium-sized enterprises. Through a certain range of enterprise sampling, this paper analyzes the cost accounting problems existing in enterprises at present, and puts forward five targeted solutions to the accounting problems analyzed, with a view to providing some guidance for improving the actual enterprise accounting work.

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Original Research Article

by Chunmei Wang
20 Views, 0 PDF Downloads

With the development of the economy and society and the improvement of people's living standards, the people look forward to getting better public services. In order to meet the people's personalized and diversified needs for public services, the state has promoted the building of a service-oriented government and continued to improve the quality of public services. Based on the SERVQUAL model, this paper constructs a public service quality evaluation system and puts forward effective strategies for improving the public service quality of local governments.

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Original Research Article

by Yanhao Wang
19 Views, 0 PDF Downloads

The rising housing price in China has been a concerning economic and social issue for years. Adopting the concept of Net Present Value, this essay first proves that an asset bubble exists in China. With a focus on Jiangsu province, this essay then provides a holistic picture of the demand and supply side causes of the housing bubble by analyzing the relevant data for the past decade. Furthermore, this essay investigates the role of price elasticity of demand and supply as an intensifier of the upsurge of housing price in China. In general, the housing bubble in China is a result of various factors from both supply and demand sides, including rising land prices, increasing urbanization, expansionary monetary policies, an underdevelopment financial market, the rigidity of the production of houses, and Chinese people’s unique complex of housing ownership. This essay ends by putting the conclusion in the context of nowadays COVID-19 pandemic. In doing so, it reveals the dilemma faced by today’s Chinese government: whether to let the bubble burst at the cost of present loss or arbitrarily sustain the bubble at the cost of future risk.

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Original Research Article

by Ziqi Wei
20 Views, 0 PDF Downloads

In 2020, China proposed the goals of "carbon peak" in 2030 and "carbon neutralization" in 2060. Based on this, China will take a variety of ways to reduce carbon dioxide emissions, among which the way of increasing forest carbon sink will play a key role in reducing emissions. Building a carbon sequestration market can accelerate the growth of forest carbon sequestration and encourage enterprises to reduce carbon emissions through various methods. This paper will introduce the background, prospect and development situation of Chinese carbon sink market, then put forward policy suggestions that can help to improve the carbon sink trading market.

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Original Research Article

by Jialin Wu
26 Views, 0 PDF Downloads

This research uses Fama-French Five Factor Model to evaluate the influence of the COVID-19 and employs qualitative analysis to directly link movements in the real estate sector to shifts in the stock market. According to the findings, both the market factors and SMB have a good explanatory power. The significance of HML remains unchanged following the outbreak, whereas that of RMW and CMA shifts, which indicates the still limited explanatory capability of Fama-French Five Factor model in China’s real estate industry.

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Original Research Article

by Jiangquan Wu, Senrong Chen, Zhiyong Zhong
19 Views, 0 PDF Downloads

In order to make the classical mean-variance model more applicable, the maximum Sharpe ratio is introduced to optimize the mean-variance model, and the average weighting method is compared with the fundamental strategy weighting method. The results show that the mean-variance model considering the maximum Sharpe ratio has good operability and practical value.

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Original Research Article

by Weihuan Xie
18 Views, 0 PDF Downloads

The innovation activities of enterprises need to be strategically guided at the executive level, and the executive pay gap is an important indicator that affects the activities of executives. The executive pay gap affects the decision-making behavior of executives and has a certain influence on the enterprises to carry out innovation activity projects, which is directly related to the innovation activity decisions of enterprises. In this paper, by collating the research results of scholars in recent years and elaborating based on tournament theory, we put forward management suggestions for the compensation setting of Internet enterprises, hoping to provide reference values for the subsequent management of Internet enterprises and the research of scholars.

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Original Research Article

by Yifan Xu
18 Views, 0 PDF Downloads

This paper aims to actively promote the development and application of AI (AI) technology, accelerate the integrated development of AI technology and industries, and stimulate China's new round of economic growth by capturing the general laws of scientific and technological change and industrial upgrading, combing the current international and domestic AI development pattern, predicting the impact of China's AI development on industrial upgrading, and putting forward prospects for further studies. This paper aims to help achieve the strategic development goals of AI in the next stage and consolidate China's leading position in the new round of scientific and technological revolution.

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Original Research Article

by Dongsheng Yang
18 Views, 0 PDF Downloads

Originality standard is one of the core provisions of copyright laws in various countries. Its function is to filter those works that are not original, so as to bring the eligible works into the protection scope of copyright law. The controversial issue in this area is whether or not the harmonisation of the originality standard is necessary.

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Original Research Article

by Wenjie Yao, Yiteng Zhang, Lu Liu, Weijun Kang, Junpeng Zhang
16 Views, 0 PDF Downloads

Credit rating is an important component of the modern financial market economy and has a great impact on the financial market, but China's current credit rating system is facing the problem of inflated ratings, according to Wind data statistics, in the first quarter of 2021 the bond market has 52 credit debt defaults, involving a stock size of 58.351 billion yuan of bonds, the default theme rating pivot significantly increased, the first quarter default theme AAA ratings accounted for the year-on-year increase. The data shows the inflated ratings, and the real market mismatch, for investors information - asymmetry problems increased, for the market economy - the market investment costs rise, investment risk increased, is not conducive to market economic development. In order to reduce the problem of inflated ratings, we have borrowed from the dual rating system and improved it to suit the Chinese market. Although the dual rating system has been around for a while, it has not been implemented because it is not adapted to the Chinese market and Chinese market culture. In this regard, we hope to use market competition to promote competition between rating agencies and to conceptualise the rating of rating agencies, to show the market recognition of rating agencies, to increase market supervision of rating agencies, and ultimately to form a virtuous market cycle. thus breaking the current situation of inflated credit ratings.

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Original Research Article

by Jingyi Yu, Mei Ge
20 Views, 0 PDF Downloads

With the rapid development of Chinese take-out restaurant industry, consumers can order food through their cell phones to enjoy food without leaving home, and this convenience has made take-out ordering a favored consumption method for students and white-collar workers. When consumers choose a take-out platform to place orders, promotional offers are an important influencing factor. The study summarizes and classifies the 14 promotional strategies being used by Meituan , a leading company, and provide an in-depth analysis of the effectiveness of the use of promotional strategies based on consumer behavior theory, concluding with suggestions for optimizing of the promotional strategies.

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Original Research Article

by Zhengyi Yuan
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The pension problem as the people's livelihood, whether to solve or not is related to the people's happy life. In the study, it was found that all cities actively explore the construction of high-quality elderly care service system, and constantly promote the coordinated development of home-based care, community care and institutions, but there are also problems such as the decline of the basic status of home-based care, the lack of development of community care from the perspective of the combination of medical and nursing care, and the lack of participation in institutional care. Based on the analysis of the current situation of old-age care, this paper puts forward three suggestions: attaching importance to the construction of family old-age support system, effectively developing community home-based old-age care, and increasing social forces to participate in old-age service. To build a perfect old-age service system to meet the needs of a happy life.

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Original Research Article

by Xuekun Zhan
17 Views, 0 PDF Downloads

Start-ups are a powerful tool to promote national and regional economic development and to seize a favourable position in globalisation, but also a focus point and a new engine to optimise China's industrial structure and promote domestic economic growth in the new era.The paper first adopts a statistical approach to select relevant data trends from 2008 to 2020; then uses a regression model to quantitatively analyse how the two variables affect the flow of start-ups to the Greater Bay Area, and finds that different factors have different effects on the flow of start-ups. Finally, policy recommendations are made in terms of implementing the two dimensions of formulating public policies and enhancing regional advantages, which have positive implications for encouraging and developing startup activation. It also provides useful perspectives and pioneering experiences for latecomers to land in various regions, thus promoting the overall development process of innovation and entrepreneurship in China and achieving common prosperity.

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Original Research Article

by Penghui Zhang
35 Views, 0 PDF Downloads

In recent years, with the rapid development of artificial intelligence and big data information technology, the accounting function of traditional financial accounting is being gradually replaced by artificial intelligence. In the foreseeable future, the demand for financial accounting in enterprises will gradually decrease, which will force accounting personnel to transform to management accounting. However, it is not difficult to find some problems in the process of transformation. Management accounting positions require individual comprehensive quality that is far higher than that of traditional financial accounting. Accounting personnel still lack certain transformation conditions if they want to successfully transform. At first, this paper gives an overview of the related theories involved, and explains the connection and difference between them. Secondly, it expounds the current situation to be faced in the current social environment, and further points out the problems existing in the transformation of financial accounting to management accounting. Finally, in view of the above challenges, in-depth analysis of financial accounting to management accounting transformation measures, so as to provide some feasible reference for the subsequent related enterprises.

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Original Research Article

by Tingting Zhang
20 Views, 0 PDF Downloads

Due to the continuous fermentation of major public health events, China's economic activities have encountered enormous challenges. The prices of copper, lithium, cobalt and other metals continue to rise, and some productive enterprises in China are facing major threats. In this case,the copper products manufacturing industry is faced with great challenge and crisis, this article through to the data from 2019 to 2021 financial statements analysis, from its operating ability, short-term solvency and long-term solvency problems summed up the experience, find a solution in these problems, puts forward relevant Suggestions for improvement, Pave the way for the future development direction of the enterprise.

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Original Research Article

by Ying Zhang
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IPO underpricing is a scenario which has been studied from lots of different perspectives. I use Hong Kong main board data from 2002 to 2020 to study IPO underpricing phenomenon. Instead of study certain factors or certain sectors, I compare data across different sectors to check sector effect in Hong Kong IPO underpricing. There is sector effect in Hong Kong IPO underpricing. New industries like Communication Service, Health Care and Information Technology, they have more underpricing IPOs. Traditional industries like Financials, Utilities and Real Estate, they have fewer underpricing IPOs.

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Original Research Article

by Raymond Zhang
24 Views, 0 PDF Downloads

This paper first introduces the historical origin, development status and related elements of ESG. From the historical evolution, it can be found that ESG investment is in the rapid upward channel with a prospecting development. Countries around the world have established proper ESG evaluation systems and information disclosure systems, which provides investors with key investment information, and forces companies to improve their own rules, regulations and behaviors. This paper also explores whether ESG investment has significant excess returns for the broader market by means of literature integration and empirical testing. Lastly, this paper summarizes the current mainstream investment strategies and studies their applicability in the stock and bond markets, putting forth suggestions for policies and rating systems.

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Original Research Article

by Yunyu Zhang
48 Views, 0 PDF Downloads

DuPont analysis mainly focuses on the return on equity, connecting the data in the balance sheet and income statement, so as to calculate various indicators and form a more comprehensive indicator system. Based on the financial data of Gree Electric Appliance Company in recent three years, this paper will use DuPont analysis method to put forward reasonable suggestions on various problems in the actual application of the company.

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Original Research Article

by Wei Zhou
109 Views, 0 PDF Downloads

With the further development of The Times, international economic competition is becoming increasingly fierce. The uncertainty of the international environment has affected the development of the manufacturing industry. There is not enough innovation in China’s manufacturing industry, it has always been in a weak position in the world economic development. The manufacturing industry of China has always been questioned by the world. But manufacturing industry as an important industry of economic development, it needs the attention of China. Therefore, China needs to carry out the production technology innovation on the basis of current manufacturing industry, and strongly support the development of manufacturing industry of China. The purpose of this study is to provide guidance and reference for the development of China’s manufacturing industry by studying the impact of technology innovation strategy on performance.

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Original Research Article

by Hao Zhu, Kang Chen
12 Views, 0 PDF Downloads

By means of literature and logic analysis, this paper studies the significance, dilemma and path of the integrated development of sports industry in the Yangtze River Delta Economic circle. The integrated development of sports industry in the Yangtze River Delta Economic circle has the significance of accelerating the construction of sports industry cluster in the Yangtze River Delta, helping the transformation and upgrading of national fitness in the Yangtze River Delta, and enhancing the complementary advantages of sports resources in the Yangtze River Delta. Development dilemma: policy promulgation is insufficient, regional cooperation relationship is not deep, regional difference development is not strong. Put forward the development path: strengthen the top-level design, promote the integrated implementation of sports industry policies; Deepen the coordination mechanism and build the diversified cooperation carrier of sports industry; Stimulate industrial vitality and promote the two-way flow of sports market elements; Optimize the allocation of resources and form the staggered development of the sports industry market.

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Original Research Article

by Yuqing Zhu, Jieru Pan
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As an important pillar of private enterprises, family businesses tend to be more risk-averse when making merger and acquisition decisions. Accounting conservatism, as an important criterion for the quality of accounting information, pays more attention to the timely confirmation of ‘bad news’. This paper systematically sorts out the relevant literature from the two aspects of the mergers and acquisitions of family businesses and business accounting conservatism, and analyzes the impact of accounting conservatism on the mergers and acquisitions of family businesses.

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Original Research Article

by Wanwan Li
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In this paper, we searched the literature on cross-border e-commerce from 2000 to 2022 through the search engine in Web of Science database, mainly by the keywords of "cross-border e-commerce". The frequency and degree of application of marketing and management theories such as industrial structure theory, comparative advantage theory, economy of scale theory, consumer welfare theory, circulation theory, supply chain theory, and synergy theory in cross-border e-commerce research are clarified. The study shows that the most used and authoritative theories in cross-border e-commerce theory research are development trend theory, consumer welfare theory, production cost theory, and economy of scale theory.

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Original Research Article

by Xingyi Yu, Hao Wu, Zhuoling Chen, Shengkai Yuan, Longhao Xu
15 Views, 0 PDF Downloads

This is a report paper submitted for the 2021-2022 Global Youth Program of the Wharton School, and we present our investment strategy here. Among more than 2,000 participating teams, we were around the 150th. Therefore, our strategy and report may be helpful for some analysis and further research. As the competition ends, our return is - 3.10 percent with a cash balance of $33,881.28. As such, the portfolio value is $96,899.39. The result is largely unexpected, as our revenue stably rose and was higher than the average one of the SPDR S&P 500 trust in the first two-thirds of the competition. Around Nov 10, we suffered a loss of 4 percent and another significant reduction in the last week because of the outbreak of the omicron variant. Therefore, we do not question our strategy. The following content will explain tactics and details in each industry and demonstrate our understanding of investment tools.

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