Through investigation and analysis, the bilingual teaching of Yi and Chinese, preschool promotion activities, and the introduction of intangible cultural heritage into the campus carried out in Liangshan Yi District were conducted. These educational activities are essentially the results of cultural choices made by Liangshan Yi District in the field of education, that is, these are the fruits of educational choices and also the results of cultural choices.

This article explores the design and practice of ideological and political education in computer application basic courses. By carrying out ideological and political education, it promotes students' ideological and moral education, constructs correct values for students in computer application basic courses, improves students' comprehensive quality and social responsibility awareness, and lays a solid ideological and moral foundation for their future development.

In the current stage of high school art teaching,due to some teachers not recognizing the importance of teaching strategies for art teaching and not considering students' cognitive abilities the teaching quality and effectiveness are not high.In high school, compared to other subjects, students and educators do not attach enough importance to art subjects,and the development of art subjects is not optimistic compared to other subjects.This leads to students maintaining a casual attitude towards art subjects and not paying much attention. This article will analyze the characteristics of metacognitive strategies in art education, clarify the importance of art education, and conduct a survey and analysis  of the current situation of art classroom teaching in Jianghua No.1 Middle  School, Understand the existing problems in the art classroom, and propose that schools should attach importance to the art subject and effectively play the role of students under the metacognitive strategy, as well as improve teaching measures.The author elucidates the characteristics of metacognitive strategies in high school art teaching,and combines problem analysis to explore the full role of metacognitive strategies in high school art classrooms,enriching classroom teaching content, improving learning atmosphere, and innovating teaching methods.

Given the bride price is a traditional Chinese custom. But with the continuous progress of society and gradually changed the taste, rural "high price bride price" comparison concept so that the bride price continues to increase, the marriage has become a material transaction with a variety of interests in the form of a vulgar concept of love, worsened the social atmosphere, and promote unethical, not only to the many rural families psychological and economic caused a great burden, but also affect the young people's willingness to get married. great burden on many rural families, but also affects young people's willingness to get married, making rural revitalisation a long way off. In order to promote the normalisation of the problem, we should play a constructive role in the special treatment of these issues.

The college entrance examination is deeply influenced by the traditional examination culture. The college entrance examination inherits the essence of the traditional examination culture while is also constrained by the tradition of unified examination. Chinese culture has exerted a profound influence on the current college entrance examination reform, which is reflected in the influence on the values and cultural traditions in knowledge education, practice, competition and social responsibility, etc. The college entrance examination reform needs to adapt to the needs of The Times on the basis of respecting, understanding and inheriting Chinese culture, and cultivate high-quality talents who are more in line with the needs of society.

Under the lifelong education system, serving lifelong learning for all people is an important mission of continuing education in colleges and universities, and doing a good job in continuing education in colleges and universities is an important support for the popularisation of higher education and the service of economic and social transformation and development. There are still some problems in the management of continuing education in universities in Yunnan Province, which cannot meet the needs of the current development of continuing education. Therefore, the management concept should be updated, the relationship between management authority should be clarified, the management mode should be innovated, and the social supervision mechanism should be improved, so that the university continuing education can take up the historical responsibility under the background of education modernisation.

The construction of rural teachers is not only the main means to improve the quality of rural education and teaching, but also the front position to promote the reform and development of rural education, and can promote rural revitalization, economic development and social stability. Starting from the background of rural revitalization, this paper expounds the current situation of rural teacher team construction in Yunnan Province, analyzes the problems faced by the team construction such as insufficient number of teachers, poor quality improvement and loss of high-quality teachers, and explores the breakthrough path of rural teacher team construction in Yunnan province from three aspects: improving the allocation of teacher resources, improving the training and supplementary mechanism of rural teachers and doing a good job in rural school construction.

The Museum social education activities and study tours have a long history, and have formed a relatively complete form of social education with its own characteristics. In the process of such a prosperous development of museum social education activities and study tour activities, people confuse the concepts of museum social education and study tour education. In order to clarify the respective concepts of museum social education and research education, to compare the current model of museum social education and research education, to analyse and collate the characteristics and inaccessibility of the two modes of social education, and to correctly understand the museum social education and research education through the comparative study of the differences between the two forms of social education and to further optimize the path of releasing the potential of the museum social education and research education.

This study uses the research framework of BIAS map: the behaviors from intergroup affect and stereotypes to study the discrimination of Chinese female doctoral students. According to previous research, warm stereotypes lead to an active or passive propensity for positive behavior,  Competitive stereotypes can lead to negative behavioral tendencies and reduce altruistic helping behaviors. Groups divided by these two quadrants also lead to different behavioral tendencies. This study used this theory to measure the stereotypes and behavioral tendencies of different student groups, and to illustrate the awkward situation of Chinese female doctoral students. On the basis of questionnaire survey, focus group interview is used to make up the deficiency. The origin and formation mechanism of the stereotype of Chinese female doctors are studied experimentally. The future needs to be compared with other areas.

Teacher education is an important part of cultivating excellent teachers, and teacher professional certification, as one of the core standards of teacher education, is crucial to ensure the quality of teacher training and improve teacher quality. In the current increasingly complex and changeable educational environment, teacher education curriculum evaluation occupies an important position in the teacher education system and can test the effect of teacher education, so it is necessary to build a more comprehensive and scientific teacher education curriculum evaluation system. Based on this, this paper discusses the construction strategy of teacher education curriculum evaluation system based on teacher certification standards, in order to improve the adaptability and effectiveness of teacher training and promote the overall improvement of teachers' professional ability by establishing a scientific and reasonable evaluation system.

Parents play an important role in the growth of children. They are the closest and most trusted people of children. Considering the physical and mental thinking characteristics of children, when carrying out early childhood education, kindergarten teachers should effectively use the resources of the family as a unit in the process of education and teaching, obtain the support and cooperation of parents, build a home cooperation relationship, integrate family education resources with kindergarten education activities, and create a good growth and learning environment for children. This paper mainly discusses the importance of family-school collaboration.

Although creativity is a complex concept and our understanding of its physiological basis is not complete, existing studies have indeed revealed the association between brain structure and function and creativity. Some studies have shown that creativity may be related to the network communication and coordination of the brain. People with higher levels of creativity may show better cross-brain regional connectivity and information transmission. This advantage of cross-regional connectivity may promote the generation of innovative thinking and creativity. .In addition, creativity is also related to the activity of some brain regions. For example, the activities of the prefrontal cortex and parietal lobe are considered to be related to creative thinking and innovation ability. Some studies have shown that the gray matter density and functional activity levels in these regions may be related to the level of creativity. In addition, neurotransmitters and neural regulatory systems may also play a role in the process of creativity.

The ethics education of artificial intelligence is an important work for the popularization and practice of artificial intelligence. The slow development of the ethics education of artificial intelligence in China is difficult to match with the strategy and situation of the rapid development of national artificial intelligence. With the importance of artificial intelligence in the implementation plan of "new infrastructure", the importance of artificial intelligence ethics education has become increasingly prominent. This paper believes that the current AI ethics education in Chinese universities is difficult to cover the needs of intelligent research and development and industrial development, and there are problems such as lack of specialization and standardization. The embedded ethics teaching and simulated ethics experiment methods adopted abroad have strong reference significance. This paper puts forward some suggestions from the aspects of the combination of AI ethics education and practice, the standardization of teaching materials and the concern of domestic AI ethics.

Virtual simulation experiment is a technology created by computer technology and virtual reality technology to simulate the real operating environment. This paper intends to take Bacillus anthracis in bacteriological testing as an example to explain the role of virtual simulation experimental teaching platform in experimental teaching, aiming to improve the construction of preventive experimental center and promote the improvement of students' hands-on ability.

The teaching of international Dragon Dance culture shoulders the dual task of language communication and cultural dissemination. When teaching Dragon Dance movements, international Chinese teachers also need to convey the profound content to students, that is, the cultural connotations contained in dragon dance movements. In order to enable learners to better digest and absorb traditional cultural knowledge, special attention should be paid to the selection of teaching content and teaching methods.

This paper analyzes explicitation in Harold Shadick’s translation of Liu E’s novel Lao Can You Ji. It categorizes explicitation into ideational, interpersonal, and textual functions. Cultural and linguistic disparities, text types, and translator choices influence techniques like literal translation with annotations, explanatory translation, free translation, and addition used in the translation. Translators enhance clarity by incorporating subjects and connectors to convey attitudes and emotions, which play a crucial role in novel translations.

In the globalized literary landscape, the art of translation intricately navigates linguistic, cultural, and contextual nuances. This study presents a comprehensive analysis of title translations in the contents table of Tara Westover's book "Educated," comparing the versions for Mainland China and Taiwan. We scrutinize the impacts of domestication, foreignization, communicative, and semantic translation strategies on ten distinct titles. Through this analysis, we unearth how linguistic differences, cultural nuances, and geographical influences shape the translators' choices. This comparative exploration sheds light on how the balance between preserving authenticity and adapting to cultural contexts is achieved, reaffirming translation's pivotal role as a bridge between diverse literary landscapes.

If one product wants to stand out from the crowd of products and quickly attract customers' attention, a quality advertising slogan undoubtedly plays a very important role. In this paper, we will analyze from the aspects of the Skopos Theory, the characteristics of advertising slogan, the necessity of using Skopos Theory in advertising slogan translation, and the translation strategy based on Skopos Theory.

Philosophy of language is a branch of philosophy and a branch of analytical philosophy. Its method is to analyze language logically, which is based on the application of modern mathematical logic. It is a philosophical school with the greatest influence and the most outstanding achievements in modern western philosophy. Philosophy of language plays a great role in promoting translation studies. Therefore, it is of great significance to strengthen the research on the basic theories and methods of philosophy of language and the relationship between philosophy of language and translation for the innovation and development of philosophy and the progress of translation field.

This article aims to explore how to apply the teaching method of combining reading and writing in primary school Chinese language teaching. By combining reading and writing, students can master Chinese language knowledge and skills in practice, and improve their reading and writing abilities. At the same time, by guiding students to think deeply and explore, stimulate their creativity and expression ability, and cultivate their thinking and innovation abilities. In addition, this article also proposes some practical exploration strategies and methods, such as focusing on reading and writing practice, adopting personalized teaching, and guiding students to read and write more. The ultimate goal is to guide students to discover the beauty of life in reading and writing, enhance their emotional experience and humanistic care, and improve their Chinese literacy and ability.

This paper aims to study the influencing factors and effects of the "second classroom" evaluation system in colleges and universities. Through literature review and logical analysis, we analyze the impact of internal and external factors on the evaluation system, and explore the impact of the evaluation system on students' participation and development. The results show that the individual characteristics of students, the characteristics of the second classroom project, the school organization support and the social environment have important effects on the evaluation system. In response to these findings, we made some optimization recommendations to improve the effectiveness of the evaluation system and student engagement. These research results are of great significance for promoting the development of "second classroom" activities in universities.

Advertising is an indispensable part of our daily life. Consumers can understand the information of goods through it, and manufacturers can not only stimulate consumers' purchase behavior through it, but also can establish a good brand image and convey the company's operation concept and spirit. With the continuous development of economy, commodities are gradually going abroad, and advertising translation comes into being. Accurate translation of advertisements is conducive to the promotion of commodities and brings economic benefits. From the perspective of Skopos theory, this paper analyzes the advertising slogans issued by Coca-Cola since its foundation and summarizes their translation methods, hoping to provide some references for the translation of relevant texts.

In 2020, the Chinese Ministry of Education revised the English curriculum standards for general high schools, and the spoken English in language ability, which is one of the core literacy, is often neglected in some schools, especially in rural areas where students' speaking skills are weaker. This project is based on the English curriculum standards for general high schools, and through a study of the current development of English teaching in some rural areas in China, it focuses on the speaking part, investigates the reasons behind it by subject, and proposes corresponding strategies and methods to improve the speaking skills of high school students in rural areas and develop their intercultural communication skills.

With the rapid development of international business, the demand for business English is also increasingly urgent. Therefore, the establishment and development of business English professional curriculum system are particularly important. For a long time, the business English teaching is full of pure English and a large amount of trade knowledge. Students seldom carry out simulation training. They lack autonomy. Therefore, the reform of classroom teaching model is extremely urgent. Educators not only pay attention to the instruction of theoretical knowledge, but also pay attention to its practicality. Through research of this subject, teachers can make use of situational teaching method, and design a certain scenario simulation for business English teaching to help students quickly master business English process and real-world operating skills. In order to better apply Scenario Teaching Method to Business English Teaching, this paper investigated the situation of Business English Teaching in Dream International Education in Chengdu, Sichuan Province. The students are divided into ordinary classes and situational teaching experimental classes. Through the comparison of the data that before and after the experiment, it would prove the effectiveness and feasibility of the situational teaching method.

The background of globalization has brought more historical opportunities for China’s economic development, and at the same time, it has also provided greater development space for the dissemination of traditional Chinese culture. At present, the revitalization of Chinese culture and the promotion of Chinese civilization have become major tasks and strategic issues for the great rejuvenation of the Chinese nation. China is the birthplace of tea and the cradle of tea culture, and tea culture is an important part of traditional Chinese culture with a long history. Actively promoting the external communication of tea culture is conducive to enhancing the influence and competitiveness of Chinese culture. Taking cross-cultural communication theory as the guiding principle, this paper analyzes the English translation of the loaded words of Chinese tea culture, and explores appropriate translation skills to promote China’s tea culture to the world stage better.

With the continuous advancement of economic globalization, cultural exchanges and cross-regional cultural exchanges in various regions have been promoted. From the perspective of cross-cultural communication, we must fully respect the unique characteristics of different cultures and deeply understand the differences between different cultures. In the field of contemporary English translation, how to ensure the effectiveness of the translated content, the semantic meaning of the real context, and improve the quality of English translation has become a new topic of current learning. This paper analyzes the importance of English translation from a cross-cultural perspective, and explores the existing obstacles and optimization strategies for reference only.

Based on a qualitative study encompassing 30 early career Chinese academics who have returned from oversea and commenced their employment at non-double first-class universities in Zhejiang province, China, this paper meticulously elucidates the multifaceted challenges encountered by academic returnees. Notably, the investigation delves into the implications of compromised subjectivity at individual, micro, and everyday levels, shedding light on the (re)integration and productivity of returnees, influenced by diverse academic and institutional environments. This comprehensive inquiry offers a unique lens to comprehend the evolving institutional landscape in China and the intricate academic trajectories of returnees. It also provides important implications to inform international talent policies and practices.

The student group is already a force that cannot be ignored in the process of the development and management of party members of the Communist Party of China. As the main place for the management and training of student Party members, colleges and universities still have some common problems in the education and training of student party members. In this regard, it is necessary to carry out targeted analysis and research, put forward countermeasures, and build a more complete education system for college student Party members.

For up to five thousand years, Chinese culture has flowed along the long river of history. It has extensive knowledge and tactics in cultural inheritance. Among these, the Chinese nation's traditional sports culture, as an essential component of Chinese civilization, possesses rich cultural implications and profound cultural history. In the process of education and inheritance, it provides new development opportunities for national traditional sports culture. Especially regarded as the primary arena for nurturing national talent, universities assume a pivotal role in the education and inheritance of traditional sports culture in China. This paper comprehensively examines the importance and value of incorporating traditional sports culture elements into the physical education curriculum at universities. This paper conceptualized that the physical education courses in universities should be innovated by combining traditional national sports projects with local characteristics and improving the physical education teaching concepts in colleges and universities through cultural inheritance and innovation, which can not only enrich the curriculum resources but also enhance the students' cultural confidence and then inherit the national sports culture. Additionally, this paper scrutinized various forms and strategies of integration, which contributed to novel concepts for the advancement of physical education curricula in higher education institutions.

The emergence of technology in education has brought about a fundamental change in traditional education patterns. Institutions have moved from offline to online education, which is a notable shift from face-to-face learning to virtual classes. This paper analyzes and compares the interactive mode and learning effectiveness of offline and online education. The body includes a comprehensive discussion on the advantages and disadvantages of each mode, and its potential impact on learners. The comparison between these two modes is done based on factors such as access, schedules, pace of learning, virtual classrooms, personalised learning, multimedia resources, self-discipline, motivation, teacher-student relationship, immediate feedback, active vs self-paced learning, data-driven feedback, and social skills, among others. The paper concludes that students' choice between the two modes depends on their preferences, learning goals, and availability of resources. Institutions must strive to create blended learning approaches, combining elements of both physical and virtual classrooms, which promote the best learning experiences.

In this paper, the author selected the videos of five outstanding teachers from the 13th National Junior High School English Lesson Observation Contest and conducted a quantitative analysis of the teachers' feedback in their classroom discourse through classroom observation. The results of the study showed that the outstanding English teachers tended to use positive feedback; they tended to use “praise + repetition” and “praise + repetition” when giving positive feedback; and they tended to use guided responses and other students' responses when giving negative feedback. It is hoped that the results of this study can provide a reference for English teachers to use classroom feedback effectively.

Network buzzwords and stand-up comedies have been analyzed by linguists separately from different aspects. But few studies explored network buzzwords from the perspective of lexical pragmatics. Inspired by Wilson’s theory of Lexical Pragmatics, this study investigated the application of network buzzwords in Rock & Roast 5 to explore the distribution of pragmatic narrowing and broadening and further analyzing some classical examples while trying to draw the conclusion regarding the shared value and knowledge needed in the process of understanding these words. Specially, the case study selected 50 network buzzwords and both quantitative and qualitative methods have been adopted to analyze these words. The study found that, in network buzzwords, nouns and metaphors are the most common types in pragmatic narrowing and broadening respectively. Meanwhile, it identifies the general functions and the shared knowledge required for different forms of pragmatic enrichment in stand-up comedies. Implications are manifold that this study helps enrich the practice of lexical pragmatic theory and facilitates people to learn more about the process of understanding network buzzwords combining with relevance theory. It also sheds light on how to involve in the shared value embedded in buzzwords among the young group and how to avoid misinterpretation.