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Table of Contents

Original Research Article

by Duo Yang
88 Views, 0 PDF Downloads

With the rapid development of the economy and the intensification of market competition, the demand of enterprises for high-quality and high-skilled talents is increasing. Higher vocational education, as an important way to cultivate talents with practical operation ability and vocational literacy, should be based on enterprise demand for talent training development discussion. With the theme of talent cultivation of higher vocational education based on enterprise demand, this thesis discusses the influence, challenges and coping strategies of enterprise demand on talent cultivation of higher vocational education.

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Original Research Article

by Jialu Chu, Xinping Wang, Ziyi Chen
153 Views, 0 PDF Downloads

Mixue Ice Cream & Tea is a successful chain tea brand, and its rapid development in recent years is often discussed. This paper attempts to analyze the reasons for the success of Mixue Ice Cream & Tea's business model from the perspective of business model Canvas, explore its success factors and core competitive advantages, sum up experience and lessons, and provide reference and inspiration for other tea enterprises. For investors and researchers, studying the business model of Mixue Ice Cream & Tea can help people grasp the development trend of the tea industry and the ideas of business model innovation, and help investors make wise investment decisions.

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Original Research Article

by Shuqing Yu
13 Views, 0 PDF Downloads

This paper illustrates the case of Britain and China and compare power supply companies' ownership, efficiency level, cooperation with non-governmental organizations, and supervision methods. We could conclude that privatization and centralization had various benefits and challenges, and the government plays different roles in electricity supply. For example, the centralization could have relatively unified quality, but privatization may suffer different quality levels that need to have supervision. Also, the privatized market is highly competitive compared with the centralized market, which means the government plays a relatively weak role in the electricity market, and the privatized market could reflect the consumers' needs with high efficiency. Also, we mention the importance of NGOs in the electricity supply for all cases. To sum up, having a healthy electricity supply industry requires the cooperation of the government, power suppliers, and consumers to obtain a healthy development of the industry.

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Original Research Article

by Xinyong Ding
20 Views, 0 PDF Downloads

As the most important part of the management, the financial risk management of the enterprise has a far-reaching impact on the long-term development of the enterprise. With the continuous improvement of China's information technology level, the combination of enterprise financial management and information technology can effectively reduce the risk of enterprise financial management. By analyzing the risks in the enterprise financial management, this paper expounds the practical application of the enterprise financial information technology in the enterprise financial management system, and puts forward the strategic optimization of the effective information management system construction for the reference of the relevant personnel.

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Original Research Article

by Lanxuan Feng
11 Views, 0 PDF Downloads

FPV, also known as the racing drone , is a multi-rotor remote control aircraft (the current mainstream product is a four-axis multi-rotor), which is mainly composed of batteries, motors, rotors, cameras, remote controls and other components. At present, China’s FPV industry has the characteristics of driving business through competitions, low market concentration, small audience, and high entry barriers. According to forecasts, Chinese FPV market will continue to grow in the future and is expected to reach 11 billion yuan in 2027.

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Original Research Article

by Xinyue Guo
14 Views, 0 PDF Downloads

This article explores the intersection of neuropolitics and digital platforms to understand their impact on public engagement. By leveraging psychophysiological indicators and neuroimaging techniques, the study examines individuals' unconscious responses during digital engagement. A hybrid neuropolitical tool, combining eye-tracking and facial electromyography, measures visual attention and emotional responses. Through an experiment involving participants from Scotland's Climate Assembly, the research reveals biases  and  preferences  in  digital  narratives  and platforms, emphasizing the need for inclusive engagement processes. The findings contribute to enhancing digital public engagement platform and promote a more democratic decision-making process.

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Original Research Article

by Gang Han
9 Views, 0 PDF Downloads

Knowledge resource management and scientific & technological innovation ability are the success for development and growth of SMEs, but science & technology-based SMEs are constrained by its small scale and funds lacking, resulting in momentum lacking for innovation and development. It plays a leading role in relative SMEs. This paper aims to explore innovation and put forward a rational path on how to effectively introduce it into relative SMEs.

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Original Research Article

by Wei He, Bo Peng
13 Views, 0 PDF Downloads

Through the formulation and implementation of a country's cultural policy, we can deeply understand the country's history, traditions, values and social norms, so as to fully grasp the national image of the country, and then promote the friendly cooperation between the two sides, and play its best effect. The relationship between China and Thailand has a long history. China's influence on the international stage has been increasing. China and Thailand have increasingly close cooperation in many fields, including culture, tourism, trade, infrastructure construction and high-tech industries. For example, China has established Confucius Institutes in Thailand and trained Chinese language majors in Thailand. The friendship between China and Thailand is deepening, and the relationship between China and Thailand is increasingly tense. In this context, the bilateral relationship between China and Thailand has become increasingly important. Through in-depth analysis and research, it can be clearly seen that Thailand's cultural policy always adheres to the premise of local traditions and purposes, and makes corresponding adjustments in a timely manner according to the evolution of the international environment and domestic economic growth. In addition, we also give some useful suggestions on the future development of Chinese language education in order to promote friendly communication between the two sides.

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Original Research Article

by Yi Hu
13 Views, 0 PDF Downloads

The objective of this paper is to introduce you to the concepts, analyses, and activities that comprise marketing management and to provide practice in assessing and solving marketing problems. The paper is designed to further develop critical thinking skills. Ultimately, it helps to develop improved decision-making skills, including the ability to analyze problems, evaluate alternatives, and make better decisions. If it is successful, you will feel more prepared to approach new situations, make decisions, and develop strategies based on careful analysis. The skills should extend beyond marketing and apply to all areas of business. In addition, this paper incorporates aspects of social responsibility and the relevance for marketing decision making. Social marketing, the use of marketing concepts to influence individuals’ behavior to improve their well-being and that of society, is gaining increasing importance due to the shift from transaction based to relationship based marketing.

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Original Research Article

by Dian Huang, Haijing Fang, Yang Hou
13 Views, 0 PDF Downloads

The Mangrove National Nature Reserve is one of the largest and most diverse mangrove reserves in the world.Mangroves have a strong carbon sequestration capacity, The research on the whole process management mechanism of local mangrove carbon sink trading is a positive response to the dual carbon strategy.This paper first analyses the current situation of mangrove protection in someplace, based on which it proposes the trading principles and organisational structure of the mangrove carbon sink market, and finally proposes three major management mechanisms: accounting, regulation and safeguard mechanisms. someplace should make full use of the blue carbon economy contained in the mangrove forests to seek the path of green development and ecological development, and contribute to the achievement of the national goal of carbon peaking and carbon neutrality.

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Original Research Article

by Jiaqi Huang
23 Views, 0 PDF Downloads

The financial data of A-share listed companies during the fifteen years from 2005 to 2020 are selected for analysis as the thesis samples, but excluding the listed enterprises of the financial insurance, ST category, etc. Combined with the tenure length, academic degree and education background of female executives, the empirical analysis method is adopted to analyze the correlativity between the female executives and enterprise's financial performance. The enterprise's industrial nature and enterprise's growth cycle are experimented and concluded in combination with the research results.

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Original Research Article

by Jiazhong Huang
15 Views, 0 PDF Downloads

In terms of intrinsic value measurement, different from general commodities, financial assets pursue the right to claim future returns, and their value is reflected in the expected rate of return, which is determined by the expected cash flow brought by the unit asset. In the market supply and demand equilibrium, the price of general commodities is determined by the traditional economic supply and demand equilibrium, while the value of financial assets is determined by the arbitrage equilibrium. This paper presents a mathematical model of the return on financial assets in two periods, and explains how to estimate it from the perspective of expected cash flow and no arbitrage.

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Original Research Article

by Luobasan Huang
11 Views, 0 PDF Downloads

With the continuous development and application of information technology, library management is also facing new challenges and opportunities. This thesis mainly discusses the main problems of library management in the context of informationization and proposes corresponding countermeasures. First, the thesis introduces the impact and importance of information technology on library management, and then analyzes the main problems faced by library management in the context of information technology, including the management of digital resources, the protection of intellectual property, the security of data and the protection of privacy. Finally, the paper proposes countermeasures to solve these problems, including measures to establish a digital resource management system, strengthen the protection of intellectual property rights, and enhance data security and privacy protection.

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Original Research Article

by Jiayi Lai, Jingwen Zhang, Gefei Liu
20 Views, 0 PDF Downloads

The transmission process of the COVID-19 is complex. Traditional research on the transmission process mainly focuses on studying the overall transmission patterns or trends of infectious diseases at the macro level. It cannot analyze the transmission relationship between specific cases at the individual level or accurately locate the transmission path of the epidemic. And it is difficult to support precise prevention and control of infectious diseases. It is urgent to consider both spatiotemporal and semantic characteristics to study the transmission process of infectious diseases. This paper attempts to apply the knowledge reasoning technology in the Knowledge graph to the research on the transmission path of the COVID-19 epidemic based on the analysis of the population migrating from Wuhan during the COVID-19 epidemic, with a view to providing ideas.

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Original Research Article

by Xinyue Li
17 Views, 0 PDF Downloads

In the context of China's risk society in recent years, the emergency industry has become increasingly important. This paper adopts the difference-in- difference model to investigate the assessment of the impact of emergency industry policies on total factor productivity of enterprises based on the policies related to emergency industry introduced in 2014. The empirical results show that the emergency industry policies have a significant contribution to the total factor productivity of enterprises. This study can provide insights for the next stage of emergency industry policy formulation.

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Original Research Article

by Beijia Mao, Qiang Zhao
11 Views, 0 PDF Downloads

In recent years, the pursuit of spiritual satisfaction alongside material needs has driven the popularity of blind boxes among young individuals, injecting vitality into the designer toys market. Pop Mart has emerged as China's largest and fastest-growing company in this industry, seizing the opportunity presented by the rapid growth of the domestic market to embark on international expansion. This study examines Pop Mart as a case study, providing an overview of the its development progress in the Korean market. It further analyzes Pop Mart's marketing strategies in terms of product offerings and distribution channels in Korea. By summarizing Pop Mart's successful marketing experiences in Korea, this paper offers recommendations for its expansion into other overseas markets.

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Original Research Article

by Sijin Song, Shulei Sun
9 Views, 0 PDF Downloads

Buddhism plays a very important role in Thailand. The reputation of "Smiling Country" and "Land of Buddha" tells people that the Thai nation is hospitable and has a profound meaning. It has become a cultural model for Thailand's foreign exchange, a bridge to shorten the distance between world cultures, and one of the brand logos for cross-cultural communication. At the same time, the influence of Buddhism on education has also led to a strong pursuit of culture and a higher cultural quality among the Thai nation as a whole. From governing the country to governing people, from daily etiquette to major national ceremonies, from traditional culture to architectural art, from school education to literary works, all are shining with Buddhist philosophy, containing mysterious Buddhist myths and legends. Therefore, it has also become an important trump card launched by Thailand's tourism industry.

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Original Research Article

by Duo Yang
12 Views, 0 PDF Downloads

As an important component of enterprise management, accounting plays a crucial role in it. However, with the increasing complexity and variability of the business environment, the function of accounting in enterprise management is also undergoing transformation. This article aims to provide a deep understanding of the role and challenges of accounting in modern enterprise management by exploring the function transformation of accounting in enterprise management, which can be a useful reference for business managers and accounting professionals.

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Original Research Article

by Rui Yang
36 Views, 0 PDF Downloads

Talent management is a crucial prerequisite for the development of any organization and plays a pivotal role throughout the company's growth journey. This research focuses on the talent management practices of Hebei Construction Group aiming to analyze its current approach and provide recommendations for improvement.

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Original Research Article

by Jizhe Yu
19 Views, 0 PDF Downloads

In the real world, sports diplomacy falls under the umbrella of public diplomacy, which seeks to achieve foreign policy objectives by influencing the public to improve medium and long-term relations between countries. The sports diplomacy strategy is aimed at establishing a favorable international political and international security environment, with a country, multiple countries or international organizations as the initiators, using sports means to integrate the strategic design and diplomatic implementation of the target country or international sports organizations. At present, the United States, France, Australia, Japan, South Korea and other countries have established special sports diplomacy strategic goals and institutions. Based on the influence and diversified value of sports diplomacy, integration into the national grand strategy has become a development trend.

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Original Research Article

by Yuxiu  Yu
15 Views, 0 PDF Downloads

This paper focuses on the cultivation path of business etiquette for English major students. With the deepening of global economic integration, business communication is becoming increasingly frequent, and business etiquette skills have become crucial for English majors. This study aims to explore how to effectively cultivate the business etiquette skills of English major students. Through literature review and empirical research methods, this article first analyzes the importance and influencing factors of business etiquette, then proposes a systematic training path, and verifies the feasibility and effectiveness of this training path through empirical research. The research results indicate that English major students need to pay attention to knowledge learning, practical opportunities, and personal quality cultivation in improving their business etiquette skills. This study has certain guiding significance for improving the business etiquette skills of English major students.

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Original Research Article

by Tiancheng Yuan
14 Views, 0 PDF Downloads

With the rapid development of society and the constant change of times, global informatization is gradually approaching. Agile development is a new software development approach that has emerged in recent years. It can effectively meet different customer needs, provide timely feedback on customer suggestions, and greatly improve the success rate of product development. It has been widely recognized by industries. Compared with traditional management methods, agile project management requires higher communication efficiency and requires a high degree of unity in the values of the development team, which has become an inherent driving force in project management. This study is based on game project management and aims to improve product development efficiency and reduce development cycles through the application of agile development. Firstly, an introduction to agile development is provided, followed by an analysis of the software requirements for game project management, including project management processes, system module requirements, and system functional requirements analysis, as well as an explanation of the agile software management process. The study then introduces the agile development game project management system, including game engine integration, item and score modules, art design, 3D modeling, and game interface development. By meeting different customer needs, rapidly updating the database and system functions, and improving work efficiency, this study provides a theoretical basis for future research and software development.

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Original Research Article

by Quan Zhou
10 Views, 0 PDF Downloads

With the rapid development of China's economy, and the closer connection with other countries in the world, Marine transportation has gradually become an important pillar of economic exchanges, playing an extremely important supporting role. Since entering the new era, Marine shipping business gradually rising, related industry rapid development, facing the high development to the key situation of high quality development transformation, coupled with the international situation is facing a big change from one hundred, fierce competition in all walks of life and tend to be saturated, the cost of Marine transport increasingly exposed. In the new stage of development, the Marine transportation industry is facing unprecedented opportunities and challenges. How to seize the development opportunities, conform to the requirements of The Times, and seek the high-quality sustainable development of shipping enterprises is an important issue that modern shipping enterprises must consider. Starting from the cost management of shipping enterprises, this paper explores the hidden dangers and specific reasons for the development of modern shipping enterprises, and provides solutions for the further optimization of Marine enterprises.

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Original Research Article

by Xuecen Zhao
16 Views, 0 PDF Downloads

With public awareness of social responsibility increasing recent years, corporate social responsibility has become the focus of public attention. In recent years, the research on social responsibility behaviour of family enterprises and non-family enterprises has attracted extensive attention and research interest from scholars and enterprises. This paper takes the listed companies in China's a-share market from 2015 to 2017 as the sample to empirically study whether there are practical differences between the two. The results show that family firms are superior to non-family firms in CSR practice.

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Original Research Article

by Qiuquan Chen, Xianjia Wang
12 Views, 0 PDF Downloads

Under the manufacturers and outsourcing authorizing remanufacturing, the production decisions considering the optimal production decision is made under a two-stage game model in which the manufacturer engages in both new product production and discarded product remanufacturing. The competitive and cooperative relationship between manufacturer and who then charge a certain remanufacturing licensing fee to third party remanufacturers is analyzed, and the differences between models M and O in terms of optimal production quantity of new/remanufactured products, economic performance, environmental sustainability and product upgrading incentives are compared. We find that manufacturer are more likely to upgrade products when the remanufacturing is outsourced to a third party remanufacturer. When the remanufacturing business is outsourced, the third party remanufacturer always reduces the profitability of the original product manufacturer, but it is beneficial to the environment.

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Original Research Article

by Jiao Cheng, Peng Gao
14 Views, 0 PDF Downloads

The development of "economic industrialization and social urbanization" worldwide has led to an unprecedented increase in the use of energy, especially oil and gas resources, in order to promote the economic prosperity of each region. However, the problems of environmental degradation and energy depletion have been exposed, and the fossil energy-based consumption structure has led to frequent occurrence of the greenhouse effect, acid rain and other extreme weather conditions. Therefore, how to harmonize the contradictions between energy development, economic development and environmental protection, many scholars have carried out a lot of analysis and research work on this, in-depth investigation of energy-economy-environmental system (3E) of the law of change. Based on this background, this paper comprehends the current research status of the relationship between energy, environment and economy.

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Original Research Article

by Yan Gao
82 Views, 0 PDF Downloads

This study takes the professional classes of college teachers as the research object, and discusses the application and effect of self-management mode. The traditional teacher-led model may limit students' initiative and innovation, while the self-management model emphasizes students' subjectivity and teamwork, which is conducive to improving students' self-management ability, teamwork ability and professional skills. Through theoretical analysis and field investigation, it is found that the self-management model can stimulate students' enthusiasm for learning and improve the quality of education. However, there are also challenges in the implementation process, such as insufficient students' self-management ability and difficulties in changing teachers' roles. In general, the self-management model is of great significance for improving the teaching methods of teacher training professional classes.

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Original Research Article

by Yu Huang
12 Views, 0 PDF Downloads

With the advent of the era of big data and knowledge economy, the business environment has changed considerably, requiring enterprises to conform to the development and change performance appraisal. In this context, the new performance management model represented by the Objective and Key Result (OKR) method has begun to receive extensive attention from the theoretical and practical circles. This paper takes the product development team of HD as an example to optimize the performance appraisal system through the objective and key result method to stimulate the employees' autonomous initiative and innovation ability, so as to promote the promotion and application of OKR management mode in Internet-based enterprises.

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Original Research Article

by Danying Li
26 Views, 0 PDF Downloads

The theory of three leadership styles puts descriptions of three types of leaders’ behaviors. Each of them has coexistence of advantages and disadvantages and shows wonderful impact on different industries particularly.

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Original Research Article

by Mingyue Li
14 Views, 0 PDF Downloads

Social insurance, as an important social security system, not only provides protection for individuals’ lives but also has a profound impact on enterprise human resource management. This paper aims to explore the role and influence of social insurance in human resource management and propose strategies to optimize human resource management, hoping to provide some references for the improvement of enterprise human resource management practices.

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Original Research Article

by Bing Liu
67 Views, 0 PDF Downloads

International trade refers to the exchange of goods and services between countries on a global scale, including foreign trade between countries. The so-called international marketing is the marketing behavior beyond the national boundary, which is the expansion of local marketing in the world. And this is an economic behavior of enterprises to provide satisfactory goods and services to foreign customers for purpose of obtaining reasonable benefits. In order to deeply discuss the changes in international trade and marketing under the background of big data, this paper studies international marketing strategies from the background of big data.

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Original Research Article

by Qiao Liu
9 Views, 0 PDF Downloads

In many literature and industry market reports, the luxury industry in China usually refers to the sales situation of various Western luxury groups led by the three major luxury groups in China. The research scope of this article is based on luxury brands born in China, and at least most stages of the industry chain are based in China, rather than just luxury brands sold in China. First, this article gives the definition of luxury and grade classification of luxury goods; then it lists the current scope of China's luxury industry from two dimensions: classified by product category and classified by luxury industry parts; in the end, this article proposes several inspirations from the current situation of China's luxury industry.

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Original Research Article

by Huili Mao, Jie Wang, Doris Padmini Selvaratnam
12 Views, 0 PDF Downloads

Most developed countries have paid attention to improving national happiness on the basis of ensuring their housing problem. Not only do most developed countries pay attention to this issue, but also China, the largest developing country in the world, keeps an urgent concern about this issue. Obviously, China and other developed countries get a huge development in enhancing people’s housing. As we all know, South Korea is famous for its KPOP culture. Under this glorification, the housing issue which also includes the housing problem of trainees who keep star dreams, is still inevitably exposed. So, it is necessary to study how to relieve the housing pressure in South Korea based on implementing the public rental housing policy.

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Original Research Article

by Rongjing Tang
9 Views, 0 PDF Downloads

Global economic development is facing new challenges. Based on innovation ecosystem theory and knowledge management theory, the study explores the influence mechanism of IPR capability on responsible innovation and the moderating role of environmental ethical responsibility. The study finds that the impact of IPR capability on responsible innovation has an inverted U-shape, while environmental ethical responsibility has a moderating effect. The findings of the study provide a reference for responsible innovation in companies.

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Original Research Article

by Zhe Tang
11 Views, 0 PDF Downloads

Class management Class is secondary vocational school education, teaching, management and service the most basic organization and unit. Because of the particularity of the profession orientation and the uniqueness of the gender ratio of the class, the class management should be comprehensive and meticulous. After a comprehensive understanding of the class situation, the class objectives, management content and activity arrangements should reflect professional characteristics.

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Original Research Article

by Junhan Yang
15 Views, 0 PDF Downloads

The main object of study in positive psychology is the potential capabilities of people. The emergence and development of the positive psychology movement has a very positive contribution to the development and progress of organisational behaviour and human resource management. The exploration of members' potential abilities can play a good role in effectively promoting society to achieve the goal of development and progress, which in turn can equip the positive psychology movement with more research content and development prospects, and promote the further development of the positive psychology movement.

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Original Research Article

by Xiaoxiao Wang, Mengru Zhang
15 Views, 0 PDF Downloads

The decade since 2010 has been a period of rapid development of China's population. The national elderly care industry is constantly improving the framework of the old-age care service system and speeding up the finalization of the old-age care service system with Chinese characteristics. This paper studies the research of employee training in the pension industry, aiming to analyze the current training results of the pension industry from the human resource management of the training and development of employees, in order to analyze the importance of employee training to the industry, and how to promote the future development direction of the industry. This paper uses interviews to collect first-hand data and obtain the way that staff training is used and the results generated from the staff training organizer. Understand the students' opinions and suggestions on organizing staff training. Collecting secondary data through literature survey obtained differences in different staff training used by different organizations in the pension industry. The structure of the article first analyzes and compares the literature, then introduces the research methods used, and then discusses the primary data. Using GROW model, IDP theory, Maslow's theory of needs discusses how to create a unique staff training system. The discovery of first-hand data will be expounded and compared with the data obtained from second-hand data, and practical suggestions will be put forward for the staff training of Kanghua Nursing Home.

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Original Research Article

by Yuchen Wang
29 Views, 0 PDF Downloads

With the vigorous development of the digital economy, technological innovation and digital transformation have become important trends and key drivers for business development today. The widespread adoption of digital technology and the rapid growth of the internet have given rise to new business models and economic forms, requiring companies to adapt to this change in order to maintain competitiveness. In this era of the digital economy, having talent that meets market demands has become one of the key factors for companies to gain a competitive advantage. Therefore, the correlation between talent recruitment and market-oriented talent development in companies has attracted significant attention. In the context of the digital economy, companies face new talent demands and challenges. Hence, this paper conducts research on the correlation between talent recruitment and market-oriented talent development in companies under the backdrop of the digital economy, aiming to provide readers with references.

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Original Research Article

by Yiwen Wei
9 Views, 0 PDF Downloads

From the perspective of school enterprise cooperation, this paper explores the changing trend of talent demand in printing enterprises. By analyzing existing problems, strategies are proposed to promote school enterprise cooperation and optimize the allocation of educational resources, in order to meet the rapid development of talent demand in the printing industry and promote the organic connection between the printing industry and higher education.

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Original Research Article

by Xinyi Xie, Mengru Zhang
13 Views, 0 PDF Downloads

This paper takes A Group as the research object, analyzes its training, corporate culture, and values from different angles, introduces the uniqueness of A Group's corporate culture and what impact it has on training, finds out what needs to be improved, and puts forward suggestions. This paper conducts research through four survey methods: telephone interview, questionnaire survey, extensive reading of relevant literature, summary and case analysis. By combining motivation theory and adult learning theory, the corporate culture and training mode of A Group are analyzed in detail, and the possible problems of A Group are proposed based on the results of questionnaire research and personal interviews. Finally, what is the uniqueness of A Group's corporate culture, why its corporate culture affects the training model, how A Group motivates employees, and how to effectively use the Internet for thinking training.

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Original Research Article

by Junhan Yang
13 Views, 0 PDF Downloads

In the process of people-oriented enterprise management, not only do we need to take people as the object of management, but we also need to see people as a key part of the enterprise. From this perspective, the core of human-centred management thinking is the need to integrate human nature and management work, which is also the key content and important basis for the further improvement of enterprises.

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Original Research Article

by Weikang Zhang, Binzhe Gao
14 Views, 0 PDF Downloads

Taking Sankui Town, Taishun County as the research object, social reproduction theory as the ethical guidance, and using field investigation method to study the current situation of rural tourism industry development in Sankui Town, Taishun County. The main conclusions are as follows: 1) The balance of rural tourism industry development in the study area is not enough, many of them are directly from the first industry to the third industry “violent” transformation, without cultural tourism resources, resulting in low tourist acceptance. At the same time, the structure and layout of the industry are also relatively unreasonable, and the cooperation efficiency between rural tourism industries is not enough. There is also a risk of chain breakage in the supply of industrial chain, and there may be a possibility of forming a tourism island. 2) In rural tourism areas similar to the study area, we should be vigilant, after a relatively high cost investment in rural tourism, the income is not considerable, easy to produce investment risk.

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Original Research Article

by Xiangyu Zhen
11 Views, 0 PDF Downloads

With the change of population times, aging degree in China is deepening, and the elderly care service is facing new requirements and challenges. After analyzing the population situation in the new era, the development mechanism of the elderly care service is proposed, which lays a certain academic support for the development of the elderly care service in China and guides its high-quality development.

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Original Research Article

by Qionghui Zheng
9 Views, 0 PDF Downloads

In recent years, with the emergence of emerging information technology, building financial shared service centers has become the latest way to transform financial management models. With the gradual maturity of theoretical research and the support of many successful case experiences of enterprises, more and more Chinese enterprises are building financial shared centers to promote financial transformation. However, after establishing a financial sharing platform, S Limited Liability Company did not achieve the expected results, especially in its expense reimbursement management. Expense reimbursement management is one of the most important aspects of enterprise management, and its optimization is of great significance. Therefore, based on in-depth research on S Company, this article studies its reimbursement management under financial sharing, explores existing problems, and proposes optimization solutions to improve the financial management level of the enterprise and promote the optimization of the expense reimbursement process.

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Original Research Article

by Mei Li
13 Views, 0 PDF Downloads

Tourism is an important part of the national economy, accuracy forecasting tourism demand is conducive to promoting the sustainable development of the tourism industry. In order to forecast international tourism demand in China, this paper uses the monthly tourist arrivals from China to Thailand, Japan and Korea time span from January 2011 to December 2019, and consider Baidu search engine as exogenous variable. Using three commonly used forecasting models, namely, seasonal autoregressive integrated moving average with exogenous variable (SARMAX) model, back propagation neural network (BPNN) model and support vector regression (SVR) model to long term and short term forecast the international tourism demand in China. The results show that the SARIMAX model generate highest prediction accuracy for almost all evaluation indicators and forecasting steps, while BPNN model and SVR model show different forecasting accuracy under different conditions, which provides guidance for the selection of forecasting models for tourism demand.

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