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Table of Contents

Original Research Article

by Haobo Yang
35 Views, 0 PDF Downloads
With the progress in the field of education, credit banking has gradually become a hot topic in academia and educational practice. Credit banks not only involve pedagogy and management, but also have a deep connection with economics. The purpose of this paper is to discuss the economic principles of credit banks, their operational mechanisms, the economic challenges they face, and their construction and strategies in this context.
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Original Research Article

by Lingke Shi
25 Views, 0 PDF Downloads
With the rapid development of Internet finance, the online lending industry, as an important part of it, not only promotes financial innovation and economic development, but also faces the serious challenges of insufficient regulation and frequent risks. This paper analyzes in-depth the regulatory status and risk prevention mechanism of the online lending industry, aiming to provide effective management and prevention countermeasures for relevant governments and practitioners. The rapid rise of Internet finance has promoted financial innovation and economic growth, however, the online lending industry is also facing the challenges of lack of regulation and proliferation of risks while booming. This paper provides an in-depth analysis of the regulatory status quo and risk prevention mechanism of the online lending industry, aiming to provide effective management and prevention strategies for relevant governments and practitioners to ensure the healthy and orderly development of the industry.
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Original Research Article

by Haifeng Liu
17 Views, 0 PDF Downloads
With the continuous development of informatization, concepts and technologies such as Internet, Internet of Things, cloud computing and big data have gradually penetrated into all walks of life, which has made great changes in the environment of accounting information. The essence of cloud accounting is to use cloud technology to build a virtual accounting information system on the Internet, and complete the accounting and accounting management of enterprises. This paper fully explores cloud accounting, expounds the basic concepts of cloud accounting and accounting informatization, analyzes the problems existing in the application of cloud accounting in enterprise accounting informatization, and puts forward corresponding countermeasures and suggestions accordingly, so as to promote the healthy development of cloud accounting.
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Original Research Article

by Yizhuang Yu
19 Views, 0 PDF Downloads
This paper takes the COVID-19 event as the background and small and micro enterprises as the investigation object to study the dilemma faced by small and micro enterprises. In the specific research process, from the perspective of enterprise performance, this paper takes the developmental level of digital inclusive finance as the moderating variable for analysing its positive moderating effect on the adverse impact of COVID-19 on enterprise performance. From the perspective of the government and financial institutions, this paper analyses how inclusive finance helps small and micro enterprises to overcome difficulties of the epidemic. Finally it analyses the two influence mechanisms of inclusive finance on small and micro enterprises and further discusses what developing opportunities it brings. Finally, according to the research conclusions, this paper puts forward some recommendations that the government should also cooperate with financial institutions so that we can strengthen the progress of inclusive finance. Besides, we ought to help them optimize credit management, improve enterprise credit repair mechanism and provide differentiated financial services.
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Original Research Article

by Linteng Ni
20 Views, 0 PDF Downloads
Amidst the ongoing Russian-Ukrainian war and the receding COVID-19 pandemic, a noteworthy and unusual trend has emerged, revealing a shift in global economics. The hegemony of the US dollar, once dominant, is now accelerating its decline. Related reports have exacerbated my growing concerns about asset stability and currency volatility.
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Original Research Article

by Jialan Shan
17 Views, 0 PDF Downloads
With the continuous advancement of urbanization, the contradiction between land and space is becoming increasingly prominent. Urban renewal has become an effective way to release urban stock space, promote urban industrial upgrading, and stimulate urban vitality, and has become a strategic choice to promote high-quality urban development, and it is also the main direction of the current development of major cities. Among them, M0 new industrial land (hereinafter referred to as M0 land), as a suitable carrier of “hardware support” and “software improvement” in urban renewal, effectively solves the bottleneck of land space constraints. As one of the first cities in the country to carry out urban renewal pilot work, Suzhou is also facing a prominent contradiction - the current situation of dwindling urban land resources is difficult to meet the increasing spatial demands of industrial development. this paper will take Suzhou as the urban research object, establish and improve the sustainable model of urban renewal by innovating the M0 land management mechanism, and further release the urban stock space and stimulate new momentum of urban development.
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Original Research Article

by Zhen Yi
26 Views, 0 PDF Downloads
This research paper investigates the golden cross strategy, a widely used technical analysis tool for identifying buy and sell signals among swing traders. I analyzed its performance on a selected group of stocks and ETFs, considering the impact of transaction costs and using historical price data for evaluation. The results were visualized through interactive charts. The findings revealed varying performance of the golden cross strategy across assets, with some stocks generating significant returns while others underperformed. For the ETFs SPY and QQQ, the strategy yielded modest returns between 15% and 70%. Higher transaction costs negatively affected the strategy’s performance, but the overall impact was relatively small, indicating that the returns are fairly robust to changes in transaction costs. The study faced several limitations, such as the unpredictability of future results based on historical performance, the choice of moving average timeframes, limited asset coverage, and the risk of overfitting. In conclusion, the golden cross strategy provides potential opportunities for swing traders to take advantage of price trends in various assets. However, its effectiveness is inconsistent across assets and market conditions, warranting further research to optimize the strategy and enhance its risk-adjusted performance. By addressing the limitations and exploring suggested areas for future research, we can improve our understanding and application of the golden cross strategy in diverse market conditions and asset classes.
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Original Research Article

by Jinqian Li, Yuge Fan, Hongqian Cheng
34 Views, 0 PDF Downloads
Agriculture is the foundation of a country, and agricultural product export trade is also a hot topic of common concern for countries around the world. With China’s increasing position and influence in international agricultural trade, many new opportunities have emerged that are conducive to agricultural development, while also facing serious problems. This article starts with the current development status of agricultural product exports in Shandong Province, analyzes the problems of agricultural product exports in Shandong Province, and proposes relevant suggestions to enhance the competitiveness of Shandong’s agricultural product exports based on its characteristics, ensuring the healthy development of Shandong’s economy and providing reference for other provinces and cities.
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Original Research Article

by Jinqian Li, Yuge Fan, Xiaojun Sun
24 Views, 0 PDF Downloads
In recent years, more foreign executives have entered Chinese enterprises. The innovation and entrepreneurship capabilities of overseas talents in Chinese enterprises have become a common concern. This article selects 63 A-share listed companies that hire foreign executives and establishes a model based on the data of these companies from 2010 to 2019. Analyzed the impact of foreign executives on corporate innovation performance. Research and development have shown that the proportion of foreign executives has a significant positive impact on both the number of patents and the R&D investment ratio, which measure the innovation performance of enterprises.
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Original Research Article

by Yuge Fan, Jinqian Li, Jiatong Wang, Zeyue Wei
20 Views, 0 PDF Downloads
Under the background of the country vigorously promoting the development of tourism, it also brings new challenges to the accommodation industry. As one of the accommodations providing travel services for young travelers, youth hostels are becoming more and more competitive. Therefore, hostel operators need to constantly understand the current market development and the diversified needs of consumers in order to improve their own operation. In this paper, a questionnaire survey of 521 consumers was conducted from the perspective of Qingdao youth hostel consumers. The results of the survey show that consumers’ knowledge of Qingdao youth hostels is diversified; They need to be improved in terms of protecting consumers’ privacy, safety, hygiene, and service conditions; and Qingdao youth hostels are too simple in terms of their business model. Eventually, based on the investigation and analysis, this paper puts forward targeted suggestions for the future development countermeasures of Qingdao youth hostels, to improve the competitiveness of Qingdao youth hostels in the lodging industry in the context of the general background.
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Original Research Article

by Xuemei Jiao, Gyu-hyen Moon
56 Views, 0 PDF Downloads
Based on panel data of 479 listed non-financial companies from 2015 to 2019, in which the companies with green bond issuance were taken as the processing group while the companies without green bond issuance were taken as the control group, the policy time-inconsistent DID model was used to explore the impact of green bond issuance on corporate value enhancement. The study shows that the issuance of green bonds by sample companies can significantly enhance corporate value, and this conclusion has passed the robustness test. Meanwhile it can also reduce the financing cost of the enterprise and promote the green transformation and upgrading of the whole economy. In addition, it is also found that the control variables at the enterprise level may affect the role of green bonds. It showed that the enhancement of enterprise value will be affected by the scale of the enterprise, the management capability of the enterprise, and the solvency of the enterprise after an enterprise issues green bonds. In turn, these factors will directly affect the enterprise value. Therefore, control variables added to the regression process is very necessary. Limitations of this paper are as follows: some companies have not yet been listed or listed on A-shares among all the companies issuing green bonds, so this paper does not consider the impact of green bond issuance on themselves. In the future, the data of non-listed companies can be used to further study the impact of issuing green bonds on their business performance.
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Original Research Article

by Xiangyun Wang, Faying Li, Wenqin Hu
36 Views, 0 PDF Downloads
With the rapid development of social economy, the increase of people’s disposable income and the implementation of the threechild policy, people have also put forward higher requirements for toys. Behind this high demand, but also promote the intensification of competition, industry transformation, the toy industry market will continue to expand in the future; However, behind its rapid development, there are also a series of problems; The development of the Internet era, the backwardness of the traditional marketing model, and the emergence of various factors all stimulate the merchants to find a new way out in the transformation development and marketing strategy; How to stand out in the competition of the toy industry with many brands is a problem worth studying. Based on the research and analysis of the current situation of the toy industry, this paper finds out the existing problems and puts forward solutions. It is committed to helping businesses and enterprises find market opportunities, and puts forward business decisions conducive to the development of the toy industry so as to promote the sustainable and vigorous development of the toy industry.
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Original Research Article

by Ya Wang
18 Views, 0 PDF Downloads
In recent years, the state has issued a series of policies and measures to accelerate the layout and development of blockchain-related technologies, in order to accelerate and promote the innovation and development of blockchain technology and its related industries, and actively promote the integration of blockchain technology with the current economic development of China. This paper analyzes the application and development of blockchain technology in Shaanxi Province through interviews and observation, and provides countermeasures and suggestions for the industrialization practice of blockchain technology in Shaanxi Province from the typical applications in agriculture, commodity traceability, digital identity, e-government and other fields.
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Original Research Article

by Lijun Guo
33 Views, 0 PDF Downloads
Since the reform and opening up, with the increasingly opening of the market, China’s companies have also developed to some extent. The number of domestic companies going global is also growing gradually. Under the efforts of the government and various small and medium-sized enterprises, China’s economy is growing more and more rapid. However, in the process of economic growth, there are not only a variety of explicit and implicit international trade barriers, but also exist large and small domestic market barriers. It is mainly reflected in the various restrictions on local enterprises in different provinces to protect local enterprises and improve the local GDP level. Based on some practices of inter-regional local (regional) protectionism, such as preventing local enterprises from moving across regions, setting up logistics barriers of foreign trade commodities from other provinces, and market access barriers. The segmentation of commodity market brought by such local protectionism will undoubtedly destroy the formation of a national unified large market, lead to the distortion of factor market prices, and further hinder the play of the scale economy effect of each regional market and the formation of comparative advantages, thus setting up barriers for the adjustment and upgrading of China’s industrial structure.
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Original Research Article

by Ziyin Li
15 Views, 0 PDF Downloads
We critically examine the Sequential Offer Mechanism (SOM) in the context of school choice, comparing it to the Boston Mechanism. Our focus is on the properties of stability within SOM. When students report their true preferences, under the condition that every school fills its capacity, the matching outcome of the Sequential Offer Mechanism (SOM) is identical to that of the Boston Mechanism.
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Original Research Article

by Juan Tang
17 Views, 0 PDF Downloads
Over the past few decades, financial sharing has emerged as an important topic in the field of enterprise financial management. Financial sharing covers the flow, sharing and collaboration of financial information, which is not only related to the data sharing between departments within the enterprise, but also involves the financial information sharing between the enterprise and its partners and supply chain. In the information society, enterprises increasingly need to establish efficient financial sharing mechanisms to achieve better financial management, decision making and risk management. Studying the transformation strategy of enterprise accounting based on financial sharing not only helps to optimise the financial management process of enterprises, but also improves the core competitiveness of enterprises. The purpose of this study is to analyse the main challenges and transformation opportunities faced by corporate accounting in the financial sharing model, and to propose effective transformation strategies for corporate accounting in the context of financial sharing, with the aim of providing theoretical guidance and practical references for the implementation of the financial sharing service model in enterprises.
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Original Research Article

by Sukpanya Chaleunsuk, Chaleun Vongmileuth, Sisouphak Sonethavy
22 Views, 0 PDF Downloads
Overconfidence bias and herd behavior bias have a key impact on investor behavior, and this study aims to predict the psychological basis of stock returns based on behavioral finance, taking overconfidence bias and herd behavior bias as examples. Through theoretical analysis and empirical research, the impact and mechanism of these two behavioral biases on stock market returns are explored. A relevant theoretical model is constructed based on the development history of behavioral finance, so as to analyze the impact of overconfidence bias and herd behavior bias on stock market returns. An empirical study was conducted by collecting relevant data and applying econometric methods. The research results show that overconfidence bias and herd behavior bias have a significant impact on stock market returns. Among them, overconfidence bias may lead investors to overvalue stocks, which in turn pushes up stock prices, while herd behavior bias may lead investors to blindly follow the trend and increase market volatility. Policy makers should pay attention to the behavioral bias of investors and reduce the degree of behavioral bias in the market by strengthening investor education and regulatory measures, thus improving the stability and efficiency of the market.
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Original Research Article

by Huyang Quan
21 Views, 0 PDF Downloads
Based on determining the concept of the scale of shadow banking, this dissertation employs the VAR model to model China’s monetary policy indicators and the scale of shadow banking, so that understands the underlying mechanism of its impact on monetary policy. The study found that the scale of China’s shadow banking has undergone cyclical changes during the sample period and have a short-term and long-term effect on monetary policy in this dissertation.
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Original Research Article

by Xianglong Zhou
13 Views, 0 PDF Downloads
Based on the analysis of the academic growth and quality and ability training of students in private colleges and universities, this paper reviews the overall reform strategy of academic evaluation, the reform results and problems of private colleges and universities, and the reasons for the success of the reform from the perspective of multiple subjects. Establish system guarantee and normal monitoring feedback and improvement mechanism.
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Original Research Article

by Yubo Wang, Ouedraogo Francois, Shuaijun Yu
39 Views, 0 PDF Downloads
The ancient Silk Road and Maritime Silk Road laid the foundation for the spread of tea and promoted the exchange of tea culture between China and Africa. In recent years, the historical origin of tea trade between China and Africa has become deeper and deeper, which has added new connotations to the economic cooperation between the two sides. Through in-depth analysis of the present situation, trade pol_x005ficy and market demand of tea industry in China and Africa, this paper puts forward three countermeasures: improving production technology and quality management, optimizing trade policy and expanding market promotion channels, so that Chinese and African tea can enter the markets of both sides more widely, meet the needs of different consumption levels, and inject new vitality and power into the tea industry of both sides.
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Original Research Article

by Yushuai Ma
21 Views, 0 PDF Downloads
In the report of the 20th National Congress of the Communist Party of China, it was proposed to comprehensively promote rural revitalization, and the nation should be rejuvenated and the countryside must be revitalized. This paper uses the entropy weight method to construct the index system of rural revitalization development level, uses the coupling coordination degree model, and empirically analyzes the coordinated development level of digital finance and rural revitalization with the help of provincial data of Heilongjiang Province from 2012 to 2021, and puts forward relevant countermeasures and suggestions to improve the coordinated development of digital finance and ru_x005fral revitalization.
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Original Research Article

by Peidong Lian
15 Views, 0 PDF Downloads
China’s per capita possession of water resources is only a quarter of the world’s per capita. It is one of the world’s largest sewage discharge countries, as well as in the sewage discharge in-crease rate. China’s water quality water shortages (serious pollution of traditional water sources) and resource water shortages (low per capita water resources) are superimposed on each other, especially more serious in North China and coastal economically developed areas, and the use of sewage resources is an important way to solve water shortages, and an important initiative to protect China’s water security. Since 2022, domestic sewage resource planning obviously acceler-ates the pace, and the whole industry top-level planning reflects a strong support. In May and June, the National Development and Reform Commission(NDRC) held a meeting to promote the use of wastewater resources and expert symposiums to promote the construction of wastewater resources and the use of “1 + N” policy framework system, followed by the end of July, the NDRC and the Ministry of Housing and Construction issued the “urban sewage facilities to fill the shortcomings and weaknesses implementation items”, the policy side of the intensive pro-motion of sewage treatment resources. In this context, commercial banks can adopt differentiated marketing strategies for enterprises in the upstream industry chain, focus on direct financing ser-vices in the midstream industry chain, actively pro- mote the sewage treatment PPP asset securi_x005fti-zation model in the downstream industry chain, steadily promote the diversified business model, and enrich the sewage resourcing financial products, so that they can better promote their own business development while deeply promoting the resourcing of sewage treatment.
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Original Research Article

by Yuyao Zhao
11 Views, 0 PDF Downloads
Recently, online shopping has become more and more popular, Warby Parker, an American online retailer which was launched in 2010 and sells eyeglasses and sunglasses. It was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revo_x005flutionary price, while leading the way for socially conscious businesses.(official website,2017). By now Warby Parker has opened several retail stores in Los Angeles and New York City, and has showrooms in Chicago and Philadelphia. Therefore, it is really important that this fashion brand concentrates on marketing strategy and tries to handle marketing challenges properly in the future and makes it more successfully. In this report, the main subject will be the marketing challenge of Warby Parker, namely the supply chain management for long term improvement Now that the main supply chain factories are located in Asia especially China, and the high-counterfeiting makes are booming, the quality of products is becoming more seriously. The solution of this problem can used by supply chain characteristic elements, which is related to the supply chain relationships. This case study will discuss the development of supply chain and critically examine the marketing challenge in the future of Warby Parker, and how to maximize deal with the challenge for this brand, the purpose is to try to put forward some pragmatic advices to this brand.
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Original Research Article

by Ran Du
17 Views, 0 PDF Downloads
This paper discusses the cross-cultural management of multinational corporations and its impact on international trade cooperation. Cross-cultural management is a strategy that improves the communication and understanding between multinational companies and their partners, optimizes the global supply chain management, and improves the market adaptability and competitive advantage of multinational companies. Specifically, cross-cultural management can improve language and communication skills, understanding and respect for cultural differences, promote cross-cultural supply chain work together, improve the efficiency of global resource allocation, improve market sensitiv_x005fity, innovative products and services to meet the needs of different cultures, and establish and maintain cross-cultural brand image, to achieve these goals.
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Original Research Article

by Xinyuan Yong
15 Views, 0 PDF Downloads
The article delves into the issue of the correlation between salary incentives and performance from the perspective of human resource management. Mainly analyze the role of salary incentives, the importance of performance management, and the impact of salary incentives on performance. In practical applications, it is necessary to consider issues such as aligning salary design with performance goals, formulating and implementing salary incentive strategies, and integrating performance evaluation with salary incentives.
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Original Research Article

by Yingfei Huang
12 Views, 0 PDF Downloads
This paper examines the current situation and resolution strategies of non-performing financial assets. Firstly, the definition and classification of non-performing financial assets are provided and discussed in depth through case studies. The scale and trend of global non-performing financial assets and their impact on the financial market are analyzed, and the situation of non-performing financial assets in different countries and regions are compared. Next, the root causes of the problem of non-performing financial assets are revealed through cause analysis, including macroeconomic factors, internal factors of financial institutions and regulatory policy factors. Then, the resolution strategies of non-performing financial assets are studied, including the methods and tools for non-performing asset disposal, and policy rec_x005fommendations are proposed through successful case studies. Finally, the risk management of non-performing financial assets is discussed, including risk assessment and monitoring measures.
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Original Research Article

by Yingfei Huang
12 Views, 0 PDF Downloads
The aim of this thesis is to explore the thinking of innovative models of real estate economic management in a low carbon model. The concepts of low carbon model and real estate economic management are defined and outlined, and the impact of low carbon model on real estate economic management is analysed. From the perspective of theoretical foundation, the support of theory for the innovation model of real estate economic management under the low carbon model is explored. Promotion and application strategies are also proposed. Through the study of the innovation model of real estate economic management under the low-carbon model, useful thoughts and experienc_x005fes can be provided for achieving sustainable development and building a low-carbon society.
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Original Research Article

by Tianai Lu
15 Views, 0 PDF Downloads
As one of the most popular short video platforms in China, Douyin is mainly used by college students, so it is important to study the usage habits of them. In recent years, short video has integrated with e-commerce and precise recommendation of big data. Advertising and live streaming can promote users’ online consumption, making college students become important consumers on Douyin. Exploring the relationship between college students’ usage habits of Douyin and consumption behavior can provide certain guidance for college students’ consumption on short video platforms and provide suggestions for enterprises’ advertising.
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Original Research Article

by Wenxuan Wu
14 Views, 0 PDF Downloads
In the current economic transformation period, rural industrial development has become one of the important issues. And since the end of the epidemic, the rural exhibition has regained its vitality while showing a booming development trend. The development of rural in_x005fdustry is one of the key links to realise the integrated development of urban and rural areas, which helps to promote the farmers’ income and the smooth implementation of the strategy of rural revitalisation. Therefore, as important factors in rural industrial development, convention and exhibition clustering and information clustering have potential impacts on promoting the prosperity of rural economy. This study uses three methods of descriptive statistics, regression analysis and hypothesis testing to empirically analyse the data. By collecting relevant data and conducting statistical analysis, the results show that exhibition agglomeration plays a significant role in promoting the prosperity of rural industries. Meanwhile, information agglomeration plays an intermediary role in it, which further strengthens the relationship between convention and exhibition agglomeration and rural industrial prosperity.
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Original Research Article

by Yukun Zhang
13 Views, 0 PDF Downloads
With the advent of the big data era, the application of big data technology in business analysis is becoming increasingly wide_x005fspread. This article conducts research on the practical application of big data technology in business analysis, and analyzes the application of big data technology in data collection and cleaning, data storage and management, data analysis and mining, and data visualization and reporting. At the same time, corresponding countermeasures have been proposed to address the problems existing in the application of big data technology in business analysis, such as data quality and integrity, data security and privacy, as well as technical complexity and implementation difficulties.
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Original Research Article

by Lijie Fang
13 Views, 0 PDF Downloads
With the progress of society and the development of technology, the integrated development of cultural and creative industries has become an important component of contemporary economy. In this development context, innovation strategies are the key to leading the sus_x005ftained growth of the cultural and creative industry. Through innovation strategies, traditional culture can be combined with industries such as modern technology and tourism, enhancing cultural value, promoting product innovation, and injecting new vitality into economic and social development. This article explores innovation strategies in the integrated development of cultural and creative industries, and demonstrates the application of these strategies through case analysis.
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Original Research Article

by Jiayao Lin/Cynthia/
13 Views, 0 PDF Downloads
With the development of the internet and information technology, big data has already entered people’s normal life and made a non-negligible influence on different area in the society. This study aims to summarize the significant opportunities and potential risks big data brings to the individuals, firms and governments in economy life. By analysing detailed data and lots of examples, this research has found that making a good use of big data can bring people more convenient life, help firms run more efficiently as well as support govern_x005fment to construct cities wisely. However, if people don’t realize the risks raised from the application of big data, an increasing number of problems like data leakage or commerce monopoly will occur in a high frequency. In the end this essay gives some suggestions for different groups to carry forward the advantages of big data and control the risks of big data.
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Original Research Article

by Mingzhe Xiao
24 Views, 0 PDF Downloads
This article delves into the intellectual property challenges and strategies that China faces in the digital age. Firstly, it introduces the fundamental concept of intellectual property and subsequently analyzes the challenges brought about by digitization, including rapid in_x005fformation dissemination, replication and distribution of digital products, as well as increasing instances of online infringement. This article extensively discusses the role of economic and trade laws, primarily focusing on the “Foreign Trade Law of the People’s Republic of China,” in protecting intellectual property rights. Furthermore, it examines international cases concerning intellectual property protection. Lastly, this article scrutinizes how both Chinese government and enterprises are addressing these challenges.
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Original Research Article

by Shishi /Cindy/
15 Views, 0 PDF Downloads
International trade, as an important indicator of the world economy flow, also reflects all aspects of a country such as Politics and Humanities. This article combines international trade with current affairs to explore the country status and development trends which reflected by trading. Worldwide, seven countries which can represent different country forms and development degrees are chosen, divided into three groups by their respective hot events, exploring their unique modes of international trade and the distinctive paths for countries developing. The focus is on how to reflect on the past and present situation reflected by the international trade and the adapt the strategies to find suitable own way for both trading and developing, which also the serious question for every country.
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Original Research Article

by Xinyao Han
12 Views, 0 PDF Downloads
This study examines regional GDP and income levels using China’s National Bureau of Statistics data, revealing persistent regional imbalances despite overall growth. Through correlation analysis and multiple linear regression model, introducing the Peking University Dig_x005fital Financial Inclusion Index (2013-2020) and correlating it with disposable income, digital finance’s positive impact on income is evident. Survey data indicates digital finance enhances payment, basic financial services, and counters institutional deficiencies. Utilizing the index and gray prediction model forecasts robust digital finance growth over the next decade.
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Original Research Article

by Yingwei Pan
12 Views, 0 PDF Downloads
The main research objective of this paper is to construct a model that reflects the determinants and is easy to implement in relation to organizational communication and organizational performance. After reviewing the literature and related studies and understanding the gaps in the research, the research question for this study is whether organizational commitment has a moderating effect on the relationship be_x005ftween communication satisfaction and job performance, which is the research objective of this paper. The research method used in this study is quantitative analysis, through the probability sampling method of stratified sampling research method on the research object of Zhuhai City Fitness Club grassroots employees for questionnaire distribution and data collection. Through the analysis of the recovered data, it can be found that organizational commitment has a moderating effect on the relationship between communication satisfaction and job performance because of the differences in the research subjects or places.
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Original Research Article

by Jing Xu, Shuang Li, Yannan Yi
12 Views, 0 PDF Downloads
This study cites economic theories to highlight the economic importance of cultural heritage in a number of areas, particularly in cultural tourism and the sale of cultural products. In this context, the Poyang Fishing Song is highlighted as a valuable cultural heritage, valued for its long history and profound cultural connotations. By practising differentiated marketing strategies such as market segmentation and customised campaigns, as well as applying digital technologies, this study argues that these strategies have positive economic impacts on the cultural heritage of the Poyang Fishing Song, such as contributing to economic growth, enhancing employment opportunities, expanding areas of expenditure, and increasing total sales. This coherent logic highlights the key role of cultural heritage in economic development, and the synergy between cultural preservation and economic growth through differentiated marketing strategies and digital technologies.
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Original Research Article

by Yiling Shen
13 Views, 0 PDF Downloads
The study examines the role of financial institutions in promoting economic growth in both developed and developing economies. In developed economies, these institutions, with their advanced infrastructure and regulatory frameworks, efficiently allocate resources, man_x005fage risks, and support business expansion, thereby fostering economic growth. In contrast, financial institutions in developing economies face challenges like limited capital access and inadequate regulation. Despite this, they are crucial in providing financial services to underserved sectors, supporting small businesses, and promoting financial inclusion. The comparative analysis highlights that while their core functions are similar across economies, the methods and impacts differ significantly, with developed economies focusing on innovation and complex financial products and developing economies emphasizing accessibility and basic services.
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Original Research Article

by Xiangqing Ren
17 Views, 0 PDF Downloads
This article delves into the dynamic world of cross-border e-commerce financial services, exploring its current state, recent innovations, future trends, market analysis, and culminating in a comprehensive conclusion. The sector, undergoing rapid transformation due to digitalization and evolving global economic patterns, is characterized by significant growth in digital and instant payments, a shift from traditional cash-based systems, and the integration of cutting-edge technologies like AI. This analysis offers vital insights into the challenges and opportunities within this evolving landscape, emphasizing its crucial role in global trade and finance.
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Original Research Article

by Kuo Li
13 Views, 0 PDF Downloads
Under the strategic requirements of high-quality economic growth and sustainable development, the concept of green economy came into being. Building a green, low-carbon and circular economic system is an important measure for the country to promote green economic development. In 2021, the State Council issued the “Guiding Opinions on Accelerating the Establishment and Improvement of a Green, Low-Carbon and Circular Economic System”, emphasizing its basic policy position in solving China’s resource, environmental and ecological problems, focusing on “ensuring the realization of carbon peak and carbon neutrality goals” and “promoting China’s green devel_x005fopment to a new level”. In view of this, this paper will explore effective measures to build a green, low-carbon and circular development economic system and achieve the dual carbon goal from four aspects: development adjustment, target guidance, low-carbon energy conservation, and scientific and technological innovation, hoping to promote the green and high-quality development of China’s economy.
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Original Research Article

by Yingwei Pan
10 Views, 0 PDF Downloads
Starting from the reaction value in Holbrooke’s intrinsic value of perceived value, this paper investigates the connection between customers’ perceived value and satisfaction and loyalty in terms of two dimensions: customer aesthetics and escapism. This paper selected hotels in Guangdong Province, China, as the research object, designed a questionnaire based on Holbrooke’s perceived value model, and col_x005flected a total of 322 samples through online collection. And then the following five conclusions were drawn: first: tourists’ aesthetics have a positive effect on satisfaction; second: escapism has a positive effect on satisfaction; third: satisfaction has a positive effect on loyalty; fourth: tourists’ aesthetics have a positive effect on loyalty; fifth: escapism has a positive effect on loyalty.
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Original Research Article

by Huiye Qin
13 Views, 0 PDF Downloads
With the emergence and rapid development of the Internet, there is also a new financial form of digital finance. Under the prem_x005fise that the current Internet technology has fully penetrated into people’s daily life, the emergence of digital finance has also brought great convenience to people’s lives and changed the composition and development of China’s traditional financial industry. However, due to the geographical differences, regional economic development also exists at different levels, and reducing the regional economic development gap is not only an important part of realizing common prosperity, but also helps to promote the coordinated development between regions. This paper will start from the development history of digital finance, analyze the current impact of digital finance in the high-quality development of China’s regional economy, and discuss how to promote digital finance to play a better role in regional economic development in the future.
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Original Research Article

by Ziqing Chen
13 Views, 0 PDF Downloads
Corporate social responsibility is a responsibility that enterprises must undertake, but all kinds of problems often arise when they fulfill their responsibilities, this paper combines the new institutional economics enterprise theory, explores the corporate social responsibility and proposes a social responsibility incentive system, hoping to provide some theoretical basis for relevant practitioners.
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Original Research Article

by Kelin Chen
12 Views, 0 PDF Downloads
Manufacturing companies can cause serious pollution during the production and manufacturing process, but with the establishment of a green supply chain, this can be changed to realize green production of the company and gradually transform the company’s performance into sustainable performance.
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Original Research Article

by Zengyao Li
15 Views, 0 PDF Downloads
This paper aims to conduct an in-depth analysis of the sales strategy and development prospects of Company X, a well-known Chi_x005fnese apparel company. As a leading enterprise in China’s apparel industry, the success of Company X’s sales strategy has important reference significance for other companies in the industry. This article will comprehensively discuss Company X’s sales strategy from multiple aspects, including market positioning and target customer group, product design and brand promotion, price strategy and sales strategy, and franchisee management. At the same time, this article will also look forward to the development prospects of Company X, as well as the challenges and countermeasures. Through the case study and market analysis of Company X, it is pointed out that the problems that Company X may encounter are poor price strategy flexibility, channel instability, and blind brand extension leading to confusion in positioning, and corresponding countermeasures are put forward and suggestions are put forward for new product precision development strategy, differentiated precision pricing strategy and precision marketing strategy. This article aims to provide readers with an in-depth understanding of sales strategy and enterprise development, and provide useful reference and enlightenment for other enterprises in the industry.
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Original Research Article

by Ting Wu
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In recent years, China’s tourism industry has developed rapidly, and its relationship with finance has become increasingly close. In terms of financial law and practice, the concept of sustainable development needs to be further elaborated, promoting green development of the tourism industry, promoting cooperation in mutual assistance and harmony between the financial industry and the tourism industry, and providing funds and financial services for the sustainable development of the tourism industry. The article explores the impact of financial regulatory principles and concepts on the sustainable development of the tourism economy, for reference by relevant personnel.
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Original Research Article

by Yulin Wang, Lin Pang, Ping Cai
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“Taking from the people and using for the people” is one of the basic characteristics of China’s public finance, which determines its important role in the equalization of basic public services. Public finance plays a fundamental role in promoting the equalization of basic public services reform. Studying the equalization reform of basic public services in China from the perspective of public finance is of great significance for promoting social equity. Based on this, the article conducts research and analysis on the path selection of equalization of ba_x005fsic public services from the perspective of public finance, taking Qingdao City as an example, in order to provide some reference for relevant practitioners.
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Original Research Article

by Jinghong Ni
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Combined with theories such as accounts receivable financing, financing risk, case study method, and the current situation of ac_x005fcounts receivable scale in the same industry, the risks and feasibility of CRCHI are discussed, and the possible risks are analyzed from internal and external through the current status of receivables and receivables CRCHI. Finally, in view of the accounts receivable CRCHI, countermeasures and suggestions on the use of accounts receivable securitization, the establishment and improvement of investment and financing evaluation system, and the introduction and training of accounts receivable financing talents are proposed.
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Original Research Article

by Zichao Zhou, Rapassa Roung-onnam
24 Views, 0 PDF Downloads
The value of online shopping platform is first of all its important video communication value. Compared with the previous text and picture communication, video communication can produce a wider angle, better interaction and deeper effect. M enterprise brand was estab_x005flished in 1997, which is a tea brand that started from a stall and focused on “sinking the market”. At first, he entered the market with a low price and affordable attitude, and fought a price war in the milk tea industry in deus ex. Enterprises should plan the marketing mode of online shopping platform from a big marketing perspective. In order to bring goods, it is also necessary to spread the brand first, and help the brand to achieve better delivery effect through the amplification of content communication. Therefore, this paper takes M enterprise as a specific case to explore the influence mechanism of brand marketing of FMCG on consumers’ purchase intention.
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Original Research Article

by Huan Qu, Rapassa Roung-onnam
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This study aims to investigate the factors influencing consumers’ intention to purchase fresh food online in the Chengdu area of Sichuan province, China. The research focuses on examining the impact of perceived value, consumer expectations, and cognitive attitudes on consumers’ purchasing intention. A survey was conducted among a sample of consumers in the region, and data were analyzed using sta_x005ftistical techniques, including regression analysis. The findings suggest that perceived value, consumer expectations, and cognitive attitudes significantly influence consumers’ intention to purchase fresh food online. The results of this study provide valuable insights for online fresh food retailers in understanding the factors that drive consumers’ purchasing intention and can help formulate effective marketing strategies to attract and retain customers in the competitive online food market.
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Original Research Article

by Aomeng Li, Rapassa Roung-onnam
16 Views, 0 PDF Downloads
In 2022, the added value of core industries of digital economy in Sichuan Province reached 432.41 billion yuan, accounting for 7.6% of the province’s GDP. At the same time, Sichuan Province strongly supports the innovation of cultural tourism industry format, prod_x005fuct innovation and model innovation, and uses new technologies to develop new formats such as cloud tourism, cloud performing arts, cloud live broadcast and cloud exhibition. Online “cloud tourism” has become a hot topic. This paper takes tourism consumers in Sichuan Province as the research object, from the perspective of tourism consumers, based on the theory of consumer presence, and adds social media tourism sharing, control and responsiveness to construct this research model. The empirical research results show that the presence of “cloud tourism” products has a significant positive impact on consumers’ purchase intention in Sichuan, emphasizing the key of emotional connection in virtual tourism experience.
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Original Research Article

by Zhiliang Li
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In 2022, the world economic and financial situation shifted from “low growth, low inflation, low interest rates, and high debt” to “high inflation, high interest rates, high debt, and slow growth.”. The growth rate of several major economic countries in the world has seen a significant decline. Inflation is constantly refreshing historical records, continuously improving the efficiency of currency use, continuously improving the vulnerability of debt, and constantly increasing market instability and risks. Looking ahead to 2023, we believe that the main contradiction in the world economy will shift from “inflation” to “stagnation”, with increased risks of recession, uncertainty in inflation, a slowing pace of monetary policy tightening, and the possibility of a reversal in the trend of the stock market. In particular, the economy of the United States may fall into a shallow or temporary recession, the European region will continue to face the challenges of the energy crisis, the economy of Japan will fluctuate due to changes in monetary policy, the development of India and Southeast Asia will be relatively stable, and the development of Latin America and Türkiye will be greatly affected.
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Original Research Article

by Zhen Yang, Yicheng Gong, Linghang Lei, Yiwen Liang
29 Views, 0 PDF Downloads
With the rapid development of digital technology, the cultural tourism industry has gradually adopted digital means to enhance tourist experience and promote sustainable development of tourism destinations. This study takes Menghuo city, a typical case of cultural tourism projects in ethnic minority areas of China, as an example to explore the importance of digital construction in enhancing the core value and attractiveness of tourism projects. Through research, in-depth interviews, and on-site investigations, this study proposes a series of suggestions for digital creation, including the application of intelligent navigation systems, the introduction of virtual reality technology, and the promotion of online marketing. The aim is to provide practical references for relevant practitioners and government managers regarding digital creation.
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Original Research Article

by Jiping Shen
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The focus of “agriculture, countryside and farmers” in Shandong Province will gradually shift to rural rejuvenation. The good connection between the achievements of rural revitalization and poverty reduction will help accelerate the construction of a new pattern of socialist modernization in Shandong Province. Based on the development of district-level e-commerce, Cao County, Heze City, Shandong Province, reviewed the development process from “poor provincial district” to “Taobao village”, and analyzed the “rise code” of Cao County from the perspectives of government, society and farmers. It is expected that this will bring reference and enlightenment to economically underdeveloped rural areas. And 2020 will be the development year of the symbolic significance of Cao County. Caoxian county’s sales will reach HK$ 15.6 billion, and it is also a “witness to poverty reduction” and a “pioneer in rural revitalization” of the rural Huimin project.
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Original Research Article

by Siru Wang
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“Agriculture, rural areas and farmers”, as the top priority of the whole Party, is of great significance for China to build a strong agricultural country. Agricultural insurance, as an important tool of agricultural risk diversification, has also attracted wide attention from the country and the society. This paper selects Guangdong province as the research object, from the perspective of rural revitalization devel_x005fopment of agricultural insurance science and technology, from the insurance companies, farmers, the government analysis of technology in agricultural insurance power in the strategy of the application practice, achievements and constraints of science and technology applied in agricultural insurance, and relevant suggestions, boost the development of agricultural insurance in Guangdong province.
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Original Research Article

by Jing Hu, Rapassa Roung-onnam
11 Views, 0 PDF Downloads
In recent years, with the increasing demand of consumers for high-quality alcoholic products, the year series products of Guizhou Z Liquor Company have attracted much attention. However, in the fierce market competition environment, understanding consumers’ will_x005fingness to buy these products and influencing factors has become an important basis for the company to formulate marketing strategies. The purpose of this study is to explore the influencing factors of consumers’ purchasing intention of Guizhou Z liquor company’s annual series products. The research conclusion points out that the factors that affect consumers’ purchasing of Guizhou Z liquor company’s annual series products mainly include brand preference, satisfaction and brand identity. These factors interact with each other and comprehensively affect consumers’ willingness to buy. For Guizhou Liquor Company, knowing these factors can better formulate marketing strategies and improve product sales.
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Original Research Article

by Qian Zhao, Xiuyun Yang, Na Zhang, Huanhuan Yuan, Yining Zhu
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The development of free trade pilot zones plays a crucial role in China’s response to the current global economic structure and the cultivation of new domestic economic growth engines. This article establishes a comprehensive evaluation system for the development of inland free trade pilot zones in China, and uses principal component analysis to comprehensively evaluate the development status of free trade pilot zones in Chongqing, Sichuan, Hubei, and Shaanxi from 2017 to 2020. It analyzes the development effects of inland free trade pilot zones and future differentiated development paths.
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Original Research Article

by Xiaofang Guo, Fang Li, Xiao Wang
26 Views, 0 PDF Downloads
Based on the new media era, the rise of new media and communication platforms has brought opportunities and challenges for brand crisis public relations. Brand crisis public relations is a public relations response to brand crisis events, so as to reduce the impact on the brand itself. However, the communication characteristics of the new media era will increase the difficulty of brand crisis management, the speed of communication, the scope of influence and the complexity of the unpredictable, so how to reasonably use the new media for brand crisis public relations management is extremely important.
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Original Research Article

by Yuke Zhong
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This paper analyses the operations management of Chinese steel companies Anshan Steel and Baosteel. It reveals their strengths and challenges in operations management by comparing the two companies’ inventory management and supply chain management, develop_x005fment strategies, efficiency assessment, and the impact of e-commerce and the Internet. The study found that Baosteel has competitive advantages in terms of market share, research level and logistics efficiency. However, Anshan Iron & Steel has achieved better results in reducing storage pressure by implementing refined inventory management and supply chain optimisation. In addition, both companies actively responded to the development trend of e-commerce and the Internet, but Baosteel was more forward-looking and action-oriented in this regard. Finally, the paper points out the limitations of the study and the direction of future research.
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Original Research Article

by Xuren Wei, Jack Watt
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Small and micro enterprises have a vast number and are an essential part of the national economy. They play an important role in GDP growth, providing jobs, stabilizing prices, and diversifying products and services. However, due to limited funds, small scale, and single business, SMEs face problems such as lack of resources, weak technological innovation capabilities, and weak market competitiveness. In the fierce market competition, SMEs have more and more room for survival and development. Small, showing a situation of surviving in the cracks. To eliminate the problematic dilemma of survival and growth, entrepreneurs usually use their social networks to explore the logic and path of integrating resources and form resource integration advantages to obtain more social resources and increase access to social resources and technological innovation, channels to improve the performance of SMEs.
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Original Research Article

by Qian Ma, Zheng Pan
9 Views, 0 PDF Downloads
Intelligent decision-making technology is an important tool emerging in the field of enterprise management today. Its introduction not only accelerates the speed of decision-making, but also provides more accurate and comprehensive data support for enterprise manag_x005fers, helping to develop more forward-looking and flexible operational strategies. This technology, through its powerful data integration and analysis capabilities, can extract valuable insights from large-scale data and help enterprises make efficient decisions. At the same time, the adaptive and personalized characteristics of intelligent decision-making technology enable it to better meet the unique needs of enterprises and provide more choices for strategic formulation. At the level of enterprise operational strategy, intelligent decision-making technology has brought profound impacts. It can help enterprises better cope with risks and opportunities in fiercely competitive markets, and better adjust their strategies to adapt to market changes. In addition, intelligent decision-making technology can also help optimize resource allocation, improve production efficiency, reduce costs, and enhance market competitiveness.
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Original Research Article

by Qianwen Ma, Ruoxi Wang, Yiqian Fang, Zhaoyang Lin, Meng Wang
11 Views, 0 PDF Downloads
With the abundance of people’s material life, emotional needs have begun to be valued, and the “aesthetic economy” has gradually become a key link in economic development. The research team conducted on-site visits to multiple stores with aesthetic brand characteris_x005ftics, combined with data analysis, and found that the “aesthetic economy” has problems such as a single development model and narrow promotion scope. In response to the above contradictions, this article innovatively proposes the “Fujian+” development model of the “aesthetic economy”, starting from Fujian aesthetics and hoping to become a model for the development of aesthetics in other regions.
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Original Research Article

by Yue Ma, Junqing Guo
12 Views, 0 PDF Downloads
The rapid development of small and medium-sized enterprises provides continuous employment opportunities for society, drives economic prosperity, promotes technological innovation, and contributes to the rapid development of society. Based on the financing char_x005facteristics of small and medium-sized enterprises, this article analyzes the current situation of financing for small and medium-sized enterprises from the perspectives of financing channels and methods. It is found that small and medium-sized enterprises have external financing constraints in terms of listing financing, private fund financing, and bank financing. Based on this, further analysis reveals that small and medium-sized enterprises have natural weaknesses, and specific suggestions are provided for addressing the financing problems of small and medium-sized enterprises.
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Original Research Article

by Tonglaga Huang, Lijun Fan, Hasibate Er, Ta Na
15 Views, 0 PDF Downloads
As a pillar industry in Mongolia, the mining industry continues to attract investment from local and foreign investors in Mongolia. Understanding the development status, existing problems, relevant legal environment and policy changes of Mongolia’s mining industry can reduce investment risks and protect investment interests. This article analyzes the current situation of Mongolia’s mining industry, studies its existing problems, and predicts its future development trends. Finally, it provides countermeasures and suggestions for Chinese companies to invest in minerals in Mongolia.
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