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Table of Contents

Original Research Article

by Bei Zhang, Mastura. Ab.Wahab
106 Views, 0 PDF Downloads

With the rapid development of China's tourism, and catering industry and the increasing competition among hotels, hotels are facing more and more human resource management challenges. Improving employees' work responsibility and initiative is the primary issue that hotel human resource management needs to consider. This study intends to investigate the influence of the adaptability of Chinese hotel employees on social expectations and employees' ability to adapt to changes during Covid-19. Numerous empirical studies at home and abroad have shown that through employee adaptability, employees are able to deepen their perceptions of their work and improve their work initiative, and therefore will increase their work engagement. Employee organizational agility refers to the ability of employees to perform the tasks assigned to them in their jobs. Unlike employee organizational agility, role profile refers to behaviors that are outside of job responsibilities and that are beneficial to the company or department. In this study, 311 valid data were obtained from employees of several Chinese hotels during Covid-19 using the questionnaire method in an online manner. The sample data were processed and analyzed using SPSS software.

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Original Research Article

by Caiyun Zhao
28 Views, 0 PDF Downloads

Public policy is created to solve social public problems, so as to better serve the people. The effective implementation of public policies in government emergency management can solve the public crisis in a timely manner, improve the government's work efficiency, and play an important role in the government's exertion of its functions and improvement of emergency management capacity.

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Original Research Article

by Tian Chen
29 Views, 0 PDF Downloads

This paper focuses on the general situation of China and ASEAN (ASEAN) in the energy field, reviews the development process and current situation of the energy industry in China and ASEAN, introduces the advantages and existing problems of development, the policies for the development of the energy industry and the impact of the energy industry cooperation between the two sides on their respective economic development. Supplement and summarize the overall situation of the cooperation in the energy field between China and ASEAN through SWOT analysis. Finally, some suggestions are put forward for the further development of China's energy industry cooperation.

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Original Research Article

by Yuan Ma, Hazril Izwar Ibrahim
23 Views, 0 PDF Downloads

In recent years, as the material-based consumption of urban and rural residents in China has been basically satisfied, the service-based consumption is growing rapidly, so the development of tourism industry has also been greatly enhanced.Tourism culture is one of the important resources of tourism, and culture and tourism promote and integrate with each other, and the demand of tourists for tourism in the new era is personalized and diversified.Therefore, in the face of the new changes in the tourism market, how should tourism enterprises respond to the depth of the combination of culture and tourism to meet the growing cultural consumption needs of the people. Nanjing Confucius Temple, as a 5A cultural heritage site in China, is also an important tourist destination with different tourism enterprises all around.Based on the combing and analysis of related research literature, this paper takes Nanjing Confucius Temple Scenic Area as the research sample and the surrounding tourism small enterprises as the research objects, and discusses the integration characteristics of culture and tourism as its development direction to achieve the protection of historical and cultural heritage and the sustainable development of tourism.The literature research method, questionnaire survey method and statistical analysis method are used to investigate and analyze the operators of tourism small enterprises around Nanjing Confucius Temple, and to analyze the factors influencing the development of Nanjing Confucius Temple tourism small enterprises, as well as to find out the problems and future development direction of Nanjing Fuzimiao tourism small enterprises in the context of cultural tourism integration.

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Original Research Article

by Yu Fan
24 Views, 0 PDF Downloads

China proposes innovation, coordination and green development. The new development idea is an open and shared development idea, which is the guiding ideology and focus of development. In terms of space and time in the future, high-quality development has become the theme and melody of an era, as well as an overall demand. With the development of tourism industry, the development of tourism industry in major cities in the coastal areas of Guangdong has gradually become a hot spot in the fields of geography, tourism, marine protection, etc. With the implementation of strategies such as "marine development" and "marine environment" in China, the "time-space difference" in the evolution of the "industrial network structure" in coastal areas is the "subject of resource assessment"; Evaluation, development efficiency, behavior and perception are gradually deepened. In terms of the spatiotemporal evolution and influence factors of the network, the paper uses social network theory and social network theory to comprehensively describe the level, disequilibrium and agglomeration characteristics of the corporate network in Guangdong coastal cities, and discusses the spatiotemporal differences, causes and impacts of the corporate network in Guangdong coastal cities from multiple perspectives.

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Original Research Article

by Jingjing Fu
23 Views, 0 PDF Downloads

In recent years, China, Japan and Korea have all strengthened their support for entrepreneurship due to social development and economic conditions. This article cross-sectionally compares the entrepreneurship incentive policies of college students in each country and finds that although the three countries did not start to encourage college students for entrepreneurship at the same time, their policies have formed a policy system with the national characteristics. However, the response of college students to the entrepreneurship incentive policies in all three countries is lower than expected, which indicates that college students in China, Japan and Korea all have low policy perception. To increase the effectiveness of the entrepreneurship incentive policies, the three governments need to build entrepreneurship education systems, strengthen entrepreneurship education, organize entrepreneurship activities, and try new media channels that are more acceptable to young people in order to further strengthen the dissemination of entrepreneurship policy information.

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Original Research Article

by Qinyuan Huang
23 Views, 0 PDF Downloads

With the rapid development of the Internet industry and the promotion of interest rate liberalization, China's banking industry is facing severe challenges, and community banks are an important opportunity for the banking transformation.2013 is the first year of the development of community banks in China. Since 2015, the number of community banks has been increasing. Compared with the development of foreign community banks, the start of China's community banks is slow, such as the United States, Japan, Germany and other developed international community banks development history has reached a hundred years, while China's community banks are still in the initial stage of development.

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Original Research Article

by Yongpen Liang
25 Views, 0 PDF Downloads

In modern times, western countries generally adopted government performance evaluation reform measures based on the concept of public responsibility and customer supremacy to cope with the environmental conditions of scientific and technological development and changes, globalization and international competition, and to solve the problems of fiscal deficits and the loss of confidence of the public in the government's ability to provide effective, responsive and high-quality services. These measures provide a new perspective for the practice of government reform and the research of government public management. China can learn from and take effective management measures to solve the problems of government management under the background of globalization, improve the way of government management, change the concept of government management, improve the ability of government management to obtain opportunities for development and meet challenges, which are of great exploration significance.

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Original Research Article

by Weixian Liao
70 Views, 0 PDF Downloads

Under the trend of digital transformation, the enterprise information architecture is undergoing the transformation and upgrading of Internet. Because the information platform of traditional systems can not fully meet the needs of digital transformation, enterprises can build a new generation of digital platform processes that are data-driven, can be widely connected and connected, can be flexibly assembled, and can quickly build fast iterations, to adapt to the operation, interaction and integration of the real world and the digital twin world in the future, and creatively meet the business needs of enterprises in different scenarios when making decisions by processing data Management, ecological construction and other comprehensive needs.

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Original Research Article

by Wen Liu, Guanqing Liu, Xiaomeng Hou
25 Views, 0 PDF Downloads

China's Yellow River Basin is exploring cross-provincial centralized jurisdiction mechanism to crack the governance problems. There are still many problems in judicial practice in various places, so China should start from strengthening legislation and reasonable design of jurisdiction rules to solve the above-mentioned problems as soon as possible.

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Original Research Article

by Zhengju Mu
30 Views, 0 PDF Downloads

Based on the mode of enterprise operation and management, the digital transformation of enterprise management in the context of digital economy should be reflected in four aspects: first, supply chain management tends to be informatization, horizontal integration and digitalization of logistics system, which can make enterprise production and R&D gradually modular, versioned and open, and third, the complexity of organizational structure, the constant updating of information technology and other factors affect enterprise business process reengineering, Fourth, data and related technologies promote the accuracy of customer relationship management. This change provides endless possibilities for business innovation, fundamentally changes the traditional business logic and management ideas, and challenges the existing operation and management processes.

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Original Research Article

by Liping Peng, Xiaoli Huang, Yujie Liu, Ziai Li, Ling Yan
30 Views, 0 PDF Downloads

The small language localization platform is a highly professional and targeted modern platform. The platform is committed to meeting the needs of foreign entertainment lovers, providing free employment opportunities for small language majors, helping to alleviate the employment difficulties of small language majors, and also providing an integrated platform for language exchange and part-time translation for college students, combining entertainment hobbies with professional knowledge. This paper mainly studies the basic operation and marketing of the small language localization platform, and focuses on the analysis of the future development path of the small language localization platform in the context of the Internet, trying to promote the development of the localization platform.

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Original Research Article

by Enquan Shi
25 Views, 0 PDF Downloads

At present, digital technology innovation and iteration represented by the Internet, big data and cloud computing have accelerated significantly, and digital transformation has become an inevitable trend in the development of countries around the world. The Party Central Committee attaches great importance to the development of the digital economy and digital society, and elevates it into a national strategy. Digitalization has become the dominant way for people to survive and live, and the digital era has come. In the new stage of evolution from human society to intelligent society, education plays an increasingly critical role in the transformation of productivity and the cultivation of innovative talents, and promotes the development of the digital economy through multi-dimensional comprehensive deployment.

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Original Research Article

by Jinghao Tang
24 Views, 0 PDF Downloads

In recent years, the impact of COVID-19 has threatened the development of all industries around the world. In order to develop the world economy in the future, various countries, relevant departments and even various organizations have launched certain policies and countermeasures. The purpose of this study is to study the career selection intention of Gen Z people caused by environmental changes, policy situation and various other factors, starting from three different dimensions to make the research more credible.

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Original Research Article

by Yi Xian
25 Views, 0 PDF Downloads

The rise and rapid development of the service industry has improved people's living standards and is an important part of the national economy. Vigorously developing the service industry has become an important topic for the sustainable development of the national economy. As a kind of service industry, the catering chain industry has a unique marketing standardization mode. With the development of economy, the catering chain industry has also developed significantly, but the standardization of supporting marketing has not caught up with the pace of economic development, so the bottleneck of marketing standardization of the catering chain industry appears, and customer satisfaction is not high. Taking the Gulou area of Nanjing as the background and based on customer satisfaction, this paper explores the marketing standardization strategy for Nanjing Gulou area.

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Original Research Article

by Jiawei Yan
27 Views, 0 PDF Downloads
The accelerating globalization greatly promotes the exchange of university academics  among different nations. However, few studies have addressed the impact of cultural differences on their perceptions of workplace leadership styles and job satisfaction. Therefore, the study tries to fill the gap by comparing the job satisfaction of 16 academics working in the UK and Chinese universities. A qualitative approach with semi-structured interview and thematic analysis was adopted. It turned out that all the participants had lower level of job satisfaction when exposed to the new environment and experienced some kind of cultural shock. Interestingly, it would eventually go up if supportive leadership intervened in cross-cultural communication. Overall, Chinese participants tended to show higher level of job satisfaction. Therefore, it is recommended that to increase employee’s commitment, leaders could employ supportive leadership style and familiarize with employees’ national cultures to foster an inclusive organizational culture.
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Original Research Article

by Zongren Yin
28 Views, 0 PDF Downloads

In recent years, ecotourism has become one of the fastest growing projects in the tourism industry. It has also been promoted to the trend of the new era and is deeply loved by all ages. According to the survey, under the background of the rapid development of urbanization construction, the industrial development of ecotourism has gradually become an important factor to promote the economic development of China, providing an important guarantee for the realization of the goal of ecological, cluster and intelligent modern metropolis. Tourist tourism experience has been paid wide attention in the field of tourism research. The factors affecting the satisfaction of tourism experience are the necessary condition for tourism experience research, etc. It is more effective to evaluate the satisfaction based on the research of the influencing factors of tourism experience satisfaction. Therefore, the influencing factors of tourism experience satisfaction and the scientific evaluation of tourism experience have great significance for the healthy and sustainable development of tourist destinations, and management decision making and policy making.

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Original Research Article

by Xiaoyang Zhang
30 Views, 0 PDF Downloads

Based on the important policy of "poverty alleviation" in China, this paper lists the practical results of targeted poverty alleviation in rural markets carried out by the mainstream e-commerce platforms Alibaba, Jingdong and Pin-duo. By comparing the poverty alleviation stages of the three e-commerce platforms, it lists their respective strategies when enterprises fulfill their social responsibilities. From the perspective of practice, enterprise development should be combined with national policy, social responsibility and enterprise development strategy. In order to improve the efficiency of rural e-commerce poverty alleviation, we should strengthen the popularization of finance and the penetration of education. This "e-commerce + industry" model makes every individual become the subject of wealth creation, and this positive business model is more conducive to the creation of shared value.

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Original Research Article

by Denghu Zhu
25 Views, 0 PDF Downloads

With the reform of the national water supply industry and the acceleration of the marketization and industrialization of urban water supply, the operating environment of water supply enterprises has undergone great changes, but also brought great challenges and broad space for development. This paper takes consumers in Ningxia as the research object, from the perspective of customer satisfaction, and takes Z Water Department of Yinchuan City in Ningxia as an example, the data are collected through the network. On this basis, this paper also puts forward several optimization suggestions for the improvement of customer satisfaction.

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Original Research Article

by Zhimin Zhu
29 Views, 0 PDF Downloads

The total amount of high-skilled talents in Zhejiang Province cannot meet the requirements of the province 's economic and industrial development, and the structure of industrial talents deviates greatly. The cultivation of high-skilled talents is the key factor to promote the construction of China 's education power and human resources power, and has important strategic significance in the process of national modernization. By exploring the development status of high-skilled talents in Zhejiang Province, this paper deeply analyzes the matching relationship between supply and demand of high-skilled talents, compares the high-skilled training modes at home and abroad, and puts forward ways and means to optimize the supply and demand mechanism of high-skilled talents in Zhejiang Province.

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Original Research Article

by Binrang Zhu
4745 Views, 0 PDF Downloads

This paper provides a comprehensive understanding of the research status in this field through a comprehensive and systematic analysis of the literature on enterprise financialization, research and development (R&D) investment, and enterprise value, as well as a summary of the relationships between them.

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Original Research Article

by Jingqi Gu
25 Views, 0 PDF Downloads

Since the 18th Party Congress, the Party Central Committee, with Comrade Xi Jinping at its core, has put forward a series of major propositions on talent work and made a strategic layout for China to accelerate the construction of the world-important talent center and innovation highland. As one of the regions with the highest degree of openness and economic vitality in China, the Guangdong-Hong Kong-Macao Greater Bay has been given the important task of building a high-level talent highland, which is a significant opportunity, or mission and challenge. The Guangdong-Hong Kong-Macao Greater Bay has a certain foundation and effectiveness in gathering talents to serve the construction of the Bay Area. Though there are also shortcomings and weaknesses that should be mitigated, such as the lack of high-level talents and the incomplete synergy. Therefore, it is a necessity to explore diversified strategies and innovative paths for the construction of talent highlands in the Bay Area. It should start from the industrialization of technological achievements in universities, innovative optimization of the talent development environment and contemporary design of talent development policies. Learning from the advanced experience in building talent highlands in international bay areas, the quality and efficiency of building talent highlands in the Greater Bay Area will be enhanced through strategies such as strengthening major innovation infrastructure, improving the soft and hard urban environment, and opening up channels for the introduction of talents.

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Original Research Article

by Jingshan Chen, Hao Dai
21 Views, 0 PDF Downloads

As an important breakthrough for the independent innovation of China's core technologies, the deep integration of blockchain with the manufacturing industry will play an important role in promoting the transformation and upgrading of China's manufacturing industry. Transformation and upgrading of traditional manufacturing industry faces a series of problems, centralized data management, closed production organization activities ,weak enterprise independent innovation ability, Insufficient supply of blockchain manufacturing talents. Enterprises can make use of the integration of the blockchain technology and the manufacturing industry to drive the transformation and upgrading through decentralization, breaking the data islands, enhancing the independent innovation ability, and improving the collaborative innovation ability of industrial clusters.

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Original Research Article

by Linyan Li
17 Views, 0 PDF Downloads

In traditional Chinese culture, the Book of Changes is the core of philosophy and culture, the Book of Changes is the origin of human civilization, "look at humanity, to transform the world", the Book of Changes is the first to put forward the concept of philosophy and culture. The Book of Changes describes the nature of the universe and is known as the first of the world's four classics and the mother of philosophy. The Book of Changes is the theoretical source of Tao Te Ching (known as the father of Chinese philosophy) and the pinnacle of science and management. It has been a magic weapon for emperors to govern the country since ancient times. Only by studying the management method with Chinese characteristics and combining the history and humanistic philosophy can Chinese enterprises truly become competitive world-class enterprises. The continuation and development of human civilization will contribute a little. The Party's call: "It is an important theoretical and practical lesson for us to draw the spirit of realizing the Chinese dream from the excellent traditional culture."

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Original Research Article

by Miaoting Chen, Jingjing Wang, Fang Ruan
19 Views, 0 PDF Downloads

This study defines the new concept of "algorithmic leadership", expounds its core concepts, studies its framework,and verifies the correctness of its framework construction. In this process, the measurement tool of algorithmic leadership is constructed, and the relationship between algorithmic leadership and its subordinates is discussed, so as to improve the current leadership theory and promote the development of leadership theory. We will strengthen leadership and management.

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Original Research Article

by Ruixue Sun, Hasliza Abdul Halim
28 Views, 0 PDF Downloads

In today's ever-changing environment, companies are faced with many crisis events. The ability to weather and recover from a crisis event requires a sound and long-term strategy,online reputation management (ORM) is also an area that affects corporate strategy. Negative content on social media is now one of the biggest threats to a company's public opinion, and when negative opinion threatens a company's image, it often leads to a corporate crisis. This study investigates the case of C corporate reputation crisis caused by online public opinion, and uses quantitative analysis to examine the reaction of Internet users to the crisis and the impact on the company's reputation and the company's subsequent reaction. The results show a positive relationship between corporate reputation and the supportive behaviour and sentiment of internet users.

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Original Research Article

by Zhongyi Gao
22 Views, 0 PDF Downloads

Performance appraisal is in the modern enterprise fully guarantee established strategic goals of an effective way of enterprise management, he can accurately identify the actual contribution to the enterprise, to fully support the development of enterprise action, make full affirmation, or not to contribute to the actual development of the company behavior give negative. It can also effectively distinguish different grades in the behavior process of enterprise development. In such a performance appraisal method, the contribution level of individuals to the enterprise is also clear at a glance. In the enterprise of human resource management is actually on the basis of the original personnel management upgrade, the upgrade contains the existing goals and future positioning accurate planning, also contains the actual contribution to the enterprise, through the way of performance appraisal, for specific promoting behavior incentive, negative part for the adverse behavior of the enterprise, so as to realize the positive effect of performance management of human resource management. In the actual operation of the enterprise, fully arouse the enthusiasm of employees, has the very positive effect to the development of the enterprise, and performance appraisal is able to fully mobilize, employees work enthusiasm fully adjust a means of benign competition and way, so this paper mainly research analysis performance appraisal in the real problems of human resource management and application strategy.

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Original Research Article

by Yun'an Bai
21 Views, 0 PDF Downloads

Under the background of the new era, administrative management is not the usual simple general work. In the case of diversified economic development, the difficulty and intensity of administrative management have been significantly improved. Administrative management has many important functions such as information transmission, organization and coordination and the administrative work is more extensive and diversified, playing an important role in the daily management of enterprises. This paper discusses the significance and methods of optimizing administrative management in the new era.

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Original Research Article

by Xiaoyu Bei
30 Views, 0 PDF Downloads

The purpose of this paper is to examine the corporate strategy of Microsoft. Microsoft was founded in the US in 1975 and it has been 45 years since then. As one of the largest IT companies in the world, Microsoft is undoubtedly successful. Its success is inseparable from its corporate strategy. This report will use PESTEL model to analyse the macro environment where Microsoft is located and 5Forces model to analyse the micro environment that Microsoft is involved in. In this context, the report uses the SWOT and BCG models to analyse how Microsoft allocates its limited resources to a rational product mix in order to reduce risk and ensure profitability. The report concludes with some suggestions on the problems of Microsoft. This report provides implications for Microsoft and companies similar to Microsoft in their strategic planning.

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Original Research Article

by Qiong Chen
34 Views, 0 PDF Downloads

The innovation and entrepreneurship education and talent training are currently key sectors in the teaching of higher education in China, for which the Chinese Ministry of Education has set a clear overall goal of establishing a sound innovation and entrepreneurship education system for universities. Henan University of Science and Technology, a university that carried out innovation and entrepreneurship education early in China, has improved and optimized students' enthusiasm and academic atmosphere for the purpose of fostering innovation and entrepreneurship talents. Based on the analysis of the concept of innovation and entrepreneurship education in foreign colleges and universities, combined with the current situation of innovative talents training in Henan University of Science and Technology, this paper puts forward the advantages and disadvantages of innovative talents training in Henan University of Science and Technology.

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Original Research Article

by Bixiao Cui
20 Views, 0 PDF Downloads

With the quickening pace of urban construction in our country, urban buildings, places of production and operation and population are more and more intensive, which leads to new characteristics of urban fire, namely concentrated fire outbreaks, difficult crowd evacuation, narrow fire passage and so on. Especially in recent years with the increasing number of high-rise buildings in the city, many buildings have been beyond the range of fire water gun, to the fire work has added a lot of difficulties. Based on this, the author aims at the current problems of fire protection engineering in our country, analyzes the future development trend of fire protection engineering, and puts forward the important role of developing fire protection engineering scientific design and improving the ability of fire protection safety management. Hope this will provide valuable reference for fire safety engineering construction workers, in order to promote our country fire cause of healthy and sustainable development.

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Original Research Article

by Jing Zhai
16 Views, 0 PDF Downloads

A strong talent makes the country prosperous, and a strong talent makes the country strong. The global competition in the future is the competition of comprehensive national strength, but also the competition of the efficiency of talent innovation and the role of talents. Since the reform and opening up, the private economy of small and micro enterprises in China has developed rapidly. The rise of the trend of "mass entrepreneurship and innovation" has driven more and more people with lofty ideals to take small and micro enterprises as the basis for innovation and entrepreneurship. Small and micro enterprises have gradually become the main force of China's economic market. With the continuous entry of Gen Z group into the workplace, Gen Z employees have brought new challenges and qualitative changes to the human resource management of most traditional enterprises, and therefore, it will also bring a revolutionary impact on corporate governance. In the future, the focus of market competition is no longer only capital, price, varieties, etc., but excellent talents. Those who have a strong human resource team will have the market share and the potential for development.

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Original Research Article

by Yuxuan Xia, Peng Du, Yuanyuan Han, Wenting Song, Liruyi Chi
29 Views, 0 PDF Downloads

This project aims at the social development situation based on the influx of floating population into cities, combined with the background that most fishermen in coastal and riverside fishing villages are engaged in pure manual labor, and the employment problem always exists because of the lack of effective exploitation of fishermen talents. The purpose is to analyze whether the effective regulation of floating population in fishing villages can effectively solve the problem, and the related problems of education orientation and talent training after the floating population of fishermen. The fishermen pull talent development strategy is adopted to carry out oriented diversion and re-education of floating population in fishing villages, so as to promote the economic growth of fishing villages and cities with the development of fishermen talent, increase the employment opportunities of fishermen and protect their legal labor rights.

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Original Research Article

by Weihan Du, Yefei Fang, Kaishu Luo, Jialian Fu
22 Views, 0 PDF Downloads

With the realization of an all-round well-off society, China has entered the stage of rural revitalization. How to stabilize the achievements of poverty alleviation and further promote the vigorous development of rural revitalization is an important proposition at the current stage. By studying the relevant literature of rural revitalization, this paper finds that talent training plays a vital role in the strategy of rural revitalization. Therefore, through the deep exploration of the talent model related to rural revitalization, it is found that labor education plays an indispensable role in the cultivation of talents needed for rural revitalization. Based on this, the talent policy conclusion of accelerating the promotion of rural revitalization strategy is proposed.

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Original Research Article

by Yongwei Feng
21 Views, 0 PDF Downloads

Public service advertisements promoting cigarette bans are closely related to the psychology and means of making the claim. The article examines cigarette ban public service advertisements in which children are creative elements from the perspective of the audience's "For Self-Benefit" behavior mechanism. By interviewing the attitudes and behaviors of those who have viewed the advertisement, the article provides some insights and lessons for creating cigarette ban public service advertisement in China.

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Original Research Article

by Xin Gao
19 Views, 0 PDF Downloads

Tourism has a profound influence on economy, society, culture and environment. Community residents have a direct perception of the impacts of tourism. This paper adopts the method of questionnaire survey and field interview to obtain the perception of residents near Chitwan National Park of Nepal on various impacts (economic, social, cultural, environmental, etc.) in the process of tourism development and their perception of tourism development attitude. In the research, it is found that the positive perception of residents is generally dominant at this stage; The residents of tourist destinations can be roughly divided into three categories: those who agree, those who are neutral and those who disagree; The residents' perception will be different due to different population characteristics, and the living time has a greater impact on the difference of tourism perception.

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Original Research Article

by Mengyi  Han
21 Views, 0 PDF Downloads

This article explores the implement ability of buying dry goods in bulk from the perspective of consumer behaviour. The article is structured as follows: firstly, a qualitative study (semi-structured interviews) identifies the factors that influence consumers to buy dry goods and the barriers to buying dry goods in bulk, and the expectations for improvement; then it provides recommendations based on primary data combined with theory and case studies on the current situation of buying dry goods in bulk in the UK in terms of customer gap and hygiene concerns.

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Original Research Article

by Dian Huang, Haijing Fang, Yang Hou
30 Views, 0 PDF Downloads

Zhanjiang Mangrove National Nature Reserve is the largest and most diverse mangrove reserve in China. Mangroves have a strong carbon sequestration capacity, and the study of the whole process management mechanism of carbon sink trading in Zhanjiang mangroves is a positive response to the dual carbon strategy proposed by General Secretary Xi Jinping. This paper first analyses the current situation of mangrove protection in Zhanjiang, based on which it proposes the trading principles and organisational structure of the mangrove carbon sink market, and finally proposes three major management mechanisms: accounting, regulation and safeguard mechanisms. Zhanjiang should make full use of the blue carbon economy contained in the mangrove forests to seek the path of green development and ecological development, and contribute to the achievement of the national goal of carbon peaking and carbon neutrality.

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Original Research Article

by Xutong Jia
21 Views, 0 PDF Downloads

In the fresh food supply chain, due to the limitations of traditional information technology, there are problems such as opaque information, lack of quality assurance and low efficiency in the circulation of fresh food products, which greatly affect consumers' willingness to buy and thus cause profit loss to enterprises. Blockchain has the characteristics of high transparency and decentralization, which can monitor the flow of fresh produce in real time, shorten the circulation time of goods and improve the efficiency of the supply chain. Therefore, based on the above characteristics of blockchain, this paper discusses the optimal decision of the supply chain under two scenarios, namely, the supplier does not use blockchain technology and the supplier uses blockchain technology, for the secondary supply chain considering the level of preservation effort. The study shows that the cost of preservation of goods and the cost of blockchain construction affect the wholesale price of goods, retail price, market demand and the level of preservation of suppliers; when the cost of blockchain construction is small, suppliers will choose to invest in blockchain and vice versa.

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Original Research Article

by Lijuan Li
17 Views, 0 PDF Downloads

With the rapid development of economic globalisation and big data technology, international business activities are becoming more frequent and complex, and multinational corporations have an increasing number of branches in various countries and regions. Cultural differences and inappropriate communication methods in the management process can lead to intense collisions and inevitable conflicts at any time. By recognising and applying the right cross-cultural management communication methods, corporations can achieve their goals and grow steadily in the face of increasing global competition. This paper explores the use of cross-cultural communication strategies with the LEARN model through an in-depth understanding of the Hofstede cultural dimension theory, and provides some ideas and thoughts for internal communication management in cross-cultural corporations.

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Original Research Article

by Wenzhuo Li
17 Views, 0 PDF Downloads

With the rapid growth of China's economy, enterprises will also face new challenges and opportunities. If enterprises want to adapt to the development situation, seize the development opportunities, and pay attention to financial management, enterprise needs are the top priority of enterprise economic management. In addition, enterprises should continue to innovate their own administrative management theories, respond to the problems in their financial management, enrich and standardize the administrative management theories, so as to enhance their competitiveness and enhance their market position.

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Original Research Article

by You Li
21 Views, 0 PDF Downloads

With the rapid development of the Internet, the fields in which big data is used are becoming more and more extensive. As people pay more and more attention to the protection of intellectual property rights, if the protection of intellectual property rights is not done properly, it will certainly bring bad influence to the development of society. Nowadays, China's intellectual property protection is facing problems such as insufficient protection awareness and lack of unified management, so China must not only use big data technology to strengthen the construction of intellectual property protection system, but also strengthen the training of intellectual property talents and enhance the awareness of intellectual property protection of the whole people. In this way, we can improve the efficiency of China's intellectual property protection and promote the continuous progress of China's intellectual property protection.

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Original Research Article

by Xi Liang
33 Views, 0 PDF Downloads

The COVID-19 pandemic has caused a significant slowdown in global economic development, leading to increased search for alternative growth channels. China, with its relatively successful containment of the virus, has emerged as a prime destination for investment. Guangxi, a strategically located province in Southwest China and a crucial gateway to the China-ASEAN region, has gained particular attention from investors. In evaluating investment opportunities, a critical factor that must be taken into consideration is the local labor market. This study aims to examine the concerns of both labor supply and demand by surveying job seekers at the first talent exchange conference post-pandemic and conducting interviews with participating enterprises. In addition, the macro-level analysis will be based on publicly available government data, in order to gain a comprehensive understanding of the state of Guangxi's labor market. The results indicate that while the macro-level structure of the labor market in Guangxi is stable, the pandemic has caused disruption at the micro level.

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Original Research Article

by Chengze Liu
28 Views, 0 PDF Downloads

With the expansion of commercialization of sports events, some athletes use doping to obtain government awards. In China, even national level athletes (sports elites) have a fluke attitude towards using doping to win the competition due to the irresponsible attitude of coaches. This phenomenon is a blatant violation of the principle of fair competition and the spirit of self-improvement, which has aroused much attention to the formulation of China's Anti Doping policy. Besides the introduction and the conclusion, this report first demonstrates China’s anti-doping policy (i.e. Three strict policy), and then makes an analysis of Sun Yang's case, following which, China’s most currently valuable anti doping measures have been discussed.,By delving into the control measures of doping in China, and adopting Chinese athlete Sun Yang's case, this paper reflects the problems existing in elite sports doping control, and showing China's determination to prevent doping in sports events.

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Original Research Article

by Jiting Liu
18 Views, 0 PDF Downloads

The traditional tourism model can not meet the needs of different consumer groups at present. With the development of China's rural economy, the rural tourism economic industry has also ushered in many opportunities for development. Rural tourism has become more and more popular. However, most of the rural tourism economic industries still have many shortcomings, and have not brought due economic benefits for rural development. Under the background of rural revitalization, as an important part of the rural economic industry, how to bring better economic benefits to the rural people and help the healthy development of the rural economy is an important issue that we need to consider. In order to better promote the healthy development of rural tourism economic industry and implement the rural revitalization policy, this paper explores the current situation of rural tourism development in the context of rural revitalization, analyzes the problems existing in rural tourism economic industry, and puts forward the optimization path of rural tourism economic industry in the context of rural revitalization, hoping to help the rural revitalization policy better implement, promote the further development of rural tourism, and help rural people improve the quality.

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Original Research Article

by Jing Ren
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As Crainer (2000) said, management needs change and continuous improvement, especially for enterprises. Change is the survival rule of enterprises in the 21st century. If an enterprise wants to succeed, it needs to make changes timely according to the changes in the environment and conditions. From the change of enterprise strategy to the change of business process starting from the grassroots needs, it needs to make continuous efforts from all aspects such as concept, method and actual combat. This study mainly studies CNE Change management cases. The second part mainly includes the Burke and Litwin Change Model and its application. The third part mainly covers two key change management plans and ethical analysis.

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Original Research Article

by Yan Sun
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With the development of economic, CSR has aroused more heated discussion about whether corporate should pursue short-term benefit maximization or actively undertake social responsibilities to all stakeholders to pursue long-term value maximization. Through the analysis of 357 sets of data of CSR and financial performance of listed corporate in Henan Province, it is concluded that financial performance is positively related to CSR.There is a promoting conclusion that corporate social responsibility can not only benefit stakeholders, but also benefit their own financial performance.

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Original Research Article

by Zhiwen Sun, Yiwei Hu
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Any administrative management work should be constantly adjusted and innovated according to the change of the environment, in order to ensure that the work to achieve the due effect. The administration of colleges and universities has been in the process of the development of colleges and universities, the rapid development of Internet technology to the university administrative work put forward new requirements also brought new challenges, and the Ministry of Education and other relevant units also put forward to speed up the wisdom campus construction, digital office concept, requires colleges and universities on the basis of the original reform and innovation, to adapt to the current situation and conform to the reality of the development of colleges and universities. This paper comprehensively discusses the necessity of promoting the administrative management reform in colleges and universities under the background of "Internet +", as well as the problems existing in the concept, system, system construction, infrastructure construction, talent team construction and other aspects, and puts forward the corresponding reform measures to promote the improvement of the administrative management level in colleges and universities.

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Original Research Article

by Jiawei Tian, Mengjie Ma
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As one of the worst affected countries in the world, Tanzania has been fighting malaria with the help of foreign aid, but has never been eradicated. The report recommends that at a time when malaria cases in Africa are on the rise due to the pandemic outbreak and public health is once again in the international spotlight, the fight against malaria should be on the agenda. The report recommends the establishment of a malaria control pilot project in Tanzania to use China's experience in malaria control to reduce the incidence of malaria in the country. In order for the project to succeed, the report recommends that the project seek support from international foundations and Chinese antimalarial drug manufacturers, secure financial and drug resources, and keep the Tanzanian Ministry of Health happy, governments and malaria research institutions in the areas where the project is being implemented, and try to gain support from populations and hospitals in the areas where the project is being implemented, while monitoring local NGOs and the media. Make sure they don't object to the project.

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Original Research Article

by Yangzi Tian, Yuanming Wang
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With the rapid development of urban construction in China, it is necessary to transform the old residential quarters to ensure and improve the people's livelihood, and strive to achieve the goal of urban residential roads leveling, supporting facilities, clean and tidy, safe and orderly, standardized management, and harmonious and livable. At present, major cities in China are carrying out the renovation of old residential areas, but in the process of implementation, there are many problems, such as inadequate planning; The cooperation between the construction units is not tacit enough; In the construction of the project, due to the lack of management personnel, the project confusion often occurs; The information disclosure channels of community residents are not smooth, and the information rights cannot be effectively guaranteed. Based on this, it is hoped that the study of this paper can have some reference value for the reconstruction of the old residential area in the future.

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Original Research Article

by Benye Wang
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Many factors can affect internationalisation strategies, such as geographic location in the target market, cultural differences between countries, and the strength of local competitors. This essay mainly compares the different internationalisation strategies of Zara and H & M influenced by geography, culture and new technology. These strategies not only enable the two multinational enterprises to enter the market of each country more efficiently, but also further influence the shopping mode and consumption concept of the consumers of each country.

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Original Research Article

by Bin Wang
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Vocational education group plays an irreplaceable role in the training of vocational education talents, especially in the training of talents with sustainable development ability, which has the advantages of a single university training.In Shandong under the conversion of the old and new kinetic energy construction background, based on the existing vocational education group construction, to serve the old and new kinetic energy conversion into the center, from the vocational education group active service ability of economic and social development, the vocational education group talent training platform construction goal, implementation path and safeguard measures, discusses the vocational education group to capacity structure reform stimulate endogenous power and vitality, drive the old and new kinetic energy conversion service ability for the purpose of resources sharing platform form, realize education chain docking chain, teaching reform docking process transformation, professional cultivation docking enterprise culture.

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Original Research Article

by Lin Wang
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As the main body of our medical and health system, public hospitals have entered a new stage of development. It is necessary to implement the new development concept, create a new development pattern, and promote the development of high quality, which naturally requires high quality party building as a firm guarantee and guidance force. Strengthening the party building work of public hospitals, improving working methods and innovating working ideas are helpful to promote the leapfrog progress of the development of public hospitals. This paper will take this as the background to elaborate the path of high-quality party building in public hospitals under the background of the new era, hoping to provide theoretical reference for practitioners in related industries.

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Original Research Article

by Yunong Xia
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In the process of nation building and development, the services of the public sector are inseparable. Government is a key sector in public sector management, providing quality public services through key public sector human resource management, bringing more convenience to people's lives, while promoting steady social and economic development. The exploration of human resource management in the public sector promotes the importance of human resources in the public sector, and the use of new management concepts and management techniques can more effectively stimulate the potential of public sector human resources and make public sector services work more efficiently. It is time for the government to strengthen openness and efficiency so that the management of human resources can better solve the problems currently encountered.

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Original Research Article

by Junyi Xing, Liuliu Yu
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With the great development of artificial intelligence technology, ChatGPT, as an emerging natural language processing technology, has a wide application prospect and technical potential in the process of digital transformation of government. Its widespread use can effectively promote the great development of the government's digital transformation, but equally, we cannot ignore the various negative impacts it brings to the government. Government agencies need to strengthen their e-government services to ensure that they can be developed legally, rationally and sustainably.

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Original Research Article

by Tiaorong Xu
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At present, high-quality development of private enterprises has become urgent for high-quality economic development. This paper starts from the current situation of high-quality development of private enterprises, analyzes the problems and difficulties in the process of high-quality development of private enterprises, then puts forward corresponding policy recommendations.

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Original Research Article

by Xu Yan
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The competition between enterprises has become a competition for human resources between enterprises. The role of talents is very important to enterprises and directly determines the comprehensive strength of enterprises. In the form of human resources as the centre of the enterprise investment strategy, the war for talent between enterprises has also intensified. Human resources investment is then in a situation where enterprises are poaching each other's talents and the riskiness is getting higher. The human resource ecology exists in terms of supply and demand, preferences and internal organisational characteristics, the three basic ecological factors, one without the other. The HR risk value is determined by these three ecological factors. Therefore, in order to hedge the risk of HR investment from the perspective of HR ecology, it is necessary to fully consider the improvement of the influencing factors such as the ecology of supply and demand, the ecology of preference and the internal ecology of the organisation.

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Original Research Article

by Xiaoqing Yang
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The development of science and technology will make human society enter a risk society. With the rapid development of the Internet and new media, the mistakes, product and service quality problems in the business process of enterprises can easily be magnified, and the public crisis risks faced by enterprises are also increasing, which makes the enterprise brand, social reputation and overall image face new pressures and challenges. The two public opinion crises of L Company in the last two years have had a certain impact on its corporate image. Through the analysis of the two crises, we found the deficiencies of local companies in responding to the public opinion crisis, and put forward effective solutions to improve.

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Original Research Article

by Linlin Zhang, Xiwen Zhang
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Rural revitalization strategy is an important strategy to develop our country rural industry.In order to better implement the rural revitalization strategy, we need to cultivate high-quality"new"farmers who love agricultural production, know how to use modern technology, and are able to operate in the market, that is, new professional farmers.Regarding the cultivation of new professional farmers, there are some problems, such as unclear orientation of the cultivation group, imperfect cultivation platform, insufficient information construction and insufficient cultivation resources.Based on the actual development of new professional farmers, this paper aims to improve the training of professional farmers, and focuses on the improvement of individual quality and group management.Countermeasures and suggestions for cultivating new-type professional farmers are put forward, that is, clear orientation of training groups, optimization of various training resources, establishment and perfection of farmer social security system, construction of the dynamic mechanism of return of outstanding talents, innovation of training means, which is conducive to the construction of new-type professional farmer education and training system, play a role in the development of modern agriculture, and stimulate the inherent potential of agricultural and rural development.Promoting the development of modern agriculture.

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Original Research Article

by Tingting Zheng
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With the advent of the information age, under the background of the rapid development of network information, new media is gradually applied to the management of college students, and its importance is becoming more and more obvious. In order to adapt to the work of colleges and universities under the background of new media, most colleges and universities have begun to use wechat public accounts for student management. This paper first describes the problems existing in traditional student management of colleges and universities, and analyzes the functions of wechat public accounts in college student management, and further studies and discusses the application situation.

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Original Research Article

by Yue Zuo, Haixuan Zhang, Jiao Li
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Building positive employee relations can attract and retain employees, improve employee productivity, increase company loyalty, and exert other positive effects on business organizations. This essay compares welfare states and labor laws in Great Britain, Sweden, and South Africa. Several studies have compared welfare states, statutory working-time regulations, employment protection legislation, statutory pay minima, and statutory work councils across various regions. Here, we define and compare employee relations with industrial relations in addition to our comparison of welfare states and employment laws in three countries; we outline the factors affecting the development of employee relations accordingly. The constructs of welfare state and employment law developed in this study may have a noteworthy impact on future research.

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Original Research Article

by Lin Wang
21 Views, 0 PDF Downloads

Hospital as a basic unit related to the construction of people's livelihood in our country, its internal party organization construction and party construction work development is very necessary and important. From the ideological level, the quality of party building work will directly affect the ideological consciousness and daily behavior of various departments and practitioners of the hospital. Therefore, this paper starts from the perspective of party building work, based on the content of party building, through thinking about the unique attributes of the hospital itself, and carries on a brief analysis of the methods to improve the quality of hospital party building, hoping to have a certain reference value.

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