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Original Research Article
by Zhe Huang
2023,
6(11), 1-7;
doi: 10.18686/modern-management-forum.v6i11.6603
98 Views,
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under the background of intensified international trade conflicts, continuous scientific and technological blockade and rapid
reconstruction of the global production network, innovation has become an important strategy for China to meet the challenges of global
development. The city is the machine to stimulate innovation activities, and the innovation network is the organizational system structure
formed by the main body of urban innovation for creation, communication and exchange. As an important subject of the innovation network,
China’s central and local governments at all levels actively govern through the innovation network to achieve the goal of stimulating
regional innovation, driving urban economic development and responding to global development challenges. This paper takes Shenzhen, a
newly emerging innovative city in China, as a case study, analyzes the development and evolution of its innovation network, and reveals the
governance strategies of China’s central local governments at different development stages and global local development trends.
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Original Research Article
by Lin Liu
2023,
6(11), 8-13;
doi: 10.18686/modern-management-forum.v6i11.6604
76 Views,
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This study puts forward a theoretical model manifesting the determinants of repurchase intention that aims to expand
knowledge and add value both theory and practice on how to influence repurchase intention in the context of live streaming. The analysis
results of the multi-group reveal that the influence path of repurchase intention are corresponding effect are more evident for particular
demographic variables in the process of live streaming.
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Original Research Article
by Yu Wang, Ruizhi Wang
2023,
6(11), 14-18;
doi: 10.18686/modern-management-forum.v6i11.6605
59 Views,
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Employees are generally subjected to intense work demands in today’s increasingly competitive environment, and stress that
is not promptly addressed can have a direct impact on their psychological state and the following day’s work performance. Consequently,
managers are concerned with how employees release work-related stress after hours and replenish their psychological resources to face new
work challenges. It is unavoidable to still engage in work-related thinking activities during non-working hours, and the circumstances under
which such thinking is conducive to stress recovery are worthy of investigation. On the basis of the resource conservation theory, this study
aims to examine the eff ect of employees’ problem-solving work refl ection during non-work time on stress recovery.
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Original Research Article
by Qiwei Sun
2023,
6(11), 19-22;
doi: 10.18686/modern-management-forum.v6i11.6606
33 Views,
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with the rapid development of economic globalization, the market competition has become more and more fierce, and the market
environment faced by all enterprises has become more and more complex, which makes the development of enterprises become a difficult problem.
In this context, some enterprises that rely on personal leadership to operate in the past are no longer suitable for the current market environment.
Therefore, enterprises need to operate in a team way. Relevant studies have shown that the change of organizational environment has a crucial
impact on employees’ behavior and leadership style. Therefore, how to build a leadership team based on organizational characteristics is the key to
the current development of enterprises, and will also aff ect the development of China’s social economy.
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Original Research Article
by Jia Wang
2023,
6(11), 23-26;
doi: 10.18686/modern-management-forum.v6i11.6607
32 Views,
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higher vocational colleges are one of the main positions to implement the fundamental task of Building Morality and
cultivating talents, and to cultivate builders and successors of socialism with Chinese characteristics. They undertake the important task
of cultivating high-quality technical and skilled talents to serve regional development. As an important carrier of talent training in higher
vocational colleges, the curriculum must adhere to the integration of education and talent cultivation in the process of system design and
teaching implementation. Taking the precision detection technology and application of the platform course of mechanical manufacturing and
automation specialty group as an example, this paper systematically analyzes and shows the cultivation of students’ professional skills and
professionalism in the implementation process of the course from the aspects of curriculum education goal design, curriculum main content
design, and curriculum teaching implementation, which can provide reference for professional courses in Higher Vocational Colleges to give
full play to the comprehensive educational function of the course.
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Original Research Article
by Lijin Tang, Renfei Luo
2023,
6(11), 27-29;
doi: 10.18686/modern-management-forum.v6i11.6608
32 Views,
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the integration of traditional paper media and emerging media is the general trend and inevitable requirement nowadays.
The emerging new media products have a broad market in China, and the derived form of knowledge payment is the basis of this kind of
business model. Nowadays, foreign news payment has become a normal, has gone through the era of common sense payment and the era of
paying equal attention to free and paid, and is transitioning to the era of hard payment. However, the relevant domestic news media have not
widely implemented the content payment and there are many disputes.
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Original Research Article
by Meijing Lv
2023,
6(11), 30-34;
doi: 10.18686/modern-management-forum.v6i11.6609
37 Views,
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the academic aff airs officer in Colleges and universities is an important contact between the teaching units and the functional
departments of the Academic Aff airs Office in Colleges and universities, and an important guarantee for the normal operation of teaching
work. The educational administration management involves all aspects of teachers’ teaching and students’ academic work, affects the
teaching quality and talent training quality of secondary colleges, and is the hub for the normal operation of teaching work in Colleges and
universities. From the perspective of teaching management, this paper studies the role of academic aff airs offi cers in Ideological and political
education, explores the collaborative education mechanism of academic aff airs offi cers’ Ideological and political education, implements the
party’s education policy in the new period, and practically does a good job in the whole staff , the whole process and all-round education, so
as to provide new ideas for the teaching management of colleges and universities.
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Original Research Article
by Aoyun Cui, ;Liming Xie, Shanshan Li, Wei Cheng
2023,
6(11), 35-38;
doi: 10.18686/modern-management-forum.v6i11.6610
40 Views,
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the research focus is the common research of a certain discipline or field in a certain period of time. Based on the systematic
literature review, this paper retrieved 221 articles from the first issue of 2020 to the third issue of 2022, using the professional journal of
preschool education research, the most influential CSSCI source journal in the field of preschool education in China, as the data retrieval
source. According to the frequency of hot words, this paper summarizes and analyzes the five research hotspots and their evolution trends of
current preschool education research, and prospects the development prospects of hot research.
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Original Research Article
by Xin Fang, Long Li, Haochao Mao, Yuyan Li
2023,
6(11), 39-42;
doi: 10.18686/modern-management-forum.v6i11.6611
30 Views,
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with the further promotion of higher education reform, the cultivation of high-quality top-notch talents in the field of
electronic information in Colleges and universities has gradually been paid attention to. With the rapid development of China’s electronic
information field, the demand for top-notch talents continues to expand, which requires colleges and universities to deepen the reform of
higher education, build a new top-notch talent training plan in the field of electronic information, integrate the educational concept of new
engineering, and promote top-notch talent training guided by the needs of society and industry enterprises. Based on this, this paper will
focus on the cultivation of top-notch talents in the fi eld of electronic information under the background of new engineering.
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Original Research Article
by Shanshan Cao
2023,
6(11), 43-46;
doi: 10.18686/modern-management-forum.v6i11.6612
39 Views,
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with the rapid development of economy and society, the country is moving towards the direction of science and technology
and modernization, and the competitiveness of the enterprise market is gradually increasing, which also puts forward higher requirements for
the survival and development of small and medium-sized enterprises in the market. Based on this, this paper analyzes and studies the factors
and Countermeasures of strategic management of small and medium-sized enterprises in the new period, expounds the defi nition of strategic
management of enterprises and small and medium-sized enterprises in China, puts forward the significance of implementing strategic
management of small and medium-sized enterprises, analyzes the problems existing in the strategic management of small and medium-sized
enterprises, and puts forward the Countermeasures of strategic management of small and medium-sized enterprises for reference.
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Original Research Article
by Zhijie Li
2023,
6(11), 47-50;
doi: 10.18686/modern-management-forum.v6i11.6613
40 Views,
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with the emergence and development of new media tools such as microblogging, wechat and dithering, the behavior of
consumers has changed fundamentally. The traditional marketing strategy has not adapted to the communication requirements of enterprises
in the new environment. Enterprises must formulate appropriate communication strategies in order to achieve long-term development in the
increasingly complex environment and competitive market. This paper will take Coca Cola “nickname bottle” as an example, and analyze its
communication strategies, hoping to play a reference role in some communication problems faced by today’s enterprises.
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Original Research Article
by Mengwei Li
2023,
6(11), 51-54;
doi: 10.18686/modern-management-forum.v6i11.6614
28 Views,
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with the continuous improvement of China’s information technology level, it has had an important impact on all fields of
society, especially on the development of securities companies. In view of this, this paper analyzes the fi nancial management informatization
and internal control of securities companies, hoping to provide some valuable references for the majority of friends.
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Original Research Article
by Yane Li
2023,
6(11), 55-58;
doi: 10.18686/modern-management-forum.v6i11.6615
39 Views,
0 PDF Downloads
campus language landscape can not only directly refl ect the historical accumulation and cultural characteristics of colleges
and universities, but also highlight the characteristics of urban culture, which is an important part of campus culture construction. Colleges
and universities should pay attention to the design of campus language landscape, build a campus language landscape based on urban
cultural characteristics, school history, school running philosophy, etc., create a unique campus language landscape, build an ecological and
pleasant campus language landscape based on the concept of ecological civilization, integrate traditional cultural elements, and make the
campus language landscape both educational and humanistic, Create a campus environment rich in cultural heritage and humanistic spirit,
and enhance the cultural confi dence and pride of teachers and students.
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Original Research Article
by Ying Li, Junwei Ge, Yalu Song
2023,
6(11), 59-62;
doi: 10.18686/modern-management-forum.v6i11.6616
33 Views,
0 PDF Downloads
With the continuous development of modern vocational education, the integration of production and education has become an
important direction of teaching reform in various majors, and also an important way to improve the quality of talent training. In the integration
of production and education, the joint cultivation of professional talents through school enterprise cooperation is also a teaching reform method
that higher vocational colleges must promote. In the practical teaching of textile inspection and trade major in higher vocational colleges, higher
vocational colleges and their professional teachers should be based on the perspective of the integration of production and education, according
to the characteristics of the professional courses, pay attention to the in-depth cooperation between colleges and enterprises, build an on campus
training base, and implement the educational concept of the integration of production and education in the mode of professional practice inside
and outside the school, so that students’ professional ability can be improved in a high-quality training environment, Strengthen students’ skill
quality and comprehensive quality, and escort students’ professional growth and good development. Based on the education mode of the integration
of production and education, this paper discusses how to reform the practical teaching of textile inspection and trade major in higher vocational
colleges, and puts forward the corresponding strategies for the reference of the industry.
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Original Research Article
by Lihong Li, Xiabo Wu
2023,
6(11), 63-66;
doi: 10.18686/modern-management-forum.v6i11.6617
61 Views,
0 PDF Downloads
the integration of new media and college education provides a broad space for innovation for the development of Ideological
and political education. The eff ectiveness of Ideological and political education in Colleges and universities can be further improved by
using new media technology and resources to expand education and teaching ideas, enrich teaching content, and guide college students to
establish positive moral concepts and ideological cognition. As a necessary supplement to the ideological and political education in Colleges
and universities, mental health education also plays a vital role in improving the eff ectiveness of Ideological and political education. Based
on this, this paper mainly explores how to promote the deep integration of Ideological and political education and mental health education in
Colleges and universities in the context of the new media era, in order to promote the high-quality development of Ideological and political
education in Colleges and universities, and help college students achieve better growth and development.
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Original Research Article
by Yi Gui
2023,
6(11), 67-70;
doi: 10.18686/modern-management-forum.v6i11.6618
83 Views,
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The hot trend of global and intercultural citizen education has aroused heated discussion among the second language
learners and teachers especially during the post epidemic era, which has been a new challenge for the government-funded international
institutes in China. According to three guidance documents, China Education Modernization 2035, China Medium- and Long-term National
Education Reform Modernization (2010-2020), and College English Curriculum Requirements of China (CECR,2020), the new policy of
internationalization of the curriculum and the cultivation of the students’ intercultural communicative competence has been put on agenda by
College Foreign Language Teaching Steering Committee of China. In response to the CECR, the implementation of the new curriculum and
syllabus should emphasize the integration of the intercultural education into the language education. The ultimate goal is to enhance learners’
understanding of multiple local and global communities, to foster their skills of successful interaction in intercultural circumstances, and
to cultivate their intercultural communicative competence (ICC). Thus, the language learners will have the global competence (GC) and
become the global citizens.
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Original Research Article
by Dongping Duan, Dongman Duan
2023,
6(11), 71-74;
doi: 10.18686/modern-management-forum.v6i11.6619
38 Views,
0 PDF Downloads
under the background of implementing the Rural Revitalization Strategy, rural economy, culture and education have made
great progress, rural school education facilities and teaching conditions have been continuously improved, and a large number of highquality teaching resources have emerged. At the same time, in the process of sustainable development of rural education, how to strengthen
the professional training of rural physical education teachers, promote the professional development of teachers, and eff ectively improve the
quality of rural physical education teaching has become an important issue of rural education reform. Based on this, this paper, based on the
background of rural revitalization, analyzes the opportunity for the development of rural physical education teachers, expounds the current
situation of rural physical education teachers’ development, and puts forward the optimization strategy of professional training, so as to
promote physical education teachers’ professional development, so as to change the face of rural physical education.
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Original Research Article
by Heng Fan
2023,
6(11), 75-78;
doi: 10.18686/modern-management-forum.v6i11.6620
73 Views,
0 PDF Downloads
with the further promotion of China’s vocational education reform, higher vocational colleges have made clear the talent
training objectives, which also puts forward deeper requirements for the education management mode of higher vocational colleges. At
present, the individual diff erences of higher vocational students are relatively large, and their learning needs are increasingly diversified,
which is also the traditional higher vocational education management mode is relatively fixed, and the enrollment management and
employment management are not innovative, which also affects the overall efficiency of education management. Based on this, this paper
analyzes and studies the management innovation mode and application practice of higher vocational education for reference.
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Original Research Article
by Danling Shao
2023,
6(11), 79-82;
doi: 10.18686/modern-management-forum.v6i11.6621
33 Views,
0 PDF Downloads
with the continuous promotion of the new education reform, the state has paid more attention to higher education and paid
more attention to the promotion of high-quality workers and skilled talents. Higher education undertakes the important mission of providing
talents for the society. In recent years, the enrollment scale of colleges and universities has expanded signifi cantly, giving more people the
opportunity to accept higher education. However, the increase of enrollment has also brought some challenges to the teaching management
of colleges and universities. Based on this, this paper analyzes the problems and Countermeasures Existing in the teaching management of
higher vocational colleges, and then puts forward the corresponding countermeasures, hoping to provide reference for front-line educators.
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Original Research Article
by Hao Guo
2023,
6(11), 83-86;
doi: 10.18686/modern-management-forum.v6i11.6622
27 Views,
0 PDF Downloads
in the past, the teaching of professional courses and innovation education showed a trend of separation. The former focused
on the teaching of professional theoretical knowledge and methods and skills, while the later focused on the normal training of innovation.
This course reform will integrate professional course teaching and innovation education as a whole, based on the course “Application of
statistical product and service solution”, this project builds an integrated innovation framework for students, so as to integrate the core
characteristics and main methods of innovation into the whole process of professional course teaching. Professional curriculum knowledge
can provide theoretical culture and methodological support for innovation, and innovation can deep students’ understanding of professional
curriculum knowledge. It improves students’ ability of reading, summarizing, considering, designing, implementing and evaluating schemes
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Original Research Article
by Qisheng Dou
2023,
6(11), 87-90;
doi: 10.18686/modern-management-forum.v6i11.6623
27 Views,
0 PDF Downloads
under the background of the Internet, computer application teaching should be further optimized. Teachers should actively
introduce new educational concepts and teaching methods to better arouse students’ interest, strengthen their understanding and application
level of the knowledge they have learned, and improve the effect of education. In view of this, this paper will analyze the optimization of
computer application teaching under the background of the Internet, and put forward some strategies for your reference.
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Original Research Article
by Yunze Han
2023,
6(11), 91-94;
doi: 10.18686/modern-management-forum.v6i11.6624
34 Views,
0 PDF Downloads
with the progress of the times and the innovation of materials, people’s artistic concepts have changed, and the artistic
literacy of the creators has been continuously improved. The development of ceramic art is facing a new creative environment, presenting
the regular intervention form of comprehensive materials. In the creation of modern ceramic art, the application of materials has achieved a
breakthrough in the boundary of clay, and promoted the combination of ceramics and comprehensive materials. The combination of different
clay, glaze and other materials will change the inherent structure and manifestation of ceramics. This kind of integration of ceramic art
creation not only increases the variety of works, but also widens the space of artistic creation, and widens the depth and breadth of ceramic
art creation. In this regard, this paper analyzes the use of comprehensive materials in the creation of modern ceramic art, and provides
reference for the development of ceramic art creation.
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Original Research Article
by Hangtong Ma
2023,
6(11), 95-98;
doi: 10.18686/modern-management-forum.v6i11.6625
26 Views,
0 PDF Downloads
in the era of social transformation and development, enterprises are facing new development opportunities and challenges.
Although they have broader international development prospects, they also need to overcome the economic pressure under the new
normal of economy. By innovating the economic management concept and adjusting the economic management mode, the enterprise can
reasonably allocate and integrate various internal resources and energy, further clarify the development direction of the enterprise, improve
the management level and production capacity, and maintain the core competitiveness in the fi erce market competition. At the same time, a
variety of modern technologies have begun to integrate into the market. Enterprises should not only pay attention to knowledge competition,
but also play the role of advanced technology to enhance their comprehensive competitiveness. Based on this, this paper expounds the
concept of economic management, analyzes the signifi cance of enterprise economic management innovation, and combined with the existing
problems, explores eff ective innovation strategies to ensure that the development of enterprises keeps pace with the times.
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Original Research Article
by Wenju Gao, Lingling Liu
2023,
6(11), 99-102;
doi: 10.18686/modern-management-forum.v6i11.6626
27 Views,
0 PDF Downloads
the so-called “generation Z youth” is a popular name in Europe and America. It mainly refers to the generation born
between the mid-1990s and 2010. This generation is greatly influenced by information technology because it was born to coincide with the
information age. It is also known as “Internet generation”, “digital media indigenous” and other different names. With the advent of the
information age, commodity brand communication has become more efficient. In particular, the rapid development of China’s economy
has given most of the generation Z youth a strong desire to buy, and luxury brands have sprung up as a result. The effective luxury brand
communication mode has a great impact on the purchase motivation of generation Z youth. Therefore, choosing the appropriate brand
communication mode is of great signifi cance for luxury brands.
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Original Research Article
by Xiaoyu Huang
2023,
6(11), 103-106;
doi: 10.18686/modern-management-forum.v6i11.6627
29 Views,
0 PDF Downloads
In the new era, the national pilot program for the integration of industry and education proposed that the continuous
deepening of the integration of industry and education in the development of higher education and the promotion of the effective connection
between the education chain and the industrial chain are strategic measures to deepen the reform of higher education and improve the quality
of personnel training . Compared with higher vocational colleges, the research on the integration mechanism of production and education for
application-oriented undergraduates started late, and the linkage mechanism between government and enterprises has not yet fully played its
role. In view of this situation, local application-oriented undergraduate colleges need to actively adapt to the development of the times, and
explore effective solutions to the problems existing in the development, so as to improve the quality of talent training and deepen the reform
of higher education. This paper studies the optimization of the integration mechanism of production and education of Applied Undergraduate
in Sichuan Province, and puts forward the corresponding views.
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Original Research Article
by Shaohong Huang, Guangsheng Wang, Ying Xu
2023,
6(11), 107-110;
doi: 10.18686/modern-management-forum.v6i11.6628
24 Views,
0 PDF Downloads
High school mathematics curriculum creates conditions for students’sustainable development and lifelong learning,and
teaching design classroom starting point directly aff ects teaching quality and eff ect.In order to grasp the hot spots and trends in the research
fi eld of senior high school mathematics teaching design,this research uses BICOMB 2 and SPSS23,and HowNet collects 1298 key words
related to eff ective documents of senior high school mathematics teaching design for visual analysis.The result shows that there are three
areas in the research of senior high school mathematics teaching design:research on conceptual teaching design based on theoretical
guidance,research on the integration and practice of mathematics teaching design,research on the integration of information technology
support and traditional culture grasp teaching design.The research present situation presents the following four characteristics:The high
school mathematics teaching design presents the trend of”whole individual whole”;The informationization of high school mathematics
teaching design is in line with the development of the times;The support of high school mathematics teaching design seeks optimization;High
school mathematics teaching design is close to humanism.
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Original Research Article
by Huaxuan Wu
2023,
6(11), 111-114;
doi: 10.18686/modern-management-forum.v6i11.6629
30 Views,
0 PDF Downloads
with the vigorous development of science and technology, countries around the world pay more and more attention to the
important role of science and technology in economic development, and the competition of science and technology enterprises has become
a hot competition point in the international competition. Foreign direct investment can help enterprises obtain technological development
and expand overseas markets. With the development of China’s science and technology enterprises, the amount of foreign investment
of enterprises increases year by year. How to effectively evaluate the risk in the process of investment is of great significance to the
development of China’s science and technology enterprises. According to the characteristics of science and technology enterprises, this paper
determines the risk assessment indicators from the four levels of politics, economy, law and technology, analyzes and evaluates various risk
indicators by using analytic hierarchy process, and puts forward corresponding countermeasures.
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Original Research Article
by Xiaohui Tang
2023,
6(11), 115-119;
doi: 10.18686/modern-management-forum.v6i11.6630
23 Views,
0 PDF Downloads
the reform of the headmaster rank system in primary and secondary schools is of great significance to stimulate the vitality of
primary and secondary schools and promote the high-quality development of basic education. In the work, it is necessary to clarify the seven
basic understandings of the primary and secondary school principal rank system, such as the policy basis, signifi cance and role, thinking
misunderstanding, regional gap, work foundation, problems and future development, so as to continuously improve the reform effi ciency.
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Original Research Article
by Jie Tang, Yaqing Yang
2023,
6(11), 120-123;
doi: 10.18686/modern-management-forum.v6i11.6631
26 Views,
0 PDF Downloads
in the new era, the role and value of data elements are gradually highlighted. As a new economic model, digital economy not
only injects fresh blood into social and economic development, but also has an impact on all aspects of society. Some problems inevitably
appear, which need people to think and pay attention. In view of this, this paper makes a detailed analysis of the problems and solutions in
the development of digital economy in the new era, hoping to provide some valuable references for the majority of friends.
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Original Research Article
by Ronghao Sun
2023,
6(11), 124-127;
doi: 10.18686/modern-management-forum.v6i11.6632
49 Views,
0 PDF Downloads
with the deepening of the reform of the new curriculum standard, the social masses gradually realize the importance and
inevitability of mental health education, and put forward stricter requirements for art teaching activities. At present, junior high school art
teachers need to timely change their teaching philosophy and teaching mode, and integrate psychological education in the actual teaching
process, so as to help junior high school students grow healthily. This paper mainly explores the relevant contents of junior high school art
education and psychological education, and provides theoretical support for junior high school teachers to carry out art teaching activities, so
as to continuously improve the effi ciency and quality of junior high school art teaching.
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Original Research Article
by Xiaocong Song, Yana Wang, li Liu, Wenhua Ma
2023,
6(11), 128-131;
doi: 10.18686/modern-management-forum.v6i11.6633
29 Views,
0 PDF Downloads
with the deepening of education reform, the mixed teaching mode is widely used in the teaching of higher vocational
colleges, which brings great convenience to teachers. Through online and offl ine mixed teaching, the advantages of offl ine teaching and
online learning can be integrated, which can improve the overall teaching quality and cultivate more excellent talents. In view of this, this
paper studies the teaching design and application of internal medicine nursing course under the mixed teaching mode, understands the
connotation and application advantages of the mixed teaching mode, analyzes the problems in the current teaching, and combined with the
actual situation, puts forward reasonable application countermeasures, so as to eff ectively cultivate students’ autonomous learning ability and
enhance their ability to apply the knowledge of internal medicine nursing. At the same time, it also provides certain reference value for other
related theoretical researchers.
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Original Research Article
by Baidan Zhang, Liang Mao
2023,
6(11), 132-135;
doi: 10.18686/modern-management-forum.v6i11.6634
38 Views,
0 PDF Downloads
Blockchain technology, as a representative technology of the information age, has played its own advantages in the
fi nance, supply chain management and other industries, showing a great development prospect. The application of blockchain technology
decentralization, tamper, credible and capricious characteristics to enterprise accounting can effectively improve the accounting efficiency,
optimize the accuracy of financial data, promote the integration of industry and finance, and thus improve the operating efficiency of
enterprises.
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Original Research Article
by Yongxia zhang
2023,
6(11), 136-139;
doi: 10.18686/modern-management-forum.v6i11.6635
24 Views,
0 PDF Downloads
Fundamentals of nursing is one of the required professional core courses in the curriculum system of nursing major in
higher vocational colleges, and its teaching effect directly affects the quality of nursing talent training. Under the background of educational
formalization, the practical application of online and offline mixed teaching mode has become the focus of Higher Vocational Colleges’ work
at this stage. The continuous application of online and offline mixed teaching mode in the teaching process of “Fundamentals of nursing” is
not only conducive to the cultivation of students’ autonomous learning ability, but also can effectively promote the realization of the teaching
reform goal of “Fundamentals of nursing” as soon as possible. Based on the brief description of the connotation of online and offline mixed
teaching mode and the importance and feasibility of its application in the teaching of fundamentals of nursing, this paper focuses on the
specific implementation process of online and offline mixed teaching mode, in order to comprehensively improve the teaching quality and
promote the long-term development of the course of Fundamentals of nursing.
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Original Research Article
by Yingqi Zhang, Guotong Feng
2023,
6(11), 140-143;
doi: 10.18686/modern-management-forum.v6i11.6636
23 Views,
0 PDF Downloads
intelligent fi xture design and debugging is a core course for the major of mechanical manufacturing and automation. The
course is based on the cultivation of post core ability, integrates the requirements of competition, X certifi cate, three new standards and so
on, and contains rich ideological and political elements. Combined with the new mode of Ideological and political teaching reform in the
current era of the environment, this paper selects the integration points of Ideological and political education from the nature and structure
of the course, excavates the ideological and political elements contained in the course, matches the ideological and political points, and
researches and explores the specifi c implementation of Ideological and political education in professional courses.
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Original Research Article
by Yancai Zhang, Shuangyan Zhao, Juan Chen
2023,
6(11), 144-147;
doi: 10.18686/modern-management-forum.v6i11.6637
32 Views,
0 PDF Downloads
The negative relationship between consumer hostility and foreign brands’ purchase intentions has also been confirmed
by some studies, but the middle mechanism still needs further discussion. In this paper, the South Korean Sade incident is taken as the
background, and the college student group is taken as the research object. Through the questionnaire survey, the attitude of the college
student group towards the Sade incident is understood, and their attitude data towards Korean brands are collected. The test of structural
equation model proves that consumers will transfer hostility due to political events to the product brands of the other country, thereby
reducing their willingness to buy foreign products.
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Original Research Article
by Jiawen Xu
2023,
6(11), 148-151;
doi: 10.18686/modern-management-forum.v6i11.6638
33 Views,
0 PDF Downloads
Under the new era background of “mass entrepreneurship and innovation”, promoting the integration of mass
entrepreneurship and innovation education and professional disciplines is the general trend of the development of colleges and universities,
and also an important way to improve their comprehensive educational strength. Uwokanxia nder the background of “mass entrepreneurship
and innovation”, colleges and universities need to pay attention to cultivating students’ awareness of innovation and entrepreneurship,
comprehensively improving students’ comprehensive ability, and at the same time, they need to carry out all-round reform of traditional
teaching mode, teaching content and teachers’ teaching philosophy. This paper explores the teaching reform of economics and management
courses in colleges and universities under the background of “mass entrepreneurship and innovation” education, and finds problems
and defi ciencies in teaching. In view of the above shortcomings, we will explore eff ective optimization strategies and elaborate specifi c
optimization paths, so as to promote the development and progress of economic management courses and provide valuable reference for
colleges and universities to cultivate comprehensive talents.
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Original Research Article
by Hua Xu, Shuyun Yin
2023,
6(11), 152-155;
doi: 10.18686/modern-management-forum.v6i11.6639
26 Views,
0 PDF Downloads
cotton is an important raw material for textiles, and the change of cotton export structure will affect the cost of downstream
industries. Therefore, based on the world cotton trade data from 2010 to 2020 in the United Nations commodity trade statistics database,
this paper constructs the world cotton trade network with the help of social network analysis methodThe three dimensions of point degree
centrality and core edge characterize the overall network and individual network of the existing world cotton trade, providing an analytical
basis for the evolution of the world cotton trade network in the future.
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Original Research Article
by Yuanbo Shi
2023,
6(11), 156-159;
doi: 10.18686/modern-management-forum.v6i11.6640
23 Views,
0 PDF Downloads
with the deepening of higher education reform, computer professional teachers pay more and more attention to the
improvement of students’ professional level in the process of curriculum teaching. As the guidance of computer professional course teaching,
engineering education professional certifi cation mechanism can improve the overall quality of computer professional teaching and promote
professional education and teaching reform. Therefore, computer professional teachers should comply with the development of teaching
reform, adjust professional teaching under the guidance of engineering education professional certifi cation, improve the teaching system,
reform the teaching content, and promote the quality of computer professional teaching.
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Original Research Article
by Ming Yi
2023,
6(11), 160-163;
doi: 10.18686/modern-management-forum.v6i11.6641
28 Views,
0 PDF Downloads
“Getting rid of poverty and becoming rich” expresses the Chinese people’s desire to live a prosperous and happy life. It
has positive significance in stimulating people’s enthusiasm and promoting economic development. However, from the perspective of
philosophical dialectics, the slogan “Get rid of poverty and become rich” has inevitably produced some negative eff ects. This paper attempts
to analyze these negative eff ects, and fi nally expounds that the slogan of “getting rid of poverty and becoming rich” should evolve into “getting
rid of poverty and running for a well-off society” under the background of building a harmonious society.
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Original Research Article
by Changhe Yang
2023,
6(11), 164-167;
doi: 10.18686/modern-management-forum.v6i11.6642
33 Views,
0 PDF Downloads
with the further development of higher education, in College English teaching, teachers pay more and more attention to
the signifi cance of Cheng’s ideological and political teaching. In this context, in College English teaching, teachers should adhere to the
fundamental educational goal of morality and talent cultivation, and carry out ideological and political education throughout the whole
teaching process. Under the concept of OBE, college teachers can improve the previous teaching concepts, promote the integration of
English teaching and curriculum ideological and political education, and achieve the improvement of students’ learning outcomes. Based on
this, this paper will explore the ideological and political teaching reform of College English under the concept of OBE.
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Original Research Article
by Chenhui Yang, Jiaqi Yang
2023,
6(11), 168-171;
doi: 10.18686/modern-management-forum.v6i11.6643
34 Views,
0 PDF Downloads
China’s “14th fi ve year plan” and the long-term goal outline of 2035 have determined to accelerate the development of
digitalization and build a digital China; Jbb [2020] No. 38 document launched the starting gun of cost marketization reform to promote the
transformation and upgrading of the industry. BIM Technology has been widely promoted in large and medium-sized enterprises in terms
of engineering drawing recognition, building model construction, virtual simulation interaction of technical solutions, construction of cost
index database and material price database, which will promote the construction project management personnel to improve their “digital”,
“intelligent” and other post capabilities. Driven by both supply and demand, teachers need to meet the needs of the industry, actively
introduce new educational concepts, and carry out practical teaching reform. In view of this, this paper will analyze the practical teaching
of Construction Engineering Management Specialty under the application of BIM Technology, and put forward some strategies for your
reference.
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Original Research Article
by Yun Wang
2023,
6(11), 172-175;
doi: 10.18686/modern-management-forum.v6i11.6644
31 Views,
0 PDF Downloads
through literature survey, this paper sorts out the research context of ecolinguistics in China in recent ten years, and clarifies
the concepts of macro ecolinguistics and micro ecolinguistics, institutional ecolinguistics and system ecolinguistics, analysis of ecological
discourse and ecological analysis of discourse. According to the research content and theme, the domestic ecological linguistics research
is classifi ed as follows: ① theoretical exploration (Research) ② language development and protection ③ research paradigm ④ discourse
analysis (ecological discourse analysis) ⑤ language teaching and learning ability ⑥ translation research ⑦ localization research. Through
the survey, it is found that most of the researches on ecolinguistics in China remain at the level of theoretical exploration, while the applied
research and empirical research are weak; Language teaching and localization research began to show an upward trend.
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Original Research Article
by Xiao Wang, Shuxin Mao
2023,
6(11), 176-179;
doi: 10.18686/modern-management-forum.v6i11.6645
52 Views,
0 PDF Downloads
constantly strengthening teaching management is the necessary meaning for colleges and universities to achieve leapfrog
development. It is a historical topic that has been lasting for a long time. Diff erent times give it diff erent important signifi cance. In the face
of the education reform and the deepening of education and teaching reform caused by the wave of science and technology in the new era
and new situation, based on the comprehensive and in-depth analysis of the current situation of teaching management in private colleges and
universities, combined with years of teaching management practice and exploration, this paper discusses how to lay a solid foundation for
education and teaching development, how to cultivate excellent quality culture, and how to fl exibly create an applicable mechanism, How
to continuously improve the ability and quality of the four aspects of in-depth summary, and on the next step how to deepen the reform of
teaching management, to achieve the goal of improving quality and effi ciency, from the macro development concept, the main line of meso
construction, and the micro realization of transformation three aspects of in-depth thinking, It is hoped that it can provide useful references
for colleagues who are committed to the study of strengthening the teaching management of private colleges and universities in the new era
and new situation.
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Original Research Article
by Mengzhu Wang, Yuxi Deng, Ruihuan Zhang
2023,
6(11), 180-184;
doi: 10.18686/modern-management-forum.v6i11.6646
47 Views,
0 PDF Downloads
Through the comprehensive application of knowledge in various disciplines, STEAM education allows students to learn
based projects via in a situation, which promotes stimulating students' interest in inquiry, improving application awareness and practical
ability. Based on the concept of STEAM education, the project "Lantern Fish" was an example to explore the implementation and challenges
of applying STEAM education to comprehensive practice activities in primary schools.
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Original Research Article
by Qian Wang, Ying Wang, Yingshuang Liang, Junru Jiang
2023,
6(11), 185-188;
doi: 10.18686/modern-management-forum.v6i11.6647
30 Views,
0 PDF Downloads
In June 2019, it was mentioned in the book that teaching methods should be optimized, mainly including: focusing on
heuristic, interactive and inquiry teaching, Integrating traditional and modern technology, Carry out research-based and cooperative learning,
Accurately analyze the learning situation, pay attention to diff erentiated teaching and individualized guidance. The opinions accurately put
forward the common problems existing in the teaching process of modern colleges and universities, and give some constructive suggestions.
However, what plans and strategies should be adopted in the implementation of these opinions? This is a practical topic that every college
teacher constantly explores and studies in his teaching career.
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Original Research Article
by Wei Tian
2023,
6(11), 189-192;
doi: 10.18686/modern-management-forum.v6i11.6648
24 Views,
0 PDF Downloads
In the new era, social development has raised the requirements for the comprehensive skill level and professional awareness
of students majoring in visual communication design. As an important place to transport a large number of skilled talents to the society,
higher vocational colleges should actively adjust the talent training objectives and plans to adapt to the development of the times, and
promote the effective connection between the talent chain and the industrial chain. As a practical study, Visual Communication Design
has higher requirements for students’ practical ability. In this regard, teachers can introduce modern apprenticeship teaching methods,
effectively exercise students’ practical ability through practical practice, lay a good foundation for students’ future social development, and
promote students to meet work needs. Based on this, this paper analyzes the operation mechanism of modern apprenticeship in the visual
communication design major of higher vocational education in order to provide reference for educators.
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Original Research Article
by Chenglong Tian
2023,
6(11), 193-196;
doi: 10.18686/modern-management-forum.v6i11.6649
26 Views,
0 PDF Downloads
at present, the reading habits cultivated by reading abstract words in the past have changed greatly under the impact of the
size of the screen of the network terminal, so that the traditional way of text narration has to give way to the way of video narration in many
cases. In film criticism, it is the emergence of visual film criticism such as online video film review, especially the booming development of
bullet screen, which has also become a phenomenon that cannot be ignored in the current online film criticism.
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Original Research Article
by Yanyan Xu
2023,
6(11), 197-200;
doi: 10.18686/modern-management-forum.v6i11.6650
45 Views,
0 PDF Downloads
The construction of teacher development center is still in the exploration period in China. How to systematically construct
the system of teacher development center and eff ectively promote the work of teacher development is an important topic. This paper takes
the University of Michigan in the United States and the University of Oxford Teacher Development Center in the United Kingdom as
examples, through the analysis of their strategic positioning, organizational structure, training methods and their characteristic projects,
combined with the domestic situation, puts forward the framework design and suggestions for the teacher development system.
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Original Research Article
by Chen Xu
2023,
6(11), 201-204;
doi: 10.18686/modern-management-forum.v6i11.6651
22 Views,
0 PDF Downloads
China’s science and technology are constantly developing, and digital mining technology is also constantly improving.
In data mining, the most basic method we apply is statistical method. With the development of statistical technology, many new data
mining technologies are emerging. In order to provide data mining workers with more valuable information and research experience, and
further promote the development of data mining technology, we need to continue to study the application of statistical technology in data
mining. This paper introduces the signifi cance and current situation of data research, and focuses on several typical statistical methods and
technologies involved in data mining and their practical applications.
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Original Research Article
by Jie Zhou
2023,
6(11), 205-208;
doi: 10.18686/modern-management-forum.v6i11.6652
27 Views,
0 PDF Downloads
Under the “Internet+” model, college English teaching reform has ushered in a new opportunity. It is crucial to promote
reform around teaching objectives, teaching content, teaching methods, etc. This is also one of the main tasks of teaching managers and
front-line work at this stage. At present, the informatization and modernization of English teaching in colleges and universities are constantly
promoted. Many front-line teachers also adhere to reform and innovation, build a scene conducive to students’ English communication
and practice, build a more efficient and high-quality classroom model, and further improve the level of college English informatization. In
view of this, this paper specifically discusses the problems in college English teaching, and puts forward several teaching strategies and
suggestions for improvement based on the “Internet+” model, hoping to provide more reference for front-line educators
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Original Research Article
by Zhigang Zhang
2023,
6(11), 209-211;
doi: 10.18686/modern-management-forum.v6i11.6653
24 Views,
0 PDF Downloads
This paper first introduces the new features and new features of the network server Windows Server 2012 R2, including
hierarchical storage, parallel reconstruction, etc; Secondly, the performance of active directory is described, and it is pointed out that the
core functions of the component are mainly two, namely, centralized management and directory service; Finally, the configuration of ad is
discussed, and the steps of installing system and confi guring components are described in detail. Combined with practical experience, the
parts needing attention in the process of component confi guration are summarized, such as DNS installation, role assignment, etc. I hope it
can help or inspire people to improve the success rate of ad configuration.
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Original Research Article
by Wei Zhu, Danhuai Zhao, Xiaolin Bi, Xiaoqiu Xu
2023,
6(11), 212-214;
doi: 10.18686/modern-management-forum.v6i11.6654
26 Views,
0 PDF Downloads
with the continuous development of artifi cial intelligence, the excellent nonlinear processing ability of deep neural network
shows important application potential in wireless air interface, which is of great significance to the research of 6G technology. As the
wireless environment becomes more and more complex, the performance of traditional wireless air interface is more and more unable to
meet. How to improve the performance of wireless air interface has become an important issue. In this paper, an enhancement method based
on deep neural network is proposed for CSI prediction, channel estimation and polar code decoding, and its performance is verifi ed by
simulation.
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Original Research Article
by Shiming Zhao
2023,
6(11), 215-218;
doi: 10.18686/modern-management-forum.v6i11.6655
26 Views,
0 PDF Downloads
from the perspective of the objectives and requirements of middle school history education and teaching, ideological
education, learning segment cohesion, content arrangement and other aspects, it is necessary for middle school history education and
teaching to integrate bioethics education, which is a necessary means to give full play to the disciplinary advantages and implement the
educational objectives. Moreover, carrying out bioethics education with respect for nature, love of life and harmonious coexistence as the
core concepts has theoretical and practical signifi cance of value shaping and implementing the construction of ecological civilization.
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Original Research Article
by Hong Zhao, Weiwei Tang, Yuliang Wang, Changyou Ma
2023,
6(11), 219-222;
doi: 10.18686/modern-management-forum.v6i11.6656
22 Views,
0 PDF Downloads
starting with the core concept of “student-centered and output oriented” professional certification, the course of
pharmaceutical chemistry was implementedC losed loop teaching, optimize the teaching mode and knowledge content, and construct the
curriculum system and training mode of pharmaceutical talents training. Through the closed-loop teaching reform, taking students as the
main body, aims to improve students’ learning motivation and stimulate students’ thirst for knowledge. Compared with the traditional
teaching mode, the closed-loop teaching of medicinal chemistry has achieved good results in the aspects of students’ classroom participation,
final examination scores and the cultivation of innovation consciousness. The closed-loop teaching mode is of great significance for
improving the teaching quality of pharmaceutical chemistry and cultivating innovative R & D talents.
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Original Research Article
by Hong Zhao, Qi Gao, YuLiang Wang, Changyou Ma
2023,
6(11), 223-227;
doi: 10.18686/modern-management-forum.v6i11.6657
29 Views,
0 PDF Downloads
pharmaceutical chemistry experiment plays an important role in the contemporary higher pharmaceutical education. This
paper uses the full ability driven teaching mode to reform and practice the pharmaceutical chemistry experiment course from the perspective
of professional certification. By optimizing the course content, improving the scoring mechanism and optimizing the management system,
students’learning ability, practical operation ability, design and innovation ability are stimulatedTeam cooperation ability, problem analysis
ability, problem solving ability and communication ability make the pharmaceutical chemistry experiment course play a bridge role between
pharmaceutical theoretical knowledge and practical operation.
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Original Research Article
by Xiaohong Lyu
2023,
6(11), 228-231;
doi: 10.18686/modern-management-forum.v6i11.6658
32 Views,
0 PDF Downloads
The goal of school reform under the new economic normal is to improve the modernization of school governance. In
school reform, to ensure the effective operation of the school, leaders should choose the appropriate leadership model. The transformational
leadership model is the most suitable leadership model to promote the development of schools, and the best choice to promote school
reform. The reform of schools should focus on improving the quality of talent training, and teachers’ efficacy has a profound impact on the
quality of school talent training. Therefore, school leaders pay more and more attention to the improvement of teachers’ efficacy,and the
improvement of teachers’ efficacy is increasingly inseparable from the guidance of excellent school leaders. The different leadership styles of
school leaders have a great impact on teachers’ professional development and enthusiasm for work. As far as teachers’ efficacy is concerned,
principals who adopt transformational leadership practices are more likely to make teachers in their schools have a higher sense of teachers’
efficacy. This paper analyzes the impact of transformational leadership practice on teacher teachers’efficacy, and puts forward reasonable
suggestions for school governance.
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Original Research Article
by Yuying Yang
2023,
6(11), 232-235;
doi: 10.18686/modern-management-forum.v6i11.6659
35 Views,
0 PDF Downloads
the digital protection of intangible cultural heritage is an important part of the systematic work of intangible cultural
heritage protection. With the rapid development of digital technology, the digital protection of Cantonese opera art has become a new trend
and direction, and the protection of intangible cultural heritage has been gradually promoted. Therefore, we should further study how to
combine digital protection with the inheritance of Cantonese opera art, strengthen the collection, collation and analysis of Cantonese opera
art resources, formulate a sound protection mechanism, and create more powerful support for the promotion of the protection of intangible
cultural heritage.
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Original Research Article
by Hongyi Pan
2023,
6(11), 236-239;
doi: 10.18686/modern-management-forum.v6i11.6660
31 Views,
0 PDF Downloads
in order to explore the current situation of online game motivation and behavior of contemporary Chinese college students,
this study conducted a questionnaire survey on 51 universities in China, and found that competition, attention diversion and social
networking are the most important online game motivation of Chinese college students, At the same time, it is believed that the intensity of
willingness to socialize through online games is directly proportional to the time of online games, but the intensity of social motivation is
negatively correlated with the stickiness of online games.
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Original Research Article
by Xinyu Wang
2023,
6(11), 240-243;
doi: 10.18686/modern-management-forum.v6i11.6661
25 Views,
0 PDF Downloads
The Industrial Revolution saw the progress of human society and the significant development of the market economy. At
the same time, merchants, factories and companies cause great damage to the natural environment in their pursuit of profit. By discussing
the period before, during and after the industrial revolution, this paper holds that the relationship between the market and the environment is
dynamic and complex, and multiple factors influence the relationship.
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Original Research Article
by Fang Chen, Qiaoyu Qin
2023,
6(11), 244-248;
doi: 10.18686/modern-management-forum.v6i11.6662
42 Views,
0 PDF Downloads
accounting profession plays a very important role in social and economic activities. In recent years, with the continuous
occurrence of accounting fraud, the professional ethics of Accountants has been questioned by the society. In order to improve the
professional ethics of accounting students, colleges and universities have carried out the intervention of accounting professional ethics
course. This paper conducts a questionnaire survey on accounting and non Accounting Majors in Colleges and universities, and intends to
use data analysis to explore whether the accounting professional ethics course has an impact on students’ moral attitude, moral judgment and
moral decision-making, and put forward relevant countermeasures and suggestions according to the analysis of the survey results.
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Original Research Article
by Fang Chen, Qiaoyu Qin
2023,
6(11), 249-253;
doi: 10.18686/modern-management-forum.v6i11.6663
29 Views,
0 PDF Downloads
This paper empirically studies the correlation between financial performance and enterprise value of listed start-ups from
2010 to 2015. Taking enterprise value and stock return as dependent variables, the return on total assets, return on net assets, asset liability
ratio and earnings per share are independent variables. The results show that the return on total assets has a significant positive correlation
with enterprise value; Return on equity has a significant positive relationship with stock returns; The asset liability ratio has a significant
negative relationship with both enterprise value and stock return; Earnings per share are signifi cantly negatively correlated with enterprise
value and stock return. It is worth noting that earnings per share can not reflect the enterprise value and stock return, indicating that the risk
of new ventures is high, and the stock price is vulnerable to multiple influences. It is a weak effi cient market, and there may be speculation.
The above research results can provide investors with reference.
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