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Table of Contents

Original Research Article

by Chingyi Xue, Xinran Zhang, Yudi Qiao, Ziyue Yin
50 Views, 0 PDF Downloads
Studying the intergenerational diff erences in idol-chasing among young people is an important perspective in sociology and cultural studies for revealing social changes, especially for China, which has undergone signifi cant social changes since the reform and opening-up policy. This article examines the idol-chasing experiences, cognition, and attitudes of Chinese individuals born in the 1990s and those born after the 1990s during their youth. The study found that although both generations hold a generally negative attitude towards idol-chasing, the younger generation engages in more diverse and active idol-chasing activities, and pays more attention to the community building among fans. The previous generation of young people’s interest in entertainment stars has not completely faded, but the new generation of young people have little understanding of their parents’ idol-chasing experiences. These fi ndings refl ect the changes in Chinese social structure, culture, and values.
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Original Research Article

by Xiaofei Pang
11 Views, 0 PDF Downloads
In recent years, the application of online and offl ine hybrid teaching in higher education has gradually increased. However, there is still insuffi cient empirical research on the teaching eff ect of online and offl ine hybrid teaching in vocational business courses. This study uses the method of teaching experiment to control the teaching methods, and explores the diff erences between online and offl ine mixed teaching and traditional teaching methods in the two aspects of students’ academic performance and classroom satisfaction. The experiment found that the implementation of online and offl ine mixed teaching can eff ectively improve students’ academic performance, but the impact on course satisfaction is not signifi cant. Teachers in higher vocational colleges should adjust the amount of course tasks according to the actual situation and guide students to treat the learning pressure correctly, so as to improve the overall learning eff ect of students.
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Original Research Article

by Pingping Li, Dongmei Wang, Kui Wang
9 Views, 0 PDF Downloads
The PCK level of the master of chemical education not only aff ects the professional development of the individual, but also relates to the future quality of chemical education in our country. Taking the first class of “REDOX reaction” as an example, this paper analyzes the current situation of PCK level of master of Chemical education through questionnaire survey, and obtains the PCK level of master of Chemical education and the level of various elements. Further analysis shows that master of chemical education has poor understanding of curriculum standards and lack of teaching practice experience, resulting in low PCK level. Finally, according to the research results, some suggestions on the development of PCK for master of Chemical education are put forward.
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Original Research Article

by Qiuyi-Li
15 Views, 0 PDF Downloads
With the development of social e-commerce, consumers prefer to refer to information shared by opinion leaders when making purchase decisions. Opinion leader infl uence has become one of the most important research topics in the academic fi eld. However, Previous researches lack consideration of the development of the social e-commerce environment. There is also few study that combines the relationship between opinion leaders and consumers for analysis. Thus, this study proposes a conceptual model based on the theory of consumption value (TCV) to describe opinion leaders’ infl uence and tests the research model through structural equation modeling from the perspectives of individual characteristics of opinion leaders, characteristics of content recommended by opinion leaders, the relationship between opinion leaders and consumers, and the perceived value of consumers. The results show that opinion leaders’ product involvement and popularity, the homophily between opinion leaders and consumers, and informativeness of the content positively infl uence consumers' perceived functional value and thus their purchase intention.
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Original Research Article

by Hang Cui
12 Views, 0 PDF Downloads
The advent of the Internet era has given new vitality to the development of various industries, and has brought impact to the traditional education management mode in colleges and universities. How to make full use of Internet technology, platform and resources, reconstruct efficient and intelligent education management operation mode, to meet the needs of high-quality development of higher education, has become an important issue for colleges and universities to accelerate the pace of intelligent transformation of education management. Based on the Internet era, this paper analyzes the development characteristics of increasingly humanistic, intelligent and open educational management in colleges and universities, analyzes the problems of educational management concepts, management methods, management levels and management platforms in colleges and universities, and starts from the four aspects of establishing people-oriented thinking, giving play to the technical advantages of platforms, strengthening network management thinking and increasing equipment support. This paper probes into the reform ideas of college education management and puts forward concrete practical countermeasures.
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Original Research Article

by Ziwei Chen
226 Views, 0 PDF Downloads
[Purpose/Signifi cance] Since Data.gov.uk was offi cially launched in the United Kingdom in 2009, government open data has been in full swing in various countries. This paper summarizes the existing representative studies on government data openness in a logical way, in order to provide reference for the subsequent related studies and help China’s government open data to develop further. [Methodology/ Process] Through literature analysis, content analysis and case study analysis, we sort out the relevant research literature and practice profi les, and analyze the current status of the theoretical research and practice progress of government open data. [Results/Conclusions] Current studies focusing mainly on government open data can be categorized into the following major groups: domestic and international practice studies, policy governance studies, risk control, privacy security and technology empowerment studies.
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Original Research Article

by Zhuangzhi Zhang, Bing Li
9 Views, 0 PDF Downloads
The county intangible cultural heritage is an important part of the county culture, but also an important part of the city meeting room. Through the analysis of the types and characteristics of the intangible cultural heritage in the county, this paper puts forward the necessity and importance of the construction of the intangible cultural heritage urban meeting room, and puts forward the principles and strategies of the construction of the intangible cultural heritage urban meeting room in the county. This paper takes Zhangdian District, Zibo City, Shandong Province as an example to discuss and study the construction of intangible cultural heritage urban living room in the county, in order to provide some useful references for the construction of intangible cultural heritage urban living room in other counties.
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Original Research Article

by Qiao Yang, Yuejun Wang, Aisha Wang, Wenjing Xu, Wanhe Chen
12 Views, 0 PDF Downloads
The 20th National Congress of the Communist Party of China put forward the requirements of “accelerating the construction of high-quality education system”, and clearly “promoting the digitization of education” as an important task to build a digital China and a powerful education country. As the mainstay of the strategic action of education digitization development, teachers are facing many challenges. Based on the dual driving forces of technological upgrades and teaching reform,teachers’ digital literacy has gradually become a restricting factor for the high-quality development of education. This paper aims to explore the eff ective practical approaches for improving the digital literacy of teachers in sports universities.In view of this, it is imperative for teachers in sports universities to transform from knowledge-oriented to literacy-oriented teachers for future education. Improving teachers’ digital literacy has become an urgent task and a key focus of current research in teaching and learning of sports universities.
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Original Research Article

by Yanfeng Gao, Xiaoqiang Jia
12 Views, 0 PDF Downloads
With the continuous development of society and the continuous change of education, the course teaching mode of Higher_x005feducation is constantly innovating and exploring. There are many problems in the traditional teaching of Introduction to Management, such as disconnection between practice and theory, fuzzy orientation, general content, single evaluation system and so on. Therefore, in the continuous promotion of college curriculum reform today, teachers need to pay more attention to improving students’ autonomous learning ability and practical application ability, so as to better adapt to the needs of social development, and the blended teaching method is a good solution. The blended teaching mode can not only create online classrooms through digital means to realize learning anytime and anywhere, but also make full use of various teaching resources to promote the interaction and communication between teachers and students and among students, so as to improve students’ learning interest and enthusiasm. In this view, the paper takes Introduction to Management as an example to discuss how to improve teaching quality with the help of blended teaching method, and puts forward corresponding strategies in order to provide references for the academic community.
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Original Research Article

by Zhe Liu
17 Views, 0 PDF Downloads
Wetlands are of great value to ecological protection and also contribute to the achievement of the goals of several international conventions rela ted to ecology and environment. Wetlands also have socio-economic significance in improving people’s livelihood and contributing to poverty reduction. Wetland conservation is an important part of ecological and environmental conservation. However, because of over-exploitation by humans, wetlands are exposed to potential risks and challenges. NGOs, as important actors in international environmental protection, actively participate in relevant international aff airs and promote the formulation of relevant treaties. Based on typical cases of environmental NGOs and the status of NGOs in international law, this study compares relevant literature in this fi eld and analyses important contribution of NGOs in wetland conservation with three main perspectives: NGOs promoting legislation, enforcement and legal supervision. At the same time this study discusses the shortcomings and limitations that still exist in practice for environmental NGOs.
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Original Research Article

by Rong Li
12 Views, 0 PDF Downloads
This paper analyzes the feasibility of applying CLIL model to the English teaching of preschool education majors, and uses experimental methods to explore whether CLIL concept has positive eff ects on students’ learning interest, learning confi dence, learning autonomy, learning strategy, cross-cultural communication ability, language application ability and test-taking ability. The experimental results show that most of the students have a certain degree of enhancement in these aspects, under the condition of meeting the level of teachers, the subject of preschool education professional English in higher vocational colleges can promote CLIL model.
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Original Research Article

by Gaohua Xiao
10 Views, 0 PDF Downloads
Traditional Chinese culture is a precious treasure created by the Chinese people with their own wisdom. Under the new historical conditions, strengthening the education of traditional Chinese culture and penetrating traditional culture into English teac hing are the requirements of the new curriculum standards. Therefore, it is of double signifi cance to explore how to introduce the excellent traditional culture into the English teaching in higher vocational colleges. In view of the significant significance of traditional culture, this paper expounds the current situation, signifi cance and countermeasures of traditional culture infi ltration in English teaching in higher vocational colleges, in order to fi nd the best infi ltration path and improve the national self-confi dence of vocational college students.
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Original Research Article

by Zuoshan Ma, Qingxian Pan, Shaoli Liu
10 Views, 0 PDF Downloads
The evaluation system of aesthetic education in colleges and universities is the baton and vane of the development of aesthetic education in colleges and universities, and an important starting point to promote the reform of aesthetic education teaching. The construction of aesthetic education evaluation system in colleges and universities in the new era should follow the requirements of educational evaluation reform, embody the concept of educating people, take students’ all-round development as the foundation, cultivate students’ innovative spirit and practical ability as the focus, promote students’ all-round development and healthy growth as the core, give full play to the guiding role of evaluation on talent training, and stimulate the vitality of aesthetic education teaching reform in colleges and universities. The evaluation system of aesthetic education in colleges and universities should highlight the purpose orientation of “promoting construction by evaluation”, take moral cultivation as the fundamental task, take “five education simultaneously” as the development concept, and take “four services” as the value pursuit. The evaluation system of aesthetic education in colleges and universities should follow the requirements of the reform of educational evaluation, and insist on proceeding from reality, seeking truth and being pragmatic, scientifi c and rigorous, and paying attention to actual results.
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Original Research Article

by Junjun Chen
12 Views, 0 PDF Downloads
Headspace solid phase microextraction combined with gas chromatography-mass spectrometry (GC-MS) was used to study the aroma components of Calycium calycium at diff erent fl owering stages, and its tea suitability was analyzed. The results showed that the main aroma components were eugenol, benzaldehyde and phenylmethyl acetate, and the almond fl avoured benzoic acid had the highest content. The diff erent fl owering stages and the diff erent amount of fl owers were studied and the suitability of the fl ower tea was analyzed by sensory evaluation. The results showed that the aroma was similar from bud stage to blooming stage, indicating that there was little change in aroma types during fl owering. The aroma and fl avor scores of fl ower scenting at bud stage and fi nal fl owering stage were lower than those at blooming stage, and the score of aroma and taste of fl owers at 50/100kg was higher than 33/100kg. In the production of scented tea, 50/100kg matching amount of blooming fl owers is appropriate.
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Original Research Article

by Chaoqun Zhou, Cheng Zeng
9 Views, 0 PDF Downloads
Horticultural therapy is a therapeutic approach that promotes physical and mental well-being through the interaction between plants and the natural environment. It has been widely used in the field of mental health. This paper examines the use of horticultural therapy in life education for college students. To start, the current state of life education for college students is presented. Then, the potential role of horticultural therapy in life education for college students is discussed. Following this, specifi c recommendations are made for the establishment of a horticultural therapy model for life education among college students. Finally, the advantages and limitations of using a horticultural therapy model to promote life education among college students are summarized based on case studies, and future research directions are discussed.
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Original Research Article

by Suhong Lin, Ying Li, Wenjie Qin
9 Views, 0 PDF Downloads
“Communication engineering Supervision Practice” course is the core course of communication engineering design and supervision major. Compared with the traditional teaching mode, project-based teaching can greatly improve the teaching quality and strengthen the connotation construction of higher vocational colleges. This paper aims to explore the application of project-based learning mode in the teaching of “Communication engineering Supervision Practice”, determine the course positioning and training objectives, design the teaching content, create the learning environment, implement the practice of case projects and task-driven teaching, organically integrate the ideological and political elements of the course, and exercise students’ practical ability. Enhance students’ learning initiative, sense of social responsibility and sense of national cultural identity, so as to cultivate all-round supervision talents with strong comprehensive quality.
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Original Research Article

by Minjia Wang
10 Views, 0 PDF Downloads
With the wide popularization of the Internet and the mature innovation of information technology, new media has become an important form of cultural communication channels. Contemporary college students as the main information data producers, disseminators and shared, their daily life, learning and thinking mode has been greatly changed, which makes the traditional ideological and political education work mode is facing severe challenges. College counselors should actively conform to the requirements of the development of The Times, fi rmly grasp the characteristics of the new media era, strive to improve their new media literacy, innovate working methods, so as to better base themselves on new media, integrate into new media and make good use of new media.
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Original Research Article

by Zhao Zhang, Errong Ma
10 Views, 0 PDF Downloads
With the advent of the era of big data, information management technology has been widely used in all walks of life, especially in the fi eld of health plays an important role. The rapid development of big data makes health information management usher in new opportunities for development. Its innovation in health information collection, data storage and processing, data analysis and application has achieved good results, but there are still problems such as incomplete health information collection, low degree of data sharing, data privacy and security disclosure, and lack of related talents. Therefore, more eff orts should be made in these aspects in the future, so as to ensure that in the context of big data, the innovation and application of health information management can improve the effi ciency and quality of medical services, and promote the realization of personalized medicine and precise health management.
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Original Research Article

by Zhiyong Zhang
9 Views, 0 PDF Downloads
From the perspective of smart tourism, the traditional training mode of tourism management talents has been diffi cult to meet the new market demand. How to meet the needs of smart tourism industry, adjust the training objectives of professional talents, and optimize the teaching mode of tourism management has become an important issue for universities to improve the adaptability of tourism management majors. Based on the perspective of smart tourism, this paper expounds the importance of tourism management teaching optimization from the perspective of industry development, professional construction and student entrepreneurship, and analyzes the problems of professional teaching objectives, professional curriculum system, practical teaching system and construction of smart teachers. And centering on the four aspects of optimizing talent training objectives, creating a boundary-free curriculum system, strengthening wisdom practice teaching and expanding wisdom teachers, this paper discusses the teaching optimization strategies for tourism management majors, and builds a teaching system integrating wisdom technology and traditional management.
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Original Research Article

by Linxiang Guo
9 Views, 0 PDF Downloads
In the background of today’s higher education, improving students’ comprehensive literacy and core competence has become one of the important tasks of education. As a basic science subject, mathematics plays an important role in higher education. However, there are still some problems in the current teaching of mathematics, such as paying attention to memory while neglecting ability training, and lacking of connection with practical application. Therefore, it is very urgent and important to study how to improve the core quality of mathematics subject in colleges and universities through teaching strategies. The purpose of this study is to explore the teaching strategies based on the core literacy of mathematics in colleges and universities, so as to improve students’ comprehensive literacy of mathematics and problem-solving ability. Through in-depth research on the eff ects of diff erent teaching strategies, we can provide targeted teaching methods and guidance for mathematics education in colleges and universities, and promote the all-round development of students’ mathematical ability.
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Original Research Article

by Hua He, Zuyu Wan, Ze Wang, Haibo Gao
13 Views, 0 PDF Downloads
Under the background of information technology, multiple thoughts of thought continue to emerge, which profoundly aff ects the psychological development of students. Therefore, the diffi culty of mental health education of students in higher vocational colleges is further increased under the background of information technology. Teachers should pay attention to the development of students' mental health under the information technology environment, and design scientific and effective mental health education measures to promote students' healthy growth. This paper discusses the development of vocational students' mental health education from the perspective of information technology, and analyzes several innovative education paths of mental health education in vocational colleges, hoping to provide some eff ective reference for the mental health education in vocational colleges.
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Original Research Article

by Haibo Gao, Ze Wang, Hua He, Zuyu Wan
16 Views, 0 PDF Downloads
With the development of society and the improvement of people's living standard, more and more people begin to pay attention to mental health problems. Vocational colleges as one of the important places to train professional quality talents, the importance of its mental health education is self-evident. However, in the actual work, there are still many teaching problems and challenges that need to be solved due to the lack of positive psychology quality training, low effi ciency and low quality of mental health education. In order to better promote the growth of students' mental health, this paper discusses the path and new direction of vocational vocational mental health education teaching reform from the perspective of positive psychology
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Original Research Article

by Yong Cao, Bin Ren
13 Views, 0 PDF Downloads
With the increasingly fierce competition in the society, there is more and more pressure from various fields, including employment pressure, interpersonal tension and various uncertain factors, which bring a lot of psychological problems to people. Especially higher vocational college students, they both have the characteristics of general college students, but also have their own unique personality. Vocational college students are at a critical stage of development, so their mental health problems are particularly prominent. In order to help college students better, teachers should strengthen the education of college students’ mental health, in order to understand their mental state and characteristics more accurately, and strive to improve their mental quality, so as to promote their all-round and healthy growth. The purpose of this paper is to explore how to improve the mental health level of college students more eff ectively, and put forward some suggestions in order to contribute to improving the mental health level of college students.
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Original Research Article

by Ze Wang, Haibo Gao, Hua He, Zuyu Wan
10 Views, 0 PDF Downloads
With the deepening of vocational education teaching reform, in the practice of mental health education in higher vocational colleges, teachers have gradually realized the importance of adapting to the development of the new era and reforming teaching work. Mental health education in higher vocational colleges should actively change the teaching mode, improve the students' awareness of active learning, pay attention to the development of practical teaching, and cultivate high-quality professional talents. Based on this, this paper will focus on strengthening the mental health education in higher vocational colleges in the new period to carry out research.
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Original Research Article

by Guoshuai Song, Yong Lou, Qiangguo Lu, Minghui Liu
10 Views, 0 PDF Downloads
The report of the Party’s 20 points out that to build a sports power, to promote the overall development of school sports is a top priority. However, in the road of powerful sports construction, normal students as a mainstay of teacher team, a wide range of public, infl uence is large, normal professional talent is an important motivation and source for the development of education in our country, only by strengthening the training of physical education ability of normal students, enhance sports consciousness, can eff ectively improve our country’s sports modernization construction level. Therefore, it is urgent to strengthen the training of the physical education ability of normal professional talents. Through a systematic analysis of the current situation and reasons of the PE ability of normal professional talents, this paper puts forward some countermeasures to improve the PE ability of normal professional talents.
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Original Research Article

by Haoping Dong
11 Views, 0 PDF Downloads
“Shuohongshu” and “Party Secretary and the Old Poor Peasants” are two classic ink fi gure paintings in the history of modern Chinese art. They have similarities in composition, creation techniques and so on. Both of them construct the picture through the unity of opposition between the group portrait and the front fi gure, but there are many diff erences. This paper analyzes and studies the similarities and diff erences of their creative background and creative techniques.
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Original Research Article

by Shanshan Li, Yonggang Lin
11 Views, 0 PDF Downloads
On the basis of comprehensively elaborating the necessity of strengthening enterprise service of higher vocational colleges under the “Belt and Road” initiative, this paper analyzes the existing problems of higher vocational colleges serving “Belt and Road” enterprises, including the lack of overall design and policy guarantee for international education, the lack of perfect school-enterprise collaborative benefi t sharing mechanism, and the lack of ability to help enterprises “go global”, and proposes to optimize the top-level design. Complete policy guarantee; Improve the school-enterprise coordination mechanism to build a vocational education community under the Belt and Road Initiative; And strengthen their own service capacity building and other measures to continuously improve the service level of vocational colleges and help more “Belt and Road” enterprises to “go global”.
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Original Research Article

by Weijia Jin
10 Views, 0 PDF Downloads
With the continuous advancement of vocational education reform, how to innovate teaching design and teaching mode and create a “personalized” learning atmosphere has become a problem that every teacher needs to focus on. For higher vocational fi nance courses, it has many knowledge points, strong practice and other characteristics, in the new era to actively carry out the design and construction of personalized learning mode is not only the need of its teaching reform, but also the only way to improve the quality of talent training. Based on this, this paper analyzes the teaching status of fi nance courses, and at the same time, analyzes the design and construction path of personalized learning mode for fi nance courses, which is only for teachers’ reference.
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Original Research Article

by Hongming Liu, Hui Wang, Bingke Zhang
10 Views, 0 PDF Downloads
Under the deepening and implementation of “moral cultivation”, the construction of “curriculum ideology and politics” has become one of the important directions of the current vocational education reform. This puts forward new requirements for higher vocational teachers. Teachers should not only complete the teaching tasks of implanting basic knowledge and cultivating practical skills, but also pay attention to cultivating students’ political quality, professional quality, craftsman spirit and moral quality, improve students’ value system and knowledge system, and stimulate students’ feelings of home and country and national spirit. To provide students with abundant educational resources and high-quality teaching services, and eff ectively implement the policy of “curriculum thinking and politics”. In this regard, combined with the teaching practice of the new energy automobile major course, this paper deeply analyzes the practical signifi cance of curriculum ideological and political development, analyzes the existing problems in teaching, and puts forward the reform measures of curriculum ideological and political teaching, hoping that it can be used for reference.
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Original Research Article

by Shuhua Wang, Sheng Qian
10 Views, 0 PDF Downloads
We explored the degree to which cross-linguistic semantic diff erences infl uence code switching by examining the processing of code-switched sentences by Chinese-English bilinguals in the experiments. A language type×gender consistency interaction was found when sibling terms appeared in English, but not in Chinese. Code switching reaction times were longer for Chinese sibling sentences when these were embedded in gender-inconsistency sentences than in gender-consistency sentences. This result suggested that the genderinconsistency restrictions produced by code switching were met, but that the gender-consistency restrictions were not.
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Original Research Article

by Linzi Ouyang, Yuxi Yang
14 Views, 0 PDF Downloads
With the deepening of the reform of higher education, college teachers have gradually realized the important practical signifi cance of developing the curriculum construction of art general education under the interdisciplinary mode. General education is an important part of the curriculum system of colleges and universities. Its curriculum content is diversifi ed and contains many knowledge fi elds, which is conducive to the all-round development of students. Based on this, this paper will focus on the interdisciplinary model (three knowledge and three taste) under the art of general education curriculum to carry out r esearch.
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Original Research Article

by Guijun Dong, Lan Zhang
11 Views, 0 PDF Downloads
College English is an important part of ideological and political education and should be paid more attention to as a course with relatively large class hours and wide coverage of students. This paper introduces the whole process of integrating ideological and political elements into textbooks of college English courses, which provides a certain reference for other similar courses in ideological and political teaching. At the same time, it also plays a certain role in promoting the ideological and political education awareness and ability of foreign language teachers.
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Original Research Article

by Dongmei Liu, Viacheslav Tarelnyk, Yongfeng Li
13 Views, 0 PDF Downloads
This paper sorts out the key technologies of the four industrial revolutions. In order to achieve the eff ective integration of information physical systems, the paper introduces the enabling technology of intelligent manufacturing, Industry 4.0 and Industrial Internet - Digital Twin. This paper describes in detail digital twin modeling technology, simulation optimization technology, application interface technology, data acquisition technology, virtual reality technology needed to achieve the integration of physical world and virtual world. Finally, the eff ectiveness of digital twin technology is verifi ed through cases. This paper provides a reference for the in-depth application and related research of intelligent manufacturing, automation, and digital twin technology
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Original Research Article

by Jingzhou Duan, Haisong Li
29 Views, 0 PDF Downloads
With the advent of the era of artifi cial intelligence, the development of computer-aided translation technology has attracted wide attention. As an emerging translation tool, computer-aided translation technology has great potential in realizing translation effi ciency and accuracy. However, based on the background of the era of artifi cial intelligence, the practical application of computer-aided translation technology still faces some challenges, such as the optimization of human-computer interaction, the handling of terminologies and cultural diff erences. Therefore, further research and development of computer-aided translation technology is very necessary. Based on this, this paper takes the era of artifi cial intelligence as the background, mainly carries out the corresponding analysis and research on the computer_x005faided translation technology, in order to provide a reference for the academic circle.
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Original Research Article

by Renwei Wang
10 Views, 0 PDF Downloads
In recent years, the Ministry of Education has continuously deepened the comprehensive reform of higher education, and cultivated the situation of “mass entrepreneurship and innovation”. The product art design industry puts forward higher requirements for the comprehensive quality of college graduates. The teaching form with traditional teaching as the main body can no longer adapt to various factors of Chinese society at present and in the future, so it is urgent for higher vocational colleges to reform the course teaching of product art design specialty. Improve college students’ entrepreneurial ability in an all-round way and promote their better development.
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Original Research Article

by Baoquan Wang, Min Lin
11 Views, 0 PDF Downloads
With the rapid development of Internet technology, new media has been favored by the general public with its advantages of high awareness, high effi ciency and fast information dissemination. At the same time, the emergence of new media has also brought opportunities and injected strong impetus to the high-quality development of grassroots trade union work. However, under the infl uence of traditional concepts, the grass-roots trade union organizations in colleges and universities lag behind in the application of new media, resulting in the lack of vitality of grass-roots trade unions, which in turn restricts the innovative development of grass-roots trade union work in colleges and universities. In this regard, this paper explores the strategies to stimulate the vitality of grassroots trade unions in colleges and universities under the new media environment, for reference only.
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Original Research Article

by Yuan Zhao, Xin Du, Sicong Zhang, Shanshan Du, Xiaowei Dang
11 Views, 0 PDF Downloads
Along with the development of the pharmaceutical industry and the upgrading and transformation of the industrial economy, the demand of the society for highly skilled medical talents surges, which brings new opportunities to the vocational education in China, and also raises higher challenges for the training of talents. From the perspective of “integration of production and education”, teachers of higher vocational pharmacy should actively deepen the degree of school-enterprise cooperation, implement the strategy of integration of production and education, give full play to the eff ect of collaborative education between schools, industries and enterprises, further optimize the educational resources of pharmacy, optimize the practical teaching mode, and promote the eff ective training of students’ professional skills. Enable students to grow into skilled talents who meet the development needs of enterprises and industries in the pharmaceutical fi eld, and eff ectively promote the upgrading and optimization of related industries. Based on the perspective of “integration of production and education”, this paper has launched a deep exploration of the path of practical teaching in higher vocational colleges, hoping to provide some reference.
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Original Research Article

by Siqin Huang
9 Views, 0 PDF Downloads
As the core course of preschool education, “Kindergarten curriculum theory” has great signifi cance to promote its curriculum ideological and political construction. From the perspective of curriculum theory, this paper attempts to explore the path of integrating “kindergarten curriculum theory” into curriculum ideology and politics for college preschool education majors. Specifi cally, it is to think about how to integrate ideological and political elements from the four elements of curriculum, so as to promote the construction of curriculum ideology and politics.
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Original Research Article

by Shizhong Liu
9 Views, 0 PDF Downloads
In the Internet era, electronic shopping mall landscape can guide consumers to buy products, to establish the user is the scene, operation and sales user-centered scene thinking. This article through the study of the Internet environment of e-commerce business environment and platform resources, from diff erent e-commerce positions as the starting point, combined with the needs of enterprises and students, to build a suitable for e-commerce professional learning scene framework, aimed at exploring an eff ective e-commerce professional integration of scene teaching environment.
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Original Research Article

by Man Jiang
9 Views, 0 PDF Downloads
With the advent of the era of big data, cloud computing, blockchain and virtual simulation technology have injected new vitality into the teaching r eform of computing computer in colleges and universities, which is conducive to the innovation of computer teaching methods, to meet the personalized learning needs of students, and to achieve a win-win situation between computer teaching and learning. College computer teachers should change the teaching concept, explain the big data related knowledge in depth, and improve the curriculum system; Actively carry out online and offl ine mixed teaching, promote the integration of teaching inside and outside the class, and improve the teaching quality of professional courses; Build a virtual simulation experiment platform to innovate the teaching methods of computer professional practical training; Using short videos and wechat public accounts to carry out computer teaching, so that students can feel the convenience brought by big data and further improve the teaching quality of computer majors.
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Original Research Article

by Xi Zhang
9 Views, 0 PDF Downloads
Ideological and political education in colleges and universities is the top priority of personnel training in colleges and universities, and an important way to practice socialist core values. In order to implement the fundamental task of moral education and integrate ideological and political education into the whole process of education and teaching, this paper makes a preliminary exploration of the introduction of big data and accounting teaching to “curriculum ideological and political education”, combines ideological and political education with professional education, so that professional courses can really participate in the work of educating people in colleges and universities, refl ecting the value of educating people.
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Original Research Article

by FeiFei Zhang
9 Views, 0 PDF Downloads
Colleges and universities have four functions: personnel training, scientific research, serving economic and social development, cultural inheritance and innovation. Among them, personnel training is the main task; Wisdom education refers to the cultivation of top-notch innovative talents with “wisdom”. As an important part of higher education, the practice system of wisdom education is the focus of talent training. In the era of new media and big data, in order to better promote the construction and implementation of the practice system of smart education in colleges and universities, it is necessary to expand the infl uence and appeal of “smart education” by means of open communication media, fine communication content and diversified communication methods, strengthen the sense of responsibility of teachers and students, drive the wide application of big data and other technologies in teaching fi elds, and stimulate the vitality and creativity of teaching. Cultivate versatile and application-oriented talents who meet the needs of The Times. The innovation of the practice system of intelligent education in colleges and universities includes the establishment of diversified curriculum system, the provision of diversifi ed practice opportunities, the construction of eff ective evaluation mechanism, and the promotion of information technology application.
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Original Research Article

by Jing Li
8 Views, 0 PDF Downloads
The new era has put forward new and higher requirements for all aspects of college work, the school is constantly developing, the university administrative staff as a bridge and link between the school administrative department and teachers and students, in the university teaching management work plays an important role. High-level universities need high-level teaching management workers, this article on how to improve the work ability of university academic administrators put forward relevant suggestions and views.
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Original Research Article

by Xiaoqing Liu
9 Views, 0 PDF Downloads
Online and offl ine hybrid teaching is a new teaching mode that combines traditional classroom teaching with online learning. It can not only make full use of Internet resources, enrich teaching content, but also improve students’ independent learning ability and learning eff ect. Applying the online and offl ine mixed teaching mode to college English courses is to further promote the teaching reform and further improve the teaching quality. Based on this, this paper fi rst analyzes the connotation of online and offl ine hybrid teaching and its application advantages in college English courses, and then puts forward a feasible path to build a college English online and offl ine hybrid teaching system based on the author’s practical experience, in order to provide references for peers.
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Original Research Article

by Liwei Chen
11 Views, 0 PDF Downloads
With the continuous development of information technology and the arrival of the media era, the Internet has become an important platform for people to obtain information, learn knowledge and exchange ideas. In this context, the network ideological and political education has become increasingly important, worthy of our in-depth study. In order to enable more people to accept and learn the knowledge of ideological and political theories, and improve their ideological and political quality, the network ideological and political education has constantly brought forth the new, which has become an important educational task. This paper will discuss the importance, existing problems and eff ective strategies of network ideological and political education under the background of fi nancial media, hoping to provide more reference for front-line educators.
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Original Research Article

by Hui Wang, Shuxin Jiang
18 Views, 0 PDF Downloads
"Leverage marketing" is a new marketing method that integrates the products to be sold into the environment that consumers like, unconsciously promotes their awareness and understanding of products, and fi nally accepts products and consumption. Based on the new media era, this paper analyzes the "borrowing marketing" of corporate brands from two aspects, fi rst summarizes the problems existing in actual marketing, and then discusses the strategy of how to eff ectively "borrow marketing" with the help of new media, hoping to have reference value for corporate brand marketing.
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Original Research Article

by Hui Wang, Yulei Bei
16 Views, 0 PDF Downloads
Under the background of the continuous improvement of people’s material living standards, the trend of cultural and tourism integration is becoming more and more obvious, which brings great opportunities for public libraries to carry out reading promotion brand building. To this end, the managers and staff of public libraries need to pay more attention to the brand building of reading promotion, and be able to deeply analyze the problems existing in the current brand building of reading promotion based on reality, such as simple brand activity planning, lack of brand activity management, insuffi cient depth of cultural and tourism integration, etc., and put forward practical development suggestions on this basis, and then successfully achieve the expected construction goals. Based on this, this paper starts from the analysis of the content of cultural tourism reading promotion and brand building of public libraries, focuses on the current problems in this work, and puts forward some feasible improvement strategies in order to promote the innovation and development of public libraries.
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Original Research Article

by Hui Wang, Xiaoying Yang
36 Views, 0 PDF Downloads
In order to ensure that enterprises always have the core competitiveness of the market, enterprise managers should pay attention to brand image planning, take network marketing as the carrier, and start from the following aspects to ensure the eff ectiveness and feasibility of network marketing, such as highlighting the strategic nature of network marketing, ensuring the real-time nature of network marketing, ensuring the fl exibility of network marketing, and strengthening the compatibility of network marketing. This paper conducts research and analysis on brand image planning and online marketing strategies in the new era.
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Original Research Article

by Hui Wang, Hui Yang
14 Views, 0 PDF Downloads
This paper fi rst discusses the importance of beauty brand marketing, analyzes the characteristics and advantages of omni_x005fchannel marketing, and fi nally puts forward strategies to improve the status of omni-channel marketing in beauty brand marketing strategies, which provide useful references for beauty brands to formulate omni-channel marketing strategies.
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Original Research Article

by Qingshan Tian, Zhaohan Lu
9 Views, 0 PDF Downloads
In the information age where art business is gradually developed, the curatorial industry has become an indispensable link in the process of art dissemination and art acceptance. With the arrival of the Internet era, the mechanism research of art curation has been paid attention to by scholars, and the art business negotiation, as the basic link of expanding business negotiation in the art market, plays a key role in whether the presentation eff ect can be carried out in accordance with the planning. This article is a theoretical analysis of the preparation of information in business negotiation in art curation based on the author’s own curatorial experience, based on the theoretical model of art management, and in the context of art brokerage. The article aims to illustrate the characteristics of information in art business negotiation through the perspective of business negotiation, and then summarise practical methods and insights.
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Original Research Article

by XinWei Feng
18 Views, 0 PDF Downloads
Under the development of emerging technologies such as cloud computing, big data and the Internet, various industries in China have ushered in a new round of transformation and upgrading, and the e-commerce model has become an important direction for the development of various production enterprises at present, injecting new vitality into China's economic development. With the strategic support of "One Belt, One Road" and "major country diplomacy", China's foreign trade is developing in full swing. At the same time, cross_x005fborder e-commerce has also ushered in new development opportunities. Compared with the traditional foreign trade mode, the cross-border e-commerce mode can further simplify the trade business process, promote the cost intensive development, promote precision marketing, and greatly improve the convenience of foreign trade services, which is of great signifi cance for foreign trade enterprises to expand their business scale and achieve long-term development. However, the development time of cross-border e-commerce in China is relatively short, and in the face of the economic development situation in the new era, China's foreign trade enterprises are still facing many challenges in this aspect of transformation. Based on this, this paper makes an in-depth analysis of the current opportunities and challenges faced by crossborder e-commerce in China, and puts forward corresponding development suggestions, hoping to provide eff ective reference.
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Original Research Article

by Yiqin Liu
8 Views, 0 PDF Downloads
By analyzing the role of artificial intelligence technology in economic development, social development, scientific and technological innovation, and enhancing national competitiveness, this paper discusses how artificial intelligence technology promotes national high-quality development and innovation-driven development.
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Original Research Article

by Fengjunzi Wang, Guzi Wang
8 Views, 0 PDF Downloads
In order to teach the speaking of English more efficiently and effectively in University ESL classrooms in China, it is necessary fo r teachers to use CALL (computer-assisted language learning) applications to improve the speaking of ESL students. This essay will discuss the teaching context, learning and teaching theories, and e-learning principles. In the end, I will discuss the advantages of micro-lesson video and make a fi nal conclusion.
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Original Research Article

by Wen Zhang
10 Views, 0 PDF Downloads
In the 1980s, Krashen proposed “the Input Hypothesis”. In 1985, Swain proposed “the Comprehensible Output Hypothesis”. Being introduced to China, the two hypotheses are often combined to guide teaching practice. The research on the application of InputOutput Hypothesis to English teaching in China is mainly based on English teaching in colleges and universities, and there is a certain separation between theory and practice. Wen Qiufang put forward the “Production-Oriented Approach” in order to realize the combination of Input-Output Hypothesis and the actual condition of English teaching in China. With the reform of the National College Entrance Examination, the English writing test has included the continuation writing, which is conducive to the reverse promotion of the change of high school English teaching concepts and the innovation of teaching practice.
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Original Research Article

by Suzhen Jia
9 Views, 0 PDF Downloads
With the deepening of the new round of curriculum reform and the unpredictable changes of the social market, more and more higher vocational colleges begin to pay attention to the combination of market demand to carry out specifi c teaching, in order to promote the reform and development of the school’s various majors. The 14th Five-Year Plan for 2021 points out: “We should innovate the mode of running a school, deepen the integration of production and education, encourage enterprises to hold high-quality vocational and technical education, and explore the apprenticeship system with Chinese characteristics.” In this context, the concept of integration of industry and education provides a new way of thinking for the development of higher vocational colleges, and also greatly strengthens the emphasis of higher vocational colleges on professional characteristics. Therefore, college English teaching should not only focus on teaching basic English ability, but also integrate professional characteristics to improve students’ professional level. In this regard, this paper takes the integration of production and education as the background, combined with Guangdong Jiangmen Preschool Teachers College to carry out relevant analysis and research on the reform of college English teaching for preschool education majors, for reference only.
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Original Research Article

by Lu You
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Basic chemistry is the entry-level basic course of secondary vocational stage, teachers need to combine the course content and student characteristics to reform the course, to innovate teaching strategies under the guidance of modern education concepts, mobilize students’ learning enthusiasm, introduce modern information teaching technology, promote theory and practice teaching together, highlight students’ learning subject status, adopt multiple assessment methods, Fully stimulate students’ learning interest, mobilize students’ learning initiative, and optimize the teaching eff ect. This paper analyzes the teaching methods of basic che mistry in secondary vocational education, hoping to provide some eff ective support for the teaching of basic chemistry in secondary vocational education.
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Original Research Article

by Xuexiang Zhuang
9 Views, 0 PDF Downloads
With the deepening of the reform of higher education, in the practice of college music and art education, teachers have gradually realized the importance of the reform of education and management work. Music art education undertakes the heavy responsibility of cultivating music art talents. Under the background of the new era, it also attaches more importance to the training of practical talents and innovates the educational management work and teaching methods. Based on this, this paper will focus on college music art education management research, explore eff ective education management, teaching work strategies.
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Original Research Article

by Xiuzhen Zhang, Xiaojing Jiang
10 Views, 0 PDF Downloads
As an important part of real estate fi nance, law, construction and other fi elds, the real estate appraisal agency plays a vital role in the development of the real estate market. With the continuous development and improvement of the real estate market, real estate appraisal agencies have gradually received more attention and recognition. This paper will discuss the dilemma and countermeasures of the development of real estate appraisal agencies, in order to provide useful reference and suggestions for the development of the institutions.
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Original Research Article

by Shengfeng Qin
18 Views, 0 PDF Downloads
The high-quality development of cross-border e-commerce under the “Belt and Road” strategy cannot be separated from the legal guarantee. China improves the policies and regulations of the “Belt and Road”, strengthens strict law enforcement, deepens the reform of the judicial system, strengthens the legal guarantee of the co-construction mechanism, gives full play to the role of the legal guarantee, and has achieved obvious results, but the legal guarantee still faces some diffi culties, proposes to improve the cooperation mechanism, strengthens the regulatory mechanism of cross-border e-commerce, Building cross-border e-commerce live streaming cooperation, multiple dispute resolution mechanisms and improving the countermeasures of the element guarantee system.
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Original Research Article

by Hongxia Jia
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In this paper, the implementation of BIM modeling certificate of “1+X” certificate is combined with the reform of engineering cost talent training program. The author, combined with the experience of practical teaching, analyzes the puzzles and coping strategies in the implementation of this work one by one, tries to pass the examination of 1+X certifi cate through the revision of talent training program, and closely combines the new types of technical and technical talents needed in rural revitalization. Explore the “1+X” certifi cate combined with the new era of digital architecture, smart city education and teaching reform approach.
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Original Research Article

by Dalian Zhou
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Rural revitalization is an important strategy of the country, and the training of bi-creative talents with innovative spirit and entrepreneurial ability plays a vital role in helping rural revitalization. In this article, taking the Enping Bougainvillea industry as an example, the research on the training of bi-creative talents in vocational education and the coordinated development of rural revitalization industry was carried out, and constructive strategies were proposed in order to provide reference for improving students’ bi-creative ability and helping the development of agricultural industry.
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Original Research Article

by Yan Shi
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Under the background of national vocational education reform, this paper relies on the teaching of cost courses in higher vocational colleges, aiming at the problems that need to be solved urgently in higher vocational colleges, such as insuffi cient integration of courses, insuffi cient i ntegration of three new courses, lack of integration of students before class, during class and after class, and traditional infusing teaching mode, and studies the reconstruction of course module content through “double docking” of course content, so as to let X skill - digital cost enter the classroom. To realize the integration of classes, posts, competitions, and certifi cates; Change the teaching strategy, adopt “three stages and eight rings” to achieve three stages of collaborative education; Innovation “1234” curriculum ideological and political model; Construct a three-dimensional comprehensive evaluation system; Emancipate the classroom and return students to an open, relaxed, free, interesting and lively classroom environment, so that classroom teaching can promote vocational education back to the standard.
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Original Research Article

by Yanhong Li, Kai Wu, Ting Zeng
10 Views, 0 PDF Downloads
From the perspective of high-quality development of vocational education, how to rely on the cooperation platform of school, enterprise and industry, make full use of training courses to transform teaching mode, introduce training resources from enterprises and industries, co-build curriculum resources and teaching materials, and promote the reform of three education has become an important issue for higher vocational colleges to improve professional construction and teaching quality. This paper expounds the importance of school-enterprise-bank cooperation in building course resources, analyzes the problems existing in the construction of higher vocational course resources from the perspective of industry development, school-enterprise cooperation and practical value, and takes the training course transformation teaching mode as the core to build the mode of school-enterprise-bank cooperation in building course resources, as well as the guarantee mechanism for the development of course resources, so as to improve the scientifi city and practicability of scientifi c development.
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Original Research Article

by Qiong Qin, Fang Zhang
9 Views, 0 PDF Downloads
Based on the closing price of Ping An Bank (2023/6/7-2023/7/28) 38 trading days, this paper uses Markov chain prediction model to forecast the stock price trend of Ping An Bank in early August. By dividing the forecast objects into three states (up, fl at and down), each state is independent of each other, using the Markov prediction method to forecast, using the initial state probability distribution and state transfer probability matrix to predict Ping An Bank in the 39th trading day with a probability of 0.4118 to show an upward state, with a probability of 0.5294 to show a decline state; On the 40th trading day, Ping An Bank showed a rising state with a probability of 0.451, and a falling state with a probability of 0.475.
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Original Research Article

by Yan Wang
9 Views, 0 PDF Downloads
This paper will analyze the necessity of English classroom revolution in higher vocational colleges and how to carry out English classroom revolution according to the needs of vocational college career development.
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Original Research Article

by ziyi Shi, Wangjie Zhao, Xudong Xu, Meidi Liu
10 Views, 0 PDF Downloads
With the continuous development of digital technology and the rise of digital economy, big data platform has become an important part of various public welfare projects. This paper analyzes linear measures of public welfare project, using the “Internet +” to build a combination of online second-hand books change hands platform, for children in poor areas of intellectual support, spiritual enlightenment, let the children feel the warmth of love, give full play to the role of college students in the national poverty to be completed.
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Original Research Article

by Yusheng Cao
13 Views, 0 PDF Downloads
With the continuous reform and development of new curriculum standards, the core quality has gradually become the focus of education content, especially in junior middle school Chinese teaching, teachers should not only enhance students’ cultural knowledge, but also promote students’ pragmatic thinking and aesthetic level, but also deepen students’ understanding and application of traditional culture. Therefore, group reading has become an important method and means that Chinese teachers can adopt. This article points to a brief analysis of standardized junior high school Chinese group reading teaching, hoping to provide some valuable reference and reference for the majority of readers.
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Original Research Article

by Cheng Gao
18 Views, 0 PDF Downloads
The implementation and development of ideological and political education in colleges and universities plays an important role in the growth of college students. Under the conditions of market economy, the impact and influence of various bad values have brought great challenges to the ideological and political education in colleges and universities. The development of traditional ideological and political education is diffi cult to meet the needs of young people in the new era. This paper takes ideological and political education as a foothold, puts forward the necessity of combining ideological and political education with psychological education, and puts forward specifi c suggestions for the way of combining ideological and political education in colleges and universities. Through exploring the reform of ideological and political education in colleges and universities, broaden the working ideas of ideological and political education in colleges and universities.
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Original Research Article

by Yuanyuan Ma
9 Views, 0 PDF Downloads
In today’s society, the cultivation of craftsman spirit is closely related to the ideological and political education of higher vocational education. The eff ective integration of the two can not only improve the vocational quality of higher vocational students, train more talents with innovative ability and practical spirit for the society, but also promote the brand development of higher vocational education. In ideological and political education, we should pay attention to the mutual integration of the two, so as to create better conditions for students to achieve ideological development. Based on this, this paper fi rst analyzes the core elements of craftsman spirit and the interactive relationship between craftsman spirit training and ideological and political education in higher vocational colleges, and then analyzes the eff ective integration path of the two from diff erent perspectives based on the author’s practical experience, in order to provide references for colleagues.
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Original Research Article

by Yumeng Wu, Li Li
27 Views, 0 PDF Downloads
The cultivation of cultural awareness can not only enhance students’ interest in reading and improve their English reading ability, but also enable students to improve the level of cross-cultural communication through learning diff erent cultures, form the correct values and cultural identity, so as to improve students’ core quality and promote their all-round development. This paper aims to understand the current teachers’ cultivation of students’ cultural awareness and students’ cultural awareness learning through questionnaires, and analyzes the reasons according to the survey results, and gives corresponding solutions from the three perspectives of reading before, during and after reading.
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Original Research Article

by Qiaoqi Xiao
9 Views, 0 PDF Downloads
Relying on information technology, the situation of modern education has undergone great changes, and the social demand for talents in derivative fi elds is more urgent. In order to meet the needs of the society, many higher vocational colleges have added digital media art design majors, with the purpose of cultivating digital media professionals. As this major is a new major, the course construction is not perfect, and there are still some problems. Based on the background of “Internet +”, this paper analyzes the curriculum construction of digital media art design major in higher vocational colleges, so as to train more professional talents for reference.
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Original Research Article

by Jing Chen
22 Views, 0 PDF Downloads
In the teaching of probability theory and mathematical statistics, we should explore the ideological and political elements of the curriculum in multiple dimensions, and integrate them into daily teaching silently. This paper excavates and integrates the ideological and political elements of probability theory and mathematical statistics from six angles, namely: philosophical principle, dialectical unity; Patriotic fi lms, feelings of home and country; Historical achievements, cultural achievements; Enlighten wisdom and enhance cognition; Current political hot spots, news policies; Stepping into the forefront, scientifi c and technological innovation. Multi-dimensional integration of ideological and political elements, so that the course content is no longer too abstract, theoretical, mathematical, but rooted in life, culture, society, so as to solve practical problems, cultivate students’ mathematical thinking, enhance cognition, highlight the value of education, to achieve the goal of moral education.
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Original Research Article

by Si Lei
15 Views, 0 PDF Downloads
In today’s more and more fi erce competition, especially after three years of epidemic, many enterprises have diffi culties in operation, income is reduced, capital chain is broken, and even quit the market. After the epidemic, how enterprises remain invincible, fi rst of all, investors are more concerned about how to reduce the cost of enterprises and improve the economic effi ciency of enterprises. This makes enterprises to obtain greater economic benefi ts become the current research hotspot. This paper mainly studies the problems and countermeasures existing in the cost management of enterprises.
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Original Research Article

by Xiangli Zhang, Lu Dan
11 Views, 0 PDF Downloads
STEAM education has become the important way and grasp to promote innovative personnel training and accelerate the construction of innovation-type country, at the same time, the “Internet +” era provides a new way to think for education’s construction and reorganization, the integration of the two has produced a huge impact for our country curriculum reform in the fi eld of basic education. However, the realization of STEAM ecological education supported by the Internet is not yet perfect. It is of great signifi cance for front-line teachers to construct and design and practice the “Internet + education” model under the STEAM education concept.
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Original Research Article

by Hua Dai, Jishi Gao, Jing Zhang
12 Views, 0 PDF Downloads
Listening is an important part of English teaching in vocational colleges, but students’ listening level and learning enthusiasm are not optimistic. This paper combines schema theory with listening teaching to study how to help students establish schema, activate schema and enrich schema before class, during class and after class, so as to improve students’ listening ability and learning interest and enhance their confi dence in learning English.
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Original Research Article

by Qike Li, Xinxin Wang, Xinyi Wang
11 Views, 0 PDF Downloads
Since the 18th National Congress of the Communist Party of China took “cultivating morality and cultivating people” as the fundamental task of education for the fi rst time, curriculum ideological and political construction has become an important content of higher education. In this context, the teaching of probability theory and mathematical statistics in colleges and universities is also in urgent need of new changes, especially to pay attention to classroom teaching, do a good job of ideological and political education infi ltration work, build a new normal of curriculum teaching based on ideological and political education, and then guard a section of canals, plant a good fi eld of responsibility, comprehensively improve the quality of curriculum teaching and education, leading students to better study, growth and development. This paper analyzes the teaching innovation path of “probability theory and mathematical statistics” under the background of curriculum ideological and political education, which is only for teachers’ reference.
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Original Research Article

by Linghan Liu, Yue Liu
9 Views, 0 PDF Downloads
English is one of the essential language subjects in junior high school. Under the requirements of the new curriculum standard, the integration of teaching, learning and evaluation has become an important trend in current educational development and reform. It not only provides a specifi c theoretical basis but also points out the direction for English teaching reform and adjustment. Teachers need to deeply understand the inherent connection between teaching, learning and evaluation , promote their eff ective integration, and create a new English curriculum system. Through this teaching model, the quality of teaching can be improved, and students' comprehensive development can be promoted. This article aims to introduce the connotation and signifi cance of Teaching-Learning-Evaluation integration and provide eff ective design and implementation strategies from a practical perspective.
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Original Research Article

by Yingshan Xu
10 Views, 0 PDF Downloads
With the promulgation of the English Curriculum Standards for General Senior High Schools (2017 Edition Revised in 2020), the creation and application of authentic situations is highly valued. Task-based language teaching is student-oriented, task-driven, meaning-centered, and emphasizes “learning by doing”, which provides a platform for students to learn in authentic contexts, promotes students’ use of what they have learned to solve real problems and improves their motivation to learn English. This paper discusses the concepts of task and task-based language teaching, and the research related to task-based language teaching on students’ motivation to learn English. Finally, it proposes the strategies to improve students’ motivation to learn English by using task-based language teaching, so as to fi t the concept of the English Curriculum Standards for General Senior High Schools and to cultivate students’ English core literacy.
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Original Research Article

by Siyu Liu
10 Views, 0 PDF Downloads
As the spiritual wealth of the Chinese nation, excellent Chinese traditional culture has irreplaceable important value, and it is of great signifi cance to integrate it into senior physical education teaching. Teachers should combine the rich and diverse elements of Chinese excellent traditional culture with high school physical education, so that students can experience the charm of traditional culture through practice and draw spiritual nourishment from it. Based on this, this paper fi rst analyzes the practical signifi cance of integrating traditional culture into high school physical education, and then discusses its integration path based on the author’s practical experience, in order to provide references for colleagues.
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Original Research Article

by Juekun Huang
58 Views, 0 PDF Downloads
The concept of “integration of production and education” was first put forward in the Decision of The State Council on Accelerating the Development of modern vocational Education in 2014; In 2017, “Several Opinions on Deepening the integration of production and education” will further deepen the integration of production and education to upgrade to a national strategy, and the integration of production and education has also become the main idea of China’s vocational education reform and human resources development. In 2023, The State Council promulgated the Implementation Plan for Enhancing the Integration of Production and Education in Vocational Education (2023-2025) (later referred to as the Implementation Plan) to point out the direction for the development of school_x005fenterprise cooperation in higher vocational colleges. The author combined with their own work content through the school’s schoolenterprise cooperation work cases according to the “implementation Plan” related content to talk about some shallow opinions.
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Original Research Article

by Qinglai Zhang, Jing Yang, Yun Su
10 Views, 0 PDF Downloads
The fragmented learning method makes college students obtain resources quickly and at the same time leads to poor learning efficiency, which requires college students to improve theire personal knowledge management ability to improve fragmented learningeffi ciency.Based on the existing theories and researches, the paper builds a personal knowledge management model for college students' fragmented learning, and conducts empirical tests and makes revisions to the model through questionnaires. The results show that learning motivation does not significantly affect the efficiency of fragmented learning, andpersonal knowledge needs & process of fragmented knowledge management have an impact on the effi ciency of fragmented learning. In particular, knowledge management tools play a signifi cant role in improving the effi ciency of fragmented learning.
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Original Research Article

by Sida Hong, Jinshi Zhu, Ke Hao, Duo Xu
11 Views, 0 PDF Downloads
Medical devices are an important component in the fi eld of medicine and health, and have a signifi cant correlation with people’s physical health and life safety. Therefore, logistics management related to medical devices has obvious specificity to avoid contamination of medical devices during transportation and threaten human life safety. With the continuous improvement and up grading of China’s medical and health system, relevant management regulations have also provided new requirements for the supervision of medical devices. For example, in 2007, the Ministry of Health issued a notice on further strengthening the centralized procurement management of medical devices, which clearly stated that “improving and strengthening the management of medical institutions, promoting medical institutions to further reduce medical costs, reduce the burden of medical expenses on patients, improve the quality of medical services, and improve the level of medical services.” Therefore, medical device enterprises need to improve the defi ciencies in logistics management, Explore targeted optimization strategies to enhance the scientifi c nature of logistics management models in medical device enterprises. Based on this, this article explores the optimization strategies for logistics management in medical device enterprises in the new era, in order to provide valuable reference for related work.
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